Facebook Groups can help your nonprofit serve specific groups of people who share a common interest or goal. Cancer support groups, groups to engage core volunteers and fundraisers, and even groups for internal communications are just some examples of how nonprofits are using Facebook Groups. *Register for weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb *Access to the training archive: http://members.johnhaydon.com/course/smart-marketing-lessons/

1. How to use Facebook Groups
to engage supporters

2. Format:
• Wednesday’s at 11am on Facebook Live:
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• 10 minute presentation
• 10 minutes of Q&A
• Get back to work
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Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
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How to use Facebook Groups to engage supporters

3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters
Facebook Groups versus Facebook Pages
Pages Profiles Groups

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters
Fight Colorectal Cancer uses a Page to promote events and fundraisers.
Facebook Groups versus Facebook Pages

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters
Facebook Groups versus Facebook Pages
Their Facebook Group serves survivors and caregivers.

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters
The 411: Facebook Groups versus Facebook Pages
Groups Pages
Strategic Value Connection Marketing
Voice Community Brand
Content Distribution Controlled by members Controlled by algorithm
Privacy Public, Closed, Secret Everything is public
Audience
Admins have control over
who can join
Fans and their friends
Metrics None Facebook Insights
Facebook Ads No Yes
Facebook Groups versus Facebook Pages

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters
How to create a Facebook Group
1. Visit https://www.facebook.com/groups/
and click Create Group.
2. A popup appears, where you’ll add
your group name, add members, and
choose privacy settings for your group.
3. Click Create and you’re done!

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters
How to add members to your group
1. Add friends. For all Group types you can
add friends on Facebook.
2. Add people by email. You can also add
people by email.
3. Share the link to your Group. If your
group is public or closed, anyone who
clicks the link can send a request to join.

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters
Rules of engagement for your Facebook Group
1. Have a clear purpose
2. Be clear about who should be a member
3. Have rules for what’s ok, and what’s not ok
4. Always put the members first
5. Be helpful and responsive
6. Connect members who can help each other
7. Add useful docs
8. Post content that serves the group
9. Create smaller groups for volunteers, board
members, advocates, and staff.

10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters
Q&A

11. Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters

12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to use Facebook Groups to engage supporters
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.