SlideShare una empresa de Scribd logo
1 de 95
Descargar para leer sin conexión
Top 3 ways
to use your
UX team
Product Management + User Experience = Happy Customers
@jeremyjohnson
VP of Customer Experience, projekt202
WORKED FOR
experience-
driven
application
development
Top 3 ways to use your UX team - producttank DFW Meetup
“A well-made product is
not enough. A successful
product must meet the
needs and aspirations of
its users”
IDC Report
Building Experience-Driven software:
Insights for Modern Application Development
Top 3 ways
to use your
UX team
Product Management + User Experience = Happy Customers
How many
product
managers
in the
house?
https://medium.com/eightshapes-llc/behind-the-wheel-with-product-and-ux-287dba3e6d64#.duidfgqko
How many
of you
have a UX
team?
https://www.youtube.com/watch?v=gIY20kD9XT4&feature=youtu.be
Top 3 ways to use your UX team - producttank DFW Meetup
(product)
Designers
Developers
Product Owner
Project Manager
Co-Located, autonomous, metrics driven
https://medium.com/managing-digital-products/so-you-want-to-manage-a-product-c664ba7e5138
Marty Cagan
http://www.mindtheproduct.com/2015/09/video-the-root-causes-of-product-failure-by-marty-cagan/
product = pilot
UX = co-pilot
“When it should be
more of a partnership”
product? UX?
product? UX?
product? UX?
team sport
i have a
very
particular
set of skills
as a UX designer
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
http://www.brownwebdesign.com/blog/dont-be-in-a-rush-to-be-a-specialist
Top 3 ways to use your UX team - producttank DFW Meetup
UX has moved from a practice
of creating screens, to creating
a shared understanding of your
customer’s behavior
UX IS MOVING TO…
Tools
Paint
Strategy
Process
Photoshop
Sketch
HTML
Looks Good!
Make it blue.
On Brand!
What should we build?
What do our customers need?
Where can we be effective?
What is your hypothesis?
What methods do we use?
How are we synthesizing the data?
Patterns
Buttons!
Interactions
flows
Top 3 ways to use your UX team - producttank DFW Meetup
“In 13 cases, the entire team reported
brainstorming new features together,
and in 51 cases, brainstorming was
done about equally by PMs and UX
designers…
…perhaps the most evenly split task
was customer discovery…”
Build Better Products - A Practical Handbook for Product Managers and Entrepreneurs
http://rosenfeldmedia.com/books/build-better-products/
#1 

understanding
Understanding the
what and why around
your customer’s
behavior is one of
the top things you
need to do well to be
successful…
i have a
very
particular
set of skills
as a UX designer
User Researcher: “User researchers are the eyes,
ears and conscience of your product manager,” the
guide explains. User researchers provide the
knowledge that ensures that you “build products that
delight your customers through a great user
experience.”
13 Jobs That Now Matter The Most, From A Digital Perspective
“…learning everything about the customers
becomes the most important focus of creating the
product strategy. When companies talk about
features, they are saying, “Look at us. Look at what we
can do.” When companies talk about the problems of
the customers, they are saying, “Look at what you’re
dealing with. Look at how we want to help.””
- Bruce McCarthy
Fast Path to a Great UX: Increased Exposure Hours
“It's the closest thing we've found to a silver bullet…”
“The solution? Exposure hours. The number of hours
each team member is exposed directly to real users
interacting with the team's designs or the team's
competitor's designs. There is a direct correlation
between this exposure and the improvements we see
in the designs that team produces.”
https://www.linkedin.com/pulse/fast-path-great-ux-increased-exposure-hours-jared-spool
“..would-be entrepreneurs, designers, and coders
should all get out of the office and into the field
more often. "It’s the Achilles’ heel of the tech
industry," he says of the armchair tendency. "It’s easy
to think you can sit at your computer and come up
with the next big thing."
“However, the more we share our work in progress, using a
variety of testing methods at every stage of design, the
more input we can get from the people the design is for.
Multiple research methods ensure that we receive diverse
feedback; and more diverse feedback helps our products
better meet our users’ needs.”
http://alistapart.com/article/sharing-our-work-testing-feedback-in-design
“Investing in user research is just about the only way
to consistently generate a rich stream of data about
customer needs and behaviors. As a designer, I can’t
live without it. And as data about customers flows
through your team, it informs product managers,
engineers, and just about everyone else. It forms the
foundation of intuitive designs, indispensable
products, and successful companies. So what are
you waiting for? Go listen to your customers!”
“Apple is looking for a Hardware Human Factors
and Ergonomics Researcher to apply user-
centered design principles to product research,
design, and development of all hardware
products. Conduct user-centered research and
testing for design concept models on a diverse
user population…"
“…the term "user-friendly" was coined in 1982
at Apple by Don Norman (the grandfather of
User Centered Design), around the time of the
Apple Lisa computer.”
“The first iteration of Apple's WIMP interface was
a floppy disk where files could be spatially
moved around. After months of usability
testing, Apple designed the LISA interface of
windows and icons.”
The Case for Talking to Users in the Age of Big Data
“Observing users in person provides you with data that
surveys and behavioral data simply can’t, just as
surveys and behavioral metrics provide you with data
and reliability that qualitative work can’t. You need both
— and you need to do both well”
https://medium.com/@mgallivan/the-case-for-talking-to-users-in-the-age-of-big-data-bca4159e9620
“As I watched Pedroia take infield practice, grabbing throws from
Kevin Youkilis, the team’s hulking third baseman, and relaying them
to his new first baseman Casey Kotchman, it was clear that there
was something different about him. Pedroia’s actions were
precise, whereas Youkilis botched a few plays and Kotchman’s
attention seemed to wander. But mostly there was attitude:
Pedroia whipped the ball around the infield, looking annoyed
whenever he perceived a lack of concentration from his
teammates.”
“The problem is, no customer experience
technology platform, by itself, can provide deep
insights into why customers do what they do.
These systems can track an infinite number of
transactions, but they can't identify the key
actions the company must take to gain more fully
engaged customers.”
http://www.gallup.com/businessjournal/185345/quantitative-customer-experience-metrics-aren-enough.aspx?utm_source=twitterbutton&utm_medium=twitter&utm_campaign=sharing
Quantitative Customer Experience
Metrics Aren't Enough
“Users should be a part of the design
process from the very beginning to help
validate concepts and refine final direction.
Your team needs to be open to
experimenting and taking risks and then
quickly learning and iterating…”
http://www.mckinsey.com/insights/marketing_sales/what_every_executive_needs_to_know_about_design
“The single most important attribute of any Product Manager
worthy of the title is a fanatical devotion to the customer
(and no, we’re not talking about Monty Python’s Spanish
Inquisition).  The customer, and more specifically the end-
user, should be the North Star for whatever a Product Manager
does, says, plans, or thinks about…
…and to know the customer, you have to engage with them
on a regular basis.”
http://www.cleverpm.com/2015/09/09/what-makes-a-good-product-manager/
www.cleverpm.com
“I’m also hoping very much to see more
validation of ideas. In other words, let’s stop
just shipping features, crossing our fingers,
and hoping they work. Let’s figure out how
we can test whether we’re moving in the
right direction before we commit six months
and hundreds of thousands of dollars toward
building something.
I also think that we’ll continue to see more
teams using qualitative research in
conjunction with quantitative data.”
http://blog.wootric.com/product-managers-stop-worrying-about-building-the-wrong-thing-on-schedule-a-qa-with-laura-klein/
- Laura Klein
http://rosenfeldmedia.com/books/build-better-products/
Top 3 ways to use your UX team - producttank DFW Meetup
What does
understanding
look like?
Lots of data.
journey maps
We identify every step in your customer or user journey.
personas
Through observations we develop a deep understanding of 

your users and customers.
prioritization
workshops
We make sense of 1000s of data points.
roadmap
visualizations
We identify and prioritize your opportunities.
Designers
Developers
Product Owner
Project Manager
https://itunes.apple.com/us/podcast/dollars-to-donuts/id956673263?mt=2
Learning from your users: Ethnography in Software
https://www.youtube.com/watch?v=Guy-COUbDqI
https://creativemornings.com/talks/kelly-moran?mc_cid=aaea7e84d2&mc_eid=5b8ed49fbe
#2 

visualization
we like
post-it
notes
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
we like to
sketch
Top 3 ways to use your UX team - producttank DFW Meetup
we like to
sort
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
we like to
visualize
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
hats!
we like to
translate
requirements
into
experiences
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
#3 

validate
1:10:100
“…from $1 invested in UX, you save $10 in fixing
issues during development, and $100 if the
product has been already released.”
http://nearsoft.com/blog/how-to-make-100-for-every-dollar-you-invest-in-ux-3/
“15% of IT projects are abandoned and
at least 50% of a programmers’ time
during the project is spent doing
rework that is avoidable.”
http://www.usability.gov/what-and-why/benefits-of-ucd.html
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
http://www.invisionapp.com/customers
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
Top 3 ways to use your UX team - producttank DFW Meetup
Jared Spool on Using the Kano Model to Build Delightful UX
https://www.youtube.com/watch?v=ewpz2gR_oJQ
Top 3 ways to use your UX team - producttank DFW Meetup
#3 

validate your ideas
#1 

create understanding
#2 

visualize as much as possible
Top 3 ways to use
your UX team
@jeremyjohnson
VP of Customer Experience, projekt202
www.projekt202.com
jeremy.johnson@projekt202.com
www.slideshare.com/jeremy
Thanks!

Más contenido relacionado

La actualidad más candente

Pollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending BusinessPollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending BusinessPollen VC
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
The Physical Interface
The Physical InterfaceThe Physical Interface
The Physical InterfaceJosh Clark
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10Robin Yjord
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
 
2017 holiday survey: An annual analysis of the peak shopping season
2017 holiday survey: An annual analysis of the peak shopping season2017 holiday survey: An annual analysis of the peak shopping season
2017 holiday survey: An annual analysis of the peak shopping seasonDeloitte United States
 
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
 
Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016Marketa
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
 
5 tools for an awesome presentation-By Samid Razzak
5 tools for an awesome presentation-By Samid Razzak5 tools for an awesome presentation-By Samid Razzak
5 tools for an awesome presentation-By Samid RazzakMd. Samid Razzak
 
Articial 
Intelligence 
in Brand & Illustration
Articial 
Intelligence 
in Brand & IllustrationArticial 
Intelligence 
in Brand & Illustration
Articial 
Intelligence 
in Brand & IllustrationMartin Hansen
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to ViewJim MacLeod
 
The Science of Memorable Presentations
The Science of Memorable PresentationsThe Science of Memorable Presentations
The Science of Memorable PresentationsEthos3
 
Sample Series C pitch deck: Forethought's $65m deck
Sample Series C pitch deck: Forethought's $65m deckSample Series C pitch deck: Forethought's $65m deck
Sample Series C pitch deck: Forethought's $65m deckHajeJanKamps
 
How to Master Product-Led Growth Strategy in B2B by Gainsight CTO
How to Master Product-Led Growth Strategy in B2B by Gainsight CTOHow to Master Product-Led Growth Strategy in B2B by Gainsight CTO
How to Master Product-Led Growth Strategy in B2B by Gainsight CTOProduct School
 
Typography for [Digital] Humanists
Typography for [Digital] HumanistsTypography for [Digital] Humanists
Typography for [Digital] HumanistsAmy Papaelias
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching EssentialsMichael Parker
 

La actualidad más candente (20)

Pollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending BusinessPollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending Business
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
The Physical Interface
The Physical InterfaceThe Physical Interface
The Physical Interface
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More Customers
 
2017 holiday survey: An annual analysis of the peak shopping season
2017 holiday survey: An annual analysis of the peak shopping season2017 holiday survey: An annual analysis of the peak shopping season
2017 holiday survey: An annual analysis of the peak shopping season
 
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff
 
Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
ChatGPT, Generative AI and Microsoft Copilot: Step Into the Future - Geoff Ab...
ChatGPT, Generative AI and Microsoft Copilot: Step Into the Future - Geoff Ab...ChatGPT, Generative AI and Microsoft Copilot: Step Into the Future - Geoff Ab...
ChatGPT, Generative AI and Microsoft Copilot: Step Into the Future - Geoff Ab...
 
5 tools for an awesome presentation-By Samid Razzak
5 tools for an awesome presentation-By Samid Razzak5 tools for an awesome presentation-By Samid Razzak
5 tools for an awesome presentation-By Samid Razzak
 
Articial 
Intelligence 
in Brand & Illustration
Articial 
Intelligence 
in Brand & IllustrationArticial 
Intelligence 
in Brand & Illustration
Articial 
Intelligence 
in Brand & Illustration
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View
 
The Science of Memorable Presentations
The Science of Memorable PresentationsThe Science of Memorable Presentations
The Science of Memorable Presentations
 
Sample Series C pitch deck: Forethought's $65m deck
Sample Series C pitch deck: Forethought's $65m deckSample Series C pitch deck: Forethought's $65m deck
Sample Series C pitch deck: Forethought's $65m deck
 
How to Master Product-Led Growth Strategy in B2B by Gainsight CTO
How to Master Product-Led Growth Strategy in B2B by Gainsight CTOHow to Master Product-Led Growth Strategy in B2B by Gainsight CTO
How to Master Product-Led Growth Strategy in B2B by Gainsight CTO
 
Typography for [Digital] Humanists
Typography for [Digital] HumanistsTypography for [Digital] Humanists
Typography for [Digital] Humanists
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 

Destacado

User Interfaces beyond the screen
User Interfaces beyond the screenUser Interfaces beyond the screen
User Interfaces beyond the screenJason Mesut
 
25 Festive Fonts For Women Oriented Businesses!
25 Festive Fonts For Women Oriented Businesses!25 Festive Fonts For Women Oriented Businesses!
25 Festive Fonts For Women Oriented Businesses!DesignMantic
 
Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!Ayman Sadiq
 
Finding Our Happy Place in the Internet of Things
Finding Our Happy Place in the Internet of ThingsFinding Our Happy Place in the Internet of Things
Finding Our Happy Place in the Internet of ThingsPamela Pavliscak
 
Design and development better together
Design and development better togetherDesign and development better together
Design and development better togetherGregory Raiz
 
DESIGN THE PRIORITY, PERFORMANCE 
AND UX
DESIGN THE PRIORITY, PERFORMANCE 
AND UXDESIGN THE PRIORITY, PERFORMANCE 
AND UX
DESIGN THE PRIORITY, PERFORMANCE 
AND UXPeter Rozek
 
The Sketchnote Mini-Workshop
The Sketchnote Mini-WorkshopThe Sketchnote Mini-Workshop
The Sketchnote Mini-WorkshopMike Rohde
 
What's Trending in Talent and Learning for 2016?
What's Trending in Talent and Learning for 2016?What's Trending in Talent and Learning for 2016?
What's Trending in Talent and Learning for 2016?Skillsoft
 
SXSW 2016: The Need To Knows
SXSW 2016: The Need To KnowsSXSW 2016: The Need To Knows
SXSW 2016: The Need To KnowsOgilvy Consulting
 
There is no such thing as UX strategy
There is no such thing as UX strategyThere is no such thing as UX strategy
There is no such thing as UX strategyJeff Gothelf
 
How to Design a Logo
How to Design a LogoHow to Design a Logo
How to Design a LogoFiverr
 
10 Quick User Experience Design Tips
10 Quick User Experience Design Tips10 Quick User Experience Design Tips
10 Quick User Experience Design TipsGeorge Elkhabbaz
 
Which font should I use?
Which font should I use?Which font should I use?
Which font should I use?Alexei Kapterev
 
Tell a Story! [Be the Batman]
Tell a Story! [Be the Batman]Tell a Story! [Be the Batman]
Tell a Story! [Be the Batman]Ayman Sadiq
 
From Design Thinking to Design Doing
From Design Thinking to Design Doing From Design Thinking to Design Doing
From Design Thinking to Design Doing Intuit Inc.
 
Typecurious: A Typography Crash Course
Typecurious: A Typography Crash CourseTypecurious: A Typography Crash Course
Typecurious: A Typography Crash CourseDigital Surgeons
 
Facilitating Complexity: A Pervert's Guide to Exploration
Facilitating Complexity: A Pervert's Guide to ExplorationFacilitating Complexity: A Pervert's Guide to Exploration
Facilitating Complexity: A Pervert's Guide to ExplorationWilliam Evans
 

Destacado (18)

User Interfaces beyond the screen
User Interfaces beyond the screenUser Interfaces beyond the screen
User Interfaces beyond the screen
 
25 Festive Fonts For Women Oriented Businesses!
25 Festive Fonts For Women Oriented Businesses!25 Festive Fonts For Women Oriented Businesses!
25 Festive Fonts For Women Oriented Businesses!
 
Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!
 
Finding Our Happy Place in the Internet of Things
Finding Our Happy Place in the Internet of ThingsFinding Our Happy Place in the Internet of Things
Finding Our Happy Place in the Internet of Things
 
Design and development better together
Design and development better togetherDesign and development better together
Design and development better together
 
DESIGN THE PRIORITY, PERFORMANCE 
AND UX
DESIGN THE PRIORITY, PERFORMANCE 
AND UXDESIGN THE PRIORITY, PERFORMANCE 
AND UX
DESIGN THE PRIORITY, PERFORMANCE 
AND UX
 
The Sketchnote Mini-Workshop
The Sketchnote Mini-WorkshopThe Sketchnote Mini-Workshop
The Sketchnote Mini-Workshop
 
What's Trending in Talent and Learning for 2016?
What's Trending in Talent and Learning for 2016?What's Trending in Talent and Learning for 2016?
What's Trending in Talent and Learning for 2016?
 
SXSW 2016: The Need To Knows
SXSW 2016: The Need To KnowsSXSW 2016: The Need To Knows
SXSW 2016: The Need To Knows
 
There is no such thing as UX strategy
There is no such thing as UX strategyThere is no such thing as UX strategy
There is no such thing as UX strategy
 
How to Design a Logo
How to Design a LogoHow to Design a Logo
How to Design a Logo
 
UX Fundamentals for Beginners
UX Fundamentals for BeginnersUX Fundamentals for Beginners
UX Fundamentals for Beginners
 
10 Quick User Experience Design Tips
10 Quick User Experience Design Tips10 Quick User Experience Design Tips
10 Quick User Experience Design Tips
 
Which font should I use?
Which font should I use?Which font should I use?
Which font should I use?
 
Tell a Story! [Be the Batman]
Tell a Story! [Be the Batman]Tell a Story! [Be the Batman]
Tell a Story! [Be the Batman]
 
From Design Thinking to Design Doing
From Design Thinking to Design Doing From Design Thinking to Design Doing
From Design Thinking to Design Doing
 
Typecurious: A Typography Crash Course
Typecurious: A Typography Crash CourseTypecurious: A Typography Crash Course
Typecurious: A Typography Crash Course
 
Facilitating Complexity: A Pervert's Guide to Exploration
Facilitating Complexity: A Pervert's Guide to ExplorationFacilitating Complexity: A Pervert's Guide to Exploration
Facilitating Complexity: A Pervert's Guide to Exploration
 

Similar a Top 3 ways to use your UX team - producttank DFW Meetup

Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
 
10 Truths to Great Product Experiences
10 Truths to Great Product Experiences10 Truths to Great Product Experiences
10 Truths to Great Product ExperiencesJeremy Johnson
 
Top 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product OwnersTop 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product OwnersJeremy Johnson
 
Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Jeremy Johnson
 
UX = ROI: It's not just a myth
UX = ROI: It's not just a mythUX = ROI: It's not just a myth
UX = ROI: It's not just a mythJeremy Johnson
 
What are the Assumptions About Data Products by Hiya.com Lead PM
What are the Assumptions About Data Products by Hiya.com Lead PMWhat are the Assumptions About Data Products by Hiya.com Lead PM
What are the Assumptions About Data Products by Hiya.com Lead PMProduct School
 
Top Three Modern Product Trends
Top Three Modern Product TrendsTop Three Modern Product Trends
Top Three Modern Product TrendsJeremy Johnson
 
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
 
"Open" includes users - Leverage their input
"Open" includes users - Leverage their input"Open" includes users - Leverage their input
"Open" includes users - Leverage their inputRandy Earl
 
How to design enterprise apps that sell
How to design enterprise apps that sellHow to design enterprise apps that sell
How to design enterprise apps that sellInVision App
 
What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX DesignAli Rushdan Tariq
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
 
The Professional Design Process
The Professional Design ProcessThe Professional Design Process
The Professional Design Processugencarelle
 
Snowforce 2017 Keynote - Peter Coffee
Snowforce 2017 Keynote - Peter CoffeeSnowforce 2017 Keynote - Peter Coffee
Snowforce 2017 Keynote - Peter CoffeePeter Coffee
 
NYU Web Intensive - Week 3 Class 1
NYU Web Intensive - Week 3 Class 1NYU Web Intensive - Week 3 Class 1
NYU Web Intensive - Week 3 Class 1studiokandm
 
Fail Fast, Learn Fast, Move Fast: My UX journey to move faster
Fail Fast, Learn Fast, Move Fast: My UX journey to move fasterFail Fast, Learn Fast, Move Fast: My UX journey to move faster
Fail Fast, Learn Fast, Move Fast: My UX journey to move fasterJeremy Johnson
 
Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...tow21
 

Similar a Top 3 ways to use your UX team - producttank DFW Meetup (20)

Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
 
10 Truths to Great Product Experiences
10 Truths to Great Product Experiences10 Truths to Great Product Experiences
10 Truths to Great Product Experiences
 
Top 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product OwnersTop 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product Owners
 
Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017
 
UX = ROI: It's not just a myth
UX = ROI: It's not just a mythUX = ROI: It's not just a myth
UX = ROI: It's not just a myth
 
Roi of ux-brazil
Roi of ux-brazilRoi of ux-brazil
Roi of ux-brazil
 
What are the Assumptions About Data Products by Hiya.com Lead PM
What are the Assumptions About Data Products by Hiya.com Lead PMWhat are the Assumptions About Data Products by Hiya.com Lead PM
What are the Assumptions About Data Products by Hiya.com Lead PM
 
Top Three Modern Product Trends
Top Three Modern Product TrendsTop Three Modern Product Trends
Top Three Modern Product Trends
 
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
 
"Open" includes users - Leverage their input
"Open" includes users - Leverage their input"Open" includes users - Leverage their input
"Open" includes users - Leverage their input
 
How to design enterprise apps that sell
How to design enterprise apps that sellHow to design enterprise apps that sell
How to design enterprise apps that sell
 
What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX Design
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?
 
The Professional Design Process
The Professional Design ProcessThe Professional Design Process
The Professional Design Process
 
Snowforce 2017 Keynote - Peter Coffee
Snowforce 2017 Keynote - Peter CoffeeSnowforce 2017 Keynote - Peter Coffee
Snowforce 2017 Keynote - Peter Coffee
 
NYU Web Intensive - Week 3 Class 1
NYU Web Intensive - Week 3 Class 1NYU Web Intensive - Week 3 Class 1
NYU Web Intensive - Week 3 Class 1
 
Ux1
Ux1Ux1
Ux1
 
Fail Fast, Learn Fast, Move Fast: My UX journey to move faster
Fail Fast, Learn Fast, Move Fast: My UX journey to move fasterFail Fast, Learn Fast, Move Fast: My UX journey to move faster
Fail Fast, Learn Fast, Move Fast: My UX journey to move faster
 
Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...
 

Más de Jeremy Johnson

Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
 
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talk
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talkBusinesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talk
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talkJeremy Johnson
 
UX Design, Friend of Foe #worldusabilityday
UX Design, Friend of Foe #worldusabilitydayUX Design, Friend of Foe #worldusabilityday
UX Design, Friend of Foe #worldusabilitydayJeremy Johnson
 
Product + UX: How to combine strengths to make something truly great! *Updated*
Product + UX: How to combine strengths to make something truly great! *Updated*Product + UX: How to combine strengths to make something truly great! *Updated*
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
 
Product + UX: How to combine strengths to make something truly great!
Product + UX: How to combine strengths to make something truly great!Product + UX: How to combine strengths to make something truly great!
Product + UX: How to combine strengths to make something truly great!Jeremy Johnson
 
UX = ROI: It's not just a myth
UX = ROI: It's not just a mythUX = ROI: It's not just a myth
UX = ROI: It's not just a mythJeremy Johnson
 
It's About Time - Lightning talk for UX Designers
It's About Time - Lightning talk for UX DesignersIt's About Time - Lightning talk for UX Designers
It's About Time - Lightning talk for UX DesignersJeremy Johnson
 
Putting the "User" back in User Experience (Dallas Techfest Edition)
Putting the "User" back in User Experience (Dallas Techfest Edition)Putting the "User" back in User Experience (Dallas Techfest Edition)
Putting the "User" back in User Experience (Dallas Techfest Edition)Jeremy Johnson
 
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...Jeremy Johnson
 
Putting the "User" back in User Experience
Putting the "User" back in User ExperiencePutting the "User" back in User Experience
Putting the "User" back in User ExperienceJeremy Johnson
 
Pushing Through Failure (Quickly)
Pushing Through Failure (Quickly)Pushing Through Failure (Quickly)
Pushing Through Failure (Quickly)Jeremy Johnson
 
Failing Fast & Learning Along the Way - Big Design 2013
Failing Fast & Learning Along the Way - Big Design 2013Failing Fast & Learning Along the Way - Big Design 2013
Failing Fast & Learning Along the Way - Big Design 2013Jeremy Johnson
 
So you want your interface to sell.
So you want your interface to sell.So you want your interface to sell.
So you want your interface to sell.Jeremy Johnson
 
Android vs iPhone - Differences in UI Patterns and Design
Android vs iPhone - Differences in UI Patterns and DesignAndroid vs iPhone - Differences in UI Patterns and Design
Android vs iPhone - Differences in UI Patterns and DesignJeremy Johnson
 
Designing for Sensors 
& the Future of Experiences
Designing for Sensors 
& the Future of ExperiencesDesigning for Sensors 
& the Future of Experiences
Designing for Sensors 
& the Future of ExperiencesJeremy Johnson
 
Moving from iPhone to Android
Moving from iPhone to AndroidMoving from iPhone to Android
Moving from iPhone to AndroidJeremy Johnson
 
Kinect Hacks: Beyond Just Games
Kinect Hacks: Beyond Just GamesKinect Hacks: Beyond Just Games
Kinect Hacks: Beyond Just GamesJeremy Johnson
 
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the worldGame On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
 
Taking Your Content Mobile
Taking Your Content MobileTaking Your Content Mobile
Taking Your Content MobileJeremy Johnson
 
The Mobile Question @ Big Design 2010
The Mobile Question @ Big Design 2010The Mobile Question @ Big Design 2010
The Mobile Question @ Big Design 2010Jeremy Johnson
 

Más de Jeremy Johnson (20)

Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...
 
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talk
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talkBusinesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talk
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talk
 
UX Design, Friend of Foe #worldusabilityday
UX Design, Friend of Foe #worldusabilitydayUX Design, Friend of Foe #worldusabilityday
UX Design, Friend of Foe #worldusabilityday
 
Product + UX: How to combine strengths to make something truly great! *Updated*
Product + UX: How to combine strengths to make something truly great! *Updated*Product + UX: How to combine strengths to make something truly great! *Updated*
Product + UX: How to combine strengths to make something truly great! *Updated*
 
Product + UX: How to combine strengths to make something truly great!
Product + UX: How to combine strengths to make something truly great!Product + UX: How to combine strengths to make something truly great!
Product + UX: How to combine strengths to make something truly great!
 
UX = ROI: It's not just a myth
UX = ROI: It's not just a mythUX = ROI: It's not just a myth
UX = ROI: It's not just a myth
 
It's About Time - Lightning talk for UX Designers
It's About Time - Lightning talk for UX DesignersIt's About Time - Lightning talk for UX Designers
It's About Time - Lightning talk for UX Designers
 
Putting the "User" back in User Experience (Dallas Techfest Edition)
Putting the "User" back in User Experience (Dallas Techfest Edition)Putting the "User" back in User Experience (Dallas Techfest Edition)
Putting the "User" back in User Experience (Dallas Techfest Edition)
 
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...
 
Putting the "User" back in User Experience
Putting the "User" back in User ExperiencePutting the "User" back in User Experience
Putting the "User" back in User Experience
 
Pushing Through Failure (Quickly)
Pushing Through Failure (Quickly)Pushing Through Failure (Quickly)
Pushing Through Failure (Quickly)
 
Failing Fast & Learning Along the Way - Big Design 2013
Failing Fast & Learning Along the Way - Big Design 2013Failing Fast & Learning Along the Way - Big Design 2013
Failing Fast & Learning Along the Way - Big Design 2013
 
So you want your interface to sell.
So you want your interface to sell.So you want your interface to sell.
So you want your interface to sell.
 
Android vs iPhone - Differences in UI Patterns and Design
Android vs iPhone - Differences in UI Patterns and DesignAndroid vs iPhone - Differences in UI Patterns and Design
Android vs iPhone - Differences in UI Patterns and Design
 
Designing for Sensors 
& the Future of Experiences
Designing for Sensors 
& the Future of ExperiencesDesigning for Sensors 
& the Future of Experiences
Designing for Sensors 
& the Future of Experiences
 
Moving from iPhone to Android
Moving from iPhone to AndroidMoving from iPhone to Android
Moving from iPhone to Android
 
Kinect Hacks: Beyond Just Games
Kinect Hacks: Beyond Just GamesKinect Hacks: Beyond Just Games
Kinect Hacks: Beyond Just Games
 
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the worldGame On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
 
Taking Your Content Mobile
Taking Your Content MobileTaking Your Content Mobile
Taking Your Content Mobile
 
The Mobile Question @ Big Design 2010
The Mobile Question @ Big Design 2010The Mobile Question @ Big Design 2010
The Mobile Question @ Big Design 2010
 

Último

WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 

Último (19)

WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 

Top 3 ways to use your UX team - producttank DFW Meetup

  • 1. Top 3 ways to use your UX team Product Management + User Experience = Happy Customers
  • 2. @jeremyjohnson VP of Customer Experience, projekt202
  • 6. “A well-made product is not enough. A successful product must meet the needs and aspirations of its users” IDC Report Building Experience-Driven software: Insights for Modern Application Development
  • 7. Top 3 ways to use your UX team Product Management + User Experience = Happy Customers
  • 10. How many of you have a UX team?
  • 18. product = pilot UX = co-pilot “When it should be more of a partnership”
  • 23. i have a very particular set of skills as a UX designer
  • 29. UX has moved from a practice of creating screens, to creating a shared understanding of your customer’s behavior
  • 30. UX IS MOVING TO… Tools Paint Strategy Process Photoshop Sketch HTML Looks Good! Make it blue. On Brand! What should we build? What do our customers need? Where can we be effective? What is your hypothesis? What methods do we use? How are we synthesizing the data? Patterns Buttons! Interactions flows
  • 32. “In 13 cases, the entire team reported brainstorming new features together, and in 51 cases, brainstorming was done about equally by PMs and UX designers… …perhaps the most evenly split task was customer discovery…” Build Better Products - A Practical Handbook for Product Managers and Entrepreneurs http://rosenfeldmedia.com/books/build-better-products/
  • 34. Understanding the what and why around your customer’s behavior is one of the top things you need to do well to be successful…
  • 35. i have a very particular set of skills as a UX designer
  • 36. User Researcher: “User researchers are the eyes, ears and conscience of your product manager,” the guide explains. User researchers provide the knowledge that ensures that you “build products that delight your customers through a great user experience.” 13 Jobs That Now Matter The Most, From A Digital Perspective
  • 37. “…learning everything about the customers becomes the most important focus of creating the product strategy. When companies talk about features, they are saying, “Look at us. Look at what we can do.” When companies talk about the problems of the customers, they are saying, “Look at what you’re dealing with. Look at how we want to help.”” - Bruce McCarthy
  • 38. Fast Path to a Great UX: Increased Exposure Hours “It's the closest thing we've found to a silver bullet…” “The solution? Exposure hours. The number of hours each team member is exposed directly to real users interacting with the team's designs or the team's competitor's designs. There is a direct correlation between this exposure and the improvements we see in the designs that team produces.” https://www.linkedin.com/pulse/fast-path-great-ux-increased-exposure-hours-jared-spool
  • 39. “..would-be entrepreneurs, designers, and coders should all get out of the office and into the field more often. "It’s the Achilles’ heel of the tech industry," he says of the armchair tendency. "It’s easy to think you can sit at your computer and come up with the next big thing."
  • 40. “However, the more we share our work in progress, using a variety of testing methods at every stage of design, the more input we can get from the people the design is for. Multiple research methods ensure that we receive diverse feedback; and more diverse feedback helps our products better meet our users’ needs.” http://alistapart.com/article/sharing-our-work-testing-feedback-in-design
  • 41. “Investing in user research is just about the only way to consistently generate a rich stream of data about customer needs and behaviors. As a designer, I can’t live without it. And as data about customers flows through your team, it informs product managers, engineers, and just about everyone else. It forms the foundation of intuitive designs, indispensable products, and successful companies. So what are you waiting for? Go listen to your customers!”
  • 42. “Apple is looking for a Hardware Human Factors and Ergonomics Researcher to apply user- centered design principles to product research, design, and development of all hardware products. Conduct user-centered research and testing for design concept models on a diverse user population…"
  • 43. “…the term "user-friendly" was coined in 1982 at Apple by Don Norman (the grandfather of User Centered Design), around the time of the Apple Lisa computer.” “The first iteration of Apple's WIMP interface was a floppy disk where files could be spatially moved around. After months of usability testing, Apple designed the LISA interface of windows and icons.”
  • 44. The Case for Talking to Users in the Age of Big Data “Observing users in person provides you with data that surveys and behavioral data simply can’t, just as surveys and behavioral metrics provide you with data and reliability that qualitative work can’t. You need both — and you need to do both well” https://medium.com/@mgallivan/the-case-for-talking-to-users-in-the-age-of-big-data-bca4159e9620
  • 45. “As I watched Pedroia take infield practice, grabbing throws from Kevin Youkilis, the team’s hulking third baseman, and relaying them to his new first baseman Casey Kotchman, it was clear that there was something different about him. Pedroia’s actions were precise, whereas Youkilis botched a few plays and Kotchman’s attention seemed to wander. But mostly there was attitude: Pedroia whipped the ball around the infield, looking annoyed whenever he perceived a lack of concentration from his teammates.”
  • 46. “The problem is, no customer experience technology platform, by itself, can provide deep insights into why customers do what they do. These systems can track an infinite number of transactions, but they can't identify the key actions the company must take to gain more fully engaged customers.” http://www.gallup.com/businessjournal/185345/quantitative-customer-experience-metrics-aren-enough.aspx?utm_source=twitterbutton&utm_medium=twitter&utm_campaign=sharing Quantitative Customer Experience Metrics Aren't Enough
  • 47. “Users should be a part of the design process from the very beginning to help validate concepts and refine final direction. Your team needs to be open to experimenting and taking risks and then quickly learning and iterating…” http://www.mckinsey.com/insights/marketing_sales/what_every_executive_needs_to_know_about_design
  • 48. “The single most important attribute of any Product Manager worthy of the title is a fanatical devotion to the customer (and no, we’re not talking about Monty Python’s Spanish Inquisition).  The customer, and more specifically the end- user, should be the North Star for whatever a Product Manager does, says, plans, or thinks about… …and to know the customer, you have to engage with them on a regular basis.” http://www.cleverpm.com/2015/09/09/what-makes-a-good-product-manager/ www.cleverpm.com
  • 49. “I’m also hoping very much to see more validation of ideas. In other words, let’s stop just shipping features, crossing our fingers, and hoping they work. Let’s figure out how we can test whether we’re moving in the right direction before we commit six months and hundreds of thousands of dollars toward building something. I also think that we’ll continue to see more teams using qualitative research in conjunction with quantitative data.” http://blog.wootric.com/product-managers-stop-worrying-about-building-the-wrong-thing-on-schedule-a-qa-with-laura-klein/ - Laura Klein
  • 54. journey maps We identify every step in your customer or user journey.
  • 55. personas Through observations we develop a deep understanding of 
 your users and customers.
  • 56. prioritization workshops We make sense of 1000s of data points.
  • 57. roadmap visualizations We identify and prioritize your opportunities.
  • 60. Learning from your users: Ethnography in Software https://www.youtube.com/watch?v=Guy-COUbDqI
  • 77. hats!
  • 83. 1:10:100 “…from $1 invested in UX, you save $10 in fixing issues during development, and $100 if the product has been already released.” http://nearsoft.com/blog/how-to-make-100-for-every-dollar-you-invest-in-ux-3/
  • 84. “15% of IT projects are abandoned and at least 50% of a programmers’ time during the project is spent doing rework that is avoidable.” http://www.usability.gov/what-and-why/benefits-of-ucd.html
  • 92. Jared Spool on Using the Kano Model to Build Delightful UX https://www.youtube.com/watch?v=ewpz2gR_oJQ
  • 94. #3 
 validate your ideas #1 
 create understanding #2 
 visualize as much as possible Top 3 ways to use your UX team
  • 95. @jeremyjohnson VP of Customer Experience, projekt202 www.projekt202.com jeremy.johnson@projekt202.com www.slideshare.com/jeremy Thanks!