SlideShare una empresa de Scribd logo
1 de 22
Descargar para leer sin conexión
5 Tips on Using Social Media
for Researching Donors
Marc A. Pitman, FundraisingCoach.com
Twitter: @marcapitman
http://thenonprofitacademy.com/21waysebook
Fundraising…a privilege
Let's Get R.E.A.L.!
1. Research
Let's Get R.E.A.L.!
1. Research
2. Engage
Let's Get R.E.A.L.!
1. Research
2. Engage
3. Ask
Let's Get R.E.A.L.!
1. Research
2. Engage
3. Ask
4. Love/Like/Live
Researching – Your Files!
Start in your database
⬥How have the donors interacted with
your nonprofit
–Giving patterns
–Visit notes
Researching – Your Files!
Start in your database
⬥How have the donors interacted with
your nonprofit
–Giving patterns
–Visit notes
⬥How are they interacting with emails
–What are they opening?
–What are they clicking on?
Researching – Open Platforms
Move on to the open platforms
⬥Neither Google+ or Twitter require you
to be connected to the person
–How do they describe their work?
–What are they posting about?
Researching – Open Platforms
Move on to the open platforms
⬥Neither Google+ or Twitter require you
to be connected to the person
–How do they describe their work?
–What are they posting about?
Researching – Open Platforms
Move on to the open platforms
⬥Neither Google+ or Twitter require you
to be connected to the person
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Remember the point
. file:///.file/id=6571367.72539721
⬥Has to be a person
The donor is the HERO
#8: Set Realistic Development Goals
Additional Resources
Weekly coaching emails
FundraisingKick.com
100DonorsProgram.com
DonorRetentionJazz.com
MovieMondaysVideos.com
TheNonprofitAcademy.com
johnhaydon.com
Five Tips For Using Social Media to Research Donors
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing
and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
About John

Más contenido relacionado

La actualidad más candente

Social Media Marketing 101 Workshop for Business
Social Media Marketing 101 Workshop for  BusinessSocial Media Marketing 101 Workshop for  Business
Social Media Marketing 101 Workshop for BusinessBARBARA ROZGONYI
 
The New Resume: Facebook & Google won't forget
The New Resume: Facebook & Google won't forgetThe New Resume: Facebook & Google won't forget
The New Resume: Facebook & Google won't forgetMelissa Cheater
 
Social media for Busy People 1
Social media for Busy People 1Social media for Busy People 1
Social media for Busy People 1Todd Felts
 
Social Recruiting Summit Keynote
Social Recruiting Summit KeynoteSocial Recruiting Summit Keynote
Social Recruiting Summit Keynotefredwilson
 
How to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyHow to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyBrandon Chesnutt
 
Social networking-technologies-1212667377632639-8
Social networking-technologies-1212667377632639-8Social networking-technologies-1212667377632639-8
Social networking-technologies-1212667377632639-8Admysys
 
Designing for Gendered Audiences
Designing for Gendered AudiencesDesigning for Gendered Audiences
Designing for Gendered AudiencesJessica Ivins
 
Digitalfootprints 10 08
Digitalfootprints 10 08Digitalfootprints 10 08
Digitalfootprints 10 08elizkeren
 
GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)
GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)
GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)Holly Fawcett
 
Team1 the good, the bad, and the ugly 00
Team1 the good, the bad, and the ugly 00Team1 the good, the bad, and the ugly 00
Team1 the good, the bad, and the ugly 00cassy253
 
Social Media for Job Seekers
Social Media for Job SeekersSocial Media for Job Seekers
Social Media for Job SeekersBrian Bierbaum
 
Pick My Brain Episode 2- Making Strategic Decisions
Pick My Brain Episode 2- Making Strategic DecisionsPick My Brain Episode 2- Making Strategic Decisions
Pick My Brain Episode 2- Making Strategic DecisionsRichard Byrd
 
Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Identity
 

La actualidad más candente (16)

Social Media Marketing 101 Workshop for Business
Social Media Marketing 101 Workshop for  BusinessSocial Media Marketing 101 Workshop for  Business
Social Media Marketing 101 Workshop for Business
 
The New Resume: Facebook & Google won't forget
The New Resume: Facebook & Google won't forgetThe New Resume: Facebook & Google won't forget
The New Resume: Facebook & Google won't forget
 
Social media for Busy People 1
Social media for Busy People 1Social media for Busy People 1
Social media for Busy People 1
 
Social Recruiting Summit Keynote
Social Recruiting Summit KeynoteSocial Recruiting Summit Keynote
Social Recruiting Summit Keynote
 
Facebook
FacebookFacebook
Facebook
 
How to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyHow to Think Like a Social Media Cowboy
How to Think Like a Social Media Cowboy
 
Social networking-technologies-1212667377632639-8
Social networking-technologies-1212667377632639-8Social networking-technologies-1212667377632639-8
Social networking-technologies-1212667377632639-8
 
Social Media's Role in the World of PR
Social Media's Role in the World of PRSocial Media's Role in the World of PR
Social Media's Role in the World of PR
 
Designing for Gendered Audiences
Designing for Gendered AudiencesDesigning for Gendered Audiences
Designing for Gendered Audiences
 
Digitalfootprints 10 08
Digitalfootprints 10 08Digitalfootprints 10 08
Digitalfootprints 10 08
 
GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)
GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)
GradIreland 2017: Friend or Foe - How Social Media can Land You the Job (or Not)
 
Team1 the good, the bad, and the ugly 00
Team1 the good, the bad, and the ugly 00Team1 the good, the bad, and the ugly 00
Team1 the good, the bad, and the ugly 00
 
Social Media for Job Seekers
Social Media for Job SeekersSocial Media for Job Seekers
Social Media for Job Seekers
 
Pick My Brain Episode 2- Making Strategic Decisions
Pick My Brain Episode 2- Making Strategic DecisionsPick My Brain Episode 2- Making Strategic Decisions
Pick My Brain Episode 2- Making Strategic Decisions
 
Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2
 
Powerpoint about Facebook
Powerpoint about FacebookPowerpoint about Facebook
Powerpoint about Facebook
 

Destacado

Vivanista Fundraising Summit: Corporate Sponsorship Solicitation Made Easy wi...
Vivanista Fundraising Summit: Corporate Sponsorship Solicitation Made Easy wi...Vivanista Fundraising Summit: Corporate Sponsorship Solicitation Made Easy wi...
Vivanista Fundraising Summit: Corporate Sponsorship Solicitation Made Easy wi...Vivanista
 
Cause Sponsorship
Cause SponsorshipCause Sponsorship
Cause SponsorshipAllardPPC
 
Corporate fundraising seminar basics dec 2012
Corporate fundraising seminar basics dec 2012Corporate fundraising seminar basics dec 2012
Corporate fundraising seminar basics dec 2012sianw4
 
SAESC fundraising presentation- 13 May 2014 _ K. O'Sullivan
SAESC fundraising presentation- 13 May 2014 _ K. O'SullivanSAESC fundraising presentation- 13 May 2014 _ K. O'Sullivan
SAESC fundraising presentation- 13 May 2014 _ K. O'Sullivankaleylemottee
 
Corporate Fundraising Toolkit
Corporate Fundraising ToolkitCorporate Fundraising Toolkit
Corporate Fundraising ToolkitAidan Stacey
 
Career tech expo 2015
Career tech expo 2015Career tech expo 2015
Career tech expo 2015SebastianCorp
 
Hot or Not: What's Sizzling in Online Fundraising?
Hot or Not: What's Sizzling in Online Fundraising?Hot or Not: What's Sizzling in Online Fundraising?
Hot or Not: What's Sizzling in Online Fundraising?Steve MacLaughlin
 
Successful Fundraising in a Recession
Successful Fundraising in a RecessionSuccessful Fundraising in a Recession
Successful Fundraising in a RecessionMarc A. Pitman
 
My Charity Page Presentation
My Charity Page PresentationMy Charity Page Presentation
My Charity Page Presentationguest97695e
 
Google+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeGoogle+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeMarc A. Pitman
 
Partnership strategic-alliance
Partnership strategic-alliancePartnership strategic-alliance
Partnership strategic-alliancewimmba
 
Charity Power Point
Charity Power PointCharity Power Point
Charity Power PointRob Golding
 
Fundraising Field Guide v1.0
Fundraising Field Guide v1.0Fundraising Field Guide v1.0
Fundraising Field Guide v1.0Carlos Espinal
 
A ready to use Template for pitching your Business for funding! See updated v...
A ready to use Template for pitching your Business for funding! See updated v...A ready to use Template for pitching your Business for funding! See updated v...
A ready to use Template for pitching your Business for funding! See updated v...Alok Rodinhood Kejriwal
 

Destacado (18)

Vivanista Fundraising Summit: Corporate Sponsorship Solicitation Made Easy wi...
Vivanista Fundraising Summit: Corporate Sponsorship Solicitation Made Easy wi...Vivanista Fundraising Summit: Corporate Sponsorship Solicitation Made Easy wi...
Vivanista Fundraising Summit: Corporate Sponsorship Solicitation Made Easy wi...
 
Cause Sponsorship
Cause SponsorshipCause Sponsorship
Cause Sponsorship
 
Corporate fundraising seminar basics dec 2012
Corporate fundraising seminar basics dec 2012Corporate fundraising seminar basics dec 2012
Corporate fundraising seminar basics dec 2012
 
SAESC fundraising presentation- 13 May 2014 _ K. O'Sullivan
SAESC fundraising presentation- 13 May 2014 _ K. O'SullivanSAESC fundraising presentation- 13 May 2014 _ K. O'Sullivan
SAESC fundraising presentation- 13 May 2014 _ K. O'Sullivan
 
Corporate Fundraising Toolkit
Corporate Fundraising ToolkitCorporate Fundraising Toolkit
Corporate Fundraising Toolkit
 
Career tech expo 2015
Career tech expo 2015Career tech expo 2015
Career tech expo 2015
 
Hot or Not: What's Sizzling in Online Fundraising?
Hot or Not: What's Sizzling in Online Fundraising?Hot or Not: What's Sizzling in Online Fundraising?
Hot or Not: What's Sizzling in Online Fundraising?
 
Corporate fundraising
Corporate fundraisingCorporate fundraising
Corporate fundraising
 
Successful Fundraising in a Recession
Successful Fundraising in a RecessionSuccessful Fundraising in a Recession
Successful Fundraising in a Recession
 
Deliver Your Perfect Pitch
Deliver Your Perfect PitchDeliver Your Perfect Pitch
Deliver Your Perfect Pitch
 
My Charity Page Presentation
My Charity Page PresentationMy Charity Page Presentation
My Charity Page Presentation
 
Google+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeGoogle+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbme
 
H&M Just Me Pitch
H&M Just Me Pitch H&M Just Me Pitch
H&M Just Me Pitch
 
Partnership strategic-alliance
Partnership strategic-alliancePartnership strategic-alliance
Partnership strategic-alliance
 
Charity Power Point
Charity Power PointCharity Power Point
Charity Power Point
 
Fundraising Field Guide v1.0
Fundraising Field Guide v1.0Fundraising Field Guide v1.0
Fundraising Field Guide v1.0
 
A ready to use Template for pitching your Business for funding! See updated v...
A ready to use Template for pitching your Business for funding! See updated v...A ready to use Template for pitching your Business for funding! See updated v...
A ready to use Template for pitching your Business for funding! See updated v...
 
How to Pitch B2B
How to Pitch B2BHow to Pitch B2B
How to Pitch B2B
 

Similar a How to Research Donors with Social Media

Social Media for Professional Development: Finance
Social Media for Professional Development: FinanceSocial Media for Professional Development: Finance
Social Media for Professional Development: FinanceKemp Edmonds
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Carie Lewis Carlson
 
Mentoring Startups - What it takes to make a difference
Mentoring Startups - What it takes to make a differenceMentoring Startups - What it takes to make a difference
Mentoring Startups - What it takes to make a differenceGeorge Vukotich
 
Listen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social mediaListen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social mediaDavid Crowley
 
Minnesota Planned Giving Council
Minnesota Planned Giving CouncilMinnesota Planned Giving Council
Minnesota Planned Giving Counciljmstremcha
 
Social Media for Non-profits
Social Media for Non-profitsSocial Media for Non-profits
Social Media for Non-profitsRachel Levy
 
Social Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSocial Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSusby Digital
 
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Dan Cohen
 
You need a pie
You need a pieYou need a pie
You need a pieChris Syme
 
Linkedin Overview - Feb 24th
Linkedin Overview - Feb 24thLinkedin Overview - Feb 24th
Linkedin Overview - Feb 24thDan Miller
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10Jocelyn Harmon
 
Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)Carie Lewis Carlson
 
Embracing Social Media - Presentation and Notes
Embracing Social Media - Presentation and NotesEmbracing Social Media - Presentation and Notes
Embracing Social Media - Presentation and NotesDeirdre Reid
 
How to find your next job using social media
How to find your next job using social mediaHow to find your next job using social media
How to find your next job using social mediaJohn Roland, MDiv, MBA
 
Social Media for Non-Profits Workshop
Social Media for Non-Profits WorkshopSocial Media for Non-Profits Workshop
Social Media for Non-Profits WorkshopWild Apricot
 
10 Steps to a Successful Nonprofit Social Media Strategy
10 Steps to a Successful Nonprofit Social Media Strategy10 Steps to a Successful Nonprofit Social Media Strategy
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
 
NCPITClub-Sumedh_SocialMediaAndNetworkingInCanada
NCPITClub-Sumedh_SocialMediaAndNetworkingInCanadaNCPITClub-Sumedh_SocialMediaAndNetworkingInCanada
NCPITClub-Sumedh_SocialMediaAndNetworkingInCanadaSumedh Nene
 
Sparking Conversation
Sparking ConversationSparking Conversation
Sparking Conversationetbwrites
 
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)Carie Lewis Carlson
 

Similar a How to Research Donors with Social Media (20)

Social Media for Professional Development: Finance
Social Media for Professional Development: FinanceSocial Media for Professional Development: Finance
Social Media for Professional Development: Finance
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
 
Mentoring Startups - What it takes to make a difference
Mentoring Startups - What it takes to make a differenceMentoring Startups - What it takes to make a difference
Mentoring Startups - What it takes to make a difference
 
Listen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social mediaListen, Seek & Engage: Cultivate your network with social media
Listen, Seek & Engage: Cultivate your network with social media
 
Minnesota Planned Giving Council
Minnesota Planned Giving CouncilMinnesota Planned Giving Council
Minnesota Planned Giving Council
 
Social Media for Non-profits
Social Media for Non-profitsSocial Media for Non-profits
Social Media for Non-profits
 
Social Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSocial Media For Market Research 02 2010b
Social Media For Market Research 02 2010b
 
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
 
You need a pie
You need a pieYou need a pie
You need a pie
 
Linkedin Overview - Feb 24th
Linkedin Overview - Feb 24thLinkedin Overview - Feb 24th
Linkedin Overview - Feb 24th
 
Untangling Web 2.0
Untangling Web 2.0Untangling Web 2.0
Untangling Web 2.0
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10
 
Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)
 
Embracing Social Media - Presentation and Notes
Embracing Social Media - Presentation and NotesEmbracing Social Media - Presentation and Notes
Embracing Social Media - Presentation and Notes
 
How to find your next job using social media
How to find your next job using social mediaHow to find your next job using social media
How to find your next job using social media
 
Social Media for Non-Profits Workshop
Social Media for Non-Profits WorkshopSocial Media for Non-Profits Workshop
Social Media for Non-Profits Workshop
 
10 Steps to a Successful Nonprofit Social Media Strategy
10 Steps to a Successful Nonprofit Social Media Strategy10 Steps to a Successful Nonprofit Social Media Strategy
10 Steps to a Successful Nonprofit Social Media Strategy
 
NCPITClub-Sumedh_SocialMediaAndNetworkingInCanada
NCPITClub-Sumedh_SocialMediaAndNetworkingInCanadaNCPITClub-Sumedh_SocialMediaAndNetworkingInCanada
NCPITClub-Sumedh_SocialMediaAndNetworkingInCanada
 
Sparking Conversation
Sparking ConversationSparking Conversation
Sparking Conversation
 
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
 

Más de John Haydon

Should Your Nonprofit use Snapchat?
Should Your Nonprofit use Snapchat?Should Your Nonprofit use Snapchat?
Should Your Nonprofit use Snapchat?John Haydon
 
Transforming your Community into Content Creators and Fundraisers
Transforming your Community into Content Creators and FundraisersTransforming your Community into Content Creators and Fundraisers
Transforming your Community into Content Creators and FundraisersJohn Haydon
 
3 Split-Tests to Improve Email Newsletter Open Rates
3 Split-Tests to Improve Email Newsletter Open Rates3 Split-Tests to Improve Email Newsletter Open Rates
3 Split-Tests to Improve Email Newsletter Open RatesJohn Haydon
 
Social Media: The Secret Weapon in the Battle to Retain Donors
Social Media: The Secret Weapon in the Battle to Retain DonorsSocial Media: The Secret Weapon in the Battle to Retain Donors
Social Media: The Secret Weapon in the Battle to Retain DonorsJohn Haydon
 
Hook • Hold • Payoff - a Simple Framework for Better Storytelling
Hook • Hold • Payoff - a Simple Framework for Better StorytellingHook • Hold • Payoff - a Simple Framework for Better Storytelling
Hook • Hold • Payoff - a Simple Framework for Better StorytellingJohn Haydon
 
How to Prep Your Facebook Page for a Big Event - A CHECKLIST
How to Prep Your Facebook Page for a Big Event - A CHECKLISTHow to Prep Your Facebook Page for a Big Event - A CHECKLIST
How to Prep Your Facebook Page for a Big Event - A CHECKLISTJohn Haydon
 
Donation Page Checklist for Small Nonprofits
Donation Page Checklist for Small NonprofitsDonation Page Checklist for Small Nonprofits
Donation Page Checklist for Small NonprofitsJohn Haydon
 
5-Point Checklist for Year-End Fundraising Emails
5-Point Checklist for Year-End Fundraising Emails5-Point Checklist for Year-End Fundraising Emails
5-Point Checklist for Year-End Fundraising EmailsJohn Haydon
 
41 Ways to Boost Your Year-End Appeal with Social Media
41 Ways to Boost Your Year-End Appeal with Social Media41 Ways to Boost Your Year-End Appeal with Social Media
41 Ways to Boost Your Year-End Appeal with Social MediaJohn Haydon
 
Three Easy Steps for Simple Facebook Ad Split-Tests
Three Easy Steps for Simple Facebook Ad Split-TestsThree Easy Steps for Simple Facebook Ad Split-Tests
Three Easy Steps for Simple Facebook Ad Split-TestsJohn Haydon
 
8 Facebook Tips for Rice Street Community Garden
8 Facebook Tips for Rice Street Community Garden8 Facebook Tips for Rice Street Community Garden
8 Facebook Tips for Rice Street Community GardenJohn Haydon
 
40 Ways to Boost Year-End Appeals with Social Media
40 Ways to Boost Year-End Appeals with Social Media40 Ways to Boost Year-End Appeals with Social Media
40 Ways to Boost Year-End Appeals with Social MediaJohn Haydon
 
Pinterest Analytics Explained - A Simple Guide for Beginners
Pinterest Analytics Explained - A Simple Guide for BeginnersPinterest Analytics Explained - A Simple Guide for Beginners
Pinterest Analytics Explained - A Simple Guide for BeginnersJohn Haydon
 
FACEBOOK GIVING LINKS MORE LOVE
FACEBOOK GIVING LINKS MORE LOVEFACEBOOK GIVING LINKS MORE LOVE
FACEBOOK GIVING LINKS MORE LOVEJohn Haydon
 
Simple Ways to Raise More Money with Storytelling
Simple Ways to Raise More Money with StorytellingSimple Ways to Raise More Money with Storytelling
Simple Ways to Raise More Money with StorytellingJohn Haydon
 
Post Method for Social Media Strategy
Post Method for Social Media StrategyPost Method for Social Media Strategy
Post Method for Social Media StrategyJohn Haydon
 
Three No-BrainerTactics to Retain Donors with Social Media
Three No-BrainerTactics to Retain Donors with Social MediaThree No-BrainerTactics to Retain Donors with Social Media
Three No-BrainerTactics to Retain Donors with Social MediaJohn Haydon
 
Facebook Analytics Power Point Export From @AgoraPulse
Facebook Analytics Power Point Export From @AgoraPulseFacebook Analytics Power Point Export From @AgoraPulse
Facebook Analytics Power Point Export From @AgoraPulseJohn Haydon
 
5 Cheat Codes for Facebook Ads
5 Cheat Codes for Facebook Ads5 Cheat Codes for Facebook Ads
5 Cheat Codes for Facebook AdsJohn Haydon
 
Seven Powerful Ways To Build Your E-mail List With Facebook
Seven Powerful Ways To Build Your E-mail List With FacebookSeven Powerful Ways To Build Your E-mail List With Facebook
Seven Powerful Ways To Build Your E-mail List With FacebookJohn Haydon
 

Más de John Haydon (20)

Should Your Nonprofit use Snapchat?
Should Your Nonprofit use Snapchat?Should Your Nonprofit use Snapchat?
Should Your Nonprofit use Snapchat?
 
Transforming your Community into Content Creators and Fundraisers
Transforming your Community into Content Creators and FundraisersTransforming your Community into Content Creators and Fundraisers
Transforming your Community into Content Creators and Fundraisers
 
3 Split-Tests to Improve Email Newsletter Open Rates
3 Split-Tests to Improve Email Newsletter Open Rates3 Split-Tests to Improve Email Newsletter Open Rates
3 Split-Tests to Improve Email Newsletter Open Rates
 
Social Media: The Secret Weapon in the Battle to Retain Donors
Social Media: The Secret Weapon in the Battle to Retain DonorsSocial Media: The Secret Weapon in the Battle to Retain Donors
Social Media: The Secret Weapon in the Battle to Retain Donors
 
Hook • Hold • Payoff - a Simple Framework for Better Storytelling
Hook • Hold • Payoff - a Simple Framework for Better StorytellingHook • Hold • Payoff - a Simple Framework for Better Storytelling
Hook • Hold • Payoff - a Simple Framework for Better Storytelling
 
How to Prep Your Facebook Page for a Big Event - A CHECKLIST
How to Prep Your Facebook Page for a Big Event - A CHECKLISTHow to Prep Your Facebook Page for a Big Event - A CHECKLIST
How to Prep Your Facebook Page for a Big Event - A CHECKLIST
 
Donation Page Checklist for Small Nonprofits
Donation Page Checklist for Small NonprofitsDonation Page Checklist for Small Nonprofits
Donation Page Checklist for Small Nonprofits
 
5-Point Checklist for Year-End Fundraising Emails
5-Point Checklist for Year-End Fundraising Emails5-Point Checklist for Year-End Fundraising Emails
5-Point Checklist for Year-End Fundraising Emails
 
41 Ways to Boost Your Year-End Appeal with Social Media
41 Ways to Boost Your Year-End Appeal with Social Media41 Ways to Boost Your Year-End Appeal with Social Media
41 Ways to Boost Your Year-End Appeal with Social Media
 
Three Easy Steps for Simple Facebook Ad Split-Tests
Three Easy Steps for Simple Facebook Ad Split-TestsThree Easy Steps for Simple Facebook Ad Split-Tests
Three Easy Steps for Simple Facebook Ad Split-Tests
 
8 Facebook Tips for Rice Street Community Garden
8 Facebook Tips for Rice Street Community Garden8 Facebook Tips for Rice Street Community Garden
8 Facebook Tips for Rice Street Community Garden
 
40 Ways to Boost Year-End Appeals with Social Media
40 Ways to Boost Year-End Appeals with Social Media40 Ways to Boost Year-End Appeals with Social Media
40 Ways to Boost Year-End Appeals with Social Media
 
Pinterest Analytics Explained - A Simple Guide for Beginners
Pinterest Analytics Explained - A Simple Guide for BeginnersPinterest Analytics Explained - A Simple Guide for Beginners
Pinterest Analytics Explained - A Simple Guide for Beginners
 
FACEBOOK GIVING LINKS MORE LOVE
FACEBOOK GIVING LINKS MORE LOVEFACEBOOK GIVING LINKS MORE LOVE
FACEBOOK GIVING LINKS MORE LOVE
 
Simple Ways to Raise More Money with Storytelling
Simple Ways to Raise More Money with StorytellingSimple Ways to Raise More Money with Storytelling
Simple Ways to Raise More Money with Storytelling
 
Post Method for Social Media Strategy
Post Method for Social Media StrategyPost Method for Social Media Strategy
Post Method for Social Media Strategy
 
Three No-BrainerTactics to Retain Donors with Social Media
Three No-BrainerTactics to Retain Donors with Social MediaThree No-BrainerTactics to Retain Donors with Social Media
Three No-BrainerTactics to Retain Donors with Social Media
 
Facebook Analytics Power Point Export From @AgoraPulse
Facebook Analytics Power Point Export From @AgoraPulseFacebook Analytics Power Point Export From @AgoraPulse
Facebook Analytics Power Point Export From @AgoraPulse
 
5 Cheat Codes for Facebook Ads
5 Cheat Codes for Facebook Ads5 Cheat Codes for Facebook Ads
5 Cheat Codes for Facebook Ads
 
Seven Powerful Ways To Build Your E-mail List With Facebook
Seven Powerful Ways To Build Your E-mail List With FacebookSeven Powerful Ways To Build Your E-mail List With Facebook
Seven Powerful Ways To Build Your E-mail List With Facebook
 

How to Research Donors with Social Media

  • 1. 5 Tips on Using Social Media for Researching Donors Marc A. Pitman, FundraisingCoach.com Twitter: @marcapitman
  • 5. Let's Get R.E.A.L.! 1. Research 2. Engage
  • 6. Let's Get R.E.A.L.! 1. Research 2. Engage 3. Ask
  • 7. Let's Get R.E.A.L.! 1. Research 2. Engage 3. Ask 4. Love/Like/Live
  • 8. Researching – Your Files! Start in your database ⬥How have the donors interacted with your nonprofit –Giving patterns –Visit notes
  • 9. Researching – Your Files! Start in your database ⬥How have the donors interacted with your nonprofit –Giving patterns –Visit notes ⬥How are they interacting with emails –What are they opening? –What are they clicking on?
  • 10. Researching – Open Platforms Move on to the open platforms ⬥Neither Google+ or Twitter require you to be connected to the person –How do they describe their work? –What are they posting about?
  • 11. Researching – Open Platforms Move on to the open platforms ⬥Neither Google+ or Twitter require you to be connected to the person –How do they describe their work? –What are they posting about?
  • 12. Researching – Open Platforms Move on to the open platforms ⬥Neither Google+ or Twitter require you to be connected to the person –How do they describe their work? –What are they posting about?
  • 13. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 14. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 15. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 16. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 17. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 18. Remember the point . file:///.file/id=6571367.72539721
  • 19. ⬥Has to be a person The donor is the HERO
  • 20. #8: Set Realistic Development Goals
  • 21. Additional Resources Weekly coaching emails FundraisingKick.com 100DonorsProgram.com DonorRetentionJazz.com MovieMondaysVideos.com TheNonprofitAcademy.com
  • 22. johnhaydon.com Five Tips For Using Social Media to Research Donors Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation. About John