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A
PROJECT REPORT
ON AN INDUSTRIAL VISIT TO N.K
PROTEINS LTD
ON 22/2/2013
In
Practical Fulfillment
The Requirement
For
BBA Programmed
Submitted To:-
Som Lalit Institute Of Business Administration
Affiliated to Gujarat University
Submitted by:-
Jawid Joya
Roll no: - 154
F.Y BBA SEM-2 [2012-2013]
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CERTIFICATE
This is to certify that the Project Report on the
Industrial visit to N.K PROTEINS LTD. Is
submitted by Mr. Jawid Joya to the Som Lalit
Institute of Business Administration, affiliated to
the Gujarat University in fulfillment of the
requirements for the completion of Practical
Studies at the First Year B.B.A Programmed, for
the Academic year 2012-2013
Prof. PARIN SHAH K.J PATEL
(PROJECT INCHARGE) (PRINCIPAL)
DATE: COLLEGE SEAL
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PREFACE
In today’s fast changing and technological developing world
management of businessis very importantphase. It is usefulin
each and everypart of business.
Schools of management give great knowledge to student.
Practical studyis also necessary.It helps to develop the
analytical skills, i.e. conception or execution of the students
these practical training is like industrialvisit. Presents a unifies
picture of what management is and how it is applied today’s
world of globalization opportunitieswe plenty and who is bold,
ready and alert, seizes them and puts them to the best use. The
world of successis always open to the dynamic.
Ran confident and courageous youth,all we need is the positive
attitude and bad luck and thoughcompetition. With adequate
knowledge spirit and determinationone can make people take
notice of him and get in step with him.
Practical training becomes compulsoryespecially for the
studentsat management, who want to achieve success.
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Definitely helps the studentsto face the world with courage,
confidence and positive attitude.
Schools of management have taken all things in mind. B.B.A
courseshave introducedpractical studiesas one of its subjects.
In this studentsare gives opportunityto visit various kinds of
industriesand know how practicallythe workis performed.
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ACKNOWLEDGEMENT
I have great privilege and reason to express my deepest bones of
gratitudeand here felt respectto all personswho helps me on
the visits and preparethe report.
First of all, I would like to thank the principal of Som
Lalit Institute of Business AdministrationprofessorK.J.Patel
who providedthe permission for visit. I am also thankfulto our
advisor Prof.ParinShah for their simulative guidance, keep
interest and encouragementthroughthe industrial visit.
I also indebted to all the worksand the staff
membersfor the given supportduringour visit on their factory
and giving us for valuable help in guidance during the visit.
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INDEX
Sub.No SUBJECT PAGE NO
1. CERTIFICATE
2. Preface
3. Acknowledgment
4. General Information (7-16)
1.1 COMPANY PROFILE 8
1.2 VISION, MISSION & VALUES 10
1.3 LOCATIONAL 11
1.4 AWARDS & ACHIEVENTS 12
1.5 BOARDS OF DIRECTORS 14
1.6 ORGANIZATIONAL CHART 15
1.7 BRIEF HISTORY 16
5. Production Department (17-28)
6. H R Department (29-39)
7. MARKETING DEPARTMENT (40-44)
8. FINANCE DEPARTMENT (45-48)
9. OTHERS (49-55)
INFRASTRUCTURE 50
C.S.R 52
FUTURE PLAN 53
CONCLUSION 54
BIBLIOGRAPHY 55
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Company profile
1.1 Name
1.2 Name of Brands
1.3 Date of Birth
1.4 Factory site
1.5 Name of Products
1.6 Managing Director
1.7 Chairman
1.8 Shift Time
1.9 General Shift
1.10 Total Employees
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BASIC INFORMATION
1.1 Name: - N.K PROTEINS LTD
1.2 Name of Brands: - Tirupati oil
1.3 Date of Birth:- 27/03/92
1.4 Factory site: - 301POPULAR HOUSE, 7TH FLOOR,
OPP. SALES INDIA,
ASHRAM ROAD,
Ahmedabad, Gujarat, India
1.5Name of products:-
1- Refined Groundnut Oil
2- Double Filtered Groundnut Oil
3- Refined Corn Oil
4- Refined Cottonseed Oil
5- Refined Soyabean Oil
6- Refined Sunflower
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1.6 Chairman and Managing Director: - Mr. Nimish Pate
1.7 Managing Director: - Mr. Nilesh Patel
WORKING SHIFTS
1.8 Shift: - 3
1.9 Shifts Time:-
1st
Shift: - 8:00 AM TO 4: PM
2nd
Shift: - 4:00 PM TO 8: AM
3rdshift:- 12: AM TO 8: AM
1.10 General Shift: - 10:00 AM TO 6:00 PM
Numbers of Workers:
1.11 Total employees: - 40
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1.2 Vision, Mission and Values
 Vision: - Create an environment where business confidence is
built through best business practices and is fostered in an
atmosphere of trust and respect between providers of goods and
services and their users for ultimate benefit of society and the
nation.
 Mission:-
N.K PROTEINS LTD achieves highest customer satisfaction by
providing prompt, efficient and reliable services of their
competitively priced product and demonstrates best ethical
business practices.
 Values:-
 To adhere to Quality Management System in order to maintain
process distinctioninthe Edible Oil Industry.
 To achieve micro level product research activityto offer high
quality Edible Oil to their consumers.
 Listening to their clients and consumers.
N K PROTEINS LTD is providing equal opportunities forskill
development and personal performance to their employees.
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We can startour industryat that place were transportationcost
is minimum and profit is maximum. In this area transportation
is easily available to N.K PROTEINS LTD. Gujarat has a good
transportationin form of railways and roads.
The location of company is safe and verygood. They get raw
materials and all facilities, which is useful to the production.In
case of pollution, the Companydoes not make any type of
pollution as it is an oil industry.Thereare no chances of
pollution.
 Availability of Raw Material
 Availability of Labors
 Facility of Transportation
 Availability of Power supply
 Availability of Financial facility
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N.K PROTEINS LTD due to great high quality
of many oil productsand great achievements
in the field of oil distributionamong its consumersin all over
India has been received many honors and awardsfrom many
association and organizations. The following awards have been
received by N.K PROTEINS LTD:
2007– Glob oil award
(Best brand in new conventionaloil category)
2006-Kritikar Bhaskar
(Relative award for campaigns category)
2001-02– Sea award
(Second highest processor of clustered oilcake)
1997-98– Sea award
(2nd highest processor of custorseed oilcake)
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1.5 BOARDS OF DIRECTORS
Mr. Nimish Patel Chairman& Managing Director
Mr. Nilesh Patel Managing Director
Mr. Kamlesh Patel Executive Director
Mr. Jayesh P.Choksi Vice Chairman
Mr. N.K. Gajjar General Manager
Mr. Vivek Jain Accounting Manager
Mr. Manoj Nambiar Marketing Manager
Mr. Prafulbhai H.R. Manager
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1.6 ORGANIZATIONAL CHART
Mr.Nimish Patel
Managing Director
Mr.Nilesh Patel
GM Marketing
Mr.Manoj biyar
Marketing Manager
Mr.Bhupesh
Sales Manager
Mr.J.K.Rawal
GM P&A
Mr.N.K Gajjar
GMAccount
Mr.N.P.Shah
Computer Head
Mr.Alpesh Patel
Cashier
Mr.Harshbhai
shah
Executive Dirctor
Mr.Kamlesh Patel
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1.7 BRIEF HISTORY
N.K PROTEINS LTD (NKPL) was originally established on 27/03/92 in the
name of Maruti Proteins Ltd.
The name of the company was changed to N K Proteins Ltd in the year
19/02/1993 which is an existing profit making Company, developed by
Shri NimishK Patel and Shri NileshK Patel. India’s first edible oil
industry to get accreditationofFoodSafety Quality Management
CertificationofISO 22000:5000.
NKPL is currently engagedin the business of Refining edible oils viz,
Cotton Seed Oil, Palmoilen, Sunflower Oil, Groundnut Oil and Vegetable
Oils including seed processing and solvent extractionand trading in
edible / non - edible oils.The promoters started this business in 1992
and have come a long way in establishing the fortune of the N K Group in
the past 18 years. The promoters are successfullyrunning the existing
business which has a capacityof 450 M.T per day of refining.
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2.1 INTRODUCTION
2.2 PRODUCTS
2.3 PRODUCTION PROCESS
2.4 QUALITY POLICY AND PROCESS
2.5 CHART OF PRODUCTION PROCESSS
2.6 VARIOUS RAW MATERIALS
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2.1 INTRODUCTION
Productionis one of the most importantprocesses in
organization. Any businessnit is generally establishedfor
productionand distributionof planning, organizing, directing,
co-ordinationand controlof productionfunction in such a way
that the desired goods and service be producedat the right
quantityand reason able cost. We have seen the production
process of this company(N K PROTEINS LTD) main purposeis
not only earning profit butalso to get the satisfaction of public
by producinghigh qualityproducts.
It’s not profit making organization butit has accepted a total
quality management.
We have seen that all typesof productiondepartmentare
separatedfrom each other.N K Proteins Ltd mostly gets works
done by automatic machines than human resources.
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2.2 Products
Types of Products
Refined Groundnut Oil
Double Filtered Groundnut Oil
Refined Corn Oil
Refined Cottonseed Oil
Refined Soyabean Oil
Refined Sunflower
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 GROUNDNUT OIL:
N.K. proteins refined Groundnut oil
is traditionallypreferred oil for deep
frying, as it preserves the natural
aroma of the food cooked/fried in
it. It is sourced from the best groundnut oil available in the country. Crystal
clear oil,it is light to consumer and is the preferred oil among various
consumers.
 CORN OIL:
Corn oil is odorless, has very little taste, and has a high smoke point,
which makes it goodfor frying. It is also widely used in manufacturing
salad dressing. Mayonnaise and margarine
Corn oil contains very little cholesterol. It fatty acidcontent is 13%
saturated62% polyunsaturated,and 25%monounsaturated.
It’s excellent frying qualities and resist to smoking or discoloration.It
also has a pleasant taste,resists developing off-flavors and offer high
levels of polyunsaturated,instead of saturatedfats.
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 COTTONSEEDOIL:
N.K proteins refined cottonseedoil is very stable oil with a long shelf life.
This oil does not deteriorate even at high temperatures.Also, its bland
flavor retains the taste of the food in which it is used. It is ideal for deep
frying and for commercialuse.
 SOYABEANS OIL:
N.K. proteinsrefined soybean oil is light, odorlessand healthy oil. Most
importantly, it contains OMG3 (omega3) - an essential PUFA which need to be
supplemented from outsidesources. Soybean is the preferred oilof many a
household across the world.
 SUNFLOWER OIL:
N.K. proteins refined sunflower oil. It is light, nutritious,and healthy,
that is easy to digest.It consists mostlyofpolyunsaturated fatty acids
and is low in saturatedfats. rich in vitamins,gokul refined sunflower oil
goes through the highly specializedprocess of winterizationthat
removes almost all the wax content in the oil, making it the lightest oil
available today.
Tip: Sunflower oil known asTirupatiSunprideand Cottonseed oil – Tirupati
Cottonseed oils from N. K. Proteinsare good source of vitamin E.
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1. Production:-
“Production is a process of converting
of raw material in finished product
with the use of human resources and
different type of machines lies”.
2. Production:-
It is the combination of certain
steps to obtain the final product these
steps are collected and become a
process.
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2.4 Quality Policy
and Processes
N.K PROTEINS LTD has a well-
established house in the Quality
Control department and
definitely is being supported by
well-equipped,scientific testing
equipment and standard machines so as to meet the domestic and
international quality standard of edible oils.
N.K. proteins LTD is engaged in the business of supplying
wide range of refined edible oil like cottonseed, groundnut, sunflower
and other edible oils. The company is committed to ensure customer
satisfaction by supplying quality in all their edible of products. The
endeavourer for continuous improvement shall remain mission of
every employee and the management.
We as an industrialconsumer pay meticulous attentionto the quality of
raw materials we choose and blend them with the best of procedures.
This stringent policy has been the benchmark that has helped us offer
the best of refined edible oils.
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PRODUCTION PROCESSES
There are mainly two different processes for refining edible oils and
oil refining fats: physical and chemical. The selection of oil refining
process depends on the type and quality of crude oil to be
processed. Oil refineries are large scale plants, processing about a
hundred thousand to several hundred thousand barrels of crude oil
a day. In many ways, oil refining process utilizes much of the
technology of, and can be thought of as types of chemical plants. The
crude oil feedstock has typically been processed by an oil
production plant.
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1. DEGUMMING & NEUTRALIZATION
Degumming is the process of removal of gum from crude oil, in
which they are dissolved.There are two types of gums; hydra table and
non-hydra table gums can be removed from oil by hot water treatment.
Oil contains non-hydra table gums required to give phosphoric acid
treatment for removal of gums.
Neutralization is intended mainly for DE acidifyingcrudefatty oils or
degummed oils. By treatment of the oil with alkali (normally caustic lye)the
alkali will neutralizethe free fatty acids contained in the oil and from soap
stock. The soap stock is heavier than oil and can be removed from the oil by
centrifugalseparation. Raw oil is neutralized in short mix plantand controlled
the processparameters. Most often the crudeoil is pretreated with acid for
removalof gums.
2. BLEACHING &FILTERATION
Purposeof the bleaching process is the complete or partial removalof
the of color bodies (pigments) from the oil. The pigmentscan be destroyed
through chemical attack by oxidizingagents. The color of the neutralized oil is
improved by treating the oil with bleaching earth or a mixture of bleaching
earth and carbon that absorbs the coloring substance dissolved in oil.
The filtration takes place in two alternatively operatingpressureleaf
filters, where the bleaching earth is completely removed from the oil. While
one filter is in operation the other filter is blow with steam order to remove
residualoil in the bleaching earth. After filtration, oil is passed through oneof
the alternatively workingpolish filters before going to the deodorization.
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3. DEODORIZATION
Deodorization isprimarily a high temperature, high vacuum, steam
distillation process. Alfalevel continuousdeodorizer isbased on the latest
ensuresthat air does notbubble through oil in the eventof leakage. The hot
oil is entersthe deodorizer and flowscontinuously under vacuumthrougha
number of trays via specially designed over flow channels. As the oil
progressesthrough deodorizer, fatty acids, aldehydes, ketenes and other
unwanted materialsare vaporized and carried outwith the strippingsteam.
PHYSICALREFINING
In recent years, there is a developmentof new technology, which is
not utilize any chemical at neutralization of oil for removingof various
impuritiesfrom the oil, after suitable per-treatmentto the oil refiningis done
by usingphysical methods of separation. Physical refiningis processin which
oil are refined usingsteam and physicalmethods of separation. This
technology is mostly usefulfor high FFA oils like palm oil, coconutoil etc.
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2.5 CHART OF PRODUCTION PROCESSES
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2.6 RAW MATERIALS
Raw materials are:
Soyabean (Soyabean Crush Raw Oil)
Groundnut (Groundnut Crush Raw)
Cotton Seeds (Cotton Crush Raw Oil)
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3.1 INTRODUCTION
3.2 RECRUITMENT, SELECTIO AND INDUCTION
3.3 WALEFARE ACTIVITIES FOR EMPLOYEES
3.4 TRAINING AND DEVELOPMENT
3.5 MANAGEMENT DEPARTMENT
3.6 PROMOTION & TRANSFER POLICY
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3.1 INTRODUCTION
N.K Proteins ltd is a very big unit. So definitely in big units there are
so many numbers of employees, employees are the main major
building block for any organization. H R management involves
procedure and practice through which H R managed towards the
attainment of the individual, social an organization goal specifically.
H R management involves determining the organization human
being need want closer recruiting and selecting the best employees,
developing and action as a license with government.
The management includes all aspect of workers such as types of
training, transfer, welfare activities, factory all provision and
industrial dispatch.
But whole of visiting “N.K. PROTEINS LTD” Of found that
there is a harmonies relationship between employee and
management. In this industry a promoter also co-relationship
between employee an own people, thus there are an effective
utilization of human resources.
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3.2 RECRUITMENT, SELECTION &INDUCTION
RECRUITMENT
“Recruitmentis the process in order to discover the source of
manpower to meet the requirementof the staffed schedule and to employee
effective measurefor attracting that manpower in adequatenumber to
facilitate effective selection of an efficient workingforce”
1. INTERNAL SOURCES: -
The company has all freedom to recruit the staff by way of
promotion.Promotionof an employee to higher positionhas many
advantages they are as under:
a) It encourages the ambitious employee.
b) It builds good morale relations.
c) It is cheaper than outside recruitments.
d) It is a good selection because information of the employee is
readily available
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2. EXTERNAL SOURCES: -
“The employees recruited from outside is called external
recruitment” N.K PROTEINS LTD has following sources for the external
sources.
 Database available in the company
 By campus recruitment
 Through employment
 Advertisement – through print media and through TV
media
 INDUCTION
This involves the introductionof an employee to the job and the
organization.
This inductionprogrammed done by this companyfor the
familiarizationofthe new recruit employee in the company.This
inductionis depending on his place of recruiter person in the company
like when some manageriallevel person recruits in the company so for
that inductionis done with other parson. They meet all the department
head and manager. Sometime any technicalperson recruit in the
company so that’s inductionis done only with this specific department
only.
Thus this company doing in inductionprogram for the
familiarization withthe department of new recruitment employees or
person.
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3.3 WELFARE ACTIVITIES FOR EMPLOYEMENT
The welfare provided to the workers and employees of
company at made:
Quarter Facilities
Medical Facilities
Leave Facilities
Uniform
Production IncentiveBonus
Canteen Facilities
AccidentBenefit Scheme
Insurance
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 Quarter facilities:
Quarter facilities are provided by the company to their workers.
Company doesn’t provide these facilities to all the employees but it
is provided to the permanent employees and also in limited number.
 Medical Facilities:
Companyhas its own hospital.It provides medical facilities to
its employees.
 Leave Facilities:
Leave facilities is providedto all the employees.It depends upon
the time.
 Uniform:
All the employees except working staff in office section are given
uniform bythe company.The have provideddifferent typesof
uniform to different workers.
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 ProductionIncentive Bonus:
This is on kind motivationprocess.This facilityis provided to the
employees for the purpose of increasing theirproductivity.
Company provides bonus to employees once in a year. It depends upon
the top Mgt.
 Canteen Facilities:
There is a canteen is company. They provide canteen facilities to all
its employees at cheap rate. They are providing good quantity of tea,
food, snacks, cold drinks, etc.
 Accident Benefit Scheme:
In case of employees meet with an accident during duty or if he
loose a part of body the company will be liable to provide adequate
and suitable compensation to the employees.
 Company Facilities:
Companypaid insurancepremium of all employees
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3.4 TRAINING & DEVELOPMENT
 Training
Trainingis the act of increasing knowledgeand skill of an employeefor doing
a particular job.
Training is necessary to give the employeein the company because
it providesmoreknowledgeto the worker.
Organizationcan neglect the importance of training. The first step
after recruitment of new employee is to train for all types of job
requirement.
In N.K PROTEINSLT there is no special training center in order
to train its employeebecause the company mostly selects the trained
employee. However, company wantsto starts trainingcenter in the near
futurecoming.
On the Job
Training
Job
Instruction
Committee
Assignments
Job
Rotation
Apprenticeship &
Coaching
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 Development
The developmentof company’s executivesis done by
the following programmed:
 Attending seminars & general meetings
 Conference
 By undergoing personality coerces
 Selectivereading etc.
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3.5 MANAGEMENT DEPRTMENT
In N.K PROTEINSLTD there is not any special management
developmentprogrammed providedto the higher-level personnel.
Top Management
1. Board of Director
2. Chairman
3. Chief executives
Middle Management
1. General Management
2. Department Head
3. Officers
Lower Management
1. Senior Supervisor
2. Technicians
3. Workers
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PROMOTION & TRANSFER POLICY
 PROMOTION
Promotion is term, which coversa change and need higher
responsibilities. It normally also meansincreased pay and better terms and
condition of services, resulting into, a higher status of rank.
Most organization promotes their employee either based on their
seniority or baseon their merits.
In N.K PROTEINS LTD while givingpromotion to the employee,
they do notconsider seniority basis but consider merit basis means the
company involvesthe performancereview of the employeefor promotion
procedure.
 TRANSFER
Transfer refersto the change of job within an organization to the
same position in another departmentfor the followingpurpose:
 To satisfy the needsof the organization
 To utilize properly serviceof an employee
 To fill up existing vacancy
 To increase versatility of an employee
 To meet an employeeown interest
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MARKETING DEPARTMENT
4.1 INTRODUCTION
4.2 MARKETING STRATEGY
4.3 PRICE AND PRICE POLICY
4.4 DISTRIBUTION
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4.1 INTRODUTION
Marketing is only function, which directly deals with consumer.
The heart of modern marketing is creating customer values and satisfaction.
The common definition of marketing is delivery of customer satisfaction
Profit. The main goal of marketing is to attract new consumer by providing
superior values and to keep current customer by delivery satisfaction.
Marketing is so basic that it can’t be consider a separate function.
It is the whole business seen from the viewpoint of its final result that is from
the customer viewpoint.
Marketing is the analysis planning implementation and control of
programmers designed to bring about desired exchanges with target
audiences for the purpose of personal mutual gain. It relies heavily on the
adoption and co-ordination of product, price, promotion and place for
achieving effective response.
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4.2 MARKETING STRATEGY
1. Products
A productisany tangible, intangible offeringthat might satisfy the
needsor aspirationsof consumer or in other wordsa productis
anything that can offer to a market to satisfy a want or need Product
that are marketed includephysical goods, services, experiences,
events, persons, places properties, organization, information or
ideas.
 PRODUCTVARIETY
1. Cottonseed oil
2. Cooking oil
3. Palm oil
4. Groundnuts oil
5. Corn oil
6. Muster oil
7. Sunflower oil
8. Soyabean oil
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4.3 PRICE AND PRICE POLICY
PRICE
To a manufacturerprice represents quantityof money received by
the firm or seller to a customerit refreshment sacrifice and hence his
perceptionof the value of the product.
PRICE POLICY
For selling any productthe most improvementwhichbuyersconsider is
price should be reasonable.
Price is an importantfactor that differsoutthe company from their
competitors. Pricingis oneof the major factor of production mixtureand
also a very crucial decision of the marketing management. Withouta good
pricingpolicy productwould befailed in the market. The main objective of
firm is to generate profitand it dependsupon thepricingpolicy.
In N.K PROTEINSLTD price is determineson the followingbases.
 Product Cost
 Product Demand
 Other competitors price
 Company’s market value
 Commodity Market
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4.4 DISTRIBUTION
N.K. PROTEINS LTD has adopted a very simple distribution channel. It
has notlong distribution channel. It has distribution channel of onelevel
& also two levels because this is to decrease or indirect through whole
seller or retailers.
Manufacturer Whole seller Retailer/Broker Customer
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FINANCE DEPARTMENT
5.1 Introduction
Finance is the life blood of any business financial management deals
with the finance function of raising funds the investment function of
developing these funds efficientlyand the control functionof monitoring
the end use of the funds, while performing these functionthe finance
manager always aims to achieve the right balance between risk and
return.
The financial management concern with the planning,
management of working capital, cost of capital& capitalstructure,
financing current assets,capitalexpenditure decisionEtc.
In Short Finance Means:
 “F” stands for functioning of Fund.
 “I” stand for Investment Decision.
 “N” stands for Net value of money.
 “A” stands for Avocation of Fund.
 “N” stands for Null & Avoidance of loss.
 “C” stands for Choice of Project.
 “E” stands for Earn Profit
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Finance may be defined as the art and science of
managing money. The major areas of finance are:
1. Financial Services:
Financial services are concerned with the design and delivery
of advice and financial products to individuals, business and
governments.
2. Managerial finance/corporation finance/financial
Financial management is concerned with the duties of the
financial manages in the business firm.
Financial managers actively manage the financial affairs of any
type of business, namely, financial and non-financial, private
and public, large and small, profit-seeking and not for profit.
FINANCE PLANNING
The finance planning help in the following matters:
 The determine the need of capital and fixed assets.
 To determine method of raising fund.
 To control entire fund.
CAPITALIZATION
Capitalization costs of share capital, debenturecapital, long
term borrowingand fee resources
1. undercapitalization
2. Fair capitalization
3. over capitalization
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5.2 ORGANIZATIONALSTRUCTUREOF FINANCIAL
DEPARTMENT
Finance
Manager
Mr. Vinodhai
Patel
Accountant
Mr.Dhirajbhai
Panchal
Cashier
Mr.Harshbhai
Shah
Clerk
Mr.Kanubhai
Shah
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N.K PROTEINS LTD makesits finance department with the following
matter:
Capital
Sources of capital
Liability
Loan
Assets
Total turnover
Depreciation
Profit
Loss
BANKERS OF THE COMPANY:
1. SBI
2. HDFC Bank ltd
FINANCIAL CALENDAR OF THE COMPANY:
The financial calendar of the company is from: 1st April to 31st
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OTHERS
 Infrastructure
 C.S.R(Corporate Social Responsibility)
 Future Plan
 CONCLUSION
 BIBLIOGRAPHY
50
 INFRASTRUCTURE
N. K. Proteins has developed its high end fully integrated
manufacturingfacility near Ahmadabad city in the state of Gujarat. The
state of art facility has been designed over the area of around 53000sq.
mtr. The company has alwaysinvested heavily to acquire the best
available technology that can makethe entire process smooth and swift.
The world class manufacturingunitincludesTin, Jar and Corrugated
Boxmanufacturingplantsalong with the fully automated Oil Processing
Unit. Company also has its own well designed logistic supportfor
uninterrupted productsupply.
Adding value to this integrated infrastructure facility, N. K. Proteins
have successfully built up a team of experiencedtechnocrats who
believe in continual quest for product and process improvement.
Our dedicatedresearch experts have given their efforts to get best
quality products. While our human capital give their extra efforts,
the company being a responsible corporate always strive to
provide them stress free & comfortable work environment.
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Today N. K. Proteins has reached a level to produce:
Refined Edible Oil 1400 MT / day
Solvent Extraction 300 MT / day
Fractionation 650 MT / day
Filling 1200 MT / day
Tins 60,000 Tins / day
Jars 25,000 Jars / day
Bottles 10,000 Bottle / day
Corrugated Boxes 5,000 Boxes / day
Storage 14000 MT
TransportationFacility 145 Vehicles
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 C.S.R(Corporate Social Responsibility)
» Reducing Environment Adulteration
Regeneration of Natural Resourcesis not in our hand and hence we have all
the rights to Use natural resourcesbut certainly notto Misuse. At N. K.
Proteinswe understand thisfact and practice the same at our premises. We
have developed our manufacturingprocesswhich producesminimum
byproductsthat are hazardousto naturalresources. Also any hazardous
material is first treated properly beforereleasing it to open environment.
Thus we try to minimizeany adulteration of Natural Resources.
» SocialAwareness
N. K. Proteins is very active in generating social awarenessabout different
health and social issues. Wetime to time organizeawarenessprogramsin and
around the city to educate peopleabout their health and healthy life. A few of
our initiatives can be listed as:
» Blood Donation AwarenessCampaign "Raktadan Mahayagna"in association
with Ahmedabad Medical Association (AMA)& Ahmedabad Municipal
Corporation (AMC) wereorganized on 13thJune, 2010
» Cancer awareness program wasorganized in association with Cancer
Research Society (CRS)
» Nurturing Communities
To supportand nurture communities and the coming generations, N. K. Proteins is
a well-known corporate. The company has taken a great initiative especially by
supporting Girl Child Education. Some of such initiatives are:
» Started Keshavlal Vithaldas Patel Adarsh Chhatralay - A schoolfor welfare of
girls at Kadi, Gujarat
» Donated a hall and computers at Sarva Vidyalaya,Kadi (North Gujarat)
» Started IRC - Community Centre, at Thor, Gujarat
53
FUTURE PLAN
1. Not more than 0.1% of packed productsfrom brand arereturned because of
failing packaging per month.
2. No morethan 10 breaches of hygiene practical are allowed in the high risk
filling departmentper month.
3. Maintain minimum 90% customer’ssatisfaction with respect to food
hygiene and quality at retailer level.
4. Reducerepetitive customer’s complaintsof productquality at zero percent
and maintain at the same level.
5. Reduceproduction cost by 5%
6. Increase sales by 10%
7. Increase competence at all level of employee by identifying and
providing functionrelated training.
54
CONSLUSION
N.K PROTEINS LTD is determined to provide betterservice to
costumerand continueto supplyproductsetc. The consumerat
reasonable price.
The co-ordinationand confidence on the management
shows the brightfutureof the company. In shortit is able to
strike a propereffective balance betweenthe over increasing
permission on the quality of the product.
The company is marketing its best products. I could realize that the
company produces the quality product at a medium price so that the
consumers get the benefit of lower price and quality product.
In my opinion the company making are reasonable
profit the company cares much to satisfy the consumers buy quality
product.
Hope and wish that the successstories of N.K PROTEINS
foreverand to other industriesshouldtake inspiration from this
story.
55
BIBLIOGRAPHY
 BOOKS:-
Marketingmanagement (Author-Philip Kotler, Publisher- Tata McGraw-
Hill)
H.R management (Ashwathapa)
 WEBSITES:-
SearchEngine:
www.google .com
Www. N.K proteins.com
www.marketresearch.com
 OTHER SOURCES:-
Company’s employee
Existing recode

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Project report on N.K Proteins Ltd by Jawid Joya

  • 1. 1 A PROJECT REPORT ON AN INDUSTRIAL VISIT TO N.K PROTEINS LTD ON 22/2/2013 In Practical Fulfillment The Requirement For BBA Programmed Submitted To:- Som Lalit Institute Of Business Administration Affiliated to Gujarat University Submitted by:- Jawid Joya Roll no: - 154 F.Y BBA SEM-2 [2012-2013]
  • 2. 2 CERTIFICATE This is to certify that the Project Report on the Industrial visit to N.K PROTEINS LTD. Is submitted by Mr. Jawid Joya to the Som Lalit Institute of Business Administration, affiliated to the Gujarat University in fulfillment of the requirements for the completion of Practical Studies at the First Year B.B.A Programmed, for the Academic year 2012-2013 Prof. PARIN SHAH K.J PATEL (PROJECT INCHARGE) (PRINCIPAL) DATE: COLLEGE SEAL
  • 3. 3 PREFACE In today’s fast changing and technological developing world management of businessis very importantphase. It is usefulin each and everypart of business. Schools of management give great knowledge to student. Practical studyis also necessary.It helps to develop the analytical skills, i.e. conception or execution of the students these practical training is like industrialvisit. Presents a unifies picture of what management is and how it is applied today’s world of globalization opportunitieswe plenty and who is bold, ready and alert, seizes them and puts them to the best use. The world of successis always open to the dynamic. Ran confident and courageous youth,all we need is the positive attitude and bad luck and thoughcompetition. With adequate knowledge spirit and determinationone can make people take notice of him and get in step with him. Practical training becomes compulsoryespecially for the studentsat management, who want to achieve success.
  • 4. 4 Definitely helps the studentsto face the world with courage, confidence and positive attitude. Schools of management have taken all things in mind. B.B.A courseshave introducedpractical studiesas one of its subjects. In this studentsare gives opportunityto visit various kinds of industriesand know how practicallythe workis performed.
  • 5. 5 ACKNOWLEDGEMENT I have great privilege and reason to express my deepest bones of gratitudeand here felt respectto all personswho helps me on the visits and preparethe report. First of all, I would like to thank the principal of Som Lalit Institute of Business AdministrationprofessorK.J.Patel who providedthe permission for visit. I am also thankfulto our advisor Prof.ParinShah for their simulative guidance, keep interest and encouragementthroughthe industrial visit. I also indebted to all the worksand the staff membersfor the given supportduringour visit on their factory and giving us for valuable help in guidance during the visit.
  • 6. 6 INDEX Sub.No SUBJECT PAGE NO 1. CERTIFICATE 2. Preface 3. Acknowledgment 4. General Information (7-16) 1.1 COMPANY PROFILE 8 1.2 VISION, MISSION & VALUES 10 1.3 LOCATIONAL 11 1.4 AWARDS & ACHIEVENTS 12 1.5 BOARDS OF DIRECTORS 14 1.6 ORGANIZATIONAL CHART 15 1.7 BRIEF HISTORY 16 5. Production Department (17-28) 6. H R Department (29-39) 7. MARKETING DEPARTMENT (40-44) 8. FINANCE DEPARTMENT (45-48) 9. OTHERS (49-55) INFRASTRUCTURE 50 C.S.R 52 FUTURE PLAN 53 CONCLUSION 54 BIBLIOGRAPHY 55
  • 7. 7 Company profile 1.1 Name 1.2 Name of Brands 1.3 Date of Birth 1.4 Factory site 1.5 Name of Products 1.6 Managing Director 1.7 Chairman 1.8 Shift Time 1.9 General Shift 1.10 Total Employees
  • 8. 8 BASIC INFORMATION 1.1 Name: - N.K PROTEINS LTD 1.2 Name of Brands: - Tirupati oil 1.3 Date of Birth:- 27/03/92 1.4 Factory site: - 301POPULAR HOUSE, 7TH FLOOR, OPP. SALES INDIA, ASHRAM ROAD, Ahmedabad, Gujarat, India 1.5Name of products:- 1- Refined Groundnut Oil 2- Double Filtered Groundnut Oil 3- Refined Corn Oil 4- Refined Cottonseed Oil 5- Refined Soyabean Oil 6- Refined Sunflower
  • 9. 9 1.6 Chairman and Managing Director: - Mr. Nimish Pate 1.7 Managing Director: - Mr. Nilesh Patel WORKING SHIFTS 1.8 Shift: - 3 1.9 Shifts Time:- 1st Shift: - 8:00 AM TO 4: PM 2nd Shift: - 4:00 PM TO 8: AM 3rdshift:- 12: AM TO 8: AM 1.10 General Shift: - 10:00 AM TO 6:00 PM Numbers of Workers: 1.11 Total employees: - 40
  • 10. 10 1.2 Vision, Mission and Values  Vision: - Create an environment where business confidence is built through best business practices and is fostered in an atmosphere of trust and respect between providers of goods and services and their users for ultimate benefit of society and the nation.  Mission:- N.K PROTEINS LTD achieves highest customer satisfaction by providing prompt, efficient and reliable services of their competitively priced product and demonstrates best ethical business practices.  Values:-  To adhere to Quality Management System in order to maintain process distinctioninthe Edible Oil Industry.  To achieve micro level product research activityto offer high quality Edible Oil to their consumers.  Listening to their clients and consumers. N K PROTEINS LTD is providing equal opportunities forskill development and personal performance to their employees.
  • 11. 11 We can startour industryat that place were transportationcost is minimum and profit is maximum. In this area transportation is easily available to N.K PROTEINS LTD. Gujarat has a good transportationin form of railways and roads. The location of company is safe and verygood. They get raw materials and all facilities, which is useful to the production.In case of pollution, the Companydoes not make any type of pollution as it is an oil industry.Thereare no chances of pollution.  Availability of Raw Material  Availability of Labors  Facility of Transportation  Availability of Power supply  Availability of Financial facility
  • 12. 12 N.K PROTEINS LTD due to great high quality of many oil productsand great achievements in the field of oil distributionamong its consumersin all over India has been received many honors and awardsfrom many association and organizations. The following awards have been received by N.K PROTEINS LTD: 2007– Glob oil award (Best brand in new conventionaloil category) 2006-Kritikar Bhaskar (Relative award for campaigns category) 2001-02– Sea award (Second highest processor of clustered oilcake) 1997-98– Sea award (2nd highest processor of custorseed oilcake)
  • 13. 13
  • 14. 14 1.5 BOARDS OF DIRECTORS Mr. Nimish Patel Chairman& Managing Director Mr. Nilesh Patel Managing Director Mr. Kamlesh Patel Executive Director Mr. Jayesh P.Choksi Vice Chairman Mr. N.K. Gajjar General Manager Mr. Vivek Jain Accounting Manager Mr. Manoj Nambiar Marketing Manager Mr. Prafulbhai H.R. Manager
  • 15. 15 1.6 ORGANIZATIONAL CHART Mr.Nimish Patel Managing Director Mr.Nilesh Patel GM Marketing Mr.Manoj biyar Marketing Manager Mr.Bhupesh Sales Manager Mr.J.K.Rawal GM P&A Mr.N.K Gajjar GMAccount Mr.N.P.Shah Computer Head Mr.Alpesh Patel Cashier Mr.Harshbhai shah Executive Dirctor Mr.Kamlesh Patel
  • 16. 16 1.7 BRIEF HISTORY N.K PROTEINS LTD (NKPL) was originally established on 27/03/92 in the name of Maruti Proteins Ltd. The name of the company was changed to N K Proteins Ltd in the year 19/02/1993 which is an existing profit making Company, developed by Shri NimishK Patel and Shri NileshK Patel. India’s first edible oil industry to get accreditationofFoodSafety Quality Management CertificationofISO 22000:5000. NKPL is currently engagedin the business of Refining edible oils viz, Cotton Seed Oil, Palmoilen, Sunflower Oil, Groundnut Oil and Vegetable Oils including seed processing and solvent extractionand trading in edible / non - edible oils.The promoters started this business in 1992 and have come a long way in establishing the fortune of the N K Group in the past 18 years. The promoters are successfullyrunning the existing business which has a capacityof 450 M.T per day of refining.
  • 17. 17 2.1 INTRODUCTION 2.2 PRODUCTS 2.3 PRODUCTION PROCESS 2.4 QUALITY POLICY AND PROCESS 2.5 CHART OF PRODUCTION PROCESSS 2.6 VARIOUS RAW MATERIALS
  • 18. 18 2.1 INTRODUCTION Productionis one of the most importantprocesses in organization. Any businessnit is generally establishedfor productionand distributionof planning, organizing, directing, co-ordinationand controlof productionfunction in such a way that the desired goods and service be producedat the right quantityand reason able cost. We have seen the production process of this company(N K PROTEINS LTD) main purposeis not only earning profit butalso to get the satisfaction of public by producinghigh qualityproducts. It’s not profit making organization butit has accepted a total quality management. We have seen that all typesof productiondepartmentare separatedfrom each other.N K Proteins Ltd mostly gets works done by automatic machines than human resources.
  • 19. 19 2.2 Products Types of Products Refined Groundnut Oil Double Filtered Groundnut Oil Refined Corn Oil Refined Cottonseed Oil Refined Soyabean Oil Refined Sunflower
  • 20. 20  GROUNDNUT OIL: N.K. proteins refined Groundnut oil is traditionallypreferred oil for deep frying, as it preserves the natural aroma of the food cooked/fried in it. It is sourced from the best groundnut oil available in the country. Crystal clear oil,it is light to consumer and is the preferred oil among various consumers.  CORN OIL: Corn oil is odorless, has very little taste, and has a high smoke point, which makes it goodfor frying. It is also widely used in manufacturing salad dressing. Mayonnaise and margarine Corn oil contains very little cholesterol. It fatty acidcontent is 13% saturated62% polyunsaturated,and 25%monounsaturated. It’s excellent frying qualities and resist to smoking or discoloration.It also has a pleasant taste,resists developing off-flavors and offer high levels of polyunsaturated,instead of saturatedfats.
  • 21. 21  COTTONSEEDOIL: N.K proteins refined cottonseedoil is very stable oil with a long shelf life. This oil does not deteriorate even at high temperatures.Also, its bland flavor retains the taste of the food in which it is used. It is ideal for deep frying and for commercialuse.  SOYABEANS OIL: N.K. proteinsrefined soybean oil is light, odorlessand healthy oil. Most importantly, it contains OMG3 (omega3) - an essential PUFA which need to be supplemented from outsidesources. Soybean is the preferred oilof many a household across the world.  SUNFLOWER OIL: N.K. proteins refined sunflower oil. It is light, nutritious,and healthy, that is easy to digest.It consists mostlyofpolyunsaturated fatty acids and is low in saturatedfats. rich in vitamins,gokul refined sunflower oil goes through the highly specializedprocess of winterizationthat removes almost all the wax content in the oil, making it the lightest oil available today. Tip: Sunflower oil known asTirupatiSunprideand Cottonseed oil – Tirupati Cottonseed oils from N. K. Proteinsare good source of vitamin E.
  • 22. 22 1. Production:- “Production is a process of converting of raw material in finished product with the use of human resources and different type of machines lies”. 2. Production:- It is the combination of certain steps to obtain the final product these steps are collected and become a process.
  • 23. 23 2.4 Quality Policy and Processes N.K PROTEINS LTD has a well- established house in the Quality Control department and definitely is being supported by well-equipped,scientific testing equipment and standard machines so as to meet the domestic and international quality standard of edible oils. N.K. proteins LTD is engaged in the business of supplying wide range of refined edible oil like cottonseed, groundnut, sunflower and other edible oils. The company is committed to ensure customer satisfaction by supplying quality in all their edible of products. The endeavourer for continuous improvement shall remain mission of every employee and the management. We as an industrialconsumer pay meticulous attentionto the quality of raw materials we choose and blend them with the best of procedures. This stringent policy has been the benchmark that has helped us offer the best of refined edible oils.
  • 24. 24 PRODUCTION PROCESSES There are mainly two different processes for refining edible oils and oil refining fats: physical and chemical. The selection of oil refining process depends on the type and quality of crude oil to be processed. Oil refineries are large scale plants, processing about a hundred thousand to several hundred thousand barrels of crude oil a day. In many ways, oil refining process utilizes much of the technology of, and can be thought of as types of chemical plants. The crude oil feedstock has typically been processed by an oil production plant.
  • 25. 25 1. DEGUMMING & NEUTRALIZATION Degumming is the process of removal of gum from crude oil, in which they are dissolved.There are two types of gums; hydra table and non-hydra table gums can be removed from oil by hot water treatment. Oil contains non-hydra table gums required to give phosphoric acid treatment for removal of gums. Neutralization is intended mainly for DE acidifyingcrudefatty oils or degummed oils. By treatment of the oil with alkali (normally caustic lye)the alkali will neutralizethe free fatty acids contained in the oil and from soap stock. The soap stock is heavier than oil and can be removed from the oil by centrifugalseparation. Raw oil is neutralized in short mix plantand controlled the processparameters. Most often the crudeoil is pretreated with acid for removalof gums. 2. BLEACHING &FILTERATION Purposeof the bleaching process is the complete or partial removalof the of color bodies (pigments) from the oil. The pigmentscan be destroyed through chemical attack by oxidizingagents. The color of the neutralized oil is improved by treating the oil with bleaching earth or a mixture of bleaching earth and carbon that absorbs the coloring substance dissolved in oil. The filtration takes place in two alternatively operatingpressureleaf filters, where the bleaching earth is completely removed from the oil. While one filter is in operation the other filter is blow with steam order to remove residualoil in the bleaching earth. After filtration, oil is passed through oneof the alternatively workingpolish filters before going to the deodorization.
  • 26. 26 3. DEODORIZATION Deodorization isprimarily a high temperature, high vacuum, steam distillation process. Alfalevel continuousdeodorizer isbased on the latest ensuresthat air does notbubble through oil in the eventof leakage. The hot oil is entersthe deodorizer and flowscontinuously under vacuumthrougha number of trays via specially designed over flow channels. As the oil progressesthrough deodorizer, fatty acids, aldehydes, ketenes and other unwanted materialsare vaporized and carried outwith the strippingsteam. PHYSICALREFINING In recent years, there is a developmentof new technology, which is not utilize any chemical at neutralization of oil for removingof various impuritiesfrom the oil, after suitable per-treatmentto the oil refiningis done by usingphysical methods of separation. Physical refiningis processin which oil are refined usingsteam and physicalmethods of separation. This technology is mostly usefulfor high FFA oils like palm oil, coconutoil etc.
  • 27. 27 2.5 CHART OF PRODUCTION PROCESSES
  • 28. 28 2.6 RAW MATERIALS Raw materials are: Soyabean (Soyabean Crush Raw Oil) Groundnut (Groundnut Crush Raw) Cotton Seeds (Cotton Crush Raw Oil)
  • 29. 29 3.1 INTRODUCTION 3.2 RECRUITMENT, SELECTIO AND INDUCTION 3.3 WALEFARE ACTIVITIES FOR EMPLOYEES 3.4 TRAINING AND DEVELOPMENT 3.5 MANAGEMENT DEPARTMENT 3.6 PROMOTION & TRANSFER POLICY
  • 30. 30 3.1 INTRODUCTION N.K Proteins ltd is a very big unit. So definitely in big units there are so many numbers of employees, employees are the main major building block for any organization. H R management involves procedure and practice through which H R managed towards the attainment of the individual, social an organization goal specifically. H R management involves determining the organization human being need want closer recruiting and selecting the best employees, developing and action as a license with government. The management includes all aspect of workers such as types of training, transfer, welfare activities, factory all provision and industrial dispatch. But whole of visiting “N.K. PROTEINS LTD” Of found that there is a harmonies relationship between employee and management. In this industry a promoter also co-relationship between employee an own people, thus there are an effective utilization of human resources.
  • 31. 31 3.2 RECRUITMENT, SELECTION &INDUCTION RECRUITMENT “Recruitmentis the process in order to discover the source of manpower to meet the requirementof the staffed schedule and to employee effective measurefor attracting that manpower in adequatenumber to facilitate effective selection of an efficient workingforce” 1. INTERNAL SOURCES: - The company has all freedom to recruit the staff by way of promotion.Promotionof an employee to higher positionhas many advantages they are as under: a) It encourages the ambitious employee. b) It builds good morale relations. c) It is cheaper than outside recruitments. d) It is a good selection because information of the employee is readily available
  • 32. 32 2. EXTERNAL SOURCES: - “The employees recruited from outside is called external recruitment” N.K PROTEINS LTD has following sources for the external sources.  Database available in the company  By campus recruitment  Through employment  Advertisement – through print media and through TV media  INDUCTION This involves the introductionof an employee to the job and the organization. This inductionprogrammed done by this companyfor the familiarizationofthe new recruit employee in the company.This inductionis depending on his place of recruiter person in the company like when some manageriallevel person recruits in the company so for that inductionis done with other parson. They meet all the department head and manager. Sometime any technicalperson recruit in the company so that’s inductionis done only with this specific department only. Thus this company doing in inductionprogram for the familiarization withthe department of new recruitment employees or person.
  • 33. 33 3.3 WELFARE ACTIVITIES FOR EMPLOYEMENT The welfare provided to the workers and employees of company at made: Quarter Facilities Medical Facilities Leave Facilities Uniform Production IncentiveBonus Canteen Facilities AccidentBenefit Scheme Insurance
  • 34. 34  Quarter facilities: Quarter facilities are provided by the company to their workers. Company doesn’t provide these facilities to all the employees but it is provided to the permanent employees and also in limited number.  Medical Facilities: Companyhas its own hospital.It provides medical facilities to its employees.  Leave Facilities: Leave facilities is providedto all the employees.It depends upon the time.  Uniform: All the employees except working staff in office section are given uniform bythe company.The have provideddifferent typesof uniform to different workers.
  • 35. 35  ProductionIncentive Bonus: This is on kind motivationprocess.This facilityis provided to the employees for the purpose of increasing theirproductivity. Company provides bonus to employees once in a year. It depends upon the top Mgt.  Canteen Facilities: There is a canteen is company. They provide canteen facilities to all its employees at cheap rate. They are providing good quantity of tea, food, snacks, cold drinks, etc.  Accident Benefit Scheme: In case of employees meet with an accident during duty or if he loose a part of body the company will be liable to provide adequate and suitable compensation to the employees.  Company Facilities: Companypaid insurancepremium of all employees
  • 36. 36 3.4 TRAINING & DEVELOPMENT  Training Trainingis the act of increasing knowledgeand skill of an employeefor doing a particular job. Training is necessary to give the employeein the company because it providesmoreknowledgeto the worker. Organizationcan neglect the importance of training. The first step after recruitment of new employee is to train for all types of job requirement. In N.K PROTEINSLT there is no special training center in order to train its employeebecause the company mostly selects the trained employee. However, company wantsto starts trainingcenter in the near futurecoming. On the Job Training Job Instruction Committee Assignments Job Rotation Apprenticeship & Coaching
  • 37. 37  Development The developmentof company’s executivesis done by the following programmed:  Attending seminars & general meetings  Conference  By undergoing personality coerces  Selectivereading etc.
  • 38. 38 3.5 MANAGEMENT DEPRTMENT In N.K PROTEINSLTD there is not any special management developmentprogrammed providedto the higher-level personnel. Top Management 1. Board of Director 2. Chairman 3. Chief executives Middle Management 1. General Management 2. Department Head 3. Officers Lower Management 1. Senior Supervisor 2. Technicians 3. Workers
  • 39. 39 PROMOTION & TRANSFER POLICY  PROMOTION Promotion is term, which coversa change and need higher responsibilities. It normally also meansincreased pay and better terms and condition of services, resulting into, a higher status of rank. Most organization promotes their employee either based on their seniority or baseon their merits. In N.K PROTEINS LTD while givingpromotion to the employee, they do notconsider seniority basis but consider merit basis means the company involvesthe performancereview of the employeefor promotion procedure.  TRANSFER Transfer refersto the change of job within an organization to the same position in another departmentfor the followingpurpose:  To satisfy the needsof the organization  To utilize properly serviceof an employee  To fill up existing vacancy  To increase versatility of an employee  To meet an employeeown interest
  • 40. 40 MARKETING DEPARTMENT 4.1 INTRODUCTION 4.2 MARKETING STRATEGY 4.3 PRICE AND PRICE POLICY 4.4 DISTRIBUTION
  • 41. 41 4.1 INTRODUTION Marketing is only function, which directly deals with consumer. The heart of modern marketing is creating customer values and satisfaction. The common definition of marketing is delivery of customer satisfaction Profit. The main goal of marketing is to attract new consumer by providing superior values and to keep current customer by delivery satisfaction. Marketing is so basic that it can’t be consider a separate function. It is the whole business seen from the viewpoint of its final result that is from the customer viewpoint. Marketing is the analysis planning implementation and control of programmers designed to bring about desired exchanges with target audiences for the purpose of personal mutual gain. It relies heavily on the adoption and co-ordination of product, price, promotion and place for achieving effective response.
  • 42. 42 4.2 MARKETING STRATEGY 1. Products A productisany tangible, intangible offeringthat might satisfy the needsor aspirationsof consumer or in other wordsa productis anything that can offer to a market to satisfy a want or need Product that are marketed includephysical goods, services, experiences, events, persons, places properties, organization, information or ideas.  PRODUCTVARIETY 1. Cottonseed oil 2. Cooking oil 3. Palm oil 4. Groundnuts oil 5. Corn oil 6. Muster oil 7. Sunflower oil 8. Soyabean oil
  • 43. 43 4.3 PRICE AND PRICE POLICY PRICE To a manufacturerprice represents quantityof money received by the firm or seller to a customerit refreshment sacrifice and hence his perceptionof the value of the product. PRICE POLICY For selling any productthe most improvementwhichbuyersconsider is price should be reasonable. Price is an importantfactor that differsoutthe company from their competitors. Pricingis oneof the major factor of production mixtureand also a very crucial decision of the marketing management. Withouta good pricingpolicy productwould befailed in the market. The main objective of firm is to generate profitand it dependsupon thepricingpolicy. In N.K PROTEINSLTD price is determineson the followingbases.  Product Cost  Product Demand  Other competitors price  Company’s market value  Commodity Market
  • 44. 44 4.4 DISTRIBUTION N.K. PROTEINS LTD has adopted a very simple distribution channel. It has notlong distribution channel. It has distribution channel of onelevel & also two levels because this is to decrease or indirect through whole seller or retailers. Manufacturer Whole seller Retailer/Broker Customer
  • 45. 45 FINANCE DEPARTMENT 5.1 Introduction Finance is the life blood of any business financial management deals with the finance function of raising funds the investment function of developing these funds efficientlyand the control functionof monitoring the end use of the funds, while performing these functionthe finance manager always aims to achieve the right balance between risk and return. The financial management concern with the planning, management of working capital, cost of capital& capitalstructure, financing current assets,capitalexpenditure decisionEtc. In Short Finance Means:  “F” stands for functioning of Fund.  “I” stand for Investment Decision.  “N” stands for Net value of money.  “A” stands for Avocation of Fund.  “N” stands for Null & Avoidance of loss.  “C” stands for Choice of Project.  “E” stands for Earn Profit
  • 46. 46 Finance may be defined as the art and science of managing money. The major areas of finance are: 1. Financial Services: Financial services are concerned with the design and delivery of advice and financial products to individuals, business and governments. 2. Managerial finance/corporation finance/financial Financial management is concerned with the duties of the financial manages in the business firm. Financial managers actively manage the financial affairs of any type of business, namely, financial and non-financial, private and public, large and small, profit-seeking and not for profit. FINANCE PLANNING The finance planning help in the following matters:  The determine the need of capital and fixed assets.  To determine method of raising fund.  To control entire fund. CAPITALIZATION Capitalization costs of share capital, debenturecapital, long term borrowingand fee resources 1. undercapitalization 2. Fair capitalization 3. over capitalization
  • 47. 47 5.2 ORGANIZATIONALSTRUCTUREOF FINANCIAL DEPARTMENT Finance Manager Mr. Vinodhai Patel Accountant Mr.Dhirajbhai Panchal Cashier Mr.Harshbhai Shah Clerk Mr.Kanubhai Shah
  • 48. 48 N.K PROTEINS LTD makesits finance department with the following matter: Capital Sources of capital Liability Loan Assets Total turnover Depreciation Profit Loss BANKERS OF THE COMPANY: 1. SBI 2. HDFC Bank ltd FINANCIAL CALENDAR OF THE COMPANY: The financial calendar of the company is from: 1st April to 31st
  • 49. 49 OTHERS  Infrastructure  C.S.R(Corporate Social Responsibility)  Future Plan  CONCLUSION  BIBLIOGRAPHY
  • 50. 50  INFRASTRUCTURE N. K. Proteins has developed its high end fully integrated manufacturingfacility near Ahmadabad city in the state of Gujarat. The state of art facility has been designed over the area of around 53000sq. mtr. The company has alwaysinvested heavily to acquire the best available technology that can makethe entire process smooth and swift. The world class manufacturingunitincludesTin, Jar and Corrugated Boxmanufacturingplantsalong with the fully automated Oil Processing Unit. Company also has its own well designed logistic supportfor uninterrupted productsupply. Adding value to this integrated infrastructure facility, N. K. Proteins have successfully built up a team of experiencedtechnocrats who believe in continual quest for product and process improvement. Our dedicatedresearch experts have given their efforts to get best quality products. While our human capital give their extra efforts, the company being a responsible corporate always strive to provide them stress free & comfortable work environment.
  • 51. 51 Today N. K. Proteins has reached a level to produce: Refined Edible Oil 1400 MT / day Solvent Extraction 300 MT / day Fractionation 650 MT / day Filling 1200 MT / day Tins 60,000 Tins / day Jars 25,000 Jars / day Bottles 10,000 Bottle / day Corrugated Boxes 5,000 Boxes / day Storage 14000 MT TransportationFacility 145 Vehicles
  • 52. 52  C.S.R(Corporate Social Responsibility) » Reducing Environment Adulteration Regeneration of Natural Resourcesis not in our hand and hence we have all the rights to Use natural resourcesbut certainly notto Misuse. At N. K. Proteinswe understand thisfact and practice the same at our premises. We have developed our manufacturingprocesswhich producesminimum byproductsthat are hazardousto naturalresources. Also any hazardous material is first treated properly beforereleasing it to open environment. Thus we try to minimizeany adulteration of Natural Resources. » SocialAwareness N. K. Proteins is very active in generating social awarenessabout different health and social issues. Wetime to time organizeawarenessprogramsin and around the city to educate peopleabout their health and healthy life. A few of our initiatives can be listed as: » Blood Donation AwarenessCampaign "Raktadan Mahayagna"in association with Ahmedabad Medical Association (AMA)& Ahmedabad Municipal Corporation (AMC) wereorganized on 13thJune, 2010 » Cancer awareness program wasorganized in association with Cancer Research Society (CRS) » Nurturing Communities To supportand nurture communities and the coming generations, N. K. Proteins is a well-known corporate. The company has taken a great initiative especially by supporting Girl Child Education. Some of such initiatives are: » Started Keshavlal Vithaldas Patel Adarsh Chhatralay - A schoolfor welfare of girls at Kadi, Gujarat » Donated a hall and computers at Sarva Vidyalaya,Kadi (North Gujarat) » Started IRC - Community Centre, at Thor, Gujarat
  • 53. 53 FUTURE PLAN 1. Not more than 0.1% of packed productsfrom brand arereturned because of failing packaging per month. 2. No morethan 10 breaches of hygiene practical are allowed in the high risk filling departmentper month. 3. Maintain minimum 90% customer’ssatisfaction with respect to food hygiene and quality at retailer level. 4. Reducerepetitive customer’s complaintsof productquality at zero percent and maintain at the same level. 5. Reduceproduction cost by 5% 6. Increase sales by 10% 7. Increase competence at all level of employee by identifying and providing functionrelated training.
  • 54. 54 CONSLUSION N.K PROTEINS LTD is determined to provide betterservice to costumerand continueto supplyproductsetc. The consumerat reasonable price. The co-ordinationand confidence on the management shows the brightfutureof the company. In shortit is able to strike a propereffective balance betweenthe over increasing permission on the quality of the product. The company is marketing its best products. I could realize that the company produces the quality product at a medium price so that the consumers get the benefit of lower price and quality product. In my opinion the company making are reasonable profit the company cares much to satisfy the consumers buy quality product. Hope and wish that the successstories of N.K PROTEINS foreverand to other industriesshouldtake inspiration from this story.
  • 55. 55 BIBLIOGRAPHY  BOOKS:- Marketingmanagement (Author-Philip Kotler, Publisher- Tata McGraw- Hill) H.R management (Ashwathapa)  WEBSITES:- SearchEngine: www.google .com Www. N.K proteins.com www.marketresearch.com  OTHER SOURCES:- Company’s employee Existing recode