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Why Executive Presence Matters –
and How You Can Master It
LIKE A BOSS:
@Jennifer McClure Jennifer McClure – President, Unbridled Talent LLC #CincyHR
What Is
Executive Presence?
EXECUTIVE PRESENCE is a dynamic mix of 3
things: GRAVITAS (how you act), COMMUNICATION
(how you speak) and APPEARANCE (how you look).
SOURCE: Center for Talent Innovation, 2014
67%
28%
5%
GRAVITAS
COMMUNICATION
APPEARANCE
EXECUTIVE PRESENCE
Why Is
Executive Presence
Important?
EXECUTIVE PRESENCE will not earn
you a promotion, but a lack of
executive presence will impede your
ability to get as far as you want to go.
- Sylvia Ann Hewlett, Executive Presence: The Missing Link Between Merit and Success
EXECUTIVE PRESENCE will not earn
you a promotion, but a lack of
executive presence will impede your
ability to get as far as you want to go.
- Sylvia Ann Hewlett, Executive Presence: The Missing Link Between Merit and Success
* Executive Presence accounts for 26%
of what it takes to get promoted
Culture & Gender
Biases
of women find feedback
about Executive Presence
so contradictory and
confusing that they don’t
know how to act on it.
81%
SOURCE: Center for Talent Innovation, 2014
No Makeup Minimal Moderate Dramatic
Challenges With Bias
700
People
250
Milliseconds
SOURCE: Center for
Talent Innovation, 2014
No Makeup Minimal Moderate Dramatic
Challenges With Bias
COMPETENT	
  
SOURCE: Center for
Talent Innovation, 2014
No Makeup Minimal Moderate Dramatic
Appearance Challenges
TRUSTWORTHY	
  
SOURCE: Center for
Talent Innovation, 2014
Communication Blunders
Rambling
And
Redundant
High-Pitched
Or
Shrill
Constant device
checking
Crying
Boredom
Foot-Tapping
Doodling
Failure To
Establish
Eye-ContactOver Reliance
On
Notes Or Props
Constant device
checking
SOURCE: Center for Talent Innovation, 2014
5 C’s Of Executive Presence
u  CREDIBILITY
u  COMMUNICATION
u  COUNTENANCE
u  COURAGE
u  CULTIVATION
CREDIBILITY
1
Confidence, poise & “grace under fire”
Decisiveness & “showing teeth”
Integrity & “speaking truth to power”
Emotional Intelligence
Reputation & standing / “Pedigree”
Vision / Charisma
For Women For Men
79%
76%
70%
70%
64%
63%
61%
58%
56%
57%
50%
54%
SOURCE: Center for Talent Innovation, 2014
Top Aspects of ‘Gravitas’
78%
SOURCE: Center for Talent Innovation, 2014
of professionals first search
online for information on a new
colleague or prospective hire
Online Image Counts
Choose Your Words Wisely
•  Drop “Just”
•  Drop “Actually”
•  Drop “Can I take a minute to say something?”
•  Don’t say “What I’m saying may be wrong…”
•  Don’t substitute a question for a sentence
COMMUNICATION
2
Concise, compelling speaking style
Ability to command a room
Forcefulness & assertiveness
Ability to read a client / A Boss / A Room
Sense of humor & ability to banter
Body language / Posture
For Women For Men
60%
63%
49%
54%
48%
48%
39%
33%
33%
35%
21%
25%
SOURCE: Center for Talent Innovation, 2014
Top Communication Traits
Like A Boss: Why Executive Presence Matters and How You Can Master It
Like A Boss: Why Executive Presence Matters and How You Can Master It
Control Your Voice
Use Your Hands
Make Eye Contact
COUNTENANCE
3
Grooming & polish
Physically attractive / Toned / Fit
Sophisticated clothing & flair
(Dressing for the next job)
Height (Being tall)
Youthful, vigorous appearance
For Women For Men
35%
38%
19%
16%
12%
13%
6%
16%
6%
4%
SOURCE: Center for Talent Innovation, 2014
Top Aspects of Appearance
First Impressions Count
Dress The Part
Project Confidence
COURAGE
4
Inspire Trust
CULTIVATION
5
Seek Feedback
Authenticity vs Conformance
ACTION STEPS
Action
Plan
Define
the
Problem
Be Consistent & Act with Integrity
Focus on Your Communication
Pay Attention to Style & Appearance
Inspire Trust
Ask for Feedback Regularly
Be True to Who You Are
TO DO
Like A Boss: Why Executive Presence Matters and How You Can Master It
THANK YOU!
Jennifer McClure
unbridledtalent.com
@JenniferMcClure

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