Few years ago having an app was all about being ahead of competition and innovation. Now innovation has a whole lot different meaning and it started to be about not being left behind. Full article on our blog  goo.gl/6t85Ko Check out our website  http://infullmobile.com Contact  hello@infullmobile.com

1. Get your fashion brand an app.
Seriously.
by Kuba Ziembiński

2. Just a friendly reminder that the future is mobile
The average adult in the US
spends 3 hours 25 minutes
daily using various apps =
That 51 minutes on the web.
More than 80% of mobile
minutes in all markets are
spent in apps.
Moreover the time spent
on mobile devices rises by
69% year-over-year.

4. Don’t bother making another catalog-looking app
My Observations:
9 out of 10 fashion apps are just plain mobile catalogues
Too many apps “let’s make the same app as all the others, but with our logo in it” style
My experiences:
An app needs to be an integral extension of your brand and it is not only the content
that matters
When the user opens your app they must feel like they just entered your store and every
swipe should feel like touching your product

5. What is wrong with most apps?
Main problems I’m facing while browsing fashion apps:
Lack of basic functionalities
Not very precise search engine
Painful checkout
The app does not fit the brand’s vibe

6. First step to a new app
Good place to start is to let the user create an account. That way you can easily
provide them with many basic functionalities — a wish-list to begin with.
Why is it so important?
You can gather data on
your users - what they like,
what they’re looking for
and who they are and
where are they from
Thanks to the data you
collected, you can share a
personalised content with
your users
The valuable data you
collect can help you engage
clients - ever heard of
marketing automation?

7. Search engine
Must be precise!
If your users are looking for a black pair
of skinny jeans, please don’t show them
every black thing you have. PLEASE.
The faster your users can find what
needs to be found, the more likely they’ll
buy it. TIME = MONEY, you know

8. Make checkout great again
Many, many apps make this process horrible!
By creating an user account your customer can choose their
preferred payment methods and enter details in advance.
And you can shorten payment process to just clicking on
a product and confirming the payment - no more choosing
methods!

9. Make it look like your product
Basic ingredients:
SHARP BRAIN
KNOWLEDGE OF YOUR BRAND’S IMAGE
GREAT UX DESIGNER
Step by step:
Transfer your brand’s identity into your app. Aaand… it’s done!

11. Augmented Reality
Augmented Reality is used to blend virtual objects into the real world. Snapchat’s interactive
masks, named Lenses, are the simplest example.
Best practice:
Glasses by Warby Parker is using an iPhone X’s front camera
system to measure the shape of a face and serve frame
recommendations based on that measurement.
You might want to take a look at the latest example. Even the
titan of clothing retail — Zara — launched their own app that
uses AR.

12. Nike’s SNKRS - each time Nike put a limited pair of
shoes on sale it was sold out in a matter of
seconds, mostly because of bots. To fight the
unfair buyers Nike came up with the idea - if you
wanted to buy your dreamed shoes you had to face
your smartphone’s camera to Nike’s custom QR-like
code you could have find in the streets. If not — QR
code was also on the website.
Augmented Reality

13. Fashion was always about the statement. We buy certain
brands to express our belonging to specific community. We
feel connected to people wearing similar clothes.
Let users to create your brand with you by giving them an
opportunity and tools to express themselves and make them
feel like they’re the part of something unique.
Your marketing needs to become customer-centric. Deliver
content available only to application’s users, create events,
blog posts, moderate the community. Maybe take it even a
step further and craft products available only to the members.
I want to participate

14. One outstanding example, although it’s a forum not an app, is Sephora - a well-organized
community of customers and professionals that can share ideas and recommendations, post
photos and participate in events.
I want to participate

16. I say money
I want you to remember 3 things:
YES, MAKING APPS MIGHT BE EXPENSIVE
YES, THERE’S ALWAYS SOMEONE WILLING TO DO IT CHEAPER - IF YOU’RE FEELING
RISKY
YES, MAKING A GOOD APP LEADS TO MAKING MORE MONEY

17. I say money
Still need a proof?
In 2016 Misguided launched an app in a response to users demand. Primary the goal for its
creators was to not create a copy of their website, but to deliver something unique and
innovative that will be consistent with overall brand.
Was it worth it?
The app’s revenue run-rate went
from zero to £30m in just four months.
It has 30% higher conversion rate than the mobile website.
Case study of this cool app: Here

18. Let’s wrap it all up
We’re all going mobile. Every industry is, or will
be soon, going through slow, but game-
changing revolution. Making an app is not
only about the future, being innovative or
thinking ahead of the game. It’s also the
statement that you are ready for the
challenges of tomorrow and that you want to
be closer to your clients. Because they want
to be closer to your brand. Give them tools for
expressing themselves and they’ll pay you
back with loyal community. Client-oriented
brands get brand-oriented communities.

19. Thank you!
If you have any questions or want to share your experience with us, feel free to hit us up:
hello@infullmobile.com
Don’t forget to visit our website and Social Media channels: