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Collaboration 2.0 Best Practices Case Study
Company 20 years of experience indeveloping marketing solutions for real world creative & production applications
Services Making your story matter: refining and crafting marketing messages integrating real world strategy with the internet maximizing exposure and sales opportunities
We’re a team of  dedicated marketing professionals
We work together  harmoniouslylike
Our collaboration is transparent efficient fast
Our customers are happy with our work, as they are always up-to-date on where their projects stand at
Was it  always  like this?
Well, not really
We had a problem
Poorvisibility
While our company was growing,we had to manage more projects
At the same time, our data was disconnected & kept in
This caused tremendous overload of routine work for the entire company
Team’s productivity suffered, as team members had to search for information they needed
Managers wasted hours oncollecting updates & making sure everyone had the right data
Executives didn’t see  the big picture
Our customers didn’t clearly knowwhat was going on with their projects
So customers kept sending us  numerous emails  with their update requests
This made the routine work overload even worse…
But, it all changed, when we came up with a solution
Web-based project management software integrated with email
Our workflow in Wrike When we get a request from a client, the task describing this request is first created by the CTO or by the Marketing Director and assigned to the project development manager. He in turn processes the task and reassigns it to one of the developers. When the task is done, it is reassigned to the tester.
All this takes only  a couple of clicks from a team member, so…
Our collaboration is fast & our team is productive
Shared workspace We run multiple activities in one single workspace,  parts of which are shared with different team members and clients
Clientscanaccesstheir project data online Our customers are able to see the stage the project is at and how the team is working on each particular task
and create tasks  on the fly 1. 2. 3. create an email addressed to a designer & put wrike@wrike.com in the CC field name the task and put project title in the subject attach a file, if necessary and hit “send”
Everyone involved in the project is  instantly notified about the changes via email So the whole team is always in the loop
CEO has the  big picture timeline view lets the CEO see the work of every department in detail, as well as have a bird’s eye view of the whole business
What are the results?
Our business is developing fast
We've completed  twice as many projects as we did the previous year
saved 50%  onproject management software
tripled the number of customers
Lessons learned People do their jobs better when they use better tools Innovations are not that scary Improved collaboration benefits the whole business
Viva la  innovation!
Joseph Andrade SayitRight Media, LLC www.SayitRight.com www.MarineMotion.com www.NowWidget.com

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