2. What is Graphic Design? A creative process most often involving a client and a designer, undertaken in order to convey a specific message to a targeted audience. Focuses on visual communication and presentation Also known as Visual Communication and Communication Design Goal: create and combine words, symbols, and images to create a visual representation of ideas and messages
3. First Signs of Graphic Design Graphic Design activities first began in the caves of Lascaux, Trajan’s Column in Rome, and Illuminated manuscripts of the Middle Ages The term “Graphic Design” first coined by William Addison Dwiggins in 1922 One main part of Graphic design is printing Printing was first invented in the 6th and 7th centuries when blocks were cut to print textiles on and reproduce Buddhist texts. 1450: Johann Gutenberg invented the printing Press
4. Start of Graphic Design Industry 1849: Henry Cole informed people the importance of graphic Design in Great Britain in his “Journal of Design and Manufactures” 1891-1896: William Morris published “Arts and Crafts Movement” and created the first books of stylistic nature Morris showed that there was a market for graphic design His work along with the rest of the Private Press movement directly influenced the development of graphic design in the twentieth century.
5. Twentieth Century Graphic Designed started to be used for utilitarian purposes like buildings, theatre sets, posters, fabrics, clothing, furniture, and logos. 1928: The book “New Typography” by Jan Tschichold showed readers new types of typography World War two created a boom for graphic design for advertising and packaging Since these first signs graphic design has continued to grow into an incredibly large money –making industry,