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MANAGEMENT BY
OBJECTIVES
What is MBO?
• Management by objectives (MBO) is a systematic and
  organized approach that aims to increase organizational
  performance by aligning goals and subordinate
  objectives throughout the organization.

• It allows management to focus on achievable goals and
  to attain the best possible results from available
  resources.

• One of the concepts of MBO is that all managers should
  participate in the strategic planning process for better
  implementation of plans. It includes ongoing tracking
  and feedback in the process to reach objectives.
Origin of the MBO Concept:
• MBO was first outlined by Peter Drucker in 1954 in his
  book 'The Practice of Management'.

• Since the book introduced the concept, MBO has been
  accepted and implemented in many businesses like:

General Motors,
General Electrics,
General Foods, etc
Core Concept of MBO:
According to Drucker managers should "avoid the activity
 trap", that is, getting so involved in their day to day activities
 that they forget their main purpose or objective.


MBO is primarily a tool for strategic planning, employee
 motivation, and performance enhancement.

It intends to improve communication between employees and
 management, increase employee understanding of company
 goals, focus employee efforts upon organizational objectives,
 and provide a concrete link between pay and performance.

The emphasis is on the results achieved by employees
 rather than the activities performed in their jobs.
Basic Principles of MBO:
Unity of management action is more likely to occur
 when there is pursuit of a common objective.

The greater the focus on results on a time scale, the
 greater likelihood of achieving them.

The greater the participation in setting meaningful
 work with accountable results, the greater the
 motivation for completing it. These call for:


  Clarification    Specific
                               Participative   Explicit   Performance
        of        objectives     Decision       time       Evaluation
  Organization     for each      Making                   and feedback
  al objectives                                period
                   member
Applications of MBO:

• The MBO concept is appropriate for knowledge-based
  enterprises where staff is competent.

• Appropriate in situations where one wishes to build;
 employees' management and self-leadership skills
 and tap their creativity, tacit knowledge and initiative.

• Used by Chief Executives of Multinational Corporations
  for their country managers abroad.
Process of MBO:
Process of MBO:
     Setting Objectives


 Setting Employees’ Targets


  Monitoring Performance


  Evaluating Performance


Performance based Incentives
Setting Objectives:
• In MBO systems, objectives are written down for each
  level of the organization, and individuals are given
  specific aims and targets.

• It provides focus and emphasizes on team and
  individual targets in congruance with organizational
  goals.

• For MBO to be effective, individual managers must
  understand the specific objectives of their job and how
  those objectives fit in with the overall company
  objectives set by the Board of Directors.
Setting Employees’ Targets:
• The management has to set the targets for each
  employee and outline their accountability for the timely
  fulfillment of the same.

• Thus, the organizational goals are bifurcated into
  individual objectives and targets.

• A successful MBO program requires each employee to
  produce five to ten specific, measurable goals.

• Each target should be supported with a means of
  measurement and a series of steps toward completion.

• These targets should be proposed to the employee's
  manager in writing, then discussed and approved.
Monitoring and Evaluating Performance:

 • To monitor the performance of employees in pursuit of
   the targets assigned to them, a proper review system
   and Management Information System has to be
   designed and made operational.

 • Periodical and strict performance appraisals form a
   crucial part of the MBO process. Actual Performance is
   compared to the standards and employees are
   appraised accordingly.
Performance Based Incentives:
• The performances of employees at all levels of
  management are assessed and evaluated and based on
  the same, performance incentives are given to
  employees. These incentives can be:


                              Negative Incentives
      Positive incentives
                                   Reprimand
            Rewards
                               Fines and penalties
             Bonus
                                    Warnings
          Promotions
                                 Retrenchment
Advantages of MBO:
 Better utilization of resources,

 Aid in Planning,

 Development of personnel,

 Better Team Work,

 Concentration on Key Result Areas,

 Objective Evaluation,

 Result Orientation,

 Sound Organizational Structure.
Disadvantages of MBO:
Incurs Time & Cost,

Failure to teach MBO Philosophy to employees,

Problems in Objective setting,

Emphasis on short-term objectives,

Inflexibility,

Frustration of employees.
Strengths of MBO:
• One of the best reviews on the strengths of MBO programs is
  reported by Henry J.Tosi and Stephen J. Carroll. They opine:

• MBO stresses collaborative efforts between managers and
  subordinates which aids in planning.

• MBO lets subordinates know what is expected of them by
  forcing managers and subordinates to establish attainable
  objectives within specified periods of time.

• MBO improves communication between managers and
  subordinates and makes individuals cognizant of
  organizational objectives and goals.

• MBO improves the performance review and evaluation
  process by focusing on results and by providing systematic
  feedback.
MBO at Hyundai Motors:
• Like many organizations, Hyundai Motors applies the
  concept of MBO in their managerial spans.

• Annual, quarterly and weekly targets are determined for
  employees at all levels of the organization and various
  constraints and performance measurement criteria are
  explained to them.

• Periodical reviews are done to evaluate the degree of
  achievement of employees’ targets and their congruance
  with the organizational goals.

• Hyundai Motors incentivizes employees’ performances
  through non - monetary rewards and punishments.
Management by Exception
What is MBE?
• Management by Exception (MBE) is a "policy by
  which management devotes its time to investigating
  only those situations in which actual results differ
  significantly from planned results.’’

• The concept of MBE was propounded by:
  Frederick Winslow Taylor.

• Attention and priority is given only to material
  deviations requiring investigation and correction. It is
  a part of motivational and control techniques.

• Its objective is to facilitate management's focus on
  really important tactical and strategic tasks.
Significance of MBE:
• Proper and timely decision making and appropriate
  flow of action and employees’ activities.

• Better utilization of managers’ time by bringing to their
  attention only those conditions that appear to need
  managerial action.

• Easy identification of discrepancies.

• Benefit to customers since MBE makes it easier for the
  business to grow and improve its service rather than
  use valuable resources on routine tasks.
Types of Exceptions:
• There are two types of exceptions which are identified
  and managed through MBE:




  Problems       Below          Opportunities   Above
                 standard                       standard
                 performance                    performance
                 and results.                   and results.


   Need to be strategized and       Need to be identified and
        solved in time.                     tapped.
Process of MBE:
            Identifying and specifying Key Result Areas (K.R.A.s)



Setting standards and outlining permissible deviations, especially for K.R.A.’s



                 Comparing actual results with the standards



                    Computing and analyzing deviations



     Identifying non - permissible, that is, critical deviations in K.R.A.s



                  Strategizing and taking corrective actions
Variance Analysis and Management By
               Exception:
• Variance analysis and performance reports are
  important elements of MBE.

• MBE aims at directing the managers’ attention towards
  those parts of the organization where plans are not
  working out for one reason or another.

• If actual results do not conform to the budget and to
  standards, the performance reporting system sends a
  signal to the management that an "exception" has
  occurred.
Material Variances:

• Variances may and do occur for a variety of reasons. But,
  only some of them are significant and warrant
  management attention and action.

• The materiality of a variance may be determined by:
the size of a variance.
the size of the variance relative to the amount of spending
  involved.
Plotting variance on a Statistical Control Chart.
Statistical Control Chart
• Some random fluctuations in variances from period to
  period are normal and to be expected even when costs
  are well under control.

• A variance should only be investigated when it is
  unusual relative to the normal level of random
  fluctuation.

• Typically the standard deviation of the variance is used
  as the measure of the normal level of fluctuations.

• A rule of thumb is adopted such as "investigate all
  variances that are more than X standard deviations from
  zero, where X is the permissible Standard deviation.’’
Statistical Control Chart
                                            Above
                                        -   plus
Favorable                                   one
                                            Plus
                -                   -       one

Permissible
    S.D.                                    Zero
 (+1 to - 1)                                        S.D. of
                                                    the
                                            Minus   Variance
                        -                   one
                                            Below
Unfavorable                                 minus
                    -                       one

                1   2   3           4   5
                            Weeks
MBE At Cisco Systems:
 Cisco Systems is a Multinational Corporation with its Headquarters
  in San Jose, California. It designs and sells consumer electronics,
  networking, voice, and communications technology and services.

 Cisco's network of contract manufacturers, component suppliers
  and distributors for its Internet Routers business are linked through
  Cisco's extranet to form a virtual, just-in-time supply chain.

                     Application of MBE:

 When a customer orders a router through Cisco's website, the order
  triggers a flurry of messages to contract manufacturers of printed
  circuit board assemblies.

 Meanwhile, component suppliers are alerted to supply the generic
  components of the router, such as a power supply.
MBE At Cisco Systems: Continued
 Soon after the contract manufacturers reach into Cisco's extranet, the
  extranet starts looking around the contractor's assembly line to make
  sure everything is in order.

 Factory assemblers slap a bar code on the router, scan it and plug in
  cables that simulate those of a typical corporate network.

 One of those cables is a fire hose for Cisco's automated testing
  software. It looks up the bar code, matches it to a customer's order and
  then probes the nascent router to see if it has all the ports and memory
  that the customer wanted.

 If everything checks out and only then - Cisco's software releases the
  customer name and shipping information so that the subcontractor can
  get it off the shop floor.

 The chain runs itself until there's a problem, in which case the system
  alerts some employee to fix the problem. Nothing needs to be done
  unless there is something wrong.
Presented By:
 Ms. Akshita Morani


 Ms. Kavita Varghese


 Ms. Khushbu Singh


Ms. Mohita Sadhwani


Ms. Pragya Shrivastava
MBO and MBE

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MBO and MBE

  • 2. What is MBO? • Management by objectives (MBO) is a systematic and organized approach that aims to increase organizational performance by aligning goals and subordinate objectives throughout the organization. • It allows management to focus on achievable goals and to attain the best possible results from available resources. • One of the concepts of MBO is that all managers should participate in the strategic planning process for better implementation of plans. It includes ongoing tracking and feedback in the process to reach objectives.
  • 3. Origin of the MBO Concept: • MBO was first outlined by Peter Drucker in 1954 in his book 'The Practice of Management'. • Since the book introduced the concept, MBO has been accepted and implemented in many businesses like: General Motors, General Electrics, General Foods, etc
  • 4. Core Concept of MBO: According to Drucker managers should "avoid the activity trap", that is, getting so involved in their day to day activities that they forget their main purpose or objective. MBO is primarily a tool for strategic planning, employee motivation, and performance enhancement. It intends to improve communication between employees and management, increase employee understanding of company goals, focus employee efforts upon organizational objectives, and provide a concrete link between pay and performance. The emphasis is on the results achieved by employees rather than the activities performed in their jobs.
  • 5. Basic Principles of MBO: Unity of management action is more likely to occur when there is pursuit of a common objective. The greater the focus on results on a time scale, the greater likelihood of achieving them. The greater the participation in setting meaningful work with accountable results, the greater the motivation for completing it. These call for: Clarification Specific Participative Explicit Performance of objectives Decision time Evaluation Organization for each Making and feedback al objectives period member
  • 6. Applications of MBO: • The MBO concept is appropriate for knowledge-based enterprises where staff is competent. • Appropriate in situations where one wishes to build;  employees' management and self-leadership skills  and tap their creativity, tacit knowledge and initiative. • Used by Chief Executives of Multinational Corporations for their country managers abroad.
  • 8. Process of MBO: Setting Objectives Setting Employees’ Targets Monitoring Performance Evaluating Performance Performance based Incentives
  • 9. Setting Objectives: • In MBO systems, objectives are written down for each level of the organization, and individuals are given specific aims and targets. • It provides focus and emphasizes on team and individual targets in congruance with organizational goals. • For MBO to be effective, individual managers must understand the specific objectives of their job and how those objectives fit in with the overall company objectives set by the Board of Directors.
  • 10. Setting Employees’ Targets: • The management has to set the targets for each employee and outline their accountability for the timely fulfillment of the same. • Thus, the organizational goals are bifurcated into individual objectives and targets. • A successful MBO program requires each employee to produce five to ten specific, measurable goals. • Each target should be supported with a means of measurement and a series of steps toward completion. • These targets should be proposed to the employee's manager in writing, then discussed and approved.
  • 11. Monitoring and Evaluating Performance: • To monitor the performance of employees in pursuit of the targets assigned to them, a proper review system and Management Information System has to be designed and made operational. • Periodical and strict performance appraisals form a crucial part of the MBO process. Actual Performance is compared to the standards and employees are appraised accordingly.
  • 12. Performance Based Incentives: • The performances of employees at all levels of management are assessed and evaluated and based on the same, performance incentives are given to employees. These incentives can be: Negative Incentives Positive incentives Reprimand Rewards Fines and penalties Bonus Warnings Promotions Retrenchment
  • 13. Advantages of MBO:  Better utilization of resources,  Aid in Planning,  Development of personnel,  Better Team Work,  Concentration on Key Result Areas,  Objective Evaluation,  Result Orientation,  Sound Organizational Structure.
  • 14. Disadvantages of MBO: Incurs Time & Cost, Failure to teach MBO Philosophy to employees, Problems in Objective setting, Emphasis on short-term objectives, Inflexibility, Frustration of employees.
  • 15. Strengths of MBO: • One of the best reviews on the strengths of MBO programs is reported by Henry J.Tosi and Stephen J. Carroll. They opine: • MBO stresses collaborative efforts between managers and subordinates which aids in planning. • MBO lets subordinates know what is expected of them by forcing managers and subordinates to establish attainable objectives within specified periods of time. • MBO improves communication between managers and subordinates and makes individuals cognizant of organizational objectives and goals. • MBO improves the performance review and evaluation process by focusing on results and by providing systematic feedback.
  • 16. MBO at Hyundai Motors: • Like many organizations, Hyundai Motors applies the concept of MBO in their managerial spans. • Annual, quarterly and weekly targets are determined for employees at all levels of the organization and various constraints and performance measurement criteria are explained to them. • Periodical reviews are done to evaluate the degree of achievement of employees’ targets and their congruance with the organizational goals. • Hyundai Motors incentivizes employees’ performances through non - monetary rewards and punishments.
  • 18. What is MBE? • Management by Exception (MBE) is a "policy by which management devotes its time to investigating only those situations in which actual results differ significantly from planned results.’’ • The concept of MBE was propounded by: Frederick Winslow Taylor. • Attention and priority is given only to material deviations requiring investigation and correction. It is a part of motivational and control techniques. • Its objective is to facilitate management's focus on really important tactical and strategic tasks.
  • 19. Significance of MBE: • Proper and timely decision making and appropriate flow of action and employees’ activities. • Better utilization of managers’ time by bringing to their attention only those conditions that appear to need managerial action. • Easy identification of discrepancies. • Benefit to customers since MBE makes it easier for the business to grow and improve its service rather than use valuable resources on routine tasks.
  • 20. Types of Exceptions: • There are two types of exceptions which are identified and managed through MBE: Problems Below Opportunities Above standard standard performance performance and results. and results. Need to be strategized and Need to be identified and solved in time. tapped.
  • 21. Process of MBE: Identifying and specifying Key Result Areas (K.R.A.s) Setting standards and outlining permissible deviations, especially for K.R.A.’s Comparing actual results with the standards Computing and analyzing deviations Identifying non - permissible, that is, critical deviations in K.R.A.s Strategizing and taking corrective actions
  • 22. Variance Analysis and Management By Exception: • Variance analysis and performance reports are important elements of MBE. • MBE aims at directing the managers’ attention towards those parts of the organization where plans are not working out for one reason or another. • If actual results do not conform to the budget and to standards, the performance reporting system sends a signal to the management that an "exception" has occurred.
  • 23. Material Variances: • Variances may and do occur for a variety of reasons. But, only some of them are significant and warrant management attention and action. • The materiality of a variance may be determined by: the size of a variance. the size of the variance relative to the amount of spending involved. Plotting variance on a Statistical Control Chart.
  • 24. Statistical Control Chart • Some random fluctuations in variances from period to period are normal and to be expected even when costs are well under control. • A variance should only be investigated when it is unusual relative to the normal level of random fluctuation. • Typically the standard deviation of the variance is used as the measure of the normal level of fluctuations. • A rule of thumb is adopted such as "investigate all variances that are more than X standard deviations from zero, where X is the permissible Standard deviation.’’
  • 25. Statistical Control Chart Above - plus Favorable one Plus - - one Permissible S.D. Zero (+1 to - 1) S.D. of the Minus Variance - one Below Unfavorable minus - one 1 2 3 4 5 Weeks
  • 26. MBE At Cisco Systems:  Cisco Systems is a Multinational Corporation with its Headquarters in San Jose, California. It designs and sells consumer electronics, networking, voice, and communications technology and services.  Cisco's network of contract manufacturers, component suppliers and distributors for its Internet Routers business are linked through Cisco's extranet to form a virtual, just-in-time supply chain. Application of MBE:  When a customer orders a router through Cisco's website, the order triggers a flurry of messages to contract manufacturers of printed circuit board assemblies.  Meanwhile, component suppliers are alerted to supply the generic components of the router, such as a power supply.
  • 27. MBE At Cisco Systems: Continued  Soon after the contract manufacturers reach into Cisco's extranet, the extranet starts looking around the contractor's assembly line to make sure everything is in order.  Factory assemblers slap a bar code on the router, scan it and plug in cables that simulate those of a typical corporate network.  One of those cables is a fire hose for Cisco's automated testing software. It looks up the bar code, matches it to a customer's order and then probes the nascent router to see if it has all the ports and memory that the customer wanted.  If everything checks out and only then - Cisco's software releases the customer name and shipping information so that the subcontractor can get it off the shop floor.  The chain runs itself until there's a problem, in which case the system alerts some employee to fix the problem. Nothing needs to be done unless there is something wrong.
  • 28. Presented By: Ms. Akshita Morani Ms. Kavita Varghese Ms. Khushbu Singh Ms. Mohita Sadhwani Ms. Pragya Shrivastava

Editor's Notes

  1. Cisco Systems, Inc. (NASDAQ: CSCO, SEHK: 4333) is a multinational corporationheadquartered in San Jose, California, that designs and sells consumer electronics, networking, voice, and communications technology and services. Cisco has more than 70,000 employees and annual revenue of US$ 40.0 billion as of 2010. The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index, the Russell 1000 Index, NASDAQ 100 Index and the Russell 1000 Growth Stock Index.[5]