Arany János - Mobil VR marketing
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Arany János - Mobil VR Marketing "Hogyan lesz a kis képernyő "szélesvásznú"? Mobile Hungary konferencia, 2016. március 3.
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Arany János - Mobil VR marketing
- 1. HOGYAN LESZ A KIS KÉPERNYŐ „SZÉLESVÁSZNÚ”?
- 3. ITT VAN KÖRÜLÖTTÜNK! 3D TV: NEM NYERT…
- 9. GOOGLE CARDBOARD EGYSZERŰ, OLCSÓ - TÖMEG
- 12. VR COCA-COLA
- 14. KI KELL TŰNNI
Notas del editor
- https://www.youtube.com/watch?v=qxEkjuh_bn4 Dietmar Dahmen – change makes you strong! HA Superman mindíg Clark Kent maradna, az unalmas lenne
- 3D TVs, once touted by the electronics industry as the next big thing, have completely flopped. Studies show that 90% of owners don't use the 3D function, most consumers don't want 3D TV There seem to be four main answers that seem to be bubbling up: A small, but significant, number of consumers either don’t have stereoscopic vision in the first place, or found that the technology gave them eye strain or headaches. The initial rush to get 3D TV technology out meant that content was often created with immature systems by inexperienced creators, resulting in a great deal of poorly produced 3D content that alienated early adopters. And good 3D production requires non-trivial investments in training and equipment. 3D was largely useless as a story telling tool. With the exception of 2009’s Avatar and 2013’s Gravity, people were hard pressed to think of live-action movies that used the technology as an integral part of the cinematic experience. Sports, which was considered to be a potential killer for 3D, fell victim to fact that inviting people around to watch the big game didn’t really work with handing out glasses, not least because of the expense involved in buying additional sets. It’s unlikely that the dream of 3D TV is dead.
- There's no highly-sought use case for a 3D phone. What would you use a 3D phone for? Can't think of anything either? That's the biggest issue with a 3D phone. (If you said "watching movies" or "gaming", see the above; it's going to be a tough sell.) If a smartphone projects 3D holograms, or lets me use hand motion control, or shows YouTube clips in miniature 3D, I'm going to have the coolest gadget at the party... that I never use for anything but what I use my Samsung Galaxy for already.
- Extra funkció sima képernyőhöz képest: elmerülés, kikapcsolódás, természetes 360 élmény (fejforgatással) Engem a Google Sky rögtön lenyűgözött
- Turizmus: csökkenti az ismeretlen bizonytalansági faktorát & vágyat kelt
- Sokkal egyszerűbb (vásárlónak) és olcsóbb (szalonnak), mint a szalonba menni kipróbálni – ez is tud vágyat kelteni
- Természetes élnény, hogy nézelődök a sportközvetítés közben 3D TV hátránya itt előny: mindenkinek van okos telefonja, nem kell külön kütyü (szemüveg)
- Olyan egyszerű, hogy az a kérdés, miért nem találta ki senki sem előbb?????? Google érdeke, hogy minél több időt töltsünk online és mobilon, plusz alapozza a vezető helyét a következő fronton Konzerv (1870), jég (1930), hűtőgép (1950)
- Miért marketingezzünk VR szemüveggel? Ügyfél központú, élményt ad Teljes elmerülés Brand felidézés Innovatív Termék bemutatás bolt nélkül is Erről beszélni fognak! Other benefits to running marketing campaigns with Google Cardboard include: Customer Centricity – This shows that your brand or company revolves around the consumer and caters to their needs: meeting them where they are and delivering information, offers, product tours, and other communications in a way they want to digest it Complete Immersion - Consumers will be able to totally immerse themselves in the journey/experience in an interactive way enhanced by appealing to multiple senses…specifically sight and sound. In today’s world of multi-tasking, this is beneficial because the viewer’s full attention is focused on the virtual reality your brand/ company has created and what is happening in it. Brand Recognition – Research (such as found in Chapter 3 ofDeveloping Virtual Reality Applications: Foundations of Effective Design by Alan B. Craig, William R. Sherman, Jeffrey D. Will) has suggested, virtual reality experiences create memorable encounters and therefore consumers will feel a stronger connection to your brand or company and are more inclined to remember/ recognize it going forward. Innovative - A new and attention grabbing way to market the product or service. It also gives consumers a chance to view and get excited about your product without having to physically be in the room with it. Word of mouth - Gets the buzz going about your product or service!
- Search YouTube: Virtual Reality Viewer made from recycled cardboard