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slide•ol• o• gy
      the art of creating an impact in presentations
first & foremost
expectations


    slide•ol•o•gy
expectations

           connect &
           challenge
expectations

            provide
           insight &
          spark ideas
expectations
    not a golden key
expectations



     understand this is a
reflection of our entire team
slide•ol•o•gy
content
     one
   foundation
                 two         three
                approach   development




                              four
                             the story
one   foundation

      slide•ol•o•gy
Think about how we
carry out our daily
lives today…



    slide•ol•o•gy
Think about how we
  carry out our daily
  lives today…
How we get our news…
 ...develop interest & purchase items…
             …recall different memories
        from our past…


          slide•ol•o•gy
Think about how we
  carry out our daily
  lives today…
                visuals
How we get our news…
 ...develop interest & purchase items…
             …recall different memories
        from our past…


          slide•ol•o•gy
visual learning


      slide•ol•o•gy
What is visual learning?
  A learning style where the
 people better understand and
   retain information when
ideas, words and concepts are
   associated with images.
visual learning
 The majority of
 people are
 visual
 learners…
               65%
visual learning
                  90%
            of information
         we process is visual
visual learning



   A SINGLE PERSON
   learning with visual aids is
    equivalent to five people
      learning without visuals
visual learning

        Our brain processes
          visual information
             60,000x faster

Think about how fast that is…
visual learning

3,639 miles


       7 hours 20 minutes
visual learning

  One Round Trip
               less than
                     ONE
                  second
 … on   brain time
two   approach

      slide•ol•o•gy
getting started

            Before even
            opening up
            PowerPoint…
create your own toolbox
 Prepare for the future
 by storing useful
 information
                • Resources
                • References
                • Diagrams
                • Charts
                • Images
                • Templates
broadening your scope

         Researching
         different approaches
         to business and
         applying to yours
having resources
INTERNAL            EXTERNAL




           ASSETS
audience profiles
Know Your Audience
• Who are you presenting to?
• Creating profiles of people’s “likes” & “dislikes”
• Observe reactions to information in meetings

                        Profiles    Finance     Marketing

                         MOST
                                                What does it
                       IMPORTAN     Numbers
                                                mean to me?
                           T

                         Likes       Graphs       Visuals


                        Dislikes   No Numbers    Alien Men
Get your thoughts down
Outlining,
Brainstorming,
Mind Mapping,
Storyboarding…

Whatever you want to call it!
three   development

        slide•ol•o•gy
manage time
How many presentations get cut short?
Ways to Improve this:
 •Managing the complexity of the content
 •Providing the right amount of slides
 •Using an appendix appropriately

  MEETING           15             30        60
                  Minutes        Minutes   Minutes
    TOTAL
    SLIDES           3              6       10
     KEY
 DISCUSSION
   SLIDES
                     1              2        3
keep it simple
            S    smart

                 im       important


                 pl   people like

            e    effort
rule of thirds




   3x3
visuals with meaning
 Consistency in Visual Theme
  •Ties presentation together
  •Visuals must have meaning
  •Many components within visual theme




 Components in Visual theme
  •Fonts & Color
  •Charts & Tables
  •Graphics
graph appropriately
graph appropriately
                                 PayPal (Off-eBay)                               eBay                   Legacy BML Merchants
                      FY2009       748,046

                                        1,139,571
                                                                                                                                         24%
                      FY2010
            500
Thousands




                      FY2011                 1,577,220                                                                         52%       24%
            450
                      FY2012                             3,667,639                                                                FY2012
            400
                                                                     10%                         19%
            350
                                                                                                          51%
            300                  4%                                                              30%
                    1%
                                                            23%                                   FY2011
            250                                                        67%

            200                                                FY2010
                                 95%
            150
                         FY2009
            100

            50

              0
              Jan-09 Apr-09    Jul-09   Oct-09 Jan-10 Apr-10         Jul-10   Oct-10 Jan-11   Apr-11   Jul-11   Oct-11   Jan-12 Apr-12   Jul-12   Oct-12
flexibility is a must
  Personal Rule:
  Things don’t
  start looking
  Good until the
  14TH VERSION!
creative license
creative license
                FORMAL




    INFORMAL
creative license

              PRESENTATION 

 DOCUMENT
so what
          What is the one
          point that each slide
          is trying to make?

          Can you deliver in
          under a minute?
four   the story

       slide•ol•o•gy
the art of telling a story
the art of telling a story




  Beginning   Middle   End
the art of telling a story



The New Hire       The SME
   A BLANK          A SUBJECT
    SLATE         MATTER EXPERT
slide•ol•o•gy
    one
  foundation
                t wo       t hr ee
               approach   development




                             f our
                            the story
slide•ol•o•gy
slide•ol• o• gy
      the art of creating an impact in presentations

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Slide-OLOGY

  • 1. slide•ol• o• gy the art of creating an impact in presentations
  • 3. expectations slide•ol•o•gy
  • 4. expectations connect & challenge
  • 5. expectations provide insight & spark ideas
  • 6. expectations not a golden key
  • 7. expectations understand this is a reflection of our entire team
  • 9. content one foundation two three approach development four the story
  • 10. one foundation slide•ol•o•gy
  • 11. Think about how we carry out our daily lives today… slide•ol•o•gy
  • 12. Think about how we carry out our daily lives today… How we get our news… ...develop interest & purchase items… …recall different memories from our past… slide•ol•o•gy
  • 13. Think about how we carry out our daily lives today… visuals How we get our news… ...develop interest & purchase items… …recall different memories from our past… slide•ol•o•gy
  • 14. visual learning slide•ol•o•gy
  • 15. What is visual learning? A learning style where the people better understand and retain information when ideas, words and concepts are associated with images.
  • 16. visual learning The majority of people are visual learners… 65%
  • 17. visual learning 90% of information we process is visual
  • 18. visual learning A SINGLE PERSON learning with visual aids is equivalent to five people learning without visuals
  • 19. visual learning Our brain processes visual information 60,000x faster Think about how fast that is…
  • 20. visual learning 3,639 miles 7 hours 20 minutes
  • 21. visual learning One Round Trip less than ONE second … on brain time
  • 22. two approach slide•ol•o•gy
  • 23. getting started Before even opening up PowerPoint…
  • 24. create your own toolbox Prepare for the future by storing useful information • Resources • References • Diagrams • Charts • Images • Templates
  • 25. broadening your scope Researching different approaches to business and applying to yours
  • 26. having resources INTERNAL EXTERNAL ASSETS
  • 27. audience profiles Know Your Audience • Who are you presenting to? • Creating profiles of people’s “likes” & “dislikes” • Observe reactions to information in meetings Profiles Finance Marketing MOST What does it IMPORTAN Numbers mean to me? T Likes Graphs Visuals Dislikes No Numbers Alien Men
  • 28. Get your thoughts down Outlining, Brainstorming, Mind Mapping, Storyboarding… Whatever you want to call it!
  • 29. three development slide•ol•o•gy
  • 30. manage time How many presentations get cut short? Ways to Improve this: •Managing the complexity of the content •Providing the right amount of slides •Using an appendix appropriately MEETING 15 30 60 Minutes Minutes Minutes TOTAL SLIDES 3 6 10 KEY DISCUSSION SLIDES 1 2 3
  • 31. keep it simple S smart im important pl people like e effort
  • 33. visuals with meaning Consistency in Visual Theme •Ties presentation together •Visuals must have meaning •Many components within visual theme Components in Visual theme •Fonts & Color •Charts & Tables •Graphics
  • 35. graph appropriately PayPal (Off-eBay) eBay Legacy BML Merchants FY2009 748,046 1,139,571 24% FY2010 500 Thousands FY2011 1,577,220 52% 24% 450 FY2012 3,667,639 FY2012 400 10% 19% 350 51% 300 4% 30% 1% 23% FY2011 250 67% 200 FY2010 95% 150 FY2009 100 50 0 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12
  • 36. flexibility is a must Personal Rule: Things don’t start looking Good until the 14TH VERSION!
  • 38. creative license FORMAL INFORMAL
  • 39. creative license PRESENTATION   DOCUMENT
  • 40. so what What is the one point that each slide is trying to make? Can you deliver in under a minute?
  • 41. four the story slide•ol•o•gy
  • 42. the art of telling a story
  • 43. the art of telling a story Beginning Middle End
  • 44. the art of telling a story The New Hire The SME A BLANK A SUBJECT SLATE MATTER EXPERT
  • 45. slide•ol•o•gy one foundation t wo t hr ee approach development f our the story
  • 47. slide•ol• o• gy the art of creating an impact in presentations

Notas del editor

  1. Good Afternoon,Matt Schreier worked at BAC for 10 years and for the past 4 years I have done professional photography on the side.I created “Slide-ology” because day to day its imperative to provide a greater understanding and connection to the people you work with about the business.Slide-ology are concepts that help.
  2. First & ForemostI wanted to thank you all for the opportunity to share this, Thanks goes out to the folks on my team, Mike, Jason, Drew, and Jeff for the initial interest in this stuff….So, I am a bit nervous and at the same time eager to hear your feedback because the first time that I presented this was to a group at BAC and all I got was crickets. Here there is a much more engaged, and more creative group of people, so I believe the bar is set much higher…
  3. I wanted to start off setting your expectations of what I am providing and what I am not providing with Slide-OLOGY
  4. 1. Connect & challenge you to a different approach to presenting information in PowerPoint
  5. Provide insight & spark ideas to take Slide-ology to the next level.This isn’t just my presentation anymore… It’s ours, and as a group we can only make things better by offering up changes, additions, & thoughts about how to take this further.Because in reality - working as a team with anything will only make us better at what we do
  6. I say possibly, because I don’t want you leaving here, thinking this is the golden key to presentations.It’s a concept that could be applied…Its never always applied…And you will receive criticism from people either way you go about it because we all have our own opinions.
  7. Lastly, and what I think is the most important is that Slide-ology and the information we present is a reflection of us all…Its Marketing, because you are promoting information within the presentationIts Strategy, because you had to have a concept of what information was to be included in order for you to make sense…And lastly, its Decision Science, because with out the right data & information to present with, your presentation becomes more like a campaign for re-election.
  8. ContentFoundation – some simple cool facts that I have found that prove this concept is worth whileApproach – how to begin the creation of a presentationDevelopment – some notes on creating slidesAnd finally, The Story – which provides some thoughts on how to tell a store with business and not sound like a fairy tale
  9. Think about how we carry out our daily lives today
  10. How we get our news,Develop interest & purchase itemsRecall memories…
  11. Much of it is through visualsTVINTERNETMAGAZINESEVERYDAY STUFF
  12. This touches on a concept called visual learning
  13. Are you truly exposing the information that you want people to know about?Are you providing context?Balance because in this example too much context without any exposure
  14. Stacking graphs for larger amounts of information could help provide that balance
  15. Don’t get too attached to the deck, even if you did something special Or there is a cool pictureDiagram…whatever!Learn how to walk away – its not a reflection of you and the work, its just adjusting the information appropriately for the audience
  16. Save time by understanding how creative you are going to get
  17. FormalInformal
  18. DocumentPresentation
  19. Each slide needs to have a messageStarting the slide out with that message helps audiences clarifyThen taking it a higher levelCan you give the elevator speech of what your presentation is in under a minute?
  20. Snow WhiteAlthough corny and childish we are using this an example because most people know the story, if you don’t find someone who has the DVD and borrow it. I do not have the DVDHow would you tell the story of Snow White to someone that hasn’t been privileged to see the movie or hear the story before?
  21. Beginning: Laying the groundwork & charactersMiddle: Enter the problem/villainEnd: Provide the happy ending and heroSame goes for stories in business using presentations…
  22. That story is a constant balancing actThe new hire who doesn’t know anythingThe expert who knows the business and is ready to ask the questions about the details
  23. So we have gone over the 4 areasThe foundationThe approachThe developmentAnd the storyHopefully you found this helpful
  24. Questions