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5 Ways to Revive Your Email Newsletter

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John Haydon
John Haydon

1. Make sure your subject line answers one question: What’s in it for me? Sell the value of opening your email newsletter. 2. Pack your newsletter with: Deeper stories about impact. Appreciation for your donor and volunteers. Tactical and useful insight. 3. Use the word “you” as much as possible. Flattery is everything. 4. Target subscribers with a Facebook ad that plays off your subject line. 5. Never take off your lab coat. Don't miss future topics: http://johnhaydon.com/hdcb

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Presented by JOHN HAYDON 5Ways to ReviveYour Email Newsletter
Presented by JOHN HAYDON The porpoise of your email newsletter
Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter •Engage your supporters •Understand your supporters •Ask for action •Raise money The porpoise of your email newsletter
Presented by JOHN HAYDON 1. Make sure your subject line answers this one question
Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter What’s in it for me? 1. Make sure your subject line answers this one question
Presented by JOHN HAYDON 2. Pack your newsletter with value
Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter 2. Pack your newsletter with value Pack your newsletter with: • Deeper stories about impact • Appreciation for donor and volunteers • Urgent news and action alerts • Tactical and useful insights
Presented by JOHN HAYDON 3. Use this three letter word as much as possible
Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter Use the word“you”as much as possible: • Avoid“us”and“we” • Keeps the focus on them • Flattery is everything 3. Use this 3-letter word as much as possible
Presented by JOHN HAYDON 4.Target subscribers with Facebook ads
Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter facebook.com/ads/create 4.Target subscribers with a Facebook ad that plays off your subject line Don’t miss my webinar at NonprofitMarketingGuide.com: How to GrowYour Donor List with Facebook & Instagram Ads
Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter 5. Show them a purple cow
Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA with clients all across America. Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, CauseCamp, Boys & Girls Club, Jewish Family Services, Sarasota Community Foundation, and more. Clients include: Habitat for Humanity, Make-A-Wish, Boys & Girls Club, Jewish Family Services, Ronald McDonald House, Environmental Defense Fund, Boston Medical Center, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, and more. Weekly training via Facebook Live: http://johnhaydon.com/hdcb About John

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  • 2. Presented by JOHN HAYDON The porpoise of your email newsletter
  • 3. Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter •Engage your supporters •Understand your supporters •Ask for action •Raise money The porpoise of your email newsletter
  • 4. Presented by JOHN HAYDON 1. Make sure your subject line answers this one question
  • 5. Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter What’s in it for me? 1. Make sure your subject line answers this one question
  • 6. Presented by JOHN HAYDON 2. Pack your newsletter with value
  • 7. Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter 2. Pack your newsletter with value Pack your newsletter with: • Deeper stories about impact • Appreciation for donor and volunteers • Urgent news and action alerts • Tactical and useful insights
  • 8. Presented by JOHN HAYDON 3. Use this three letter word as much as possible
  • 9. Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter Use the word“you”as much as possible: • Avoid“us”and“we” • Keeps the focus on them • Flattery is everything 3. Use this 3-letter word as much as possible
  • 10. Presented by JOHN HAYDON 4.Target subscribers with Facebook ads
  • 11. Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter facebook.com/ads/create 4.Target subscribers with a Facebook ad that plays off your subject line Don’t miss my webinar at NonprofitMarketingGuide.com: How to GrowYour Donor List with Facebook & Instagram Ads
  • 12. Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter 5. Show them a purple cow
  • 13. Presented by JOHN HAYDON5Ways to ReviveYour Email Newsletter Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA with clients all across America. Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, CauseCamp, Boys & Girls Club, Jewish Family Services, Sarasota Community Foundation, and more. Clients include: Habitat for Humanity, Make-A-Wish, Boys & Girls Club, Jewish Family Services, Ronald McDonald House, Environmental Defense Fund, Boston Medical Center, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, and more. Weekly training via Facebook Live: http://johnhaydon.com/hdcb About John