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1
Confidential © 2015
2015 in quotes2015 in quotes
2
2
Confidential © 2015
“Big business
should embrace
a fearless
transparency.”
Confidential © 2015
Josh Cohen, Founder & Chairman, Open Supporter Data Interference,
Turbocharging Social Activism with Data Standards
3
3
Confidential © 2015
“A wealth of
information
creates a
poverty of
attention.”
Krystal Higgins, Sr UX Designer, Google,
Designing Better Onboarding
Confidential © 2015
4
4
Confidential © 2015
“If you stand still people can push you down,
but if you keep walking they have to follow you.”
Princess Reema, CEO Alpha International,
Princess Reema's Mission to Empower Saudi Women

Confidential © 2015
5
5
Confidential © 2015
“Make great products,
invest in your customer,
stand for something
that matters.
if you do that right,
your customers will build
Loyalty for you.”
Confidential © 2015
Bayard Winthrop, American Giant,
Direct to Consumer in a Post-Amazon World
6
6
Confidential © 2015
“I only got a Facebook account
so I could use Spotify.”
Sydney Polinchock, Student & William Goodall, 
Student Conversations with Digital Natives: Teens Talk
Confidential © 2015
7
7
Confidential © 2015
Confidential © 2015
“Using the word
‘healthcare’ is like using
the word ‘Africa’ –
it’s so diverse.
One can’t generalize
to that extent.”
Malcolm Gladwell, Staff Writer,The New Yorker,
A Conversation Between Bill Gurley and
Malcolm Gladwell
8
8
Confidential © 2015
“Quantum computing, at its heart,
relies on this unpredictability to
break new ground, this will open up
new doors in the perception of AI.”
Paola Antonelli, Senior Curator,The Museum of Modern Art,
Curious Bridges: How Designers Grow the Future
Confidential © 2015
9
9
Confidential © 2015
“The solution to every new
problem in tech has always
been 'more tech', but mobile
was an inflection point that
made design as important
(if not more) than the tech.”




John Maeda, Partner, Kleiner Perkins Caufield & Byers, 
Design in Tech Report
Confidential © 2015
10
10
Confidential © 2015
“The great paradox of
the Internet is that with
our social connectivity
comes the brutal
realization of how
disconnected we are.”
Confidential © 2015
Krystine Batcho, Professor, Le Mayne College,
#No filter: Pros and Cons of Constant Connection
11
11
Confidential © 2015
“Happiness is a
$35,000,000,000 dollar
industry.”
Confidential © 2015
Ofer Leidner, Co-founder and President, Happify,
Money Can’t Buy Happiness but Data Can Teach It
12
12
Confidential © 2015
“Attention is the
new currency.”

Confidential © 2015
Jason Schlossberg, Chief Creative Officer, Kwittken + Company,
The Case for Design Thinking in Communications
14
14
Confidential © 2015
“The big thing about small
things is that they add up.”
Time O’Reilly, Founder/CEO, O’Reilly Media Service, 
Design in Healthcare and Insurance
Confidential © 2015
15
15
Confidential © 2015
“We are in a tech bubble
and taking more risks than
necessary- having
constraints drives
creative decision making.
Silicon valley is operating
in a context completely
void of fear.”
Bill Gurley, VC, Benchmark,
A Conversation Between Bill Gurley and Malcolm Gladwell
16
16
Confidential © 2015
“A box of a trillion
souls, a repository
for our whole
society; wouldn't
that be interesting?”
Stephen Wolfram, Founder & CEO, Wolfram Research,
The Frontiers of Computational Thinking

Confidential © 2015
17
17
Confidential © 2015
"You can sell it by
making fun of it…
Brands have to
relax way more
than they have in
the past.”





Bill Burr, Actor, Loner Productions,
Owning Your Work:The Future of All Things Comedy

Confidential © 2015
18
18
Confidential © 2015
“Measure ideas you present to clients
on whether they're likely to set off
a chain reaction of ideas that lead
somewhere interesting. An isolated,
'single use'	
  idea is a waste of time.”
James Kirkham, Global Head of Social & Mobile, Arc Worldwide,
Brands: Connective Tissue Between People and Tech
Confidential © 2015
19
19
Confidential © 2015
“Vision
without
execution
is just
hallucination.”
Walter Isaacson, CEO Aspen institute, 
How Innovation Happens
Confidential © 2015
20
20
Confidential © 2015
“Best results come from
speed, thrift, anD simplicity.”
Confidential © 2015
Dan Ward, Author, Dan Ward Consulting LLC,
Innovation Principles and Practices
21
21
Confidential © 2015
“To excel in today’s market, we have to focus
on addressing what stands in the way of the
consumer: convenience and time.”
Confidential © 2015
Heidi Zak, Cofounder,ThirdLove, 
Disruptive Mobile Technologies in Fashion
22
22
Confidential © 2015
"I don't believe a
mistake-free learning
Environment exists.
Failures are cheap if
you do them first.
Failures are expensive if
you do them at the end.”

Astro Teller, Captain of Moonshots, Google [x], 
Moonshots and Reality 
Confidential © 2015
23
23
Confidential © 2015
THANKSThanks for taking the time to read our little
bite out of SXSW. If you’d like to know more,
or arrange a session to dive into the content
and trends in more detail, then please email
Sarah Aitken, CMO
sarah.aitken@iris-worldwide.com


www.iris-worldwide.com

@irisworldwide
http://irisundertheinfluence.com

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SXSW 2015 in quotes

  • 1. 1 1 Confidential © 2015 2015 in quotes2015 in quotes
  • 2. 2 2 Confidential © 2015 “Big business should embrace a fearless transparency.” Confidential © 2015 Josh Cohen, Founder & Chairman, Open Supporter Data Interference, Turbocharging Social Activism with Data Standards
  • 3. 3 3 Confidential © 2015 “A wealth of information creates a poverty of attention.” Krystal Higgins, Sr UX Designer, Google, Designing Better Onboarding Confidential © 2015
  • 4. 4 4 Confidential © 2015 “If you stand still people can push you down, but if you keep walking they have to follow you.” Princess Reema, CEO Alpha International, Princess Reema's Mission to Empower Saudi Women Confidential © 2015
  • 5. 5 5 Confidential © 2015 “Make great products, invest in your customer, stand for something that matters. if you do that right, your customers will build Loyalty for you.” Confidential © 2015 Bayard Winthrop, American Giant, Direct to Consumer in a Post-Amazon World
  • 6. 6 6 Confidential © 2015 “I only got a Facebook account so I could use Spotify.” Sydney Polinchock, Student & William Goodall, Student Conversations with Digital Natives: Teens Talk Confidential © 2015
  • 7. 7 7 Confidential © 2015 Confidential © 2015 “Using the word ‘healthcare’ is like using the word ‘Africa’ – it’s so diverse. One can’t generalize to that extent.” Malcolm Gladwell, Staff Writer,The New Yorker, A Conversation Between Bill Gurley and Malcolm Gladwell
  • 8. 8 8 Confidential © 2015 “Quantum computing, at its heart, relies on this unpredictability to break new ground, this will open up new doors in the perception of AI.” Paola Antonelli, Senior Curator,The Museum of Modern Art, Curious Bridges: How Designers Grow the Future Confidential © 2015
  • 9. 9 9 Confidential © 2015 “The solution to every new problem in tech has always been 'more tech', but mobile was an inflection point that made design as important (if not more) than the tech.” John Maeda, Partner, Kleiner Perkins Caufield & Byers, Design in Tech Report Confidential © 2015
  • 10. 10 10 Confidential © 2015 “The great paradox of the Internet is that with our social connectivity comes the brutal realization of how disconnected we are.” Confidential © 2015 Krystine Batcho, Professor, Le Mayne College, #No filter: Pros and Cons of Constant Connection
  • 11. 11 11 Confidential © 2015 “Happiness is a $35,000,000,000 dollar industry.” Confidential © 2015 Ofer Leidner, Co-founder and President, Happify, Money Can’t Buy Happiness but Data Can Teach It
  • 12. 12 12 Confidential © 2015 “Attention is the new currency.” Confidential © 2015 Jason Schlossberg, Chief Creative Officer, Kwittken + Company, The Case for Design Thinking in Communications
  • 13. 14 14 Confidential © 2015 “The big thing about small things is that they add up.” Time O’Reilly, Founder/CEO, O’Reilly Media Service, Design in Healthcare and Insurance Confidential © 2015
  • 14. 15 15 Confidential © 2015 “We are in a tech bubble and taking more risks than necessary- having constraints drives creative decision making. Silicon valley is operating in a context completely void of fear.” Bill Gurley, VC, Benchmark, A Conversation Between Bill Gurley and Malcolm Gladwell
  • 15. 16 16 Confidential © 2015 “A box of a trillion souls, a repository for our whole society; wouldn't that be interesting?” Stephen Wolfram, Founder & CEO, Wolfram Research, The Frontiers of Computational Thinking Confidential © 2015
  • 16. 17 17 Confidential © 2015 "You can sell it by making fun of it… Brands have to relax way more than they have in the past.” Bill Burr, Actor, Loner Productions, Owning Your Work:The Future of All Things Comedy Confidential © 2015
  • 17. 18 18 Confidential © 2015 “Measure ideas you present to clients on whether they're likely to set off a chain reaction of ideas that lead somewhere interesting. An isolated, 'single use'  idea is a waste of time.” James Kirkham, Global Head of Social & Mobile, Arc Worldwide, Brands: Connective Tissue Between People and Tech Confidential © 2015
  • 18. 19 19 Confidential © 2015 “Vision without execution is just hallucination.” Walter Isaacson, CEO Aspen institute,  How Innovation Happens Confidential © 2015
  • 19. 20 20 Confidential © 2015 “Best results come from speed, thrift, anD simplicity.” Confidential © 2015 Dan Ward, Author, Dan Ward Consulting LLC, Innovation Principles and Practices
  • 20. 21 21 Confidential © 2015 “To excel in today’s market, we have to focus on addressing what stands in the way of the consumer: convenience and time.” Confidential © 2015 Heidi Zak, Cofounder,ThirdLove, Disruptive Mobile Technologies in Fashion
  • 21. 22 22 Confidential © 2015 "I don't believe a mistake-free learning Environment exists. Failures are cheap if you do them first. Failures are expensive if you do them at the end.” Astro Teller, Captain of Moonshots, Google [x], Moonshots and Reality Confidential © 2015
  • 22. 23 23 Confidential © 2015 THANKSThanks for taking the time to read our little bite out of SXSW. If you’d like to know more, or arrange a session to dive into the content and trends in more detail, then please email Sarah Aitken, CMO sarah.aitken@iris-worldwide.com www.iris-worldwide.com @irisworldwide http://irisundertheinfluence.com