Client Pitches 101
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Presentation on the basics of pitching ideas to clients by @JCollinDemers and @JCoste, presented at HEC Montréal Marketing Association's Sales Seminar.
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Client Pitches 101
- 1. Séminaire des ventes 2012 HEC Montréal
- 2. SM 2012 Introduction Joël, BPM enthousiast & consultant at IBM. APEX Global IT challenge Singapore & JDC IT case winner. Joachim, publisher & finance analyst at Mediative. International marketing & JDC IT case.
- 3. SM 3 2012 Agenda Know your audience Our Agenda Set the Stage Structure your thoughts Brand yourself Conclusion
- 4. SM 2012 Know your Audience What the heck are you doing?
- 5. SM 2012 Know Your Audience What do they want to hear Clear mandate What do they already know Story & analysis What do they understand Technical knowledge Audience Set the Stage Structure Brand
- 6. SM 2012 Set the Stage By definition, you get 1 first impression
- 7. SM 2012 Set the Stage It’s your stage Position furniture etc You only get one first impression Firm handshake, clear name Team chemistry is noticeable Prepare together Audience Set the Stage Structure Brand
- 8. SM 2012 Structure Your Thoughts If it’s not easy for you, it’s not easy for your audience
- 9. SM 2012 Structure Your Thoughts Tell a story Punch Repetition Logic (keep it simple) (Tell, Tell, Tell) (Induce vs. Deduce) BUDGET Audience Set the Stage Structure Brand
- 10. SM 2012 Brand Yourself Be memorable on your own terms
- 11. SM 2012 Brand Yourself •Colors •Solutions (ie. Acronyms) •Masks •Logo Team Powerpoint Unity Presentation Audience Set the Stage Structure Brand
- 12. SM 2012 Brand Yourself Team Powerpoint Unity Presentation • Attitude • Tone • Gestures Audience Set the Stage Structure Brand
- 13. SM 2012 Brand Yourself • Clothes • Language • Presentation Style Team Unity Powerpoint Presentation Audience Set the Stage Structure Brand
- 14. SM 2012 Brand Yourself Team Material Unity Support (AKA Be natural) Presentation Audience Set the Stage Structure Brand
- 15. SM 2012 Add your bullets here: Conclusion Know your Set the Structure Brand Audience Stage your Yourself Thoughts • Simplicity • Material Support • Repetition • Presentation • Logic • Team Unity • Budget Simplicity Other sources: Nancy Duarte, Simon Sinek
- 17. SM 2012 Networking There will always be someone better, smarter and faster than you. Supply, demand and the marketing industry.
- 18. SM 2012 Expect Interruptions Delete this High message: Level Keep this slide last View Detailed Hyperlinks View Budget & Process View Back