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How to Create Snapchat
Geofilters forYour Nonprofit
Format:
• Wednesday’s at 11am on Facebook Live:
fb.com/johnhaydon.digitalmarketing
Most recent post
• 10 minute presentation
• 10 minutes of Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (posted as a comment)
Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Let’s learn from
each other!
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
This is Snapchat
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Is Snapchat really a thing?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Creative self-expression
Be here now
Forget the everlasting persona
Fun and entertaining
Private - between friends
Why people love Snapchat
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
A fun way for users to share where they are,
by adding a sticker to their Snap.
What’s a geofilter?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Why do they matter?
Nonprofits can use geofilters to promote
an event, create awareness around an issue,
and raise money via cause marketing.
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Why do they matter?
Bill and Melinda Gates
Foundation raised
over $3 million on
“World AIDS Day”with
a Snapchat geofilter.
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset
6. Pick start date and end date
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset
6. Pick start date and end date
7. Enter event address
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset
6. Pick start date and end date
7. Enter event address
8. Draw fence
9. Confirm and place order
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset
6. Pick start date and end date
7. Enter event address
8. Draw fence
9. Confirm and place order
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Q&A
Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.

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How to Create Snapchat Geofilters for Your Nonprofit

  • 1. How to Create Snapchat Geofilters forYour Nonprofit
  • 2. Format: • Wednesday’s at 11am on Facebook Live: fb.com/johnhaydon.digitalmarketing Most recent post • 10 minute presentation • 10 minutes of Q&A • Get back to work Get the recording and slides: • Recording and slides available nextTuesday • Download the slides now (posted as a comment) Take notes!!! The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Let’s learn from each other! How to Create Snapchat Geofilters forYour Nonprofit
  • 3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit This is Snapchat
  • 4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Is Snapchat really a thing?
  • 5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Creative self-expression Be here now Forget the everlasting persona Fun and entertaining Private - between friends Why people love Snapchat
  • 6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit A fun way for users to share where they are, by adding a sticker to their Snap. What’s a geofilter?
  • 7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Why do they matter? Nonprofits can use geofilters to promote an event, create awareness around an issue, and raise money via cause marketing.
  • 8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Why do they matter? Bill and Melinda Gates Foundation raised over $3 million on “World AIDS Day”with a Snapchat geofilter.
  • 9. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat
  • 10. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand
  • 11. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template
  • 12. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines
  • 13. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset
  • 14. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset 6. Pick start date and end date
  • 15. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset 6. Pick start date and end date 7. Enter event address
  • 16. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset 6. Pick start date and end date 7. Enter event address 8. Draw fence 9. Confirm and place order
  • 17. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset 6. Pick start date and end date 7. Enter event address 8. Draw fence 9. Confirm and place order
  • 18. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Q&A
  • 19. Get all HDCB training sessions Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/ The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit
  • 20. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.