YML is, IMHO -- and I'm not alone, the best all-around iOS and Android mobile design and development agency in the world. They have been featured in the app store more than 75 times, without ever asking for the honor on a single occasion. Steve Jobs once sent Ashish, YML's founder, a note telling him how impressed he was with YML's work on the iPad. Apple has since become a client. This plan identifies the opportunity for agencies, YML specifically in this scenario, to expand their scope in three categories. See the deck for more info.

1. Jason Newport
for
DESTINATIONDILATION

2. IN
DEX
BUSINESS CHALLENGE
the trouble with scale
market opportunity
COMPETITIVE LANDSCAPE AUDIT
COMPOSITION: NEW AGENCY HYDRA
GROWTH STRATEGIES
TIMELINE

3. BUSIN
ESS
CH
ALLEN
G
E
Drive rapid revenue growth while preserving the reputation and attributes that
enabled Y MEDIA LABS to become the #1 Mobile Application Design & Development
shop in the world.
YML has experienced tremendous growth in spite of consistent use of a business model many companies
before them with similar scale-aspirations have found to be a substantial barrier.

4. TH
E
TRO
UBLE
W
/SCALE
Y MEDIA LABS is in the service business. The
service business is supported by a business model
living in a world where "time is money."
Regardless how powerful the creative mobile
services and solutions YML provides, sales will
plateau.
This will occur regardless of a geographic
expansion plan because unless you work 100% of
the time, continue to win new business at a
breakneck rate, digging into each account to
ensure service-levels exceed expectations so you
have a chance at organic growth, the business is
worth nothing without you and your staff. If you
stop, so does your revenue.
$
Hours/wk
TIME AS MONEY

5. $
Hours/wk
TIME AS MONEY More Leads & More Remote Staff Won't Help
Burnout will eventually occur, regardless of staffing up, if
you expect to scale with this mindset:
1. Nurture leads
2. Convert
3. Onboard new clients
4. Initiate engagement
5. Deliver outstanding results each and every time
TH
E
TRO
UBLE
W
/SCALE

6. market
opportunity
The quickest path to scale is combining YML's
superior creative technology tradecraft with a
specialized mobile media services group to
effectively manage clients' "mobile path" and
"mobile presence" on an ongoing basis.
No one will provide mobile solutions and
services in the context where the app product
is used and socialized than the Design & Dev
shop who understands its value from the
ground up.
THE MONEY IS IN THE MEDIA

7. market
opportunity
TAM
SAM
SOM
$50BN
$2BN
$40MM
2017 ESTIMATES: US MOBILE AD SPENDING

8. comp
landscape
audit
YOU ARE HERE
"If I was $100 million
where would I be?"
MOBILE-ONLY
THIS DOESN'T EXIST

9. VAST MAJORITY OF REVENUE DRIVEN BY MEDIA SERVICES
comp
landscape
audit
COMPETITOR NAME REDACTED
REDACTED
FINANCIALS
REDACTED

10. composition
‣Brand & Product Strategy
‣Audience Insights
‣Competitive Research & Insights
‣Strategic Planning
MOBILE STRATEGY
‣Brand & Product Strategy
‣Audience Insights
‣Competitive Research & Insights
‣Strategic Planning
DESIGN
‣Brand & Product Strategy
‣Audience Insights
‣Competitive Research & Insights
‣Strategic Planning
TECHNOLOGY
YML TODAY: MOBILE SERVICES
‣Planning
‣Buying
‣App Store Optimization
‣Direct Response
‣Performance
‣Branding
‣Display
‣Rich Media
‣Paid Social
‣Search
‣Proximity
‣RTB/DSP
DATA & ANALYTICSMEDIA SERVICES
‣In-app data and analytics
‣Retargeting
‣Programmatic
‣Remarketing
‣Funnel Push
‣DCO
TOMORROW: UNIFIFED MOBILE SOLUTIONS

11. ✓Expand footprint to NYC
✓Target Fortune 50
✓Increase penetration of national and
global brands x-vertical
✓Priorities: CPG/FMCG, Retail,
Hospitality, Spirits/Beverage,
Pharma
✓Define composition of cross-
functional, multi-market team
✓Standardize workflow
Refine
Marketplace Positioning
Broaden
Geographical Reach
Expand Product &
Service Diversity
✓Define and develop YML solutions
required to manage brand mobile
assets post-deployment:
‣ Marketing and Media
‣ CRM/CMR
‣ Loyalty Program Integration
‣ Advocacy
‣ Maintenance of Apps (developer-
agnostic)
✓Refine value creation story
✓Provide solutions to business
challenges
✓Focus on positive business
outcomes
✓Become active within all industry
governing associations and
organizations
✓Promote history of success and tout
domain expertise superiority
3
G
ROW
TH
strategies

12. YML East
Region, NYC
opens; release
to wire,
outreach to
trades
18-M
O
N
TH
TIM
ELIN
E
Thirty (30) national/regional brand and
SMB clients leveraging YML Mobile
Managed Services (avg. $100K
monthly spend -- all transactional w/30%
markup or acquisition bounty.
(contingent upon media plans put forward
to client. e.g. CPA/CPD, CPM, CPC et al)
2016
2017
Q2 Q3 Q1 Q2 Q3
Q4 Q4
Planning concludes; actioning
plan begins:
New revenue channels,
solutions, use cases, flex
staffing plan, biz cases
scoped. Alignment among
stakeholders and approvals.
Initiate go-forward growth strategy planning,
budgeting, resource allocations, pitch hit lists,
KPIs and targets through EOY and YOY.
NOTE: New business pitching is a constant. 50-75% allocations for NYC Lead. New biz
activities are not included above, however target numbers and dates appear as milestones.
EOY: Ten (10) new brand
clients under min. $2.5MM
annual retainer: "Mobility
Strategy & Solutions"
(excludes production fees and
related OOPs)
Target: 2X EOY '16 vs EOY '15
revenue growth
Procurement: DSP RFIs/RFPs
issued, responses score-carded,
scope/terms/fees negotiated;
tech on-boarding complete
All SME teams100%
staffed, 100% allocated,
100% trained and on-
boarded, all regions.
18-MONTH CLOSE
Target:
$70MM Annual Revenue

13. appendix