We’re all in a constant race to innovate, but what value are we really creating for whom? While we often hear of million dollar ideas born from the back of bar napkins, innovation rarely comes from drunken serendipity, but rather from a sober, scientific and structured method. This session explores the fusion of design and venture thinking in large corporate environments and the role we all play while running on the innovation track. This interactive session will take the audience through the value sprint framework, an experimental process that combines Diana Kander’s All in Startup book, the Scaled Agile Framework, Lean Startup Model, Google Design Sprint and work from the Stanford D School. In the spirit of lean agile, we’ll share what we’ve learned, get your feedback and collaborate on ways to improve how we design value together.

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#LAKC2015
THE VALUE
RACE

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#VALUERACE
@JONKOHRS
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
LEARNINGS FROM HRB
Wha we ed, a ed and
ea ned on a e en p o e .
BEAT IT UP
Open d s uss on and bea n
up a e des n en u e
h n n .
TRACK & FIELD
An ana o o p odu
de e opmen oda .
OUR HYPOTHESIS
Wha ou des n en u e
h n n p o ess oo s
e.
BACKGROUND
M s o and how I ame
o be he e w h ou oda .
THE ADVENTURE RACE
An ana o o p odu
de e opmen omo ow.

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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BACKGROUND
My story and how I came
to be here with you today.

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THIS SPACE INTENTIONALLY
LEFT BLANK
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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UX STRATEGIST =
EXPERIENCE DESIGNER +
ACTIVITY FACILITATOR +
TEAM CO-FOUNDER +
EGG SCRAMBLER +
STORY TELLER +
RESEARCHER +
CHEERLEADER +
DIRECTOR +
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
TIME TO RETIE

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OUR GOAL :
HOW CAN WE CREATE
MORE VALUE BY CONNECTING
AGILE + DESIGN + VENTURE THINKING?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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TRACK & FIELD
An analog of product
development today.

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
FEATURE SPRINTS

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
USER STORIES

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
OR BLUE BATON?

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
BLOCKERS

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
DESIGN SPIKES

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
VELOCITY

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
FINISH LINE

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WHAT’S WRONG WITH
THESE PICTURES?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
WE FOCUS ON MINUTIA

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
LET’S
STRETCH

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
WHAT’S YOUR
MIGRAINE HEADACHE?

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3
LEARNINGS FROM HRB
What we tried, failed and
learned on a recent project.
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
PRODUX

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HOW DO WE THINK
LIKE A UXER + STARTUPER?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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PROBLEM :
REINVENT TAX DROPOFF
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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DID WE ADD VALUE?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
WE FOCUS ON MAXUTIA

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THE ADVENTURE RACE
An analog of product
development tomorrow.
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
VALUE SPRINTS

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
ASSUMPTIONS

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
AHAS

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
SLOG

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
HILLS

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
10’S

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
FINISH LINE

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OUR HYPOTHESIS
What our design + venture
thinking process looks like?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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SO WHAT’S NEXT?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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PROBLEM 1 :
WHAT IS INNOVATION
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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AND WHAT’S LACKING
IN AGILE + DESIGN +
VENTURE THINKING?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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PROBLEM 2 :
OUTPUT MORE VALUE
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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PROBLEM 3 :
YOU CAN’T
PROCESS-ITIZE
CREATIVITY
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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NOT HOW …
BUT WHY & WHEN
DO WE FIT?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
THE VALUE CHALLENGE
ACTIVITY VANITY “FEEL GOOD” GOAL VALUE “REAL GOOD” GOAL
Create change
Spark change by releasing new never
before seen products
Consistently generate learnings in the
form of “ah-ha’s” for new, big ideas
Develop people
Show the organization a different way
to do things to change culture
Coach the team to make the learning
flywheel sustainable
Add real value
Be ambidextrous, remove friction and
add value to every part of the
organization
Translate and focus learnings into real
customer value we can prove - leading
to clients and revenue

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
THE LEARNING FLYWHEEL

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
MILE MARKERS

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
DEFINE PLATFORM/PRODUCT SOLUTIONS
FEATURES LAUNCHED DURING TAX SEASON
CREATE IDEA EXPERIMENTS TO LEARN
AHA’S + LEARNINGS PER MONTH
UNDERSTAND CUSTOMER PAINS
INTERVIEWS PER MONTH
CIRCLING COMPETITOR SHARK

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BEAT IT UP
Open discussion and beating
up agile + design + venture thinking.
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015

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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
JON KOHRS
JDKOHRS@GMAIL.COM
816-666-1030