Presentation given at the eHealth Summit: Scaling up eHealth Innovations for Inclusive Health during the Philippine National Science & Technology Week, 28 July 2015 at the SMX Convention Center, Mall of Asia.

1. Social Media & Healthcare
Iris Thiele Isip Tan MD, MSc
@endocrine_witch
Chief, University of the Philippines Medical Informatics Unit
Professor, University of the Philippines College of Medicine
eHealth Summit
SMX, 28 Jul 2015
Tuesday, July 28, 15

2. #HealthXPH
on Twitter
Dok Bru
on Facebook
SOCIAL MEDIA AND HEALTHCARE
Research
on social networks
Tuesday, July 28, 15

3. #HealthXPH
on Twitter
Dok Bru
on Facebook
SOCIAL MEDIA AND HEALTHCARE
Research
on social networks
Tuesday, July 28, 15

4. @endocrine_witch
Tuesday, July 28, 15

5. @endocrine_witch
@bonedoc
@giasison
@cebumd
Tuesday, July 28, 15

6. Hashtag
Used to mark keywords or topics in a Tweet
Created organically by Twitter users as a
way to categorize messages
- Twitter Help Center
#
Tuesday, July 28, 15

7. #HealthXPH: A Series of Fortunate Events
How it began ...
www.endocrine-witch.net
Tuesday, July 28, 15

8. What is #HealthXPH?
A collaborative effort
www.remomd.com
Tuesday, July 28, 15

9. It’s a collaborative effort
of healthcare stakeholders -
healthcare professionals,
institutions, academe, patients
and policy makers.
What is #HealthXPH
@bonedoc
www.remomd.comHands 2 by Eastop
http://www.freeimages.com/photo/1434811
Tuesday, July 28, 15

10. It will discuss, use and continually push
the boundaries of social media and
other emerging technologies in healthcare to
impact the Philippine healthcare landscape.
What is #HealthXPH?
@bonedoc
www.remomd.com
Tuesday, July 28, 15

11. It encourages collaboration and application
of emerging technologies to
improve delivery of healthcare.
What is
#HealthXPH?
@bonedoc
www.remomd.com
App Sketching by Johan Larsson,
https://flic.kr/p/dHLKPt
Tuesday, July 28, 15

12. What is #HealthXPH?
@bonedoc
www.remomd.com
It is open and free.
It aims to educate all healthcare stakeholders.
Image credit:
“Holding hands” by sbekulator http://www.sxc.hu/photo/835200
Tuesday, July 28, 15

13. Social media is going to impact
Philippine healthcare. #HealthXPH
wants to make it a positive one.
What is
#HealthXPH?
@bonedoc
www.remomd.com
Paparazzi by Shena Tschofen,
https://flic.kr/p/bEjPKP
Tuesday, July 28, 15

14. What is
#HealthXPH?
@bonedoc
www.remomd.com
Social media and other emerging technology is
making it easier for patients to access their
healthcare professionals, institutions and policy
makers. #HealthXPh will give insights on
how to effectively manage this upsurge.
Paparazzi by Shena Tschofen,
https://flic.kr/p/bEjPKP
Tuesday, July 28, 15

15. Social media opens new possibilities
to participatory medicine
practice in the Philippines.
#HealthXPH is taking advantage of that.
What is
#HealthXPH?
@bonedoc
www.remomd.com
Doctors with patient, 1999 by Seattle Municipal Archives
https://flic.kr/p/7bEsuE
Tuesday, July 28, 15

16. #HealthXPh Discussing Emerging Technologies
that Impact Philippine Healthcare
https://www.facebook.com/groups/HealthXPh/
Tuesday, July 28, 15

17. Tweet chat
Pre-arranged chat through tweets
that include a predefined hashtag
to link those tweets together
in a virtual conversation
- Susan Gunelius
http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing
https://flic.kr/p/dVaqmj
Tuesday, July 28, 15

18. Tuesday, July 28, 15

19. www.endocrine-witch.net
Tuesday, July 28, 15

20. www.healthxph.net
Tuesday, July 28, 15

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24. Tuesday, July 28, 15

25. Tuesday, July 28, 15

26. Impressions
No. of tweets/participant x
no. of followers that
participant currently has;
added up for all participants Multiple Tweets Plain by mkhmarketing
https://flic.kr/p/dVaqmj
Tuesday, July 28, 15

27. #HealthXPH registered on
Symplur’s Healthcare Hashtag Project
25 July 2015
Tuesday, July 28, 15

28. #HealthXPH Symplur Stats
1 Jan 2014 – 19 Feb 2015
Tuesday, July 28, 15

29. #HealthXPH Symplur Stats
Tweet Activity
1 Jan 2014 – 19 Feb 2015
Tuesday, July 28, 15

30. #HealthXPH Symplur Stats
Tweet Activity
2 Jan – 30 Jan 2014
Tuesday, July 28, 15

31. www.healthxph.net
Tuesday, July 28, 15

32. www.connectedaction.net
Social network analysis
using NodeXL
Marc Smith
Chief Social Scientist
Connected Action Consulting Group
Tuesday, July 28, 15

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34. Tuesday, July 28, 15

35. #hcsmph 450 attendees
Tuesday, July 28, 15

36. Tuesday, July 28, 15

37. www.healthxph.net/
manifesto
Tuesday, July 28, 15

38. Signing of #HealthXPh
manifesto at #hcsmph
Philippine Medical Association
Philippine College of Physicians
Tuesday, July 28, 15

39. Doctors 2.0 & You
Paris
June 4-5, 2015
Tuesday, July 28, 15

40. Tuesday, July 28, 15

41. Philippine College of Physicians
Annual Convention
Manila, May 2015
Tuesday, July 28, 15

42. Social Media Day 2015
General Santos City
June 2015
Tuesday, July 28, 15

43. #HealthXPH
on Twitter
Dok Bru
on Facebook
SOCIAL MEDIA AND HEALTHCARE
Research
on social networks
Tuesday, July 28, 15

44. McMahon KL. Power and Pitfalls of Social Media in
Diabetes Care. Diabetes Spectrum Nov 2013;26(4):232-5.
HCPs, social media
& patient care
Ignore Like me
Build
empire
Evaluate
& refer
Patient
education
& support
Tuesday, July 28, 15

45. www.facebook.com/EndocrineWitch
Tuesday, July 28, 15

46. www.dokbru.endocrine-witch.net
Tuesday, July 28, 15

47. By OpenStax College [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
What’s an
endocrinologist?
Tuesday, July 28, 15

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56. #HealthXPH
on Twitter
Dok Bru
on Facebook
SOCIAL MEDIA AND HEALTHCARE
Research
on social networks
Tuesday, July 28, 15

57. “As opposed to the doctor-centric, curative
model of the past, the future is going to be
patient-centric and proactive.”
Elias A. Zerhouni MD, NIH Director
Dec 2007
Image by JD Hancock
http://www.flickr.com/photos/jdhancock/4100030094/
Tuesday, July 28, 15

58. GMG ...
Google Mo G*g*!
Tuesday, July 28, 15

59. Search
the Internet for
health information,
I can. Yes, hmmm.
Image credit
“The true mystery of the world is the visible, not the invisible.” by JD Hancock,
http://www.flickr.com/photos/jdhancock/5813423429/in/set-72157626898819900
~80% find the health
information they need
Pew Internet & American Life Project
Tuesday, July 28, 15

60. Existing content in the WWW does
not meet the content needs of
underserved communities.
Lazaras & Mora (2000). Online content for low income
and underserved Americans: the digital divide’s new frontier.
Image credit
“I fought the lawn ... and the lawn won.” by JD Hancock,
http://www.flickr.com/photos/jdhancock/3521006248/in/set-72157618524893239/
Tuesday, July 28, 15

61. Local-oriented content
Accessible to those with low literacy
Information in multiple languages
Information created by the
underserved communities
Lazaras & Mora (2000). Online content for low income
and underserved Americans: the digital divide’s new frontier.
Image credit
“I fought the lawn ... and the lawn won.” by JD Hancock,
http://www.flickr.com/photos/jdhancock/3521006248/in/set-72157618524893239/
More ...
Tuesday, July 28, 15

62. Image credit
“Career-limiting move” by JD Hancock,
http://www.flickr.com/photos/jdhancock/3591682866/in/set-72157626809398652
Do we have an obligation for protective
action to improve quality and
support safety of social networks?
Weitzman et al. J Am Med Inform Assoc 2011;18:292-297
Tuesday, July 28, 15

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64. How is social media
transforming healthcare in 2015?
One of 9 semi-finalists
Tuesday, July 28, 15

65. #pregnancy #diabetes
#gestational diabetes
Symplur Signals
Tuesday, July 28, 15

66. Twitter Content Categories
Dann S. First Monday 2010; 15(12)
Conversational
Query
Referral
Action
Response
Phatic
Greeting
Fourth wall
Broadcast
Unclassifiable
News
Headlines
Sport
Event
Weather
Pass
along
RT
UGC
Endorsement
Status
Personal
Temporal
Location
Mechanical
Physical
Work
Automated
Activity
Spam
Tuesday, July 28, 15

67. #HEALTHXPH
TWEET CHAT SCHEDULE: Saturday 9 pm Manila time
Tuesday, July 28, 15