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BUSINESS MODEL
How to design, test, and pivot business models
Ibrahim Faza May 29th 2015
About Me
Ibrahim Faza @ifaza1

Entrepreneur, Investor & startup adviser

Cofounded startups in Mobile payment,
Mobile Apps, Social news and IT fields.

Founding team of two telecom startups.

Seed fund founding manager @ KAUST

Mentor, coach & judge. 

Telecom Engineer
?whatʼs a
business
model?
What is Business Model
What is Business Model
A Business Model describes the
rationale of how an organization
creates, delivers, and captures
value.
Building Business Model
1
language
2
strategies
3
experiments
1
language
2
strategies
3
experiments
1
language
2
strategies
3
experimentsDesign Strategies Experiment
Business Model Canvas
1
language
2
strategies
3
experiments
Design
Business Model Canvas
A Business Model can best be
described through nine basic
building blocks cover the main
areas of a business: 

customers, offer, infrastructure
and financial viability.
1
language
2
strategies
3
experiments
Design
Business Model Canvas
A Business Model can best be
described through nine basic
building blocks cover the main
areas of a business: 

customers, offer, infrastructure
and financial viability.
The Business Model Canvas
Revenue Streams
Channels
Customer SegmentsValue PropositionsKey ActivitiesKey Partners
Key Resources
Cost Structure
Customer Relationships
Designed by: Date: Version:Designed for:
designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com
Customer Segments
are the groups of people and/or orga-
nizations a company or organization
aims to reach and create value for
with a dedicated Value Proposition.
Value Propositions
are based on a bundle of products
and services that create value for a
Customer Segment.
Channels
describe how a Value Proposition is
communicated and delivered to a
Customer Segment through commu-
nication, distribution, and sales
Channels.
Customer Relationships
outline what type of relationship is
established and maintained with
each Customer Segment, and they
explain how customers are acquired
and retained.
Revenue Streams
result from a Value Proposition
successfully offered to a Customer
Segment. It is how an organization
captures value with a price that
customers are willing to pay.
Key Resources
are the most important assets
required to offer and deliver the previ-
ously described elements.
Key Activities
are the most important activities an
organization needs to perform well.
Key Partnerships
shows the network of suppliers
and partners that bring in external
resources and activities.
Cost Structure
describes all costs incurred to oper-
ate a business model.
Profit
is calculated by subtracting the
total of all costs in the Cost Struc-
ture from the total of all Revenue
Streams.
Embed your value proposition in a
viable business model to capture value
for your organization. To do so, you
can use the Business Model Canvas, a
tool to describe how your organization
creates, delivers, and captures value.
The Business Model, and Value Propo-
sition Canvas perfectly integrate, with
the latter being like a plug-in to the
former that allows you to zoom into
the details of how you are creating
value for customers.
The refresher of the Business Model
Canvas on this spread is sufficient to
work through this book and create
great value propositions. Go to the
online resources if you are interested
in more or get Business Model Genera-
tion,*
the sister publication to this book.
Refresher: The Business Model Canvas
* Business Model Generation (2010), Osterwalder and Pigneur
STRATEGYZER.COM/VPD/INTRO
Download detailed Business Model Canvas Explanation and the Business Model Canvas pdf
XVI
1
language
2
strategies
3
experiments
Design
Business Model Canvas in 3 Min.
Business ModelVideo
CUSTOMER SEGMENTS
which	
  customers	
  and	
  users	
  are	
  you	
  serving?

An	
  organization	
  serves	
  one	
  or	
  several	
  Customer	
  Segments.
VALUE PROPOSITIONS
what	
  are	
  you	
  offering	
  them?

It	
  seeks	
  to	
  solve	
  customer	
  problems	
  and	
  satisfy	
  customer	
  needs	
  
with	
  value	
  propositions.
CHANNELS
How	
  does	
  each	
  customer	
  segment	
  want	
  to	
  be	
  reached?	
  
Value	
  propositions	
  are	
  delivered	
  to	
  customers	
  through	
  communication,	
  
distribution,	
  and	
  sales	
  Channels.
CUSTOMER RELATIONSHIOPS
What	
  relationships	
  are	
  you	
  establishing	
  with	
  each	
  segment?	
  
Customer	
  relationships	
  are	
  established	
  and	
  maintained	
  with	
  each	
  
Customer	
  Segment.
REVENUE STREAMS
What	
  are	
  customers	
  really	
  willing	
  to	
  pay	
  for?	
  how?	
  
Revenue	
  streams	
  result	
  from	
  value	
  propositions	
  successfully	
  offered	
  to	
  
customers.	
  
KEY RESOURCES
Which	
  resources	
  underpin	
  your	
  business	
  model?	
  
Key	
  resources	
  are	
  the	
  assets	
  required	
  to	
  offer	
  and	
  deliver	
  the	
  previously	
  
described	
  elements	
  …	
  
KEY ACTIVITIES
Which	
  activities	
  do	
  you	
  need	
  to	
  perform	
  well	
  in	
  your	
  business	
  model?	
  

…by	
  performing	
  a	
  number	
  of	
  Key	
  Activities.	
  
KEY PARTNERS
Which	
  partners	
  and	
  suppliers	
  leverage	
  your	
  model?	
  
Some	
  activities	
  are	
  outsourced	
  and	
  some	
  resources	
  are	
  acquired	
  outside	
  
the	
  enterprise.	
  
COST STRUCTURE
What	
  is	
  the	
  resulting	
  cost	
  structure?	
  
The	
  business	
  model	
  elements	
  result	
  in	
  the	
  cost	
  structure.
customer
segments
key
partners
cost
structure
revenue
streamsdistribution
channels
customer
relationships
key
activities
key resources
value
proposition
images by JAM
OFFER
DISTRIBUTION
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
PARTNER
NETWORK
KEY
RESOURCES
CANVAS OVERLAY
OFFER
DISTRIBUTION
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
PARTNER
NETWORK
KEY
RESOURCES
CANVAS OVERLAY
OFFER
DISTRIBUTION
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
PARTNER
NETWORK
KEY
RESOURCES
THE BUSINESS MODEL CANVAS
OFFER
DISTRIBUTION
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
PARTNER
NETWORK
KEY
RESOURCES
THE BUSINESS MODEL CANVAS
building block
building block
building block
building block
building block
building block building block
building block
building block
building block
building block
example
Case Study - iFood
Food ordering platform (Mobile App & Web)
Order food online from around 1000
restaurants around Jordan.
Covers Amman, Irbid, Salt, Zarqa, Madaba &
Aqaba.
special offers
100% Free Service
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Food buyers
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Food buyers
Easy ordering
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Food buyers
Mobile App

Social Media
Easy ordering
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Food buyers
Mobile App

Social Media
Easy ordering CRM
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Food buyers
Mobile App

Social Media
Easy ordering CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Mobile App

Social Media
Easy ordering CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Mobile App

Social Media
Sales Leads
Easy ordering CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction
CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction Ads
CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction Ads
Mobile App
CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction Ads
Restaurants
agreements
Mobile App
CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction Ads
Restaurants
agreements
Mobile App
SW Development
CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction Ads
Restaurants
agreements
Mobile App
Marketing
SW Development
CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction Ads
Restaurants
agreements
Mobile App
Marketing
SW Development
Delivery providers
CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction Ads
Restaurants
agreements
Mobile App
Marketing
SW Development
SW Development
Delivery providers
CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction Ads
Restaurants
agreements
Mobile App
Marketing
SW Development
SW Development
Support
Delivery providers
CRM
Free
Business Model- iFoodThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Restaurants &
food chains
Food buyers
Direct Sales
Mobile App

Social Media
Sales Leads
Easy ordering
% per transaction Ads
Restaurants
agreements
Mobile App
Marketing
SW Development
SW Development
Support
Delivery providers
CRM
FreeMarketing
Business	
  Model	
  
Design	
  Tactics
Business Model DesignTactics
Most	
  
common	
  
mistake?
Business Model DesignTactics
Most	
  
common	
  
mistake?
Starting	
  
here!!!
Business Model DesignTactics
OFFER
DISTRIBUTION
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
PARTNER
NETWORK
KEY
RESOURCES
Customer perspective
Source:	
  	
  Osterwalder,	
  A,	
  and	
  Y.	
  Pigneur.	
  2010.	
  Business	
  Model	
  Generation.	
  Hoboken,	
  New	
  Jersey:	
  Wiley.	
  	
  
Business Model DesignTactics
Source:	
  	
  Osterwalder,	
  A,	
  and	
  Y.	
  Pigneur.	
  2010.	
  Business	
  Model	
  Generation.	
  Hoboken,	
  New	
  Jersey:	
  Wiley.	
  	
  
Who?
Business Model DesignTactics
Source:	
  	
  Osterwalder,	
  A,	
  and	
  Y.	
  Pigneur.	
  2010.	
  Business	
  Model	
  Generation.	
  Hoboken,	
  New	
  Jersey:	
  Wiley.	
  	
  
Who?What?	
  
Why?
Business Model DesignTactics
Source:	
  	
  Osterwalder,	
  A,	
  and	
  Y.	
  Pigneur.	
  2010.	
  Business	
  Model	
  Generation.	
  Hoboken,	
  New	
  Jersey:	
  Wiley.	
  	
  
Who?What?	
  
Why?
How?
Business Model DesignTactics
Source:	
  	
  Osterwalder,	
  A,	
  and	
  Y.	
  Pigneur.	
  2010.	
  Business	
  Model	
  Generation.	
  Hoboken,	
  New	
  Jersey:	
  Wiley.	
  	
  
Who?What?	
  
Why?
How?
How	
  much?
Business Model DesignTactics
example
Business Model - Madfo3atCom
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Bill payers
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Bill payers
Online bill
payment
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Bill payers
Online banking
Online bill
payment
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Bill payers
Online banking
Online bill
payment
madfo3atcom.com
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Bill payers
Online banking
Online bill
payment
madfo3atcom.com
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Online bill
payment
madfo3atcom.com
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Reach / cost
reduction
Online bill
payment
madfo3atcom.com
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Reach / cost
reduction
Online bill
payment
madfo3atcom.com
Flat fee per
transaction
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Reach / cost
reduction
Online bill
payment
Software
madfo3atcom.com
Flat fee per
transaction
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Reach / cost
reduction
Online bill
payment
Software
Central Bank
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madfo3atcom.com
Flat fee per
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Business Model - Madfo3atComThe Business Model Canvas
Cost
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Key
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Resources
Channels
Key
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Value
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Customer
Relationships
Customer
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Business
Bill payers
Online banking
Reach / cost
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Online bill
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Software
Central Bank
Contract
madfo3atcom.com
Flat fee per
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Businesses
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Free	
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Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
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Customer
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Revenue
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Business
Bill payers
Online banking
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Software
Central Bank
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SW Development
madfo3atcom.com
Flat fee per
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Free	
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Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
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Business
Bill payers
Online banking
Reach / cost
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Online bill
payment
Software
Central Bank
Contract
Business
agreements
SW Development
madfo3atcom.com
Flat fee per
transaction
Businesses
agreements
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Reach / cost
reduction
Online bill
payment
Software
Central Bank
Contract
Business
agreements
SW Development
Central Bank madfo3atcom.com
Flat fee per
transaction
Businesses
agreements
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Reach / cost
reduction
Online bill
payment
Software
Central Bank
Contract
Business
agreements
SW Development
Central Bank
Banks
madfo3atcom.com
Flat fee per
transaction
Businesses
agreements
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Reach / cost
reduction
Online bill
payment
Software
Central Bank
Contract
Business
agreements
SW Development
Central Bank
Banks
payment providers
madfo3atcom.com
Flat fee per
transaction
Businesses
agreements
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Reach / cost
reduction
Online bill
payment
Software
Central Bank
Contract
Business
agreements
SW Development
SW Development
Central Bank
Banks
payment providers
madfo3atcom.com
Flat fee per
transaction
Businesses
agreements
Free	
  (Almost)
Business Model - Madfo3atComThe Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business
Bill payers
Online banking
Reach / cost
reduction
Online bill
payment
Software
Central Bank
Contract
Business
agreements
SW Development
SW Development Support
Central Bank
Banks
payment providers
madfo3atcom.com
Flat fee per
transaction
Businesses
agreements
Free	
  (Almost)
prototyping
1
uage
2
strategies
3
experiments
Startegies
Nespresso
changed the
business
model for
espresso
Nespresso
changed the
business model
for espresso
Nespresso
changed the
business
model for
espresso
Case Study - Nespresso
TitleText
how much did the cost of coffee
consumed at home change for
Swiss households over the last
couple of years?
how much did the cost of coffee
consumed at home change for
Swiss households over the last
couple of years?
• One	
  of	
  the	
  fastest-­‐	
  growing	
  businesses	
  in	
  the	
  Nestlé	
  
group

• Average	
  growth	
  of	
  30%	
  p.a.	
  since	
  2000	
  	
  
• Over	
  3.5	
  billion	
  CHF	
  annual	
  revenue	
  with	
  1	
  product	
  
line	
  (3.8	
  billion	
  USD)	
  
TitleText
Nespresso	
  almost	
  failed	
  in	
  1987	
  and	
  was	
  	
  
about	
  to	
  close	
  due	
  to	
  a	
  	
  
nonperforming	
  business	
  model
how much did the cost of coffee
consumed at home change for
Swiss households over the last
couple of years?
how much did the cost of coffee
consumed at home change for
Swiss households over the last
couple of years?
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Offices
Manufactures
Nespresso
System
System Sales
Manufactures
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Nespresso
Machine
1x Machine
Sales
Offices
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Nespresso
Machine
1x Machine
Sales
Offices
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Nespresso
Machine
1x Machine
Sales
Retails
Offices
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Nespresso
Machine
1x Machine
Sales
Retails
Offices
Nespresso
Pods
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Nespresso
Machine
1x Machine
Sales
Retails
Offices
nespresso.c
om
Nespresso
Stores
Call Center
Nespresso
Pods
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Nespresso
Machine
1x Machine
Sales
Retails
Offices
nespresso.c
om
Nespresso
Stores
Call Center
Nespresso
Club
Nespresso
Pods
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Nespresso
Machine
1x Machine
Sales
Retails
Offices
nespresso.c
om
Nespresso
Stores
Call Center
Nespresso
Club
Nespresso
Pods
Repetitive
pods Sales
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Brand
Patent
Nespresso
Machine
1x Machine
Sales
Retails
Offices
nespresso.c
om
Nespresso
Stores
Call Center
Nespresso
Club
Nespresso
Pods
Repetitive
pods Sales
Distribution
CH Pod
Production
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Brand
Patent
Nespresso
Machine
1x Machine
Sales
Retails
Offices
nespresso.c
om
Nespresso
Stores
Call Center
Nespresso
Club
Nespresso
Pods
Repetitive
pods Sales
Distribution
CH
B2C
Distribution
Marketing
production
& SCM
Pod
Production
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Manufactures
Brand
Patent
Nespresso
Machine
1x Machine
Sales
Retails
Offices
nespresso.c
om
Nespresso
Stores
Call Center
Nespresso
Club
Nespresso
Pods
Repetitive
pods Sales
Distribution
CH
B2C
Distribution
Marketing
production
& SCM
Pod
Production
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Manufactures
Brand
Patent
Nespresso
Machine
1x Machine
Sales
Retails
Offices
nespresso.c
om
Nespresso
Stores
Call Center
Nespresso
Club
Nespresso
Pods
Repetitive
pods Sales
Distribution
CH
Coffee
Growers
B2C
Distribution
Marketing
production
& SCM
Pod
Production
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
Business Model - Nespresso
Home
Manufactures
Brand
Patent
Nespresso
Machine
1x Machine
Sales
Retails
Offices
nespresso.c
om
Nespresso
Stores
Call Center
Nespresso
Club
Nespresso
Pods
Repetitive
pods Sales
Distribution
CH
Coffee
Growers
B2C
Distribution
Marketing
production
& SCM
B2C
Distribution
Marketingproduction
Pod
Production
Business Model - Nespresso
?how do we do that?
Business ModelValidation
Experiment3
experiments
Business ModelValidation
Experiment3
experiments
Business ModelValidation
Experiment3
experiments
Business ModelValidation
The Business Model Canvas
Cost
Structure
Key
Partners
Key
Resources
Channels
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Revenue
Streams
GUSEE
GUSEE
GUSEE
GUSEEGUSEE
GUSEE
GUSEE
GUSEE
GUSEE
no business plan
survives the first
contact with
customers
Steve Blank,
entrepreneur & thought leader
“
”
“ 

no business
plan survives
the first contact
with customers
“Steve Blank
entrepreneur & thought leader
?how do you best
organize the process
of experimentation?
How to validate Business Model
1. Document your plan A
2. Identify riskiest part of the model by stage and type
3. Select the right experiment maximizing Learning, Speed
& Focus.
Business ModelValidation
Brainstorm possible models
Time
X
X
Prioritize where to start
Time
Based on
1- Customer pain level
2- Ease of reach
3- Market size
4- Price / Margin
Business ModelValidation
Time
Identify riskiest part of the model
X
X
Business ModelValidation
Time
Test riskiest part of the model
X
X Testing Methods
1- Customer Interviews 

(Understand problem)
2- Pre-Sales (Measure demands)
3- MVP 

(Deliver customer expectation)
Business ModelValidation
Time
Systematically test your business model
X
X
X
Business ModelValidation
Time
Systematically test your business model
X
…
X
X
Business ModelValidation
Time
Systematically test your business model
X
…
X
X
Business ModelValidation
Before Product/Market Fit, the focus of the startup centers around
learning and pivots. After Product/Market fit, the focus shifts towards
growth and optimization.
“Pivot” is a term used by Eric Ries to describe a change in direction of a
startup while staying grounded in learning. The best way to differentiate
pivots from optimizations is that pivots are about finding a plan that
3 stages of Startup
3 stages of Startup
PART 1: PROBLEM/SOLUTION FIT
3 stages of Startup
PART 2: PRODUCT/LAUNCH FIT
3 stages of Startup
PART 3: PRODUCT/MARKET FIT
3 stages of StartupBefore Product/Market Fit, the focus of the startup centers around
learning and pivots. After Product/Market fit, the focus shifts towards
growth and optimization.
“Pivot” is a term used by Eric Ries to describe a change in direction of a
startup while staying grounded in learning. The best way to differentiate
pivots from optimizations is that pivots are about finding a plan that
THANKS
Q & A

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Business model Canvas

  • 1. BUSINESS MODEL How to design, test, and pivot business models Ibrahim Faza May 29th 2015
  • 2. About Me Ibrahim Faza @ifaza1 Entrepreneur, Investor & startup adviser Cofounded startups in Mobile payment, Mobile Apps, Social news and IT fields. Founding team of two telecom startups. Seed fund founding manager @ KAUST Mentor, coach & judge. Telecom Engineer
  • 4. What is Business Model A Business Model describes the rationale of how an organization creates, delivers, and captures value.
  • 7. Business Model Canvas A Business Model can best be described through nine basic building blocks cover the main areas of a business: customers, offer, infrastructure and financial viability. 1 language 2 strategies 3 experiments Design
  • 8. Business Model Canvas A Business Model can best be described through nine basic building blocks cover the main areas of a business: customers, offer, infrastructure and financial viability. The Business Model Canvas Revenue Streams Channels Customer SegmentsValue PropositionsKey ActivitiesKey Partners Key Resources Cost Structure Customer Relationships Designed by: Date: Version:Designed for: designed by: Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com Customer Segments are the groups of people and/or orga- nizations a company or organization aims to reach and create value for with a dedicated Value Proposition. Value Propositions are based on a bundle of products and services that create value for a Customer Segment. Channels describe how a Value Proposition is communicated and delivered to a Customer Segment through commu- nication, distribution, and sales Channels. Customer Relationships outline what type of relationship is established and maintained with each Customer Segment, and they explain how customers are acquired and retained. Revenue Streams result from a Value Proposition successfully offered to a Customer Segment. It is how an organization captures value with a price that customers are willing to pay. Key Resources are the most important assets required to offer and deliver the previ- ously described elements. Key Activities are the most important activities an organization needs to perform well. Key Partnerships shows the network of suppliers and partners that bring in external resources and activities. Cost Structure describes all costs incurred to oper- ate a business model. Profit is calculated by subtracting the total of all costs in the Cost Struc- ture from the total of all Revenue Streams. Embed your value proposition in a viable business model to capture value for your organization. To do so, you can use the Business Model Canvas, a tool to describe how your organization creates, delivers, and captures value. The Business Model, and Value Propo- sition Canvas perfectly integrate, with the latter being like a plug-in to the former that allows you to zoom into the details of how you are creating value for customers. The refresher of the Business Model Canvas on this spread is sufficient to work through this book and create great value propositions. Go to the online resources if you are interested in more or get Business Model Genera- tion,* the sister publication to this book. Refresher: The Business Model Canvas * Business Model Generation (2010), Osterwalder and Pigneur STRATEGYZER.COM/VPD/INTRO Download detailed Business Model Canvas Explanation and the Business Model Canvas pdf XVI 1 language 2 strategies 3 experiments Design
  • 9. Business Model Canvas in 3 Min. Business ModelVideo
  • 10. CUSTOMER SEGMENTS which  customers  and  users  are  you  serving?
 An  organization  serves  one  or  several  Customer  Segments.
  • 11. VALUE PROPOSITIONS what  are  you  offering  them?
 It  seeks  to  solve  customer  problems  and  satisfy  customer  needs   with  value  propositions.
  • 12. CHANNELS How  does  each  customer  segment  want  to  be  reached?   Value  propositions  are  delivered  to  customers  through  communication,   distribution,  and  sales  Channels.
  • 13. CUSTOMER RELATIONSHIOPS What  relationships  are  you  establishing  with  each  segment?   Customer  relationships  are  established  and  maintained  with  each   Customer  Segment.
  • 14. REVENUE STREAMS What  are  customers  really  willing  to  pay  for?  how?   Revenue  streams  result  from  value  propositions  successfully  offered  to   customers.  
  • 15. KEY RESOURCES Which  resources  underpin  your  business  model?   Key  resources  are  the  assets  required  to  offer  and  deliver  the  previously   described  elements  …  
  • 16. KEY ACTIVITIES Which  activities  do  you  need  to  perform  well  in  your  business  model?  
 …by  performing  a  number  of  Key  Activities.  
  • 17. KEY PARTNERS Which  partners  and  suppliers  leverage  your  model?   Some  activities  are  outsourced  and  some  resources  are  acquired  outside   the  enterprise.  
  • 18. COST STRUCTURE What  is  the  resulting  cost  structure?   The  business  model  elements  result  in  the  cost  structure.
  • 24. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES THE BUSINESS MODEL CANVAS building block building block building block building block building block building block building block building block building block building block building block
  • 26. Case Study - iFood Food ordering platform (Mobile App & Web) Order food online from around 1000 restaurants around Jordan. Covers Amman, Irbid, Salt, Zarqa, Madaba & Aqaba. special offers 100% Free Service
  • 27. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams
  • 28. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Food buyers
  • 29. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Food buyers Easy ordering
  • 30. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Food buyers Mobile App
 Social Media Easy ordering
  • 31. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Food buyers Mobile App
 Social Media Easy ordering CRM
  • 32. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Food buyers Mobile App
 Social Media Easy ordering CRM Free
  • 33. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Mobile App
 Social Media Easy ordering CRM Free
  • 34. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Mobile App
 Social Media Sales Leads Easy ordering CRM Free
  • 35. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering CRM Free
  • 36. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction CRM Free
  • 37. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction Ads CRM Free
  • 38. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction Ads Mobile App CRM Free
  • 39. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction Ads Restaurants agreements Mobile App CRM Free
  • 40. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction Ads Restaurants agreements Mobile App SW Development CRM Free
  • 41. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction Ads Restaurants agreements Mobile App Marketing SW Development CRM Free
  • 42. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction Ads Restaurants agreements Mobile App Marketing SW Development Delivery providers CRM Free
  • 43. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction Ads Restaurants agreements Mobile App Marketing SW Development SW Development Delivery providers CRM Free
  • 44. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction Ads Restaurants agreements Mobile App Marketing SW Development SW Development Support Delivery providers CRM Free
  • 45. Business Model- iFoodThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Restaurants & food chains Food buyers Direct Sales Mobile App
 Social Media Sales Leads Easy ordering % per transaction Ads Restaurants agreements Mobile App Marketing SW Development SW Development Support Delivery providers CRM FreeMarketing
  • 48. Most   common   mistake? Business Model DesignTactics
  • 49. Most   common   mistake? Starting   here!!! Business Model DesignTactics
  • 51. Source:    Osterwalder,  A,  and  Y.  Pigneur.  2010.  Business  Model  Generation.  Hoboken,  New  Jersey:  Wiley.     Business Model DesignTactics
  • 52. Source:    Osterwalder,  A,  and  Y.  Pigneur.  2010.  Business  Model  Generation.  Hoboken,  New  Jersey:  Wiley.     Who? Business Model DesignTactics
  • 53. Source:    Osterwalder,  A,  and  Y.  Pigneur.  2010.  Business  Model  Generation.  Hoboken,  New  Jersey:  Wiley.     Who?What?   Why? Business Model DesignTactics
  • 54. Source:    Osterwalder,  A,  and  Y.  Pigneur.  2010.  Business  Model  Generation.  Hoboken,  New  Jersey:  Wiley.     Who?What?   Why? How? Business Model DesignTactics
  • 55. Source:    Osterwalder,  A,  and  Y.  Pigneur.  2010.  Business  Model  Generation.  Hoboken,  New  Jersey:  Wiley.     Who?What?   Why? How? How  much? Business Model DesignTactics
  • 57. Business Model - Madfo3atCom
  • 58. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams
  • 59. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Bill payers
  • 60. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Bill payers Online bill payment
  • 61. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Bill payers Online banking Online bill payment
  • 62. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Bill payers Online banking Online bill payment madfo3atcom.com
  • 63. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Bill payers Online banking Online bill payment madfo3atcom.com Free  (Almost)
  • 64. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Online bill payment madfo3atcom.com Free  (Almost)
  • 65. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment madfo3atcom.com Free  (Almost)
  • 66. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment madfo3atcom.com Flat fee per transaction Free  (Almost)
  • 67. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software madfo3atcom.com Flat fee per transaction Free  (Almost)
  • 68. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software Central Bank Contract madfo3atcom.com Flat fee per transaction Free  (Almost)
  • 69. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software Central Bank Contract madfo3atcom.com Flat fee per transaction Businesses agreements Free  (Almost)
  • 70. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software Central Bank Contract SW Development madfo3atcom.com Flat fee per transaction Businesses agreements Free  (Almost)
  • 71. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software Central Bank Contract Business agreements SW Development madfo3atcom.com Flat fee per transaction Businesses agreements Free  (Almost)
  • 72. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software Central Bank Contract Business agreements SW Development Central Bank madfo3atcom.com Flat fee per transaction Businesses agreements Free  (Almost)
  • 73. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software Central Bank Contract Business agreements SW Development Central Bank Banks madfo3atcom.com Flat fee per transaction Businesses agreements Free  (Almost)
  • 74. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software Central Bank Contract Business agreements SW Development Central Bank Banks payment providers madfo3atcom.com Flat fee per transaction Businesses agreements Free  (Almost)
  • 75. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software Central Bank Contract Business agreements SW Development SW Development Central Bank Banks payment providers madfo3atcom.com Flat fee per transaction Businesses agreements Free  (Almost)
  • 76. Business Model - Madfo3atComThe Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Bill payers Online banking Reach / cost reduction Online bill payment Software Central Bank Contract Business agreements SW Development SW Development Support Central Bank Banks payment providers madfo3atcom.com Flat fee per transaction Businesses agreements Free  (Almost)
  • 78. Nespresso changed the business model for espresso Nespresso changed the business model for espresso Nespresso changed the business model for espresso Case Study - Nespresso
  • 79. TitleText how much did the cost of coffee consumed at home change for Swiss households over the last couple of years? how much did the cost of coffee consumed at home change for Swiss households over the last couple of years? • One  of  the  fastest-­‐  growing  businesses  in  the  Nestlé   group
 • Average  growth  of  30%  p.a.  since  2000     • Over  3.5  billion  CHF  annual  revenue  with  1  product   line  (3.8  billion  USD)  
  • 80. TitleText Nespresso  almost  failed  in  1987  and  was     about  to  close  due  to  a     nonperforming  business  model how much did the cost of coffee consumed at home change for Swiss households over the last couple of years? how much did the cost of coffee consumed at home change for Swiss households over the last couple of years?
  • 81. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Offices Manufactures Nespresso System System Sales Manufactures
  • 82. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Nespresso Machine 1x Machine Sales Offices
  • 83. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Nespresso Machine 1x Machine Sales Offices
  • 84. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Nespresso Machine 1x Machine Sales Retails Offices
  • 85. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Nespresso Machine 1x Machine Sales Retails Offices Nespresso Pods
  • 86. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Nespresso Machine 1x Machine Sales Retails Offices nespresso.c om Nespresso Stores Call Center Nespresso Pods
  • 87. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Nespresso Machine 1x Machine Sales Retails Offices nespresso.c om Nespresso Stores Call Center Nespresso Club Nespresso Pods
  • 88. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Nespresso Machine 1x Machine Sales Retails Offices nespresso.c om Nespresso Stores Call Center Nespresso Club Nespresso Pods Repetitive pods Sales
  • 89. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Brand Patent Nespresso Machine 1x Machine Sales Retails Offices nespresso.c om Nespresso Stores Call Center Nespresso Club Nespresso Pods Repetitive pods Sales Distribution CH Pod Production
  • 90. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Brand Patent Nespresso Machine 1x Machine Sales Retails Offices nespresso.c om Nespresso Stores Call Center Nespresso Club Nespresso Pods Repetitive pods Sales Distribution CH B2C Distribution Marketing production & SCM Pod Production
  • 91. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Manufactures Brand Patent Nespresso Machine 1x Machine Sales Retails Offices nespresso.c om Nespresso Stores Call Center Nespresso Club Nespresso Pods Repetitive pods Sales Distribution CH B2C Distribution Marketing production & SCM Pod Production
  • 92. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Manufactures Brand Patent Nespresso Machine 1x Machine Sales Retails Offices nespresso.c om Nespresso Stores Call Center Nespresso Club Nespresso Pods Repetitive pods Sales Distribution CH Coffee Growers B2C Distribution Marketing production & SCM Pod Production
  • 93. The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams Business Model - Nespresso Home Manufactures Brand Patent Nespresso Machine 1x Machine Sales Retails Offices nespresso.c om Nespresso Stores Call Center Nespresso Club Nespresso Pods Repetitive pods Sales Distribution CH Coffee Growers B2C Distribution Marketing production & SCM B2C Distribution Marketingproduction Pod Production
  • 94. Business Model - Nespresso
  • 95. ?how do we do that?
  • 96.
  • 97.
  • 98.
  • 99.
  • 100.
  • 104. Business ModelValidation The Business Model Canvas Cost Structure Key Partners Key Resources Channels Key Activities Value Proposition Customer Relationships Customer Segments Revenue Streams GUSEE GUSEE GUSEE GUSEEGUSEE GUSEE GUSEE GUSEE GUSEE
  • 105. no business plan survives the first contact with customers Steve Blank, entrepreneur & thought leader “ ” “ 
 no business plan survives the first contact with customers “Steve Blank entrepreneur & thought leader
  • 106. ?how do you best organize the process of experimentation?
  • 107. How to validate Business Model 1. Document your plan A 2. Identify riskiest part of the model by stage and type 3. Select the right experiment maximizing Learning, Speed & Focus.
  • 109. X X Prioritize where to start Time Based on 1- Customer pain level 2- Ease of reach 3- Market size 4- Price / Margin Business ModelValidation
  • 110. Time Identify riskiest part of the model X X Business ModelValidation
  • 111. Time Test riskiest part of the model X X Testing Methods 1- Customer Interviews 
 (Understand problem) 2- Pre-Sales (Measure demands) 3- MVP 
 (Deliver customer expectation) Business ModelValidation
  • 112. Time Systematically test your business model X X X Business ModelValidation
  • 113. Time Systematically test your business model X … X X Business ModelValidation
  • 114. Time Systematically test your business model X … X X Business ModelValidation
  • 115. Before Product/Market Fit, the focus of the startup centers around learning and pivots. After Product/Market fit, the focus shifts towards growth and optimization. “Pivot” is a term used by Eric Ries to describe a change in direction of a startup while staying grounded in learning. The best way to differentiate pivots from optimizations is that pivots are about finding a plan that 3 stages of Startup
  • 116. 3 stages of Startup PART 1: PROBLEM/SOLUTION FIT
  • 117. 3 stages of Startup PART 2: PRODUCT/LAUNCH FIT
  • 118. 3 stages of Startup PART 3: PRODUCT/MARKET FIT
  • 119. 3 stages of StartupBefore Product/Market Fit, the focus of the startup centers around learning and pivots. After Product/Market fit, the focus shifts towards growth and optimization. “Pivot” is a term used by Eric Ries to describe a change in direction of a startup while staying grounded in learning. The best way to differentiate pivots from optimizations is that pivots are about finding a plan that