Museum content strategy _#ConfabEU
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Museums are content generators by nature. Today their role as connectors between the collection knowledge and the visitors / users is gaining more and more strength. Museums are still exploring ways of connecting stories to people. Wit examples of best practices of museums worldwide on social media, website renovations, online collections, mobile. Digital and Content strategy.
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Museum content strategy _#ConfabEU
- 1. #ConfabEU Barcelona, Sept. 30, 2014 Museums Content Strategy: Connecting Collections to People Conxa Rodà @innova2
- 2. Museu Nacional d’Art de Catalunya Barcelona
- 3. The Museu Nacional d’Art de Catalunya in 4 images
- 4. MUSEUM AS A CONNECTOR Audiences
- 5. Museum Connection/Content Strategy (Digital or not) make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity innovate create community
- 6. MUSAC, León Photo: Conxa Rodà MUSAC, León
- 8. The Collection Wall, Cleveland Museum of Art
- 10. <Miradas cruzadas> Museo Thyssen
- 11. British Museum A Gift for Athena, AR app www.slideshare.net/s.mannion/athens-augmented
- 13. A good question to keep asking: Is your content fit for purpose? Let’s Get Real Conference_ Culture24 (UK) title
- 14. When a label tells a story, it gets acknowledgment
- 15. Storytelling Are we telling what people want to know?
- 18. #thyssen140
- 19. Beyond the #selfie Source: Dana Allen-Greil www.slideshare.net/danagr eil/mcn-dana-allengreil
- 20. Acknowledging users’ contributions (UGC) http://blog.museunacional.cat/en/museum-seen-by-instagramers/
- 21. BLOGS Connect -community -museums -staff
- 22. Social is not a one-person task! Images: www.jpvillani.com.ar/tag/sisifo/ http://nurianetworking.com/featured-slider/community-manager/
- 23. The museum old website 2004 - 2014!!
- 25. The Museu Nacional online collection
- 26. Out of the box: collaborative platforms Wikipedia Google Art project Europeana Collections/ Content
- 27. Content & Design equilibrium Image source: http://helloseocopywriting.com/9/post/2014/03/content-or-design-which-comes-first.html
- 28. Wanted: clarity and consistency Image source: http://ywmovement.org/why-science-causes-people-to-leave-the-faith-and-how-to-fix-it/
- 29. Content findability Image: http://blocs.gencat.cat/blocs/AppPHP/tribunadarqueologia/files/2012/06/atapuerca.jpg
- 30. Content accumulation Image: http://www.btv.cat/btvnoticies/wp-content/uploads/2013/10/071013acumulacioR.jpg
- 31. • http://cgce.es/2009/wp-content/uploads/2010/06/puzzle.jpg Strategy must be INTEGRAL
- 32. web Open Content Social Media Online Collection e-Publishing Interactive Museography Mobile Online/onsite Integration Cooperative Mind/Tools Training Content Strategy Map for Museums Institutional Web Digital Projects e-Marketing © Conxa Rodà, 2012 Education
- 33. web Multichannel Visitors’ engagement User-generated Content Open Content Content release under Creative Commons Linked Open Data Wikipedia Europeana Google Art Project Art Babble Art Finder Open peer Review Crowdsourcing Social Media Online Collection e-Publishing Interactive Museography Mobile Online/onsite Integration Digitization Visualisation Storytelling Social tagging Augmented Reality Multitouch tables Multimedia Lab Multimedia audioguide Accessibility 3D Printing Visitors’ participation web 2.0 Blog Community Sharing Co-creation Apps Mobile web Mobile tours,QR Gamification Geolocation m-commerce m-learning Wearables, iBeacons Cooperative Mind/Tools Training Content Strategy Map for Museums Digital Networking Wikis Cloud Working methods Cross-departmental collab. Digital proficiency Digital preservation Analytics Institutional Web ------ Virtual tours Multimedia gallery Virtual classroom Online Library Digital Archive Accessibility (WAI) e-Press Sstreaming Podcasts SEO/analytics Digital Projects Net-art Virtual Exhibits Collective data mining e-Marketing Membership Ticketing Shop Hiring spaces Funding e-mailing © Conxa Rodà, 2012 Education e-Learning, MOOCs Edu-projects Games Scholarly catalogues E-books Magazines Educational material Annual reports Print-on-demand
- 34. Digital as a Dimension of Everything Tate Digital Strategy 2013–15
- 35. Digital Content challenges create + and +compelling content integration of the museum’s own digital content be multichannel greater integration online / onsite better analytics resistance to change / training
- 36. #ConfabEU Barcelona, Sept. 30, 2014 Thank you Gràcies! Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya www.museunacional.cat
Notas del editor
- ¿Explicamos lo que el público quiere saber? O lo que desde el saber científico del museo queremos explicar? Hya necesidad de un punto de encuentro, es decir, de una combinación de rigor científico y accesibilidad. Dar claves de interpretación Facilitar conocer los secretos del arte y del museo Pero, sabemos construir buenas estructuras narrativas, un buen storytelling? Es todo un reto para los profesionales de museos desarrollar las capacidades interpretativas. A menudo, los dept. de educación lo hacen, para el público escolar, pero para el público general? Y dentro del recorrido museográfico? Está claro que no podemos cargar las paredes de textos que no serán leídos o de cartelas demasiado extensas. Y aquí la Tecnología nos puede ayudar mucho. Pero, insisto, lo fundamental sigue siendo la capacidad de la calidad de la interpretación. Las obras nos brindan infinidad de historias para contar. Todo ello teniendo en cuenta la accesibilidad para usuarios con necesidades específicas
- This map is intended to help visualizing the outreach of the digital dimension as well as to become a useful tool for museums. The map addresses the public side of digital (excluded are for example, security systems, preventive conservation and restoration tools, etc.) There could probably be more interconnexions established, but we decided to keep it simple. Once seen the outreach and the complexity of the interrelations, -almost everything is intertwined,- it seems quite obvious that an integral digital strategy is needed, as well as an accurate planning, with cross-departmental cooperation. It’s for each museum to adapt it as it best suits his mission and according to its priorities and resources. What do you feel is missing? How could we improve it?