3. #DWX18
• Use of digital technologies
plus data and analytics
• New business models
• Closer to customers
• Developing ecosystems
@JonIngham #TheSocialOrganization
Why Solve Via Organization Design?
• Use of digital technologies
plus data and analytics
• Supporting digital business
• New organization models
• Closer to employees
• Developing networks
Digital business Digital organization
4. #DWX18@JonIngham #TheSocialOrganization
OD Perspectives on Digital Workplace
Organisation outcomes:
• Human capital
• Organisation capital
• Social capital
+ If people-centric, people and
group / network outcomes
Strategy (& emergence)
21. #DWX18
OD Perspectives on Digital Workplace
Employee Experience
• Experience with the technology itself
• How it supports the work plus infrastructure,
people and relationships
• And fit with organization – eg relevant groups
• But based on employees’ expectations / drivers
22. #DWX18@JonIngham #TheSocialOrganization
Group Experience
• Experience based on group’s requirements
• Depends on type of group:
- Simple groupings = coordination
- Horizontal teams = collaboration
- Communities = cultivation
- People in networks = cooperation
24. #DWX18
For More Information
@JonIngham #TheSocialOrganization
Jon Ingham
jon@organization.social
linkedin.com/in/joningham
twitter.com/joningham
+44 7904 185134
Notas del editor
HR and IT
IT consultant with Andersen – St Charles
HR Director – consultant – SHRM – apologies from HR profession
Digital and social HR
Author The Social Organization – buy a copy and have an informal book signing after the session
Focus on OD – and actually even closer to digital workplace than HR
Both Nancy from DWG and Candace from CMS
Digital workplace isn’t just digital workplace in analogue business, also workplace in a digital business
Digital business and hence digital customer experience may be mainly about digital technology
Digital organisation and hence digital workplace and digital digital workplace experience not just about digital technology but supporting digital business
Therefore new business models translates to new organisation models etc
Not just employee experience but employee or people centricity
Not just individuals but networks and relationships which is why social networking technologies are core to digital workplace as well
Interesting because people tend to think digital is about becoming more task focused – platforms etc – but can do what we want it to do – ie can help become more human too
Often see digital linked to agile but needs to be about more community based too
All points in blue box are about the organisation – why OD is important and a useful starting point for digital workplace
Once see workplace as part of organisation set different perspectives to most digital workplace transformations
Like CMS ecosystem diagram – strategy, culture and alignment leading to platforms then experience plus their optimistion providing outcomes
But (my) OD perspective is slightly different
Still starts with strategy
Which strategy though?
When think about digital customer experience need to focus on business strategy
Whan look at digital employee experience need to think about organisation strategy
How do we manage and organise people who can then do the work in the business strategy
Key outcomes are HC, OC
Like Brad Grissom South West Airlines Imperatives – three human and one organisational in purple: organisational readiness
AndSC (always been important but now even more so
1. Importance of relationships and networks in digital organisation
2. Ai can do most of what people can do, but not the relationships between people – relationship workers not knowledge workers)
Also organisational capability (and employer brand)
These include outcomes like employee engagement from the DWE model
Need to build this in first – an objective of the digital workplace not just a result
Emergence has a greater role but still works best within a frame / simple rules
If people-centric should be interested in employee desires and requirements too
Like Dion new model employee experience at the same level
Also like gamification
This is why employee experience is important
Not just a transactional attempt to make things nicer
Not because it links to customer experience but because it enables people to create new value for a business
Placing employee needs and heart of business success
(Value triangle later if get time)
And because digital is about relationships and networks, may want to focus on group / network desires and requirements
Dion Hinchcliffe – adoption should not be the end goal – value should
And Dom Nicastro story
Business and organisation strategy provide the what – what the organisation and workplace should provide
Also useful to have a set of organisation principles which supply the how
These are some examples of principles for digital organisations
Brian Solis - ephemeral
Dion – DWP must support human aspects of work
Once we are clear about the strategy and the principles we can align the culture to these
But what is culture
I used to find it useful – Chicks Making Slide (sexism behind this obviously even back in the 1990s)
If you break down organisation appropriately don’t need to think about something as ungraspable as culture
Organisational architecture and society
More specific than culture
All different elements and importantly integration between them (* same as single employee journey *)
But as per Brian Solis most from 1960s
McK 8S or 9S – social relationships, or the physical or digital workSpace
Our approach to organisation design also needs to be smarter given complexity of environment we work in
This is my organisation model which is much more comprehensive than many of the existing models which have been around for 20 years or more
Have tried to simplify as much as I can by identifying the four most important enablers
These are:
The work
The infrastructure *
The people – including leaders (and contingent)
The connections between the people
A bit like Brad Grissom South West Airlines analysis of people, process, technology
POLL: WHICH ONE OF THESE IS THE MOST IMPORTANT ELEMENT IN YOUR ORGANISATION
(And I know they’re all important but if you had to select one what would it be?)
Within the infrastructure element we also need to consider the structure we use to help people focus on what’s important, and to cascade accountability etc.
Enablers include
Digital workplace = workSPace
And physical workplace in digital organiisation
Both tangible manifestations of employer brand
And also needs to be integrated into the rest of the organisation
(Therefore experience is largely about fit with these other elements too)
Alan McGinty Cisco IOT application
(Also workstyles which is the intangible piece but unknown is now limited to smaller part of the model)
Business and organisation processes and services
Knowledge, technology, management structures etc
Personas?
Add re NLI skills
Adam Wright talked about characteristics of digital leaders – but main piece for me around relationships hence empathy
Brian Solis “Out of Touchness”
Adam Galinsky
An important aspect of any organisation and in particular a digital organisation, given the need to focus on relationships and networks, is the main types of organisational groups
One aspect of the infrastructure element is the organisation structure
The four main structures and organisation forms we have access to are these
In simpler times we could get away with assigning everyone to functions or divisions and matrix combinations of these
In the digital world we also need to think about
Projects
Communities
Distributed networks
Examples (from Asia)?
Kyocera?
Functions and project teams focus on the work itself, and assume people need to be extrinsically motivated to perfom it
Communities and networks are more about the people, and hence can rely more on instrinsic motivation
Functions are communities focus internally, on what happens and the people within these groups
Projects and networks focus outwards, at customers or the rest of the organisation
A good example of the difference between communities and networks comes from diversity groups or employee resource groups set up to deal with issues faced by minority groups
For example you might set up a community of senior level women to support those women within the community
As the organisation grows and the group expands this may morph into a network, including men and women, to futher the cause of senior level women across the organisation
We can also use digital platforms but this isn’t really an OD approach, and I’ve only got 20 minutes, so I’m going to pass over this
An important aspect of any organisation and in particular a digital organisation, given the need to focus on relationships and networks, is the main types of organisational groups
One aspect of the infrastructure element is the organisation structure
The four main structures and organisation forms we have access to are these
In simpler times we could get away with assigning everyone to functions or divisions and matrix combinations of these
In the digital world we also need to think about
Projects
Communities
Distributed networks
Examples (from Asia)?
Kyocera?
Functions and project teams focus on the work itself, and assume people need to be extrinsically motivated to perfom it
Communities and networks are more about the people, and hence can rely more on instrinsic motivation
Functions are communities focus internally, on what happens and the people within these groups
Projects and networks focus outwards, at customers or the rest of the organisation
A good example of the difference between communities and networks comes from diversity groups or employee resource groups set up to deal with issues faced by minority groups
For example you might set up a community of senior level women to support those women within the community
As the organisation grows and the group expands this may morph into a network, including men and women, to futher the cause of senior level women across the organisation
We can also use digital platforms but this isn’t really an OD approach, and I’ve only got 20 minutes, so I’m going to pass over this
Dion can’t do everything yourself use the network
And communities and networks of excellence / performance
Can’t just leave them as ‘informal’
Google project
POLL: WHICH ONE OF THESE IS THE MAIN WAY YOU MANAGE YOUR ORGANISATION?
One of the advantages of this approach is that you can tie the core elements and organisation forms together
If your main priority is the work of the organisation, you may be best of organised through project teams
If its the organisational infratructure you may still want to use functions
Etc
(Is this what they said in poll? An over reliance on functional structure?)
Note re lack of evidence base for this, but there is evidence of best fit vs best practice
Models provide a way to think about organisations, shouldn’t be a model to copy
Also re inappropriate fit eg Zappos
What tends to happen is that we implement off the shelf models that don’t fit our business
Eg 1 Ulrich model three legged stool in hR
Eg 2 Zappos and holacracy
Digital workspace also needs to align with prioritised core elements and organisation form
Eg if have a look at social technologies
Groups come first and then use technology to support them
In fact not just HR processes but everything we do to manage these four different types of group
So although speaking about the social organization have got this far without talking about social media
But social tech does play a key role, and most important thing is that choice and support of the technology aligns with type of group
Eg through use of personas
At the lleast, tailoring for different workforce segments
- Demand eg job family, grade, location, work arrangements
Supply eg age, generation, nationality, experience, interests
Digital allows true personalisation
One of Andrew Wright’s key priorities for digital workplace
Paul Dutta? re Learning - Also eg Skillsoft
“With new technology and the use of Big Data, some learning management systems are now able to recommend learning content toemployees based on previous choices as well as the choices of their peers. This ‘Amazon-like’ experience really supports personalised,curated learning pathways capable of playing to the strengths of an employee’s learning style and preferred format”
Vs Dion we measure what’s easy
How does digital workplace help with all of these?
How use data provided through digital wrkplace to give new insight to all of this?
Digital workplace is about employee objectives not customer experience
If you need customer experience get this from business strategy – organisation - technology
Also we taking people’s data, doing the analytics and giving THEM the insights
Avoids trust issues and just not appropriate
Quantifed self vs quantified organisation!