A closer look at the top inbound marketing skills companies need to succeed when it comes to SEO strategies. Unlike outbound marketing, a.k.a. the old way of doing things, inbound marketing focuses on the fact that most customers today are actively looking for the product or service that’s right for them. The primary tool they use? Online search engines. For businesses to be able to connect with their target market, it’s essential that search engines list your service or product when a customer goes searching for it online; search engine optimization (SEO) is the science of making your company more visible to search engines. Here’s a closer look at the top five proven strategies for true SEO success.

1. 5 Proven SEO Strategies to Succeed
in Your Inbound Marketing Efforts
A closer look at the top inbound skills
needed to improve SEO
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2. What is it?
• Search Engine Optimization (SEO) is what
search engines look at to rank your website on
their results page.
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3. What is it?
• You want to ensure that those looking for your
products and services can find them quickly
• To connect with your target market, it is
essential to have a top ranking online.
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4. Content is King
• Search engines want to be sure that sites are
producing high-quality, relevant content.
• Be sure to deliver an engaging user experience
by including both expertly written copy and
multimedia elements.
• Ensure you’re using new content to engage
followers.
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5. Website Ease of Use
• Website usability affects search engine
rankings. Ensure your site is easy to read and
navigate.
• A high abandonment rate (common in
confusing sites) will hurt your SEO ranking.
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6. Learn Effective Keyword Use
• There’s a lot of finesse required for proper
keyword use. Remember to go easy in terms
of density.
• Avoid “keyword stuffing.” Focus on effective
use in titles and headings instead.
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7. Use Social Media
• Social media platforms like Facebook, Twitter
and LinkedIn make it easy for you (and your
readers) to share your content with others.
• Social media can play a huge role in SEO
rankings, and maintaining a robust online
presence is an essential part of inbound
marketing strategy.
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8. A Numbers Game
All of this is important because…
• 61% of internet users research products
online.
• 44% of online shoppers start by using a search
engine.
• 75% of users never go beyond the first page.
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9. A Numbers Game
• 70% of clicked links are organic (not paid)
• Avg click through rate of paid sources is 2%
• Google changes it’s algorithm 500-600 times a
year to ensure the best results are at the top
of the page.
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10. What Does it All Mean?!
• By casting a wide net, using varied and helpful
content, a business can take advantage of SEO
to find the customers that matter most.
• Utilizing social media platforms, blogs with
high quality consistent content, bundled into a
pleasant to use and simple package ensures
customers can easily finding what they are
looking for.
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11. Trust the Experts
• Effective SEO strategy can feel confusing and
overwhelming to those just starting out.
• Inbound marketing expertise is a growing
field, and there’s no reason you shouldn’t call
in the experts to help you with your campaign.
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12. Seeing SEO Success
• Statistics show that the majority of users click
one of the first three links
• It’s easy to see from this data just how
important SEO strategies are to your future
success; incorporating the five elements listed
above can help you achieve just that.
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