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It’s about people
      How Agile and UX can play well together




                                                                        Johanna Kollmann
                                                                        @johannakoll
                                                                                 GOTO Copenhagen, 2012

Photo byCopenhagen: 2012- @johannakoll
 GOTO Duane Storey http://www.flickr.com/photos/duanestorey/529194420
GOTO Copenhagen 2012- @johannakoll
Photo byCopenhagen http://www.flickr.com/photos/stinajonsson/3932774410/
 GOTO Stina Jonsson: 2012- @johannakoll
UX? Agile?
                                     (Defining the d*mn thing)




GOTO Copenhagen 2012- @johannakoll
User Experience != User Interface

                                             Users
                   Why what how
                                      Needs, behaviour


                                             Uses
                        Visualise
                                           Features


                                     Releases, user stories
                                                      Adapted from Kate Rutter, LUXr



GOTO Copenhagen 2012- @johannakoll
Agile Manifesto (2001!!)


               Individuals and interactions over processes and tools

              Working software over comprehensive documentation

                  Customer collaboration over contract negotiation

                       Responding to change over following a plan




GOTO Copenhagen 2012- @johannakoll
“Making great software quickly, it turns out,
                                     requires collaborating really really effectively
                                     with those pesky non-binary entities called
                                     people.
                                     While basically silent about UX design, Agile
                                     thinking offers a fundamental paradigm shift
                                     about how to interact and communicate with
                                     your project team and beyond. ”

                                                                 ~ Anders Ramsay




GOTO Copenhagen 2012- @johannakoll
Make something that matters.
      Together.




Photo byCopenhagen 2012- @johannakoll
 GOTO miriam: http://www.flickr.com/photos/45617397@N05/4190477130/
Photo byCopenhagen 2012- @johannakoll
 GOTO Martin Abegglen: http://www.flickr.com/photos/twicepix/2127828693/
Challenges
                                     (Burned children fear the fire)




GOTO Copenhagen 2012- @johannakoll
GOTO Copenhagen 2012- @johannakoll
‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005)




GOTO Copenhagen 2012- @johannakoll
“This whole designing ahead thing is driving me crazy. I’m supposed to
           have detailed designs ready for the next sprint, which starts in a few
           days, but I can’t get the developers to stop coding and spend some
           time whiteboarding the UI, because they’re heads down finishing the
           current sprint and want to match or beat their velocity from the
           previous sprint.
           So now, the same thing that happened last sprint will happen this
           sprint: the developers build what I give them, which ends up being only
           half-baked in terms of UX because we didn’t really collaborate on it and
           because I had to rush my work to not fall behind, and yet they call it
           Done because they built everything I put in the wireframes.
           I can’t keep up. I’m just one UX Designer and they’re a whole team of
           developers. Man, I miss the good old waterfall days…”

                                               Quote taken from
                                               http://www.andersramsay.com/2010/08/22/desig
                                               ning-ahead-the-good-the-bad-and-the-ugly
GOTO Copenhagen 2012- @johannakoll
‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005)




GOTO Copenhagen 2012- @johannakoll
Beware!
                Mini-waterfalls
                Silos create bottlenecks
                Process over product
                Perceived cost of collaboration




Photo byCopenhagen 2012- @johannakoll
 GOTO Paolo:http://www.flickr.com/photos/qualsiasi/261599589/
Research is the first thing to get
  compromised.
GOTO Copenhagen 2012- @johannakoll   Photo by Kristina Alexanderson http://www.flickr.com/photos/kalexanderson/5421517469/
Making it work
                               (UX Research tips. Collaboration hacks.)




GOTO Copenhagen 2012- @johannakoll
It’s about people: customers




GOTO Copenhagen 2012- @johannakoll
Photo by Balaczs Suhajada: http://www.flickr.com/photos/suhajdab/5655103732/
GOTO Copenhagen 2012- @johannakoll
“How do we know if it's done? should be
                                     How do we know if it's good?”
                                                              ~ Lane Halley




                                                                     Photo by Robin Andersen
GOTO Copenhagen 2012- @johannakoll
(Some) research methods
                                Quantitative         Qualitative



                             Surveys              Contextual inquiry
       Generative            Interviews           Mental models
                                                  Interviews
                                                  Diary studies


                             Automated card sort Usability testing
                             Surveys               Moderated card sort
       Evaluative            Automated studies Wizard of Oz
                             Analytics
                             A/B Testing
                             Multi-variant testing


                                                          Adapted from figures by Janice Fraser, Nate Bolt, Christian Rohrer
GOTO Copenhagen 2012- @johannakoll
Make it a habit.




Photo byCopenhagen 2012- @johannakoll
 GOTO Franco Papeschi: http://www.flickr.com/photos/themepap/6053437842/
GOTO Copenhagen 2012- @johannakoll
Test what you got

       Sketches
       Wireframes
       Mockups (not clickable)
       Mockups (clickable)
       HTML prototype
       Code




GOTO Copenhagen 2012- @johannakoll   Wireframe by Mike Rohde: http://www.flickr.com/photos/rohdesign/5098835256//
Access barriers?
                Remote research
                Proxy researchers: train your sales team
                Guerrilla approach
                Quantitative data




Photo byCopenhagen 2012- @johannakoll
 GOTO Sussman Imaging: http://www.flickr.com/photos/thesussman/3386874390/
Making it work
                               (UX Research tips. Collaboration hacks.)




GOTO Copenhagen 2012- @johannakoll
It’s about people: the team




GOTO Copenhagen 2012- @johannakoll
Us vs Them is over.


Photo Copenhagen 2012- @johannakoll
GOTOby Bogac Erguvenc: http://www.flickr.com/photos/sozesoze/320117614/
GOTO Copenhagen 2012- @johannakoll   Photo by Dnnya17: http://www.flickr.com/photos/dnnya/2628246374/
Photo Copenhagen 2012- @johannakoll
GOTOby Boston Public Library: http://www.flickr.com/photos/boston_public_library/5703905054/
A collaborative design process

       There are many ways of getting the team involved
       • Design Studio
       • Story Mapping
       • KJ Technique
       • Collaborative Sketching Exercises
       • and many more! (I’ll have links to resources!)




GOTO Copenhagen 2012- @johannakoll
Make it a habit.




Photo Copenhagen http://www.flickr.com/photos/jayw/871244465/
GOTOby Transguyjay:2012- @johannakoll
Information radiators


GOTO Copenhagen 2012- @johannakoll
GOTO Copenhagen 2012- @johannakoll
KANBAN-KA board

                     ?               ✓




GOTO Copenhagen 2012- @johannakoll
GOTO Copenhagen 2012- @johannakoll
Make things for people, with people




GOTO Copenhagen 2012- @johannakoll
A user-centered design approach
       involves people.
       Throughout.
       Continuously.




GOTO Copenhagen 2012- @johannakoll
Agile is built around teams
                  Responsibilities and competencies over roles
                  Expertise over interest
                  No ego
                  Don’t value process over outcome




GOTO Copenhagen 2012- @johannakoll
Customers.
       Values and team culture.
       Vision.




GOTO Copenhagen 2012- @johannakoll
A selection of resources (1)
       Case Study of Customer Input For a Successful Product, Lynn Miller (2005)

       5 Users every Friday, Tom Illmensee & Alyson Muff, Agile 2009 Proceedings

       Learning to play UX rugby, Anders Ramsay, http://slidesha.re/GPfK0w

       Beyond Staggered Sprints: Integrating User Experience and Agile, Jeff Gothelf,
       http://slidesha.re/9Pq3qb

       Designing the user experience in an agile context, Johanna Kollmann, http://bit.ly/p3NmWI

       Undercover User Experience, Cennydd Bowles & James Box

       How to build the integrated scrum board, Ole H. Kristensen, http://b.qr.ae/JHeM9R

       Test everything you got regardless of its polish or fidelity, Jeff Gothelf, http://bit.ly/n6qjTI




GOTO Copenhagen 2012- @johannakoll
A selection of resources (2)
       It’s Our Research: Getting Stakeholder Buy-In for UX Research Projects , Tomer Sharon

       Introduction to Design Studio Methodology, Will Evans, http://uxmag.com/articles/introduction-to-
       design-studio-methodology

       The KJ Technique: A Group Process for Establishing Priorities, Jared M. Spool,
       http://www.uie.com/articles/kj_technique/

       The new user story backlog is a map, Jeff Patton,
       http://www.agileproductdesign.com/blog/the_new_backlog.html

       Collaboration games: http://gogamestorm.com, http://innovationgames.com/resources/the-
       games/




GOTO Copenhagen 2012- @johannakoll

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It's about people - how Agile and UX can play well together

  • 1. It’s about people How Agile and UX can play well together Johanna Kollmann @johannakoll GOTO Copenhagen, 2012 Photo byCopenhagen: 2012- @johannakoll GOTO Duane Storey http://www.flickr.com/photos/duanestorey/529194420
  • 2. GOTO Copenhagen 2012- @johannakoll
  • 4. UX? Agile? (Defining the d*mn thing) GOTO Copenhagen 2012- @johannakoll
  • 5. User Experience != User Interface Users Why what how Needs, behaviour Uses Visualise Features Releases, user stories Adapted from Kate Rutter, LUXr GOTO Copenhagen 2012- @johannakoll
  • 6. Agile Manifesto (2001!!) Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan GOTO Copenhagen 2012- @johannakoll
  • 7. “Making great software quickly, it turns out, requires collaborating really really effectively with those pesky non-binary entities called people. While basically silent about UX design, Agile thinking offers a fundamental paradigm shift about how to interact and communicate with your project team and beyond. ” ~ Anders Ramsay GOTO Copenhagen 2012- @johannakoll
  • 8. Make something that matters. Together. Photo byCopenhagen 2012- @johannakoll GOTO miriam: http://www.flickr.com/photos/45617397@N05/4190477130/
  • 9. Photo byCopenhagen 2012- @johannakoll GOTO Martin Abegglen: http://www.flickr.com/photos/twicepix/2127828693/
  • 10. Challenges (Burned children fear the fire) GOTO Copenhagen 2012- @johannakoll
  • 11. GOTO Copenhagen 2012- @johannakoll
  • 12. ‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005) GOTO Copenhagen 2012- @johannakoll
  • 13. “This whole designing ahead thing is driving me crazy. I’m supposed to have detailed designs ready for the next sprint, which starts in a few days, but I can’t get the developers to stop coding and spend some time whiteboarding the UI, because they’re heads down finishing the current sprint and want to match or beat their velocity from the previous sprint. So now, the same thing that happened last sprint will happen this sprint: the developers build what I give them, which ends up being only half-baked in terms of UX because we didn’t really collaborate on it and because I had to rush my work to not fall behind, and yet they call it Done because they built everything I put in the wireframes. I can’t keep up. I’m just one UX Designer and they’re a whole team of developers. Man, I miss the good old waterfall days…” Quote taken from http://www.andersramsay.com/2010/08/22/desig ning-ahead-the-good-the-bad-and-the-ugly GOTO Copenhagen 2012- @johannakoll
  • 14. ‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005) GOTO Copenhagen 2012- @johannakoll
  • 15. Beware! Mini-waterfalls Silos create bottlenecks Process over product Perceived cost of collaboration Photo byCopenhagen 2012- @johannakoll GOTO Paolo:http://www.flickr.com/photos/qualsiasi/261599589/
  • 16. Research is the first thing to get compromised. GOTO Copenhagen 2012- @johannakoll Photo by Kristina Alexanderson http://www.flickr.com/photos/kalexanderson/5421517469/
  • 17. Making it work (UX Research tips. Collaboration hacks.) GOTO Copenhagen 2012- @johannakoll
  • 18. It’s about people: customers GOTO Copenhagen 2012- @johannakoll
  • 19. Photo by Balaczs Suhajada: http://www.flickr.com/photos/suhajdab/5655103732/ GOTO Copenhagen 2012- @johannakoll
  • 20. “How do we know if it's done? should be How do we know if it's good?” ~ Lane Halley Photo by Robin Andersen GOTO Copenhagen 2012- @johannakoll
  • 21. (Some) research methods Quantitative Qualitative Surveys Contextual inquiry Generative Interviews Mental models Interviews Diary studies Automated card sort Usability testing Surveys Moderated card sort Evaluative Automated studies Wizard of Oz Analytics A/B Testing Multi-variant testing Adapted from figures by Janice Fraser, Nate Bolt, Christian Rohrer GOTO Copenhagen 2012- @johannakoll
  • 22. Make it a habit. Photo byCopenhagen 2012- @johannakoll GOTO Franco Papeschi: http://www.flickr.com/photos/themepap/6053437842/
  • 23. GOTO Copenhagen 2012- @johannakoll
  • 24. Test what you got Sketches Wireframes Mockups (not clickable) Mockups (clickable) HTML prototype Code GOTO Copenhagen 2012- @johannakoll Wireframe by Mike Rohde: http://www.flickr.com/photos/rohdesign/5098835256//
  • 25. Access barriers? Remote research Proxy researchers: train your sales team Guerrilla approach Quantitative data Photo byCopenhagen 2012- @johannakoll GOTO Sussman Imaging: http://www.flickr.com/photos/thesussman/3386874390/
  • 26. Making it work (UX Research tips. Collaboration hacks.) GOTO Copenhagen 2012- @johannakoll
  • 27. It’s about people: the team GOTO Copenhagen 2012- @johannakoll
  • 28. Us vs Them is over. Photo Copenhagen 2012- @johannakoll GOTOby Bogac Erguvenc: http://www.flickr.com/photos/sozesoze/320117614/
  • 29. GOTO Copenhagen 2012- @johannakoll Photo by Dnnya17: http://www.flickr.com/photos/dnnya/2628246374/
  • 30. Photo Copenhagen 2012- @johannakoll GOTOby Boston Public Library: http://www.flickr.com/photos/boston_public_library/5703905054/
  • 31. A collaborative design process There are many ways of getting the team involved • Design Studio • Story Mapping • KJ Technique • Collaborative Sketching Exercises • and many more! (I’ll have links to resources!) GOTO Copenhagen 2012- @johannakoll
  • 32. Make it a habit. Photo Copenhagen http://www.flickr.com/photos/jayw/871244465/ GOTOby Transguyjay:2012- @johannakoll
  • 34. GOTO Copenhagen 2012- @johannakoll
  • 35. KANBAN-KA board ? ✓ GOTO Copenhagen 2012- @johannakoll
  • 36. GOTO Copenhagen 2012- @johannakoll
  • 37. Make things for people, with people GOTO Copenhagen 2012- @johannakoll
  • 38. A user-centered design approach involves people. Throughout. Continuously. GOTO Copenhagen 2012- @johannakoll
  • 39. Agile is built around teams Responsibilities and competencies over roles Expertise over interest No ego Don’t value process over outcome GOTO Copenhagen 2012- @johannakoll
  • 40. Customers. Values and team culture. Vision. GOTO Copenhagen 2012- @johannakoll
  • 41. A selection of resources (1) Case Study of Customer Input For a Successful Product, Lynn Miller (2005) 5 Users every Friday, Tom Illmensee & Alyson Muff, Agile 2009 Proceedings Learning to play UX rugby, Anders Ramsay, http://slidesha.re/GPfK0w Beyond Staggered Sprints: Integrating User Experience and Agile, Jeff Gothelf, http://slidesha.re/9Pq3qb Designing the user experience in an agile context, Johanna Kollmann, http://bit.ly/p3NmWI Undercover User Experience, Cennydd Bowles & James Box How to build the integrated scrum board, Ole H. Kristensen, http://b.qr.ae/JHeM9R Test everything you got regardless of its polish or fidelity, Jeff Gothelf, http://bit.ly/n6qjTI GOTO Copenhagen 2012- @johannakoll
  • 42. A selection of resources (2) It’s Our Research: Getting Stakeholder Buy-In for UX Research Projects , Tomer Sharon Introduction to Design Studio Methodology, Will Evans, http://uxmag.com/articles/introduction-to- design-studio-methodology The KJ Technique: A Group Process for Establishing Priorities, Jared M. Spool, http://www.uie.com/articles/kj_technique/ The new user story backlog is a map, Jeff Patton, http://www.agileproductdesign.com/blog/the_new_backlog.html Collaboration games: http://gogamestorm.com, http://innovationgames.com/resources/the- games/ GOTO Copenhagen 2012- @johannakoll

Editor's Notes

  1. Raise your hand ifyou are practicing some form of agile at your work – formal scrum, kanban, apply informallyyou are practicing user experience as part of your day job, formally or informallyyou are interacting with people who ‘do UX’, that could be a colleague, an internal team, an agencyI will talk about why I believe UX and Agile can be happy together. Then I’ll discuss some of the challenges, and reasons I’ve observed for why it’s not working. Then I will share a few tips on how to make it work – firstly about how to make more research with customers happen, secondly about how to make sure you work well as a team.
  2. For me, UX is about curiosity, understanding people, how they interact  psychology, (group) behaviour, systems thinking, cognition, communication, all part of itUX business benefits: reduced risk because by understanding users and by applying what we know about human cognition to the UI, we can help to make a product that works right.enhanced knowledge about customers  more effective marketing, better product differentiation, understand social trendsbetter compliance: accessibilitytime and cost savings: easier to improve things quickly prior to implementation, can help to come up with better development approaches, benefit of involving UX in testing
  3. manifesto is about doing things a better wayUX or design thinking not really taken into account
  4. When I first came across agile, I thought: this is about empowering people by trusting them to do their job. And I found that agile folks have great techniques and tools for making people work better with people.
  5. Mindset challenge. UX and design: predictive mindset. Agile: reactive, able to deal with change.
  6. this works at Autodesk because of the ‘invisible collaboration’ and mindsetmention setups I have observed: separate track for design and research, designer per scrum team (which can be a challenge if there are inter-dependencies)Designing ahead != designing alone
  7. this works at Autodesk because of the ‘invisible collaboration’ and mindsetmention setups I have observed: separate track for design and research, designer per scrum team (which can be a challenge if there are inter-dependencies)Designing ahead != designing alone
  8. stepping on each others toes
  9. Example from my own experience: collaboration within team worked well, but it was hard to fit research in and get the whole team involved in UX decisions that were informed by customer feedback.Depends of course on your context. In hindsight, I should have made more effort to get quantitative data from internal user feedback from product managers, help them to ask better questions (but hey no time for that).
  10. If you want to make more UX happen at your company, understand your toolbox and push for it.If you want to make the team do more UX work together, become a collaborator.
  11. If you want to make more UX happen at your company, understand your toolbox and push for it.If you want to make the team do more UX work together, become a collaborator.
  12. Doing research will save you time! It’s like asking for directions. Asking for directions creates a delay, and at the same time makes sure that you’ll get to your destination. Drive through Copenhagen as a foreigner – asking for directions saves me time. Especially as there might be knowledge that’s not on the map, like road closure, construction work, a traffic jam, or a shortcut only a local can tell me about.
  13. Cadence
  14. understand the strengths and constraints of each
  15. If you want to make more UX happen at your company, understand your toolbox and push for it.If you want to make the team do more UX work together, become a collaborator.
  16. If you want to make more UX happen at your company, understand your toolbox and push for it.If you want to make the team do more UX work together, become a collaborator.
  17. Mindset!
  18. ants help each other outmention problem solving skills?
  19. understand the strengths and constraints of each
  20. how to create this? Together, eg with design studio, sketching exercises, collaborative planning sessions, demos and design reviews (cadence!), storymapping
  21. understand the strengths and constraints of each
  22. understand the strengths and constraints of each