How to use experts to explain your position and add credibility to your sales presentation

2. COMMUNICATION TIPS
GOOD TRIAL LAWYERS HIRE
EXPERTS TO HELP THEM WIN
CASES. YOU SHOULD TOO!
MitchJackson.com 800.661.7044

3. COMMUNICATION TIPS
FIRST LET’S TALK ABOUT HOW EXPERTS
HELP LAWYERS INSIDE THE
COURTROOM. ONCE DONE, WE’LL MOVE
OUTSIDE TO THE BUSINESS WORLD.
MitchJackson.com 800.661.7044

4. COMMUNICATION TIPS
INSIDE THE COURTROOM
MitchJackson.com 800.661.7044

5. COMMUNICATION TIPS
WHEN I’M STANDING IN FRONT OF A
JURY AND ARGUING MY CASE, THE JURY
KNOWS THAT I’M BIASED AND THERE TO
WIN FOR MY CLIENT.
MitchJackson.com 800.661.7044

6. COMMUNICATION TIPS
THEY KNOW I’M A PAID ADVOCATE. THEY
FEEL THE SAME WAY ABOUT THE OTHER
LAWYERS IN THE CASE.
MitchJackson.com 800.661.7044

7. COMMUNICATION TIPS
MOST JURORS TAKE WHAT LAWYERS
HAVE TO SAY WITH A GRAIN OF SALT.
( NOT ME BUT MOST OTHER LAWYERS  )
MitchJackson.com 800.661.7044

8. COMMUNICATION TIPS
SO HOW DO LAWYERS DEAL WITH
THESE VERY REAL ISSUES?
MitchJackson.com 800.661.7044

9. COMMUNICATION TIPS
WE BRING “INDEPENDENT” EXPERTS
INTO THE COURTROOM TO EXPLAIN A
CONCEPT OR MONEY DAMAGES TO THE
JURY.
MitchJackson.com 800.661.7044

10. COMMUNICATION TIPS
THE END RESULT IS THAT THE MESSAGE
COMES FROM THIS CREDIBLE THIRD
PARTY RESOURCE, NOT THE LAWYER.
MitchJackson.com 800.661.7044

11. COMMUNICATION TIPS
IF DONE CORRECTLY, JURORS
APPRECIATE THAT THE EXPERT DOESN’T
HAVE A DOG IN THE FIGHT AND IS
SIMPLY SHARING HIS OPINIONS.
MitchJackson.com 800.661.7044

12. COMMUNICATION TIPS
GOOD EXPERTS GAIN THE RESPECT AND
TRUST OF THE JURY ALMOST
IMMEDIATELY.
MitchJackson.com 800.661.7044

13. COMMUNICATION TIPS
THESE INDEPENDENT THIRD PARTY
EXPERTS ARE KEY TO LAWYERS AND
CLIENTS WINNING CASES.
MitchJackson.com 800.661.7044

14. COMMUNICATION TIPS
BUT GUESS WHAT? TRUTH BE TOLD,
THERE’S ABSOLUTELY NOTHING
“INDEPENDENT” ABOUT THESE HIRED
GUNS.
MitchJackson.com 800.661.7044

15. COMMUNICATION TIPS
BEFORE TRIAL, THE PLAINTIFF AND
DEFENDANT EACH HIRE THEIR OWN
EXPERTS.
MitchJackson.com 800.661.7044

16. COMMUNICATION TIPS
THE EXPERTS ARE BEING PAID BY A
PARTICULAR PARTY TO HELP THAT PARTY
WIN THE CASE.
MitchJackson.com 800.661.7044

17. COMMUNICATION TIPS
NOW HAVING SAID THAT, THE BEST
EXPERTS WILL TESTIFY AS TO WHAT
THEY TRULY BELIEVE IN.
MitchJackson.com 800.661.7044

18. COMMUNICATION TIPS
JUST BECAUSE THEY ARE BEING PAID BY
ONE LAWYER OR ANOTHER DOES NOT
INTERFERE WITH THE EXPERT OPINION
THEY GIVE IN A COURT OF LAW.
MitchJackson.com 800.661.7044

19. COMMUNICATION TIPS
OUTSIDE THE COURTROOM
MitchJackson.com 800.661.7044

20. COMMUNICATION TIPS
IN THE BUSINESS WORLD, IT BLOWS ME
AWAY HOW MANY INEFFECTIVE
NEGOTIATIONS OR PRESENTATIONS
TAKE PLACE BECAUSE AN EXPERT WAS
NOT USED.
MitchJackson.com 800.661.7044

21. COMMUNICATION TIPS
THINK ABOUT THIS FOR A MOMENT. IF
YOU’RE SELLING A PRODUCT OR
SERVICE DESIGNED TO MAKE YOUR
CUSTOMER MORE EFFICIENT AND
INCREASE REVENUES…
MitchJackson.com 800.661.7044

22. COMMUNICATION TIPS
WHY NOT BRING ONE OR MORE EXPERTS
INTO THE PRESENTATION TO HELP MAKE
YOUR POINT.
MitchJackson.com 800.661.7044

23. COMMUNICATION TIPS
THE FIRST EXPERT MIGHT EXPLAIN HOW
YOUR TECHNOLOGY WILL ELIMINATE
UNNECESSARY STEPS AND REDUCE
WASTING RESOURCES.
MitchJackson.com 800.661.7044

24. COMMUNICATION TIPS
THE SECOND EXPERT MAY FOCUS ON
FORECASTING INCREASED PROFITS
BEGINNING FROM A POINT IN TIME 5
YEARS PAST TO 10 YEARS IN THE
FUTURE.
MitchJackson.com 800.661.7044

25. COMMUNICATION TIPS
DIAGRAMS AND VIDEOS PREPARED AND
USED BY THE EXPERTS MIGHT ALSO
COMPLIMENT YOUR PRESENTATION.
MitchJackson.com 800.661.7044

26. COMMUNICATION TIPS
WITH THE PROPER USE OF EXPERTS,
YOU’LL BE ABLE TO MORE EFFECTIVELY
INFLUENCE YOUR AUDIENCE.
MitchJackson.com 800.661.7044

27. COMMUNICATION TIPS
FOR THOSE OF YOU WORRIED ABOUT
THE ADDED EXPENSE OF HIRING
EXPERTS…
MitchJackson.com 800.661.7044

28. COMMUNICATION TIPS
I CAN REPORT TO YOU THAT WITHOUT
EXCEPTION...
MitchJackson.com 800.661.7044

29. COMMUNICATION TIPS
THE ADDED VALUE HAS ALWAYS
SUBSTANTIALLY OUTWEIGHED THE
ADDITIONAL COSTS.
MitchJackson.com 800.661.7044

30. COMMUNICATION TIPS
AFTER ALL, IF YOU WANT TO MAKE A
MILLION DOLLAR SALE, THEN YOU
NEED TO MAKE A MILLION DOLLAR
PRESENTATION!
MitchJackson.com 800.661.7044

31. COMMUNICATION TIPS
ONE WORD OF CAUTION…
MitchJackson.com 800.661.7044

32. COMMUNICATION TIPS
ALWAYS MAKE SURE YOUR EXPERT HAS
A GOOD REPUTATION AND IMPECCABLE
CREDENTIALS.
MitchJackson.com 800.661.7044

33. COMMUNICATION TIPS
IN MOST INSTANCES, A GOOD LAWYER
WILL NEVER CONSIDER TRYING A CASE
WITHOUT ONE OR MORE EXPERTS TO
SHARE EXPERT OPINIONS.
MitchJackson.com 800.661.7044

34. COMMUNICATION TIPS
OUTSIDE THE COURTROOM, YOU
SHOULD THINK ABOUT DOING THE
SAME.
MitchJackson.com 800.661.7044

35. COMMUNICATION TIPS
TRIAL LAWYER COMMUNICATION
TIPS FOR EVERYONE!
MITCHJACKSON.COM
MitchJackson.com 800.661.7044