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Innovation Summit Presentation 2007 Miami

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Idris Mootee
Idris Mootee
EmpresarialesEducación
1 de 68
Strategies for Discovering the Next Big Opportunity Idris Mootee SVP Strategy and Innovation Blast Radius
Social Innovation Business Service Experience Model Innovation Innovation Innovation Product Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Source: BusinessWeek Online, Special Report: “Get Creative!” August 1, 2005
What is innovation?
Three innovation myths Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
1/ Successful innovations are mostly accidents Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
How far it went outside the original intention? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
2/ Market research is effective for validation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
900,000 2003
Estimated Total Market Size 900,000 2000 Actual Sales US Only 100,000,000
3/ Radical innovations can be achieved by good strategic planning Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
A fluid notion of organizational boundaries Held to a specific planning timeline Wrong tools Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
4/ Innovation is about being first in the market Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
What is the number one enemy of innovation? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Size Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Yes innovation is about ideas.. but not ideas alone…. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Where do we look for big ideas? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
+ + Value Chain Customer Industry Reconfigurations Unmet Foresight Needs Discontinuities Horizontal Industry Evolution Market Shift Vertical Transformation Disruptive Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Disruptive Innovation Discontinuities Market Shift Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Maturity Discontinuities Discontinuity Takeoff Performance Ferment Time Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Market Shifts Your Product Markets Customer Needs Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
al f e o logic c Pa hno s ns atio Tec gres nov g in Pro nin stai Su Disruptions t customers Performance tha y can handle or complexity the can utilize Performance Disruptive technologies Time Source: Clayton M. Christensen 2001
Toolbox Extreme Users Interview Customer Immersion Days Unmet Shadowing (Shopping Trips etc.) Needs Self Documentary (User camera study) Behavioral Mapping Discontinuities Twitter Journal Customer Pathways Market Shift Customer Journey Mapping Storytelling Disruptive Innovation Un-focus group Human Factors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Watching for shifts Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
1/ Look anywhere but the leading incumbent Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
2/ Don’t over focus on competitive threat and miss the big opportunity Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
3/ Look down and sideways — not up Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
4/ Watch out for start-up democratizers Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
5/ Don’t underestimate the power of socially-minded innovations Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Use human factors to dig up deeper human inspirations that can drive new ideas Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Synthesize ideas around not only new technology or products but people behaviors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Use prototyping as a problem solving tool and a language for innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Explore under the radar options and develop multiple scenarios for futures Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Reminder: We now live in a Google- Youtube-iPod-iPhone-MySpace- eBay-Flickers-Twitter-Walmart world. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Thank you. Gracias. Merci. Grazie. www.mootee.typepad.com

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Innovation Summit Presentation 2007 Miami

  • 1. Strategies for Discovering the Next Big Opportunity Idris Mootee SVP Strategy and Innovation Blast Radius
  • 2. Social Innovation Business Service Experience Model Innovation Innovation Innovation Product Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 3. Source: BusinessWeek Online, Special Report: “Get Creative!” August 1, 2005
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Three innovation myths Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 10. 1/ Successful innovations are mostly accidents Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 11.
  • 12. How far it went outside the original intention? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 13. 2/ Market research is effective for validation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 15.
  • 16.
  • 17.
  • 18. Estimated Total Market Size 900,000 2000 Actual Sales US Only 100,000,000
  • 19. 3/ Radical innovations can be achieved by good strategic planning Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 20. A fluid notion of organizational boundaries Held to a specific planning timeline Wrong tools Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 21. 4/ Innovation is about being first in the market Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 22.
  • 23.
  • 24.
  • 25. What is the number one enemy of innovation? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 26. Size Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 27. Yes innovation is about ideas.. but not ideas alone…. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 28. Where do we look for big ideas? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 29. + + Value Chain Customer Industry Reconfigurations Unmet Foresight Needs Discontinuities Horizontal Industry Evolution Market Shift Vertical Transformation Disruptive Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 30. Disruptive Innovation Discontinuities Market Shift Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 31. Maturity Discontinuities Discontinuity Takeoff Performance Ferment Time Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 32. Market Shifts Your Product Markets Customer Needs Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 33. al f e o logic c Pa hno s ns atio Tec gres nov g in Pro nin stai Su Disruptions t customers Performance tha y can handle or complexity the can utilize Performance Disruptive technologies Time Source: Clayton M. Christensen 2001
  • 34. Toolbox Extreme Users Interview Customer Immersion Days Unmet Shadowing (Shopping Trips etc.) Needs Self Documentary (User camera study) Behavioral Mapping Discontinuities Twitter Journal Customer Pathways Market Shift Customer Journey Mapping Storytelling Disruptive Innovation Un-focus group Human Factors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 35.
  • 36.
  • 37. Watching for shifts Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 38. 1/ Look anywhere but the leading incumbent Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 39.
  • 40.
  • 41. 2/ Don’t over focus on competitive threat and miss the big opportunity Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 42.
  • 43.
  • 44. 3/ Look down and sideways — not up Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 45.
  • 46.
  • 47. 4/ Watch out for start-up democratizers Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54. 5/ Don’t underestimate the power of socially-minded innovations Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. Use human factors to dig up deeper human inspirations that can drive new ideas Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 64. Synthesize ideas around not only new technology or products but people behaviors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 65. Use prototyping as a problem solving tool and a language for innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 66. Explore under the radar options and develop multiple scenarios for futures Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 67. Reminder: We now live in a Google- Youtube-iPod-iPhone-MySpace- eBay-Flickers-Twitter-Walmart world. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 68. Thank you. Gracias. Merci. Grazie. www.mootee.typepad.com