1. Advertising Classification, Objectives
and Strategies
Presented By:
Ashmeet Kaur
(Cub Reporter)

2. Types of advertising
• Consumer Advertising
• Advertising to business &
professions
• Non Product advertising

3. Consumer Advertising
• Display Ads
– National
– Retail
– Co-operative
– End-Product
– Direct Response
• Classified Ads

4. Display ads

5. Advertising to Business &
Professions
• Trade Advertising
• Industrial Advertising
• Professional Advertising
• Corporate & Institutional
Advertising

7. Non Product Advertising
• Idea Advertising
• Service Advertising

9. Classification based on Media
• Newspaper Advertising
• Radio Advertising
• Television Advertising
• Internet Advertising
• OOH Advertising

10. Some more types ….
• Based on Strategy
– Primary Demand Advertising
– Selective Demand
Advertising
• Surrogate Advertising

11. OBJECTIVES OF
ADVERTISING

12. MAIN OBJECTIVES:
• TRIAL
• CONTINUITY
• BRAND SWITCH
• SWITCHING BACK

13. OTHER OBJECTIVES
• Provide information
• To remind public
• Change social attitude
• Induce the public
• Convince customers for direct
purchase
• Encourage Salesmen

14. STRATEGIES

15. Levels of strategies
1. Corporate level
2. Business level
3. Functional level

16. TYPES
• Authentic product
positioning
• Catch up advertising
• Lowest price advertising
• Higher price
Sturdiness

17. More types……..
• Safety advertising
• Quantity advertising
• More bang for buck
• Time of the day

18. Sources
• http://www.managementstudyguide.
• www.freetv.com.au/media/CAD/Class
• www.adcracker.com/strategy/Adverti