1. Jack In The Box Worldwide
COMMUNICATIONS & ENGAGING CONTENT for the ALWAYS-ON Ecosystem
A Part of the The 120 Media Collective

2. Jack’s Beliefs
Brand Communications is fast evolving from ‘Product Advertising’ to ‘Meaningful Content’.
You’re exposed to almost 5,000 product messages every day. How many do you remember?

3. Jack’s Beliefs
Brands need to define a Clearer Purpose than ever before.
What is the role you want to play in the every day lives of people? How can you go beyond a transactional relationship?

4. Jack’s Beliefs
A Cohesive Content Strategy defines your Channel Strategy, not Vice-Versa.
With a multiplicity of devices and channels, are you able to deliver consistent and impactful messages?

5. Jack’s Beliefs
Brands need their own Newsrooms, not just Campaign Management teams.
Do you’ve a stated strategy and the right partners to compete with real-time content? Have you clearly defined your extended competitive landscape?

6. Jack’s Beliefs
Not Consumers but People.
Are you trying to sell to them every single time? Imagine a nagging sales man who tries to sell his stuff every time he sees you. Would you even entertain him?

8. Jack’s Key People
Roopak Saluja,
Founder & CEO,
The 120 Media Collective
Abhishek Razdan,
SVP & Business Head
Jack In The Box WW, Mumbai
Mairu Gupta,
VP & Business Head
Jack In The Box WW, Delhi
Ashish Patkar,
Creative Director - Copy
Jack In The Box WW, Mumbai
Jasleen Gupta,
Chief Editor
Jack In The Box WW, Mumbai

9. Jack’s Services
Strategy & Planning
Multi- Platform Content
Campaigns & Activations
Media Planning & Buying
Tech & Analytics
SEM & SEO
ORM
Digital Video Production

10. Jack’s Clients

11. Jack’s Awards

12. Jack’s Case Studies

13. 1.5 million visits since May ‘14
3.7 million page views
800,000 organic visits
“Making beauty attainable to the everyday girl”
Media & Search
Social Media
Content Platform
300,000 visits through social media

14. Click to view the case study

15. Click to view the case study

16. Click to view the case study

17. Click to view the case study

18. Click to view the case study

19. WHY THIS KOLAVERI DI?
Click to view the case study

20. Click to view the case study

21. Smart Experiential Travel portal
To be launched (WIP)
Online travel experience
Research
Content
Bookings

22. Group Companies

23. Thank You