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by Jeff Whitfield
The User Experience
of Comic Books
I LOVE COMIC BOOKS!
My Collection
80+ small comic boxes
5 shelf units
Over 8900 comics and
trades
$42,000 est. value
Alexander
Whitfield
Inheritor of the Whitfield
comic book collection
The User Experience
of Comic Books
Everything I Learned
About UX I Learned
From Comics
See What I
Mean
How To Use Comics to
Communicate Ideas
!
by Kevin Cheng
Have you ever read a comic book
and thought, “Wow! What
a great user experience!”?
What We’ll Talk
About
What is a comic book?
Some UX lessons
Insight on my design philosophy
Learn more about the comic medium
What is a Comic Book?
Terry Moore
When you put words and
pictures together and allow
them each to do what they
do best, you get something
that is more powerful than
just words and pictures
alone.* 

*paraphrased
Understanding
Comics
by Scott McCloud
LESSON:
!
Avoid Unnecessary
Jargon
Comic Book
AJAX
Web 2.0
HTML5
Graceful
Degradation
Progressive
Enhancement
SaaS
Graphic Novel
Real language terminology means better
communication as to what it is
A Contract with
God
by Will Eisner
1978
!
First use of the term
“graphic novel”
Marvel Graphic
Novel
by Jim Starlin
1982
!
Widespread use of the
term “graphic novel”
How do you explain 

the longevity of the
comic book?
The Birth of 

the Superhero
The Golden Age
Early Comics
1930’s
!
Reprints of comic strips
Superman
By Jerry Siegal and Joe
Shuster
!
June 1938
Batman
By Bob Kane
!
May 1939
World War II
Boost in comic book sales
Captain
America
By Joe Simon and
Jack “the King” Kirby
!
March 1941
Ingrained in
Pop Culture
Stan “The Man” Lee
and
Jack “The King” Kirby
The Marvel Age 

of Comics
The Silver Age
Fantastic Four
by Stan “The Man” Lee and
Jack “The King” Kirby
!
November 1961
The Incredible
Hulk
by Stan “The Man” Lee and
Jack “The King” Kirby
!
May 1962
Thor
by Stan “The Man” Lee and
Jack “The King” Kirby
!
August 1962
Spider-Man
by Stan “The Man” Lee and
Steve Ditko
!
August/September 

1962
Iron Man
by Stan “The Man” Lee and
Jack “The King” Kirby
!
March 1963
The X-Men
by Stan “The Man” Lee and
Jack “The King” Kirby
!
September 1963
LESSON:
!
Understand 

the Medium
Evolution of the
Comic Book Cover
Overcrowded
Newsstands
Amazing
Spider-Man #1
By Stan “The Man” Lee
and Steve Ditko
!
March 1963
Added character
avatar to corner!
Nearly 30 years
later, they finally
get it right!
LESSON:
!
Adapt To Change
Evolution of Storytelling
Psychedelic
60’s
Pop Art
Roy Lichtenstein
Andy Warhol
More sophisticated 

audience
Old-School
Rules
Creators limited to 30 years
of drawing within simple
boxes
!
* Ex. Amazing 

Spider-man #60
Jim Steranko
Comic Book Writer/Artist
!
Famous for his work on
“Nick Fury, Agent of
S.H.I.E.L.D.”
in the 1960’s
!
The “Jimi Hendrix 

of Comics”
Strange Tales
#166
March 1968
!
The “Maze” page
Nick Fury,
Agent of
S.H.I.E.L.D #1
June 1968
“Who is Scorpio?”
!
Opening sequence with
3 silent pages
G.I. Joe #21
March 1984
“Silent Interlude”
LESSON:
!
Challenge Perceptions
Batman: The
Dark Knight
Returns
by Frank Miller
with Klaus Janson and Lynn
Varley
!
March 1986
WHICH ONE WOULD YOU BUY?
Other Books
that challenged people’s perceptions
on what the comic book medium can do.
Watchmen
by Alan Moore and Dave
Gibbons
!
1986—1987
The Sandman
by Neil Gaiman
!
1989—1996
LESSON:
!
Keep It Simple
Sin City
by Frank Miller
!
1991—1999
LESSON:
Content Strategy
The Comic Book
Crossover Event
Crisis on
Infinite Earths
by Marv Wolfman and
George Perez
1985—1986
!
Effort to fix 

continuity issues
Secret Wars
by Jim Shooter, Mike Zeck,
and Bob Layton
1984—1985
!
Effected nearly every
Marvel character
52
DC Comics
2006—2007
!
52 issues, published weekly
for one year
!
Aftermath of 

Infinite Crisis
Marvel has movies planned
through 2028
LESSON:
Avoid Eye Candy
Failures of the Industry:
The 1990’s
X-Men #1
by Chris Claremont 

and Jim Lee
October 1991
!
Best-selling comic 

book of all time!
!
Sold over 8 million 

copies
WAS IT THAT GOOD 

OF A COMIC?
OR….WAS IT JUST
GOOD MARKETING?
OR….WAS IT JUST
GOOD MARKETING?
Birth of the 

Speculator Market
Superman #75
January 1993
!
The Death of Superman
Superman #75
Collector’s Edition
!
Caused marketing frenzy
Over-saturated Market
Emphasis on the “next big thing”
!
Too many special covers
!
Too many issue #1’s
None of this focuses on
what’s the most
important part of the
comic book user
experience…
TELLING THE
FRICKIN’ STORY!!
BIGGEST LESSON:
!
Know Your Audience
Eric Stephenson
Publisher, Image Comics
“The biggest problem with comic
books is that even now, even after all
the amazing progress we’ve made as
an industry over the last 20 years,
the vast majority of people have no
idea whatsoever about how much the
comics medium has to offer.”
- Eric Stephenson

2014 ComicsPRO Annual 

Membership Meeting
Question:
!
How do you get people 

to buy comic books?
Answer:
!
By introducing potential 

new readers to the world 

of comic books.
FINAL LESSON:
!
Expand Your Horizons
History
!
Maus
by Art Spiegelman
Humor
!
Axe Cop
by Malachai Nicolle and
Ethan Nicolle
Fantasy
!
Bone
by Jeff Smith
Fantasy
!
The Unwritten
by Mike Carey and Peter
Gross
Drama
!
Strangers in
Paradise
by Terry Moore
Crime
!
Thief of Thieves
by Robert Kirkman 

and Nick Spencer
Horror
!
The Walking
Dead
by Robert Kirkman
Science Fiction
!
Alex + Ada
by Jonathan Luna and 

Sarah Vaughn
Summary
Avoid Unnecessary
Jargon
Understand the
Medium
Adapt To Change
Challenge
Perceptions
Keep It Simple
Content Strategy
Avoid Eye Candy
Know Your Audience
Expand Your
Horizons
Go read some comics!
!
Share your experience
with others!
http://thejeffwhitfield.com
@jeffwhitfield
jeff@soulcraftgroup.com

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