Business planning for real estate in 2014; it doesn't get much simpler than this! Created for the Ocean County Board of REALTORS by Jim Flanagan.

1. Business Planning
Your 2014 Real Estate Business Plan
Courtesy of the Ocean County Board of REALTORS

2. Every Destination Has a Starting
Point...

3. Where Does/Did It Come From?
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Website (Yours/Your Broker’s)?
SOI (Sphere of Influence)?
Z,T & R (Zillow, Trulia & REALTOR.com)?
Online Video Site (Youtube, etc.)?
Open Houses?
Yard Signs?
Relocation/Referral Company?
Billboard?
Print Advertising/Newspaper?
Television/Radio?
Homebook or Magazine?
Other?

4. The Plan!

5. Strategies & Tactics
They are NOT the same thing!
Example:
Prospecting FSBOs & Expireds is a STRATEGY. Knocking on their door (on
the weekend) and asking, “tired yet?” is a TACTIC!
Develop Strategies & Tactics for each of the following:
1. Sellers/Listings
2. Buyers
3. Referrals/Relocation

6. Buyers

7. Sellers/Listings

8. Tools
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A GOOD website with a GOOD IDX!
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e-mail! NOT SPAM!!
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The Phone!
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A Contact Management System!
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Video!
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Z, T & R!

9. “Ok, I will give it a try.”