The document summarizes a presentation by Jenny Benevento and Abby Covert on navigation as a brand at Etsy. It discusses the history of browsing at Etsy from 2005 to present day and the purposes of navigation. It also outlines lessons learned from experiments changing Etsy's category navigation, including that brand decisions should not be made by audiences and short term neutrality can enable longer term efforts. Data was analyzed on the impacts of navigation changes on sales and search engine optimization.