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Image telling me what your product does




                                                 image




                     Tagline understood by non-technical people
by JACEK GREBSKI - @JGREBSKI
what does it do?                                                                    SPLIT THESE OUT IF YOU
                                                                                                                                    NEED TO!



           It provides value to the market by, being able to do all this other cool stuff.


           MyAwesomeProduct.com is …. ..... (again use of non-technical language, present immediate value to reader)


           How the market is shifting, why this is solving people’s problems and what why everyone in the markret will want it. (demonstrate scalability)


           MyAwesomeProduct.com is used by the following organizations (demonstrates traction)




               NASA                              UN                              WSJ                     Google                            etc..

by JACEK GREBSKI - @JGREBSKI
History + Product Info
                        •      MyAwesomeProduct.com was launched by _team_, _from facebook, google,
                               fivesquare, in 2011

                        •      Since then it has grown and become a name player in the world of whatever
                               pushing conventional boundaries and is making an impact in so and so space...

                        •      It works on all modern browsers and mobile devices.




                product growth timeline, key points. communicate growth

by JACEK GREBSKI - @JGREBSKI
Team (key players only)
                                          Main achievement prior to MyAwesomeProduct.com
             img                Tom     Secondary Achievement prior to MyAwesomeProduct.com
                                                     Brief on historical background


                                          Main achievement prior to MyAwesomeProduct.com
             img                Dick    Secondary Achievement prior to MyAwesomeProduct.com
                                                     Brief on historical background

                                          Main achievement prior to MyAwesomeProduct.com
             img               Harry    Secondary Achievement prior to MyAwesomeProduct.com
                                                     Brief on historical background




by JACEK GREBSKI - @JGREBSKI
Current investors, advisors or
                         major clients slide

                               Can delete this if not necessary




by JACEK GREBSKI - @JGREBSKI
COMMUNICATE THIS BUT
                                                                                                              SPLIT THIS UP INTO



                                                 Market Size
                                                                                                              MULTIPLE SLIDES!




                    Total          Actionable    Across Verticals   Total Potential

Global              1 million      500 k         300k               150k/year            A% of all addressable market use maps to
                                                                                         communicate information though whatever.
CAGR                7%             37%           3%                 7.5%

Total Market                                                        #number             There were X billion mapping visualizations in
                                                                                                            2011.

          Total addressable market in 2009: $dollars bn with A% CAGR                    The total potential number B2B users in the
                                                                                              addressable market is Y million.

                                                                                      The target demographic makes Z potential clients
                   Expected addressable market in 2015: $dollars bn
                                                                                       Expectable market reach at A% penetration in
                                                                                      addressable market after 1 year, with N clients @
                Average whatever spend in 2011 : $dollars / annum                                  revenue of $dollars


 by JACEK GREBSKI - @JGREBSKI
Value Matrix
                                                           Reinforce value proposition


                                        Offer                   Value to client                  Result               Competitors

                                                                                      Lorem ipsum dolor sin...   What they’re not doing
            Vertical 1         Lorem ipsum dolor sin...    Lorem ipsum dolor sin...




            Vertical 2         Lorem ipsum dolor sin...    Lorem ipsum dolor sin...   Lorem ipsum dolor sin...    What they’re not doing




           Developer           Lorem ipsum dolor sin...    Lorem ipsum dolor sin...   Lorem ipsum dolor sin...   What they’re not doing




by JACEK GREBSKI - @JGREBSKI
reinforce value through product shot(s)

                                (these can come earlier in the deck)




by JACEK GREBSKI - @JGREBSKI
User Acquisition
                    Inbound Marketing

                     Conversion Funnel, Activity 2, Activity 3 + how

                    Outbound Marketing


                     Email, Activity 2, Activity 3 + how
                     Viral Marketing


                     Viral Loop, Activity 2, Activity 3 + how



by JACEK GREBSKI - @JGREBSKI
Value to Partners
                 MyAwersomePoduct offers business’ a platform that does something great


           Accessible to all business      Val 1                  Val 2       Val 3

                                               Reinforce Values

                                               Reinforce Values

                                               Reinforce Values




by JACEK GREBSKI - @JGREBSKI
Business Model
                    Campaign delivery
                               Freemium                 MyAwesomProduct provides developers, jounalists, NGOs
                                                        (my customers) a simple solution to do whatever the hell it
                                                                                 does
                                Interest
                                                          We solve the needs of the global whatever community
                                 Local



                                Freemium model allows for rapid growth along key verticals.

by JACEK GREBSKI - @JGREBSKI
Competitors
                        Key Competitors:                            Potential Entrants:




         what they’re not doing                           how they’re not going to play



                    Competitive Advantage                                  Defensibility
                                                          And how do we protect it.
         What is our long lasting competitive advantage


by JACEK GREBSKI - @JGREBSKI
SWOT
                               POSITIVES                  NEGATIVES




         Strengths                           Weaknesses




                                             Threats
         Opportunities


by JACEK GREBSKI - @JGREBSKI
positioning
                                            Variable
                                             2 (+)
                               img                     img
      Variable                                               Variable
       1 (-)                                                  1 (+)
                                     img


                                           Variable
                                            2 (-)
by JACEK GREBSKI - @JGREBSKI
Financials
                                                                        USER Acq. Cost
          Assumptions

     Investment
     Stake
                         $2m
                         10%
                                            Rev Channel 1                   $5

     Hurdle Rate          8%   50k users | $100 user = 60m annual rev
                                                                        USER Lifetime.Val
                   IRR

                                            Rev Channel II                  $55
              197%             50k users | $100 user = 60m annual rev


           Project NPV
                                           Rev Channel III
                               50k users | $100 user = 60m annual rev
           $ 40.57m

by JACEK GREBSKI - @JGREBSKI
Exit Strategy
                                             Acquisition


                               goog   msft       appl      ibm     etc.


   Google: As a key offering to their Google Mega plus engine.
   Get Glue, Foursquare : check in into the real world - offer additional services to
   brands, focus on real instead of only digital, expand business.
   Ogilvy, GREY: Purchase an engagement platform for brands.

by JACEK GREBSKI - @JGREBSKI
Risk & Precautions
                                            Positive Indicators               Key Problem Areas




                               Economic :                         Limited Reach :

                               Social :                           Slow growth :

                               Tech :                             Commoditization:

                               Market :                           Substitutes :




by JACEK GREBSKI - @JGREBSKI
Competitive Response
                                    Situation                                     Co. response
                                   Low barriers to entry             Diverse user acquisition strategy & brand development.

                      Competitor synergies with other networks                API integration post platform launch.

                                    Low platform virility            API integration post platform launch, web embed codes

                                 Lack of user commitment                 High value - low time commitment proposition.

                                     Slow initial growth             Key problem identification, chose alternative scenario.

                               Emergence of new competitors          CartoDB feature set is difficult to implement and align.

                                 Churn in mappin services                  Satisfied users have little reason to switch.

                 Existing competitor user base averse to switching                  Incentivize on price point


by JACEK GREBSKI - @JGREBSKI
Deployment Timeline


                               when will product be ready, milestones, etc.




by JACEK GREBSKI - @JGREBSKI
MyAwesomeCompany.com
                                                 @twitter
                                   LOGO          http://mysumsum.co
                                                 whatever else


                               blurb to strengthen emotional bond




by JACEK GREBSKI - @JGREBSKI

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Venture Capital Investment Pitch Deck Template - Leave Behind

  • 1. Image telling me what your product does image Tagline understood by non-technical people by JACEK GREBSKI - @JGREBSKI
  • 2. what does it do? SPLIT THESE OUT IF YOU NEED TO! It provides value to the market by, being able to do all this other cool stuff. MyAwesomeProduct.com is …. ..... (again use of non-technical language, present immediate value to reader) How the market is shifting, why this is solving people’s problems and what why everyone in the markret will want it. (demonstrate scalability) MyAwesomeProduct.com is used by the following organizations (demonstrates traction) NASA UN WSJ Google etc.. by JACEK GREBSKI - @JGREBSKI
  • 3. History + Product Info • MyAwesomeProduct.com was launched by _team_, _from facebook, google, fivesquare, in 2011 • Since then it has grown and become a name player in the world of whatever pushing conventional boundaries and is making an impact in so and so space... • It works on all modern browsers and mobile devices. product growth timeline, key points. communicate growth by JACEK GREBSKI - @JGREBSKI
  • 4. Team (key players only) Main achievement prior to MyAwesomeProduct.com img Tom Secondary Achievement prior to MyAwesomeProduct.com Brief on historical background Main achievement prior to MyAwesomeProduct.com img Dick Secondary Achievement prior to MyAwesomeProduct.com Brief on historical background Main achievement prior to MyAwesomeProduct.com img Harry Secondary Achievement prior to MyAwesomeProduct.com Brief on historical background by JACEK GREBSKI - @JGREBSKI
  • 5. Current investors, advisors or major clients slide Can delete this if not necessary by JACEK GREBSKI - @JGREBSKI
  • 6. COMMUNICATE THIS BUT SPLIT THIS UP INTO Market Size MULTIPLE SLIDES! Total Actionable Across Verticals Total Potential Global 1 million 500 k 300k 150k/year A% of all addressable market use maps to communicate information though whatever. CAGR 7% 37% 3% 7.5% Total Market #number There were X billion mapping visualizations in 2011. Total addressable market in 2009: $dollars bn with A% CAGR The total potential number B2B users in the addressable market is Y million. The target demographic makes Z potential clients Expected addressable market in 2015: $dollars bn Expectable market reach at A% penetration in addressable market after 1 year, with N clients @ Average whatever spend in 2011 : $dollars / annum revenue of $dollars by JACEK GREBSKI - @JGREBSKI
  • 7. Value Matrix Reinforce value proposition Offer Value to client Result Competitors Lorem ipsum dolor sin... What they’re not doing Vertical 1 Lorem ipsum dolor sin... Lorem ipsum dolor sin... Vertical 2 Lorem ipsum dolor sin... Lorem ipsum dolor sin... Lorem ipsum dolor sin... What they’re not doing Developer Lorem ipsum dolor sin... Lorem ipsum dolor sin... Lorem ipsum dolor sin... What they’re not doing by JACEK GREBSKI - @JGREBSKI
  • 8. reinforce value through product shot(s) (these can come earlier in the deck) by JACEK GREBSKI - @JGREBSKI
  • 9. User Acquisition Inbound Marketing Conversion Funnel, Activity 2, Activity 3 + how Outbound Marketing Email, Activity 2, Activity 3 + how Viral Marketing Viral Loop, Activity 2, Activity 3 + how by JACEK GREBSKI - @JGREBSKI
  • 10. Value to Partners MyAwersomePoduct offers business’ a platform that does something great Accessible to all business Val 1 Val 2 Val 3 Reinforce Values Reinforce Values Reinforce Values by JACEK GREBSKI - @JGREBSKI
  • 11. Business Model Campaign delivery Freemium MyAwesomProduct provides developers, jounalists, NGOs (my customers) a simple solution to do whatever the hell it does Interest We solve the needs of the global whatever community Local Freemium model allows for rapid growth along key verticals. by JACEK GREBSKI - @JGREBSKI
  • 12. Competitors Key Competitors: Potential Entrants: what they’re not doing how they’re not going to play Competitive Advantage Defensibility And how do we protect it. What is our long lasting competitive advantage by JACEK GREBSKI - @JGREBSKI
  • 13. SWOT POSITIVES NEGATIVES Strengths Weaknesses Threats Opportunities by JACEK GREBSKI - @JGREBSKI
  • 14. positioning Variable 2 (+) img img Variable Variable 1 (-) 1 (+) img Variable 2 (-) by JACEK GREBSKI - @JGREBSKI
  • 15. Financials USER Acq. Cost Assumptions Investment Stake $2m 10% Rev Channel 1 $5 Hurdle Rate 8% 50k users | $100 user = 60m annual rev USER Lifetime.Val IRR Rev Channel II $55 197% 50k users | $100 user = 60m annual rev Project NPV Rev Channel III 50k users | $100 user = 60m annual rev $ 40.57m by JACEK GREBSKI - @JGREBSKI
  • 16. Exit Strategy Acquisition goog msft appl ibm etc. Google: As a key offering to their Google Mega plus engine. Get Glue, Foursquare : check in into the real world - offer additional services to brands, focus on real instead of only digital, expand business. Ogilvy, GREY: Purchase an engagement platform for brands. by JACEK GREBSKI - @JGREBSKI
  • 17. Risk & Precautions Positive Indicators Key Problem Areas Economic : Limited Reach : Social : Slow growth : Tech : Commoditization: Market : Substitutes : by JACEK GREBSKI - @JGREBSKI
  • 18. Competitive Response Situation Co. response Low barriers to entry Diverse user acquisition strategy & brand development. Competitor synergies with other networks API integration post platform launch. Low platform virility API integration post platform launch, web embed codes Lack of user commitment High value - low time commitment proposition. Slow initial growth Key problem identification, chose alternative scenario. Emergence of new competitors CartoDB feature set is difficult to implement and align. Churn in mappin services Satisfied users have little reason to switch. Existing competitor user base averse to switching Incentivize on price point by JACEK GREBSKI - @JGREBSKI
  • 19. Deployment Timeline when will product be ready, milestones, etc. by JACEK GREBSKI - @JGREBSKI
  • 20. MyAwesomeCompany.com @twitter LOGO http://mysumsum.co whatever else blurb to strengthen emotional bond by JACEK GREBSKI - @JGREBSKI

Notas del editor

  1. This is a more defined overview of the product as a whole. The information flow to the reader follows this paradigm. 1. What pain points does it solve - understand the solution (problem)2. What is it - Understand the product (solution)3. How is the market shifting that this product makes sense - grasp the market4. Who uses it.  - prove traction
  2. Basic company background slide, showcasing how the product falls into the technological sphere, timeline and background show acceptance and growth
  3. How would someone use the product, very simple language again, communicating value.
  4. Delete if not necessaryThe result of using the product, a show - tell example of the before identified problem-solution parity.
  5. The team, historically, investors will put their money behind a fully complementary team before product any day. A strong team reinforces their belief that you - as a startup - will be able to succeed, and introduced the company's management to investors.
  6. Moar traction
  7. Actionable is your industry, this is who you’ve segmented out and are actually targeting. This slide shows the investor an understanding of the market, and your core customer base, it lets them know if the market makes sense financially to enter or not. This can often be a deal breaker in negotiations should the market not be big enough to generate a high enough internal rate of return (IRR) for the investor. Generally accept that IRR is the ONLY thing they care about.
  8. Change vertical / developer as need be. Keep offer, value, result.
  9. How we make money.
  10. What’s happening in the market, demonstrate knowledge of space
  11. This is what you give them, at what rate, and how much they get, followed by your historical, and projected financial statements.
  12. Investors want to exit (make money). Whether this exit is in the form of an acquisition (ideal for the investor), a IPO (initial public offering and highly unlikely), a joint venture, or any other type, investors want to know what direction you see the company headed in. They are not in it for the long game, and want to know that you've thought about this as a business venture above anything else. IMG's are potential acquirers.
  13. What are positive indicators exist along the political, economic, social, technical, legal, environmental influence on your product, and where have you idientified potential roadblocks to full product scalability.
  14. The terms in here are BS, but this shows you've done a situational analysis, and have prepared a proper competitive response to each situation. i.e. competitor with more clout launches a similar product -> how we respond.
  15. Self explanatory