1. The document discusses the importance of museums adopting social media platforms like Facebook, Flickr, YouTube, and blogs to engage with modern internet users and encourage participation, sharing, and community building. 2. It provides examples of leading museums that have created popular presences on various social networks and highlights best practices. 3. The Museu Picasso project aims to fully integrate social media into its operations by establishing profiles on key platforms and encouraging user-generated content to make its collection more accessible and engage new audiences.

1. museums 2.0: adulthood on the Internet from Web 1.0 to Web 2.0 Barcelona, July 2009

7. social networks - star: Social network: friends, fan page Portal for photo-sharing Portal for video-sharing Portal for sharing presentations (Powerpoint, mainly) Network of social bookmarks, for sharing 'favourites' Micro-blogging (140 characters)

12. Museums on Facebook Note the growth over 6 months: doubling and tripling users good practice: MoMA: consultation about applications for the iPhone Prado: the new Prado? museum location Fans (January 2009) photographs put up by users MoMA USA 61,562 158,433 (July 09) 939+ 1,940 (July 09) Brooklyn Museum USA 5,554 (8,023 July 09) Guggenheim Bilbao Spain 4,957 (8,431 July 09) 200 Museo del Prado Spain 1,583 4,302 (July 09) 108 Museo Reina Sofia Spain 995 63 Fundaci ó Miró Spain 885 (July 09) 3

14. Museums on Flickr good practice: - Brooklyn: pioneer - Tate: 'Colour Chart‘ (monochrome photos) - V&A: Tattoos, period photos of weddings museum location Subscribers (January’09) photographs put up by the users photographs put up by the museum Brooklyn Museum USA 1058 3033 3151 MoMA USA 537 3121 Guggenheim Bilbao Spain 184 964 Victoria & Albert UK 621 4034 Museum of London UK 167 416 420 Museo del Prado Spain 49 517 Macba Catalonia 40 56 competition: photos of the building

16. Museums on YouTube museum location launch of the channel Subscribers (January 2009) Reproductions Videos produced by the museum MoMA USA December 2006 5089 127114 125 Brooklyn Museum USA July 2006 383 11246 39 Holocaust Memorial Mm USA August 2006 303 8789 59 Metropolitan USA January 2007 223 4840 158 Mus Ci ència i Tècnica Catalonia November 2007 26 3175 66 Victoria & Albert UK March 2008 206 10,672 45

19. Twittering at the Museums & the Web Conference In real time during the conference, Twitter was extremely popular. Triple combination of tweets (messages): a) chronicle by the organization itself /b) delegates / c) people following it around the world.

21. a blog for… ( Nina Simon’s Chart )

22. Museums with Blogs Brooklyn Museum http://www.brooklynmuseum.org/community/blogosphere/bloggers/ Museum of London http://mymuseumoflondon.org.uk/blogs/ http://mymuseumoflondon.org.uk/blogs/romanglass/ Smithsonian http://www.shows2go.si.edu/exhibitions/smithsonian-blogs.html Walker Art Center http://blogs.walkerart.org/ 8 blogs (Education, Visual Arts, Design, etc) Indianapolis Museum of Art http://www.imamuseum.org/blog/ Tate Modern http://modblog.tate.org.uk Prize for the best Blog in the category 'Social media-Best Blog Award' of BIMA, 2008 'The Great Tate Mod Blog' PowerHousemuseum http://www.powerhousemuseum.com/collection/blog The Curator’s 'Object of the Week' Blog

30. The networks talk about you even if you don’t T he Museu Picasso on the social networks even before we started: - 550 photos on Flickr -120 videos on YouTube were tagged as Museu Picasso Bcn. It’s crucial to be there with a voice of your own.

32. The Museu Picasso Fan Page

33. Gallery on Flickr

34. Photos taken by our visitors

35. The Museu Picasso Blog

38. stonetable.org Don’t (just) think different, be different… In honour of Darwin Year Evolution is turning us into homo digitalis As well as knowing how to adapt (new tools for new times: 2.0…), we have to: - differentiate ourselves - be specific - be good at what we do - think about the users

41. www.museupicasso.bcn.cat Conxa Rodà [email_address] Twitter: @innova2 www.Twitter.com/innova2 July 2009 Blog: http://conference.archimuse.com/blog/conxaicub