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Amman, Jordan | November 2015
John Mueller
Opportunity Identification
[ or discovery, or recognition, or creation ]
Entrepreneurship is the pursuit of opportunity
without regard to resources currently controlled
Howard Stevenson (1993), Harvard Professor
“
“
Idea Generation Evaluation * Exploitation
(or exploration or execution)
* Keep evaluation separate from idea generation
Entrepreneurship
Adaptation from Shane & Venkataraman (2000) & Altman (2014)
…it is a process full of multiple actions…
Startup Building the BusinessModification / Pivot
Opportunity Identification
(discovery, recognition, or creation)
Idea Product / Service Team Execution
Opportunity Identification Talk @ Eureka Tech Academy Event (2015-11-19)
Opportunity Identification Talk @ Eureka Tech Academy Event (2015-11-19)
Opportunity Identification Talk @ Eureka Tech Academy Event (2015-11-19)
Opportunity Identification Talk @ Eureka Tech Academy Event (2015-11-19)
Opportunity Identification Talk @ Eureka Tech Academy Event (2015-11-19)
Idea Generation Evaluation * Exploitation
(or exploration or execution)
Entrepreneurship
…it is a process full of multiple actions…
Startup Building the BusinessModification / Pivot
Opportunity Identification
(discovery, recognition, or creation)
* Keep evaluation separate from idea generation
Adaptation from Shane & Venkataraman (2000) & Altman (2014)
Idea Product / Service Team Execution
Business
Opportunity
Idea
Entrepreneurship
11
Rainy Day Cigarette Holder (1954)
–  Is this an opportunity?
Idea Generation Evaluation * Exploitation
(or exploration or execution)
Entrepreneurship
…it is a process full of multiple actions…
Startup Building the BusinessModification / Pivot
Opportunity Identification
(discovery, recognition, or creation)
* Keep evaluation separate from idea generation
Adaptation from Shane & Venkataraman (2000) & Altman (2014)
Idea Product / Service Team Execution
Idea Generation
Will provide a general sample of how to generate ideas
How does an individual(s) come up
with an idea that can possibly turn
into a business opportunity?
Observe / be aware / be alert / be curious
Positive Attitude & Open-mindedness
–  Hiring at Zappos (CEO: Tom Hseih)
–  Question they ask in an interview:
–  Study:
•  Asked them if they were lucky
•  Then had them read a newspaper and count how many photos
•  Some headlines said: “There are 37 photos, stop now and collect
$100”
•  Conclusion: Lucky people tend to be open to a wider realm of
options and solutions – thus can work with more people and come
up with more creative ideas (“be creative and a little weird” – from
Zappos culture definition)
Do you consider yourself lucky?
Positive Attitude & Open-mindedness
–  Believe it can be done
–  Get in the habit of thinking up ideas
–  Keep an idea journal
–  Look for better ways to do things
–  See problems as opportunities
–  Relax, daydream
–  Think young
–  Be curious
–  Inspire yourself
“Problems don’t get solved by
the smartest or the fastest or the
strongest; they get solved by
the one who sees the
possibilities.” – Dan Roam
17
Introduction
Look for Problems (see them as opportunities)
Introduction
Look for Problems (see them as opportunities)
Look for Problems (see them as opportunities)
Look for Patterns / Changes
Prior Knowledge (and interests)
Connected, engaged with the environment
Connected, engaged with the environment
Connected, engaged with the environment
Effectuation (vs. Causation)
Sfeehas.com
Idea Generation (sample – 7 only)
1.  Observe / be aware / be alert / be curious
2.  Positive attitude and openmindedness
3.  Look for problems (see them as opportunities)
4.  Look for patterns / changes
5.  Use your prior knowledge and interests
6.  Connect / engage with the environment
7.  Effectuation (vs. causation)
26
Idea Generation Evaluation * Exploitation
(or exploration or execution)
Entrepreneurship
…it is a process full of multiple actions…
Startup Building the BusinessModification / Pivot
Opportunity Identification
(discovery, recognition, or creation)
* Keep evaluation separate from idea generation
Adaptation from Shane & Venkataraman (2000) & Altman (2014)
Idea Product / Service Team Execution
Action: Evaluation – Startup [ Books ]
Action: Evaluation – Startup [ Books ]
Idea Generation Evaluation * Exploitation
(or exploration or execution)
Entrepreneurship
…it is a process full of multiple actions…
Startup Building the BusinessModification / Pivot
Opportunity Identification
(discovery, recognition, or creation)
* Keep evaluation separate from idea generation
Adaptation from Shane & Venkataraman (2000) & Altman (2014)
Idea Product / Service Team Execution
31
Have Fun and Learn
(Be Curious / Be Creative to Create)
Contact Info
John Mueller
E: john.mueller@wmich.edu
E: jmueller@golfsolutions.com
Twitter: @golfmomo
Facebook: facebook.com/golfmomo
Opportunity Identification Talk @ Eureka Tech Academy Event (2015-11-19)

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Opportunity Identification Talk @ Eureka Tech Academy Event (2015-11-19)

  • 1. Amman, Jordan | November 2015 John Mueller Opportunity Identification [ or discovery, or recognition, or creation ]
  • 2. Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled Howard Stevenson (1993), Harvard Professor “ “
  • 3. Idea Generation Evaluation * Exploitation (or exploration or execution) * Keep evaluation separate from idea generation Entrepreneurship Adaptation from Shane & Venkataraman (2000) & Altman (2014) …it is a process full of multiple actions… Startup Building the BusinessModification / Pivot Opportunity Identification (discovery, recognition, or creation) Idea Product / Service Team Execution
  • 9. Idea Generation Evaluation * Exploitation (or exploration or execution) Entrepreneurship …it is a process full of multiple actions… Startup Building the BusinessModification / Pivot Opportunity Identification (discovery, recognition, or creation) * Keep evaluation separate from idea generation Adaptation from Shane & Venkataraman (2000) & Altman (2014) Idea Product / Service Team Execution
  • 11. 11 Rainy Day Cigarette Holder (1954) –  Is this an opportunity?
  • 12. Idea Generation Evaluation * Exploitation (or exploration or execution) Entrepreneurship …it is a process full of multiple actions… Startup Building the BusinessModification / Pivot Opportunity Identification (discovery, recognition, or creation) * Keep evaluation separate from idea generation Adaptation from Shane & Venkataraman (2000) & Altman (2014) Idea Product / Service Team Execution
  • 13. Idea Generation Will provide a general sample of how to generate ideas How does an individual(s) come up with an idea that can possibly turn into a business opportunity?
  • 14. Observe / be aware / be alert / be curious
  • 15. Positive Attitude & Open-mindedness –  Hiring at Zappos (CEO: Tom Hseih) –  Question they ask in an interview: –  Study: •  Asked them if they were lucky •  Then had them read a newspaper and count how many photos •  Some headlines said: “There are 37 photos, stop now and collect $100” •  Conclusion: Lucky people tend to be open to a wider realm of options and solutions – thus can work with more people and come up with more creative ideas (“be creative and a little weird” – from Zappos culture definition) Do you consider yourself lucky?
  • 16. Positive Attitude & Open-mindedness –  Believe it can be done –  Get in the habit of thinking up ideas –  Keep an idea journal –  Look for better ways to do things –  See problems as opportunities –  Relax, daydream –  Think young –  Be curious –  Inspire yourself “Problems don’t get solved by the smartest or the fastest or the strongest; they get solved by the one who sees the possibilities.” – Dan Roam
  • 17. 17 Introduction Look for Problems (see them as opportunities)
  • 18. Introduction Look for Problems (see them as opportunities)
  • 19. Look for Problems (see them as opportunities)
  • 20. Look for Patterns / Changes
  • 21. Prior Knowledge (and interests)
  • 22. Connected, engaged with the environment
  • 23. Connected, engaged with the environment
  • 24. Connected, engaged with the environment
  • 26. Idea Generation (sample – 7 only) 1.  Observe / be aware / be alert / be curious 2.  Positive attitude and openmindedness 3.  Look for problems (see them as opportunities) 4.  Look for patterns / changes 5.  Use your prior knowledge and interests 6.  Connect / engage with the environment 7.  Effectuation (vs. causation) 26
  • 27. Idea Generation Evaluation * Exploitation (or exploration or execution) Entrepreneurship …it is a process full of multiple actions… Startup Building the BusinessModification / Pivot Opportunity Identification (discovery, recognition, or creation) * Keep evaluation separate from idea generation Adaptation from Shane & Venkataraman (2000) & Altman (2014) Idea Product / Service Team Execution
  • 28. Action: Evaluation – Startup [ Books ]
  • 29. Action: Evaluation – Startup [ Books ]
  • 30. Idea Generation Evaluation * Exploitation (or exploration or execution) Entrepreneurship …it is a process full of multiple actions… Startup Building the BusinessModification / Pivot Opportunity Identification (discovery, recognition, or creation) * Keep evaluation separate from idea generation Adaptation from Shane & Venkataraman (2000) & Altman (2014) Idea Product / Service Team Execution
  • 31. 31 Have Fun and Learn (Be Curious / Be Creative to Create)
  • 32. Contact Info John Mueller E: john.mueller@wmich.edu E: jmueller@golfsolutions.com Twitter: @golfmomo Facebook: facebook.com/golfmomo