Professional use of social media
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This document discusses using social media for professional purposes. It emphasizes that social media marketing requires understanding the target audience and their needs in order to develop effective campaigns. Key aspects include defining relevant key performance indicators, crafting concepts and messages tailored to the audience, and selecting appropriate marketing channels to reach the audience. While exposure is possible through free social media, paid promotions are often needed to achieve meaningful engagement and leads.
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Professional use of social media
- 1. Professional use of social media
- 2. # KPI’s # Online marketing campaigns turning in to leads # Concepts and messaging # Campaing Model & Marketing Channels # Audiences # Pay 2 Play vs For Free
- 3. I want you to understand, that you need to think audience and campaigns when it comes to Social Media. & It has become a Pay 2 Play game.
- 5. ” Key Performance Indicators, or KPIs, are a tool businesses use to measure just how effectively they are achieving their goals.”
- 6. KPI Marketing Branding Expert status Word of mouth Permissions Leads Sales
- 7. KPI - company Branding Expert status Word of mouth Permissions Leads Sales KPI – marketing Exposure Consumption Likes, comments, shares Email addresses Contact information Conversions = = = = = =
- 10. Dear Cecilie & Potter. Just returned from our weekly meeting in sales. We would like to have more B2B companies as leads. Big companies that need e-commerce with data integration. Could you in marketing push some kind of magical button? Just a little magic? What we need is leads. Companies that understand how we stand out. Thanks. I will open Outlook and wait for a lot of e- mails to tick in! Se you. Brian, Sales Manager
- 11. Marketing Assignment: - To get B2B Leads.
- 12. The classical solution: To turn up all the excising marketing. Use more money on Google Ads, Facebook marketing, send mail to existing e-mail list.
- 13. The clever way: To create a campaign targeted the B2B audience with the right communication. Social Media Campaign is the way to go!
- 14. # Audience # Thinking concepts # Concept coining # Choosing the right marketing channels # Reaching the right audience
- 15. The audience
- 16. We must know our users' needs
- 17. Only when we know the target audience and understand their reality, we can product develop, "packages” and communicate ... to the "right" audience... ... in the "right" way... ... using the "right" channels...
- 18. So – what do the companies say are their pains and gains?
- 19. ”We rarely log in to Google Analytics” ”LinkedIn is B2B – but how?” ”Which marketing channels are best for B2b?” ”What am I to write about in my e-mails?” ”What is the perfect B2B website?” ”Why don’t I sell directly to the consumer?”
- 20. ”We design fashion clothes for the 24-46 years of age” - B2B Fashion company Example
- 21. 63% 28%
- 22. Point You have to know to whom you want to communicate.
- 23. Make iit or brake it = the right audience
- 25. Pet owner Dog owner Breed Boxer Boxer + income UK Citizen
- 26. We have pet food We have dog food We food for breeds We have food for boxers
- 27. ”Does Rocky weigh more than 60 lb?”
- 28. # Audience👌 # Thinking concepts # Concept coining # Choosing the right marketing channels # Reaching the right audience
- 30. Point Your product must target the audiences pains & gains.
- 31. # Audience👌 # Thinking concepts 👌 # Concept coining # Choosing the right marketing channels # Reaching the right audience
- 33. Relevant noise is not perceived as noise
- 34. The Blue Boot from Zalando i extremely noisy
- 36. 1 goal = 5-7 angles = relevant noise
- 37. # Audience👌 # Thinking concepts 👌 # Concept coining 👌 # Choosing the right marketing channels # Reaching the right audience
- 38. This is the model you use
- 39. Traffic Search Google Adwords Bing Audience Facebook Display LinkedIn YouTube Instagram Pinterest
- 42. The model
- 47. What about the costumer journey?
- 49. Hey – don’t we get any thing for free? Social Media Marketing!
- 50. Yes you do
- 51. Relevant, likeable updates work. But it is extremely difficult to get likeability – if your company does not have it already.
- 52. Employer Branding We can only succeed if our colleagues like, comment and share. We can only succeed if “others” like, comment and share.
- 53. Reach and exposure We can only succeed if “others” like, comment and share. By standing out, being genuine and likeable. Xtreeeeemly tricky as a Company!
- 54. Media Video works well (Right Now)
- 55. Result 5 likeable video coining our values, challenging the perception of traditional job lingo and conversions. With a ”WTF” reaction
- 57. The Challenge Company pages have close to no effect at all. Little reach and very little engagement.
- 59. Reach & Engagement from LinkedIn Business Page 5.000 views 31 Likes (colleagues) 2 comments
- 60. Employee Advocacy colleagues making genuine updates from own profiles
- 62. Reach & Engagement from colleagues LinkedIn 205.000+ views 1.609+ Likes 295+ comments
- 63. Shares are No Go Original updates are 10 times more effective
- 64. Social media for companies Pay 2 Play