Socialbakers Proxxima Jan Rezab in Sao Paulo
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Social media measurement and measurement framework
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Socialbakers Proxxima Jan Rezab in Sao Paulo
- 1. The new era of social media measurement & marketing
- 2. About Socialbakers Social media analytics company With mission to help clients scale social media • 1700 clients, top brands in the world use us • Providing software on measuring social media Used by Leaders
- 3. My Presentation Social is fast Metrics and measurement Brazil New social metrics
- 4. Social media is a fast moving space 12 months
- 5. ….
- 6. People Follow More Content even on Facebook NOW on average 50+ pages! BEFORE on average 20 pages!
- 7. “Customers developed faster than brands in social media”
- 8. Customers have higher expectations Reply NOW!
- 9. Social Customer Service How many questions have been answered on Facebook?
- 10. H&M Case Study
- 11. Samsung Canada “I was just wondering if I could get a free Galaxy S3”
- 12. Samsung Canada “Unfortunatelly if we have free SIII to everyone, we’d be out before they went on sale”
- 13. Samsung Canada
- 14. “ To respond, and respond to quickly is critical. ”
- 15. Social Media Customer Engagement Center
- 16. Case Nestlé Best screen from video or pictures Case Study: Nestlé
- 17. “ Metrics for a more comparable business.”
- 18. Fans Activity Engagement Responses Social is now about 1 metric, its about all of them
- 19. Its not just likes! HIGHER LIKES = ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, … = ROI ROE ROI = Return on Engagement
- 20. Measurement Framework ROI Social listening Buzz data Make a Measurement Framework ROE
- 23. It’s a Must Have SET-UP PAGES
- 24. It’s a Must Have SET-UP PAGES POSTING
- 25. It’s a Must Have SET-UP PAGES POSTING MEASUREMENT
- 26. Social media & Brazil
- 27. Average user is a fan of 21 pages
- 28. “Facebook users in Brazil are fans of 21 pages.”
- 30. Average Brazilian user is a fan of 21 pages
- 31. Top Brands on Facebook
- 32. Top Brands on Twitter
- 33. Encourage!
- 34. Create Impact!
- 35. Going beyond “traditional” social media metrics
- 36. Research done the old way … But customers are increasingly social
- 37. Social powered mobile research
- 38. Results from Brand love Average Customer satisfaction answers 15 Average Customer satisfaction answers 50
- 41. Contests Fans Engagement Social Media Marketing / Measurement Evolution Phase 1 Phase 2 Phase 3 Phase 4 FULLY ADOPT SOCIAL MEDIA
- 42. Contests Fans Engagement Social Media Marketing / Measurement Evolution Phase 1 Phase 2 Phase 3 Phase 4 FULLY ADOPT SOCIAL MEDIA
- 43. 2 ways we help companies: 1) Software Analytics Executive Reports Measurement framework 2) Custom Solutions Brand Love Social Research
- 44. Contests Fans Engagement Social Media Marketing / Measurement Evolution Phase 1 Phase 2 Phase 3 Phase 4 FULLY ADOPT SOCIAL MEDIA Social is fast Metrics and measurement framework Brazilian social market still fresh New social metrics 1. 2. 4.3.
- 45. Thank you Jan Rezab, CEO of @janrezab
Notas del editor
- MOST IMPORTANTLY – Customers have developed in an amazing wayEmbraced new technologiesSome brands are winning in social media
- MOST IMPORTANTLY – Customers have developed in an amazing wayEmbraced new technologiesSome brands are winning in social media
- Social is getting bigger. Obvious trends people talk about in social media:
- What it means is It means adapting to your competitors actions - responding to them.SOON could be 200.
- Social is getting bigger. Obvious trends people talk about in social media:
- Companies has trouble adopting social media.We are company as you are with same issues. We do marketing, social, we are running business as you do. So we understand how complex this is.
- Social Customer Service More important than ever.This has not always been the caste look at the progressionThis means: You have to be the first company to do this
- There was this situation on the H&M pageA managed crisis looks like thisA non-managed crisis looks like thisWhat they managed to do was interesting to say at least: They decided to DELETE all the concerning wall posts.This means: You always have to be ready, in alert mode
- “To respondquicklyiscritical.”The faster you respond, the more questions you get.
- We believe companies will get to the point where they post relevant engaging content , in right time, with right resources, optimized cost. And high ROI.Not just a new tool or extension of marketing and advertising. But what about social media playing an important role in product development, market research.Imagine social media becoming part of your innovation process by allowing your customers to be part of product design through their tips, wishes.Constantly up to dateMonitoring everythingResourcesCustom solution
- How do I dealwiththis?How do I addressthis shift?
- How are we going to tell our clients they are doing better than their competitors? We needed metrics
- Picture of some guy
- Social is getting bigger. Obvious trends people talk about in social media:
- Social is getting bigger. Obvious trends people talk about in social media:
- Only brandsCelebritiesEntretainment+Tv show= EntretainmentMediaBand+Musician= Music
- Separate slide
- Separate slide
- Inapril: :http://www.youtube.com/watch?v=Il0nz0LHbcMLast year: http://www.youtube.com/watch?v=Z9K1Pz7cI5cDove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers.produced by the Ogilvy & Matherrelease in April 14, 2013More than 15 million people downloaded the video within a week of its releaseBy April 18, the 3-minute version had been downloaded 7.5 million times, while the 6-minute version had been viewed more than 900,000 times.By April 21, the videos had more than 15 million views between them.On Mashable, an article about the campaign was shared more than 500,000 times in 24 hours.The video was among Buzzfeed's top 10 items on April 18.According to AdAge, the campaign generated just under 30 million views and 660,000 Facebook shares during its first ten days.Those numbers allowed the video to more than double up on its nearest competition in the publication's week survey of viral video advertisement interest. As of April 27, the 3-minute video had been viewed 30.6 million times; user feedback on YouTube was 97.6% positive (98,000 likes and 2,200 dislikes).
- General: https://www.facebook.com/146659712053598/posts/463744117011821Brand: www.facebook.com/132584057957/posts/10151000326237958
- Old Collection, on the street, people don’t want this.
- “ Our mission is to help companies naturally incorporate social, meet the high expectations from consumers and make the social networks work better for people.”, meet the high expectations from consumers and make the social networkswork better for people----- Meeting Notes (21.04.13 17:55) -----Originally, we caught up and tried to understand Facebook. We tried everything. Games, apps, mobile, … We growed with Facebook. We grow with our consumers