SlideShare una empresa de Scribd logo
1 de 8
Descargar para leer sin conexión
iBeacon Marketing
OVERVIEW
1. iBeacon Overview
2. iBeacon Marketing Overview
3. iBeacon Hardware
4. iBeacon Software
5. Analyzing a Marketing Campaign
iBEACON OVERVIEW
More and more consumers want to
be reached in the right place at the
right time. iBeacons allow brands to
do just that and communicate via
bluetooth with consumer’s phones.
1. Why iBeacons over other
proximity technology?
2. Who is using it?
3. What is the opportunity?
4. What are some concerns?
5. What are some best practices?
iBEACON MARKETING OVERVIEW
What matters when choosing Beacon hardware
Configuring Beacon hardware
iBEACON HARDWARE
What matters when choosing Beacon software
Configuring a Beacon marketing campaign
iBEACON SOFTWARE
1. Check dwell time in certain points and zones
2. Use info about the device
3. View ROI and improve ad copy
4. Integrate data from social media
5. Send users a survey
ANALYZING iBEACON MARKETING
TRUST US,
this is much better live
If you missed this live tutorial, check out this
link to see when we will offer our next one:
ibeacontrends.com/beacon-tutorial/

Más contenido relacionado

Destacado

Introduce Node.js Taiwan community
Introduce Node.js Taiwan communityIntroduce Node.js Taiwan community
Introduce Node.js Taiwan communityCaesar Chi
 
Resintencia, mediciones y codigo de colores
Resintencia, mediciones y codigo de coloresResintencia, mediciones y codigo de colores
Resintencia, mediciones y codigo de coloresJairQQ
 
The 9 Circles of Employee Engagement Hell
The 9 Circles of Employee Engagement Hell The 9 Circles of Employee Engagement Hell
The 9 Circles of Employee Engagement Hell Globoforce
 
CPD Newsletter, January-March 2016
CPD Newsletter, January-March 2016CPD Newsletter, January-March 2016
CPD Newsletter, January-March 2016Sazzad Mahmud Shuvo
 
Pinstripe Presents: Sharing Your Talent Mindset
Pinstripe Presents: Sharing Your Talent MindsetPinstripe Presents: Sharing Your Talent Mindset
Pinstripe Presents: Sharing Your Talent MindsetCielo
 
Roland Xp-10 service manual keyboard
Roland Xp-10 service manual keyboardRoland Xp-10 service manual keyboard
Roland Xp-10 service manual keyboardQuiller123
 

Destacado (11)

Introduce Node.js Taiwan community
Introduce Node.js Taiwan communityIntroduce Node.js Taiwan community
Introduce Node.js Taiwan community
 
Resintencia, mediciones y codigo de colores
Resintencia, mediciones y codigo de coloresResintencia, mediciones y codigo de colores
Resintencia, mediciones y codigo de colores
 
¿Que sabe Ud. de nutrición?
¿Que sabe Ud. de nutrición?¿Que sabe Ud. de nutrición?
¿Que sabe Ud. de nutrición?
 
The 9 Circles of Employee Engagement Hell
The 9 Circles of Employee Engagement Hell The 9 Circles of Employee Engagement Hell
The 9 Circles of Employee Engagement Hell
 
CPD Newsletter, January-March 2016
CPD Newsletter, January-March 2016CPD Newsletter, January-March 2016
CPD Newsletter, January-March 2016
 
The Role of Outreach?
The Role of Outreach?The Role of Outreach?
The Role of Outreach?
 
What is usability
What is usabilityWhat is usability
What is usability
 
Pinstripe Presents: Sharing Your Talent Mindset
Pinstripe Presents: Sharing Your Talent MindsetPinstripe Presents: Sharing Your Talent Mindset
Pinstripe Presents: Sharing Your Talent Mindset
 
Ethics Commission Training version 4
Ethics Commission Training version 4Ethics Commission Training version 4
Ethics Commission Training version 4
 
Roland Xp-10 service manual keyboard
Roland Xp-10 service manual keyboardRoland Xp-10 service manual keyboard
Roland Xp-10 service manual keyboard
 
Arpwatch
ArpwatchArpwatch
Arpwatch
 

Último

Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 

Último (20)

Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 

iBeacon Marketing Tutorial

  • 2. OVERVIEW 1. iBeacon Overview 2. iBeacon Marketing Overview 3. iBeacon Hardware 4. iBeacon Software 5. Analyzing a Marketing Campaign
  • 3. iBEACON OVERVIEW More and more consumers want to be reached in the right place at the right time. iBeacons allow brands to do just that and communicate via bluetooth with consumer’s phones.
  • 4. 1. Why iBeacons over other proximity technology? 2. Who is using it? 3. What is the opportunity? 4. What are some concerns? 5. What are some best practices? iBEACON MARKETING OVERVIEW
  • 5. What matters when choosing Beacon hardware Configuring Beacon hardware iBEACON HARDWARE
  • 6. What matters when choosing Beacon software Configuring a Beacon marketing campaign iBEACON SOFTWARE
  • 7. 1. Check dwell time in certain points and zones 2. Use info about the device 3. View ROI and improve ad copy 4. Integrate data from social media 5. Send users a survey ANALYZING iBEACON MARKETING
  • 8. TRUST US, this is much better live If you missed this live tutorial, check out this link to see when we will offer our next one: ibeacontrends.com/beacon-tutorial/