The document provides 27 ways to increase engagement on a Facebook page. It discusses the importance of brand, audience and message as content pillars. It also outlines best practices like posting at optimal times of day, using questions and photos in posts, and understanding how the Edgerank algorithm works. The goal is to learn strategies for creating engaging content and interactions on Facebook.
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27 ways to increase engagement on your facebook page
1. 27 Ways To Increase Engagement On Your Facebook Page
27 Ways To Increase Engagement
On Your Facebook Page
2. 27 Ways To Increase Engagement On Your Facebook Page
What we’ll be talking about today...
• The three most important pillars of your content strategy
• Three shocking facts about every Facebook Page
• Edgerank defined and why you should care
• The best times during the day to post content
• How to post links in a Page story
• How to use photos to spark engagement
• How to use questions to spark conversations
• And more...
3. 27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of
your content strategy
4. 27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of
your content strategy
Your brand is the essential feeling people
get from their interactions with you.
brand
5. 27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of
your content strategy
Your brand is the essential feeling people
get from their interactions with you.
Articulate and refine, refine and articulate!
1
brand
6. 27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of
your content strategy
Your Audience is the various different
people you reach (or are trying to reach).
brand Audience
7. 27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of
your content strategy
Your Audience is the various different
people you reach (or are trying to reach).
Articulate and refine, refine and articulate!
2
brand Audience
8. 27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of
your content strategy
Your Message is the two-way discussion
you have with your audience.
brand Audience Message
9. 27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of
your content strategy
Your Message is the two-way discussion
you have with your audience.
Listen, Articulate, refine, repeat.
3
brand Audience Message
10. 27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of
your content strategy
Brand Audience Message
11. 27 Ways To Increase Engagement On Your Facebook Page
Know the shocking truth about
your page
12. 27 Ways To Increase Engagement On Your Facebook Page
Know the shocking truth about
your page
(1) Non-fans can comment on your
Page updates
4
13. 27 Ways To Increase Engagement On Your Facebook Page
Know the shocking truth about
your page
(1) Non-fans can comment on your
Page updates
(2) 84% of your fans don't get your
content in their newsfeed!
5
14. 27 Ways To Increase Engagement On Your Facebook Page
Know the shocking truth about
your page
(1) Non-fans can comment on your
Page updates
(2) 84% of your fans don't get your
content in their newsfeed!
(3) Less than 5% of your Facebook
Page fans visit your Facebook
Page!
6
15. 27 Ways To Increase Engagement On Your Facebook Page
Know the shocking truth about
your page
(1) Non-fans can comment on your
Page updates
(2) 84% of your fans don't get your
content in their newsfeed!
(3) Less than 5% of your Facebook
Page fans visit your Facebook
Page!
16. 27 Ways To Increase Engagement On Your Facebook Page
Understand how edgerank works
17. 27 Ways To Increase Engagement On Your Facebook Page
Understand how edgerank works
Edgerank is Facebook’s algorithm that
determines whether a specific Page story
will appear in the Newfeed of a specific fan.
It ranks your content, not your Facebook Page.
7
18. 27 Ways To Increase Engagement On Your Facebook Page
Understand how edgerank works
7
19. 27 Ways To Increase Engagement On Your Facebook Page
Understand how edgerank works
Three factors that determine Edgerank:
(1)Relationship between user and story
(2)How people talk about that story
(3)How recent the story was published
7
20. 27 Ways To Increase Engagement On Your Facebook Page
Make sure your admin settings are
optimized for engagement
Let the love in!
8
21. 27 Ways To Increase Engagement On Your Facebook Page
Make sure your admin settings are
optimized for engagement
Posting ability - Allowing users to post increases exposure for your org through virality.
Post visibility – If your org has a thriving community of customers, displaying this section on
your Page will help amplify your community's voice on your Facebook Page simply because
what they post on your Page will have more visibility.
Tagging Ability – This creates viral exposure when people tag their friends
Moderation and Profanity Blocklists - This helps mitigate any possible negative effects
from openning up posting abilities.
8
22. 27 Ways To Increase Engagement On Your Facebook Page
Make sure your admin settings are
optimized for engagement
8
23. 27 Ways To Increase Engagement On Your Facebook Page
Know the best time of day to post
24. 27 Ways To Increase Engagement On Your Facebook Page
Know the best time of day to post
Buddymedia found a
20% higher rate of
engagement for these
posts published in the
mornings and evenings.
9
25. 27 Ways To Increase Engagement On Your Facebook Page
Know the best time of day to post
Confirm this with your
Page Insights.
9
26. 27 Ways To Increase Engagement On Your Facebook Page
Know the best time of day to post
Confirm this with your
Page Insights.
9
27. 27 Ways To Increase Engagement On Your Facebook Page
Know your Page’s Recommended
Daily Posting Frequency
10
28. 27 Ways To Increase Engagement On Your Facebook Page
Know your optimum daily
frequency
4-6 posts
per day
Confirm this with your
Page Insights.
10
29. 27 Ways To Increase Engagement On Your Facebook Page
Great! We know what time of day,
and how often to post.
30. 27 Ways To Increase Engagement On Your Facebook Page
Great! We know what time of day,
and how often to post.
But what should we post?
31. 27 Ways To Increase Engagement On Your Facebook Page
the best way to post links
32. 27 Ways To Increase Engagement On Your Facebook Page
the best way to post links
http://bit.ly/ClickatYourOwnRisk
Don’t shorten URLs!
11
33. 27 Ways To Increase Engagement On Your Facebook Page
the best way to post links
If you need to schedule
posts, use PostPlanner
11
34. 27 Ways To Increase Engagement On Your Facebook Page
the best way to post links
Make sure the article stands out!
Edit the title, description and preview picture
12
35. 27 Ways To Increase Engagement On Your Facebook Page
the best way to post links
Make sure the article stands out!
Edit the title, description and preview picture
12
36. 27 Ways To Increase Engagement On Your Facebook Page
use photos to spark engagement
37. 27 Ways To Increase Engagement On Your Facebook Page
use photos to spark engagement
Make sure that they’re at least 846 x 403
pixels (iPhone photos are 1936 x 2592).
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38. 27 Ways To Increase Engagement On Your Facebook Page
use photos to spark engagement
Use Reddit and Digg
14
39. 27 Ways To Increase Engagement On Your Facebook Page
use photos to spark engagement
Makes photos viral
15
40. 27 Ways To Increase Engagement On Your Facebook Page
use photos to spark engagement
And don’t forget cover photos
for your fans! 16
41. 27 Ways To Increase Engagement On Your Facebook Page
use photos to spark engagement
Game Edgerank by posting photos from
blog posts instead of just posting a link. 17
42. 27 Ways To Increase Engagement On Your Facebook Page
use photos to spark engagement
Post images on Pinterest that link back to
your Facebook photos 18
43. 27 Ways To Increase Engagement On Your Facebook Page
What about pinning and highlighting?
44. 27 Ways To Increase Engagement On Your Facebook Page
Pinning and Highlighting
Pin your top stories from the
previous week
19
45. 27 Ways To Increase Engagement On Your Facebook Page
Pinning and Highlighting
Highlight stories with photos to break
up the visual spacing of your Timeline
20
46. 27 Ways To Increase Engagement On Your Facebook Page
Pinning and Highlighting
When you highlight, reposition photos
21
47. 27 Ways To Increase Engagement On Your Facebook Page
Ok... What about just regular text
updates?
48. 27 Ways To Increase Engagement On Your Facebook Page
Post short updates
Less than 80 characters is best
22
49. 27 Ways To Increase Engagement On Your Facebook Page
Post Questions
Comment rate more than doubles!
23
50. 27 Ways To Increase Engagement On Your Facebook Page
Use updates as simple poll questions
This gives your fans the freedom
on commenting! 24
51. 27 Ways To Increase Engagement On Your Facebook Page
Try using Unusual Characters or
Bolding at the beginning
This creates a purple cow
25
52. 27 Ways To Increase Engagement On Your Facebook Page
Share posts from other Pages
This is a great way to nuture
peer relationships!
26
53. 27 Ways To Increase Engagement On Your Facebook Page
Share posts from other Pages
Make this easy to manage by
liking other Pages as a Page
26
54. 27 Ways To Increase Engagement On Your Facebook Page
Use Insights
Always confirm your gut
27
55. 27 Ways To Increase Engagement On Your Facebook Page
Wow...
I learned a lot today...
56. 27 Ways To Increase Engagement On Your Facebook Page
Who is John Haydon?
Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Co-Founder of SocialBrite and 501 Mission Place
Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...
Author: Facebook Marketing for Dummies
Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners
Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project,
Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts
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