Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
انستغرام والواتس اب دورة تدريبية مع دكتور حسام درويش
Next
Download to read offline and view in fullscreen.

Share

Advanced Social Media Training

Download to read offline

Advanced Social Media -
Boost your social media activity's effectiveness with practical advice and real-world examples.
Saudi Arabia -Jeddah - 9-10 April 2014 Contact Dr.Hossam Today
Drhossamdarwish@gmail.com

Related Books

Free with a 30 day trial from Scribd

See all

Advanced Social Media Training

  1. 1. Dr. Hossam M. Darwish Assistant secretary General for the E-Tourism and online Marketing, Arab Tourism Organization, Trainer and Author , Internet Marketing consultant Ahmed Morsi Ibrahim Joint PhD (Egypt/Germany) in Augment Reality Based Marketing. Team member in Dr. Hossam Darwish Group (WUDMAC)
  2. 2. “You can put your boots in the oven, but that doesn't make them biscuits. - You can say whatever you want about something, but that doesn't change what it is.” The point is think carefully about yourself “what’s in hand” and “competitor “
  3. 3. https://www.youtu be.com/user/Minist erofemarketing
  4. 4. Marketing is the process of communicating the value of a product or service to customers Penetration Differentiation Concentration Segmentation
  5. 5. At the end you may click here to pick up the vendor near to you
  6. 6. “Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks Geocities, created in 1994, was one of the first social media sites. The concept was for users to create their own websites.
  7. 7. Blogs (Twitter) Social news sites such as Digg Content communities such as YouTube Virtual world Augment Reality Social network sites such as Face book
  8. 8. Connectwiththe“SocialGeneration” • Facebook reports around 1.1 billion current users. Furthermore, Facebook reports 618 million daily active users Identify,reachandapplyinfluenceto targetconsumers • Often times people like or follow their favorite brands. When this happens, it bundles together a group of people who share some of the same tastes, interests and preferences. Measurableandmeaningfulresults • Based on different techniques such as ROI, Value based customer (we will study that in the next few slides)
  9. 9. Frequency Immediacy Permanence Industrial media, once created, cannot be altered whereas social media can be altered almost by comments or editing
  10. 10. A social media surgery is a gathering at which volunteer "surgeons" with expertise in using web tools, chiefly social media, offer free advice in using such tools, to representatives ("patients").
  11. 11. What do we know about you? When I Google you, what is the first result? Make sure you spell out, in multiple places, who you are, what you're trying to sell, and how it will benefit your customers. Like blog posts or any other online writing, the shorter your pitch, the better. Master the art of a brief email and make sure it includes, in bullets: Important facts, benefits, and costs for your proposed partnership or the product or service you're selling. When announce about product, do NOT be fear of competitor, customer requirement Your potential customer is going to have many questions for you. Can you skillfully answer them?
  12. 12. FirstOne MultimediaUsage • The term "A picture is worth a thousand words" • Videos are useful for explaining complex how. WorldMusicSuppl y.com WorldMusicSupply.com an online retailer of musical instruments has used YouTube to build a strong online community. It has built over 260,000 views.
  13. 13. Secondone IntegrateOfflineand OnlineAdvertising • Many small businesses do some sort of offline advertising, whether it be radio, print, or cable. Along with online • ‫هو‬ ‫وده‬ ‫االسلوبين‬ ‫بين‬ ‫الجمع‬ ‫يعني‬ ‫دون‬ ‫طريقه‬ ‫علي‬ ‫االعتماد‬ ‫وليس‬ ‫الصح‬ ‫االخري‬
  14. 14. Strategythree MessageAdaptation • Understanding that each site is different and then customizing your message ensures they do well on each respective site.
  15. 15. Strategy4: LocalSocialNetworks, BeyondYelp • Make sure your business has been added to Google Maps, using the Local Business Center. Bella Napoli is a small pizzeria in New York that has done a great job of making sure they appear in as many local searches as possible.
  16. 16. Strategy5:Contests andDiscounts • create a contest or offer an exclusive discount . By giving exclusive coupons to your social community, NetFirms.com decided to make it easier to register a domain by allowing people to do it via Twitter. Those who participated or spread the word by tweeting, were also entered into a prize drawing.
  17. 17. 1. From “Trying to Sell” to “Making Connections” connect with customers, companies need to use various means, including sites like Facebook and Twitter, to interact with people.
  18. 18. Jeff Swartz, who is the President and CEO of the Timberland Company, is a great example of this. Swartz uses his Twitter account to show his personality by tweeting about his life and the social issues rather than the shoes his company makes.
  19. 19. 2. From “Large Campaigns” to “Small Acts” With sites like Facebook and Twitter, we all essentially have our own broadcasting network,
  20. 20. 3. From “Hard to Reach” to “Available Everywhere” To engage with customers, it is no longer enough to have an email address and customer service number on one’s website. Today, people want to interact with and engage businesses via Twitter, Facebook Companies like Dell, for example, have fully embraced multiple channels of support. through Twitter, Facebook, Flickr, YouTube, forums, blogs, email, and more.
  21. 21. Branding in social media ‫والتسويق‬ ‫االتصال‬ ‫وسائل‬ ‫ان‬ ‫كيف‬ ‫العالمه‬ ‫مفهوم‬ ‫غيرت‬ ‫االجتماعي‬ ‫التجاريه‬ ‫؟؟‬ ‫حره‬ ‫نقاشيه‬ ‫حلقه‬
  22. 22. NEW INTERACTIONS SOCIAL INNOVATION TRANSPARENT BRANDS
  23. 23. Spend Miles on hotels, rental cars and other products and services .. Do you want to know how else you can spend your Miles? Check out what our Flying Blue Store has to offer you. ‫االفكار‬ ‫هي‬ ‫ما‬ ‫الجديده‬(‫مناقشه‬ ‫دقائق‬ ‫لمده‬ ‫حره‬)
  24. 24. One of Google’s newer updates includes Google Authorship, which connects your blog posts around the Internet to your Google+ profile.
  25. 25. Social Media Branding House was created to assist businesses to market themselves through social media platforms.
  26. 26. Define tools Feedback Measurements clear goals ‫شركه‬ ‫كصاحب‬ ‫انا‬... ‫؟؟‬ ‫بالضبط‬ ‫ايه‬ ‫اعمل‬
  27. 27. most attainable social media goals for brands Social media can do more for your business than just increase sales. It can help you network, conduct research, attract media attention and more
  28. 28. Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Tactics typical activities include publicity events, speaking opportunities, press releases, newsletters, blogs, social media and outbound communication to members of the press.
  29. 29. Interactive PR based on social media allows companies and organizations to disseminate information directly with the public, customers and prospects.
  30. 30. How can you quantify “measure” the impact that social media has on your public relations efforts?
  31. 31. • Social media helps to expand the reach of your message and has a tremendous impact on the number of impressions that are generated for PR stories. Cost per Impression
  32. 32. Cost per Click Take the total number of clicks and divide them by the cost of the outreach to determine the cost per click.
  33. 33. • Considering that companies pay a lot for online advertising to get visitors to their site Cost per Site Visitor To calculate the cost per site visitor, take the total number of website visits generated and divide it by the total cost of the outreach.
  34. 34. Cost per Subscriber To calculate the cost per subscriber, take the total number of new subscribers generated and divide it by the cost of the outreach.
  35. 35. The mass media are media technologies that are intended to reach a large audience by mass communication.
  36. 36. Mass media been affected by social and digital technology in tremendous impact , how to reach a punch of people is a main task of mass media and used heavily by social media such as Blogs, RSS feeds and mobile technology.
  37. 37. The question is how to advertise on different social media?
  38. 38. Since the rise of Google AdWords advertising has been the way to promote just about anything online, whether you're selling bottle openers or want to sue over asbestos-related illnesses . But pay-per-click (PPC) prices are on the rise.
  39. 39. To advertise on Facebook, visit (https://www.facebook.com/advertising), check out the Admin Panel. You can set a budget here and create your ad.
  40. 40. 1. Build a Facebook Page
  41. 41. Connect to your fans with ads •Create multiple ads to help build an audience for your Page •See which versions of your ads work best Engage your fans with great content on your Page •Add a new post to your Page at least once a week •Ask questions, share exclusive news and respond to people when they post or comment on your Page Influence the friends of your fans •Encourage check-ins, participation in events or create an offer to encourage more activity on your Page •When people do things such as like, comment or check-in to your Page, you can promote those activities to their friends
  42. 42. https://ads.twitter.com/login?redirect_after_login=https%3A%2F%2Fads.twitter.com%2F
  43. 43. Twitter You'll find Twitter's ad system under the settings dropdown in the top right corner of the screen. Select Twitter Ads to get started. Stepping through Twitter's basic setup questions is simple and self-explanatory.
  44. 44. DEVELOPING SOCIAL MEDIA CALENDER
  45. 45. small and medium-sized businesses, the prospect of developing a comprehensive social media strategy is overwhelming. Which networks should you use? How do you keep up with conversations and engage your audience across half a dozen platforms? How often should you post updates? By following a few simple steps and creating a strategic plan, a perfect social media strategy is well within your reach.
  46. 46. define your purpose. Is your goal to build brand awareness, provide customer service, or generate leads? Your goals will you guidance and keep you on track to completing those goals.
  47. 47. Identify Your Target Audience Who is your ideal customer
  48. 48. Target the Appropriate Social Media Platforms Selecting the best social media platforms for your business
  49. 49. Create an Editorial Calendar Your editorial calendar includes information such as monthly themes, Your editorial calendar acts as a guide to define what you’re discussing each week or month,
  50. 50. marketers first should familiarize themselves with the conceptual and legal need-to-knows behind social media promotion.
  51. 51. additional bait for marketers (incentives) costs more money, but allows you to reel in more consumers..
  52. 52. when consumers actively share a campaign with others, they effectively increase the incremental value they can provide to the brand. This increases the profit of the sweepstakes campaign:
  53. 53. when consumers actively recruit others to participate in a campaign, the number of customers recruited at a given incentive level increases
  54. 54. Implementing a Viral Sweepstakes Strategy The trick then is to choose a viral sweepstakes strategy that maximizes the value created from increased brand recognition, brand equity and customer acquisition.
  55. 55. 1: Soft Share With a soft share, consumers receive a reminder that they should share with their friends and family.
  56. 56. 2: Direct Share The direct share integrates the share call to action directly into the ad.
  57. 57. Incentivized Share With an incentivized share, brands put more responsibility on consumers to actively participate.
  58. 58. Another Incentivized Share Here is a case where each subsequent participant in the sweepstakes has a clear incentive to refer others without upsetting their own chances of winning
  59. 59. Marketers can increase the benefits they receive from a sweepstakes campaign if they include a viral component, which can increase brand recognition, brand equity and customer acquisition. However, the benefits of viral components require a detailed understanding of a campaign’s goals, customers and resources
  60. 60. If you're not already using social media for your business, then you've fallen behind the majority of your rivals. Platforms such as Facebook, Twitter, Pinterest, Google+ and LinkedIn are already helping companies to increase brand awareness, attract new leads and engage with customers.
  61. 61. Why? Because success isn't defined by the number of 'Likes' you've amassed or how many followers your company Twitter feed has. : how do you get it right?
  62. 62. What can social media do for your business? As the effectiveness of online advertising decreases, social media marketing can help you increase the awareness of your brand, build authority and trust.
  63. 63. Businesses can learn from bigger brands that are already succeeding. Nike is a good example. Despite its size, its social media presence gives the brand a strong human touch, giving advice, answering questions
  64. 64. Each platform is different, Which social network is best for business?
  65. 65. 1. Start slowly on Facebook or Twitter. 2. Make a plan. 3. Engage with fans or followers, honestly answer their questions, listen to what they have to say and thank them for their comments. Ask questions of your own, run polls, special offers or hold 4. Share relevant content
  66. 66. Automate. Use tools such as Hootsuite and Buffer to monitor your social media efforts 10. Be patient. You won't see results overnight. It takes time to build a community around a brand and its products.
  67. 67. can you take these campaigns to yet more networks or search engines? So-called second tier search engines can sometimes represent an opportunity to expand campaigns beyond traditional search engines
  68. 68. PPC Hero recently surveyed readers about which second tier engine brings the best results. 23% of respondents said they have been most successful with Ask.com. Though their market share as of September was only 1.7%, 12% of respondents said they had their best results with Business.com --
  69. 69. The key to making the most of social media is listening to what your audience has to say about you, analyzing the data and, finally,
  70. 70. Hootsuite This is a great tool that allows you to save time when it comes to managing your social media accounts: Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+.
  71. 71. 2) TweetReach TweetReach is the right tool for your business if you’re interested in monitoring how far your tweets travel,
  72. 72. Social Mention It is probably one of the best free tools on the market, as it analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach.
  73. 73. An example of social mention and how it looks like !!
  74. 74. Twazzup Twazzup is great for social media beginners looking for Twitter monitoring.
  75. 75. Addictomatic Addictomatic focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. It’s really useful for keeping an eye on recent industry developments and brand reputation.
  76. 76. Wait !! They will be another 3 items you may wish to know HowSociable, IceRocket and TweetDeck 3
  77. 77. HowSociable A free account allows you to track 12 social sites, including Tumblr and WordPress. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc. a pro account is a must.
  78. 78. IceRocket This tool offers blog, Twitter and Facebook monitoring in 20 languages, as well as results graphs that you can play with. It allows you to choose the periods of time you are interested in monitoring
  79. 79. TweetDeck TweetDeck covers the basic needs of any Twitter user, so is a good option for beginners. It’s a great tool for scheduling tweets and monitoring your interactions and messages
  80. 80. Here is my advice, you may from time to time check the customer needs, how to cover up and if your product is up to or not… use one of survey tools to dig more… for example survey monkey and Google doc
  81. 81. Second advice use one of software to manage social media accounts by allowing teams to efficiently track conversations and measure campaign results
  82. 82. https://www.youtube.com/user /Ministerofemarketing
  83. 83. Now here is an applicable software to apply what I have told you before concerning drawing strategy.. But first let me get some points …
  84. 84. to create an effective social media plan you need to: 1) Identify your social media goals, 2) Define your target audience, 3) Identify strategies to determine which channels will help, 4) Determine resources available, 5) Decide how you’ll measure your social media success
  85. 85. https://www.youtube.com/us er/Ministerofemarketing
  86. 86. • Specific • Measurable • Attainable • Realistic/Relevant • Timely Establish your goals -- what do you want to achieve?
  87. 87. Define your target audience -- who are you trying to reach and what online communities are they involved in Identify Strategies -- what are the most effective social media channels?
  88. 88. • The size and technical experience of staff and/or volunteers • Time staff and/or volunteers have available for social media • Content available that could be used for social media Determine available resources:
  89. 89. Decide how you’ll measure your social media activity: is the most important factor you should consider !!
  90. 90. URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter in length and still direct to the required page .
  91. 91. Since 2008, Bitly has been committed to the power of the link. Privately held, based in NYC, Bitly shortens more than 1 billion links per month.
  92. 92. Abuse URL shortening may be utilized by spammers or for illicit internet activities. As a result, many have been removed from online registries or shut down by web hosts or internet service providers.
  93. 93. Link rot The convenience offered by URL shortening
  94. 94. Transnational law Shortened internet links typically use foreign country domain names, Blocking Some websites prevent short, redirected URLs from being posted.In April 2009, TinyURL was reported to be blocked in Saudi Arabia
  95. 95. Know your audience Trace the customer path
  96. 96. Reach your performance goals When you need to see how your marketing programs are performing on all digital platforms,
  97. 97. HootSuite You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn and others.
  98. 98. TweetDeck can be installed as a separate program on your hard drive as a desktop application.
  99. 99. Seesmic allows social media management for major sites like Facebook, Twitter and LinkedIn, the application also offers more than 90 third party integration options including sites like Klout, Zendesk, Salesforce Chatter, Yammer and Stocktwits
  100. 100. SocialOomph can help you keep an eye on not only your Facebook and Twitter accounts
  101. 101. CoTweet used to be the social media management app of choice-- particularly for corporate profiles and small businesses. With CoTweet, you can track and analyze all conversations across both Facebook and Twitter social platforms.
  102. 102. Ping.fm is a leading platform for updating all your social media accounts.
  103. 103. RSS feeds can be connected to Twitter, Facebook, LinkedIn, StatusNet and HelloTxt for automatic updating. Newly published blog posts are pulled from the feed and their links are posted to your accounts.
  104. 104. SpredFast is the tool that excels at data feature integration. Manage and measure data gathered from Facebook, Twitter, YouTube and Flickr to see how many people you are reaching and whether or not your target audience is being engaged by your content.
  105. 105. Buffer helps you plan a schedule that help optimize Twitter updates by scheduling them and spreading them out throughout the day.
  106. 106. SocialFlow uses its very own unique optimization algorithm that uses your Twitter data to rank and send out your tweets in real- time based on when your followers are the most receptive and active on Twitter.
  107. 107. It’s becoming commonplace for consumer companies to listen to what their customers are saying on social media, but the big question is: What do they do with the results? In a lot of cases, managers merely circulate them within the marketing department, that’s because they don’t know what this information could be worth. Social listening is inexpensive too.
  108. 108. Make sure the quality of your social- listening data is good. Ask the same kinds of tough questions you’d ask about any research project. Are the data drawn from the entire social- media landscape? Is the sampling of comments statistically sound?
  109. 109. Don’t make your social- media data stand alone. Information from social listening must be correlated with other streams of data that the company is using But online comments revealed a different picture:
  110. 110. Think about “impact” and not just ROI.
  111. 111. Be sure your social-listening analyses make their way out of the marketing-research department and into the wider organization, including leadership circles. Don’t let the information stay bottled up in the departments that collected and “own” the data.
  112. 112. You have create your own social media platform, RIGHT!! so how to promote it and most important how to promote different products using social sites
  113. 113. With billions of people around the world using social networking sites such as Facebook, Twitter and LinkedIn, it is important to include these communities when promoting a product or a business.
  114. 114. 1 Target the social networking sites where you want to promote your product 2 Establish your goal. 3- Set up a Facebook page Create a Twitter account.
  115. 115. 1 Use LinkedIn if your product is relevant to businesses and professionals. LinkedIn is a social networking site that is predominately used by professionals and business people. Blog about your product. Use your own blog or write guest blogs for other websites about the benefits and popularity of your product. Put together a YouTube video. People watch billions of YouTube videos every day Make a video or a slideshow about your product that will serve as an advertisement that can potentially go viral, which means it gets forwarded and viewed by many different people. Encourage others to post videos of themselves using or benefiting from your product. Join other social networking communities that are relevant to your product. Explore places such as Tumblr, Pinterest and Google Plus. Make sure your customers or potential customers are on those sites. Get demographic data and other statistics on who uses social networking sites. You can also do the research yourself by conducting Internet searches which will give you general information.
  116. 116. You’ve created a Facebook Page for your business — now what? It’s time to get your page in front of people!
  117. 117. 1. Use the network you have If someone has already joined your email list, they most likely would love to connect with you on Facebook too. Send out an email to your contact list, inviting people to “Like” your business on Facebook.
  118. 118. 2. Help customers find you Add a Facebook Page Badge to your website or blog. A Facebook badge is an icon you create that links fans from your website to your Facebook Page. http://www.facebook.com/badges/page.php
  119. 119. 3. Share your Facebook Page with friends and family 4. Take your Facebook Page to new social heights Share a link to your Facebook Page on other social networks. Try sending the link out on Twitter, and adding a link in all the descriptions for your YouTube Videos or Flickr Photos to start.
  120. 120. 5. Don’t forget to take it offline too 6. Tell anyone who will listen! Promote your Facebook Page the next time you speak at a workshop, seminar or conference. Even include an image and link to your page in your slide deck. .
  121. 121. How to create Facebook badge https://www.youtube.com/u ser/Ministerofemarketing
  122. 122. According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return. Fear not. There’s a solution. It involves understanding the 3 categories of social media measurement as well as a simple formula that will help you calculate the ROI of your specific campaign.
  123. 123. Quantitative Metrics: These are the metrics that are data-intensive and number-oriented. Qualitative Metrics: These are the metrics that have an emotional component to them.. ROI Metrics: In the world of social media, all roads should lead to ROI.
  124. 124. The most important formula in social media is your Customer Lifetime Value (CLV). In a very basic sense, Customer Lifetime Value is the amount of revenue a customer will bring to your company over the course of their lifetime with your brand. So, for example, if you’re company and you know that a typical customer spends $80 per month with you and that the average customer stays with your company for 3 years, then your Customer Lifetime Value would be $80 x 12 months x 3 years = $2,880. Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale. Many people use 10% of their CLV as a starting point for their Allowable Cost Per Sale. In the example above, your CLV is $2,880 and 10% of your CLV is $288, so your Allowable Cost Per Sale is that number: $288.
  125. 125. let’s assume that X company relies exclusively on direct mail to acquire new customers. Since a typical response rate for a direct mail piece in the lawn care industry is 0.5%, and since it costs about $1.44 to create and send a direct mail piece, you know that you have to send out 200 direct mail pieces to acquire a new customer. Here's how the math works out: Number of pieces sent: 200 Cost for printing and postage: $1.44 Total cost to send 200 pieces: $288 Response rate: 0.5% Customers acquired: 200 pieces mailed x 0.5% response rate = 1 new customer See how that works? For every $288 spent, the lawn care company gets 1 new customer.
  126. 126. If you’re a large, you might spend $2.8 million on your annual direct mail campaign. By using the math above, you know that every year, you’ll gain about 10,000 new customers from your $2.8 million direct mail campaign. Now, let’s assume that your CFO wants to test the validity of a social media campaign you might slice off 10% of your $2.8 million direct mail budget and use that for a social media campaign. If you know that your $2.8 million direct mail campaign generates 10,000 new customers, then you also know that 10% of that (or $280,000) should generate about 1,000 new customers via direct mail.
  127. 127. You’ll need a Facebook Page –- no problem. You’ll want a Twitter page –- again, no problem. And you may want to create a series of videos for a YouTube channel –- a bit of work, but also not a big problem. And you’ll want to develop a monthly e-newsletter with lawn care tips to stay in front of prospects and new customers. The most important part of the campaign, however, is a series of landing pages on your website designed to capture prospects and help convert them into paying customers.
  128. 128. ABOUT ROI
  129. 129. Calculate the new customer value using social media (N): This includes the sales, conversions, Business to business transactions (B2B), Contact value, etc. and placing a value on these things. Add them all to get new customer value. Calculate Impression value: This includes the easy costs that are used to impress customers via social media to ensure a quick viewership or membership.(In other words the internet advertising for which one has to pay for every time their advertisement is displayed) Here is on how to calculate it: Use this formula to calculate, Impression value (I) = (Add up all impressions from Twitter, Facebook, You tube (Cumulative views), website traffic and other online sources) X (Industry based cost per thousand impressions (CPM))/100
  130. 130. Calculate customer service Value: This includes the costs saved on customer service via social media.(Twitter, Facebook ,websites, etc.). Add all these values to get customer service value (C) Add all the investment Returns: Investment Returns (IR) = {(Customer Value/ (Time Interval in years)) X Number of new customers + I + N +’’C’’}
  131. 131. Calculate social media expenditure: Here you need to calculate the amount that you spend on social media during the time of your campaign or just taking a specific campaign interval into consideration. Here are the steps on how to calculate the social media expenditure: Hard costs: Calculate the hard costs which denote the work or costs associated with the actual project during the campaign or during a specific interval. Soft costs: Calculate the soft costs which include the unseen work that composes the initial part of developing a project during the campaign. Cost/Time spent: Unlike other investments, social media has a greater value when it comes to time spent on it. Calculate the money spent per time spent on social media during the campaign. Sunk costs: Calculate the sunk costs involved during the campaign which include the costs that were required during a new addition or an internal fix during the campaign. Social media expenditure (E) = Hard costs + Soft costs + Cost/Time spent + Sunk costs
  132. 132. How to calculate ROI … https://www.youtube.com/u ser/Ministerofemarketing
  133. 133. Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience.
  134. 134. What is AdWords? Google AdWords is Google's advertising system on certain keywords in order for their clickable ads to appear in Google's search results.
  135. 135. Need keyword ideas for your search engine marketing campaign or paid search advertising? Try the Google AdWords Keyword Tool.
  136. 136. Want to keep on top of the latest news, mentions of your brand, or other items in Google search? Then set up your Google Alerts.
  137. 137. Google Analytics is probably one of the most powerful Google tools that you can use a as a marketer. Demographics – Learn more about your audience, including their location and language. Social Engagement – See what social networks visitors come from and how they interact with your website’s social plug-in
  138. 138. you might want to consider Blogger.
  139. 139. you may be wondering exactly what is so special about Google Blog Search.
  140. 140. If you love reading, then Google Books can be a good place to go to find books online
  141. 141. Want to keep up with important events in your daily schedule? Then Google Calendar is the answer.
  142. 142. Want to share documents, spreadsheets, presentations, drawings, and tables with other users to view online or download? Then Google Docs is for you.
  143. 143. a new AdWords tool that helps you build your direct response or brand campaigns for the Display Network. https://support.google.com/adwords/answer/3278806
  144. 144. Google Drive You can currently store 5GB in Google Drive,
  145. 145. This browser really is fast and has a ton of extensions, apps, and themes that you can install to increase your marketing
  146. 146. Gadgets are organized in categories including news, tools, communication, games, finance, sports, lifestyle, technology, and politics.
  147. 147. Google Insights allows you to search for keywords to see their trends over time. This way, you can see whether a keyword is gaining in popularity,
  148. 148. One of the best features in Gmail is the ability to filter messages into multiple labels.
  149. 149. Want your local business to show up before organic search results? For some keywords, it can thanks to Google Places.
  150. 150. Google+ is Google’s latest and, to date, most successful foray into the social networking world. including Google search results themselves. you can actually rank higher than normal in search results for those you are connected with on the network
  151. 151. Google Translate to quickly translate it into yours.
  152. 152. Google Trends offers a variety of information such as the searches that are currently popular, Google Insights data for keywords, and traffic trends for websites if you search for a particular domain.com.
  153. 153. Google Webmaster Tools is another Google product. Site Configuration – This section checks your website’s settings on the web, including preferred domain, site links, URL parameters. Site Traffic – This section includes search queries and audience demographics. Site Optimization – This section includes your sitemaps, HTML improvement suggestions, content keywords, and other resources.
  154. 154. Google-owned YouTube
  155. 155. What you need to know about YouTube !!
  156. 156. Leanback Youtube introduced this feature so as you could watch all the great footage on Youtube tailored to your tastes without every having to click a button. Disco All you have to do is think of the name of your favorite band or artist and click the disco button Charts It is essentially a chart system that shows videos depending on the amount of views, ratings, comments etc that they get and you can choose to view it by day, week, month or by all time.
  157. 157. Create You may have seen some of the animation videos on Youtube and this handy little series of apps allow you to create animated videos within minutes on Youtube.
  158. 158. Editor You can simply go to Editor and edit all your content online adding effects, transitions and cropping your videos as needed on your timeline. Annotations Essentially annotations allow you to create clickable links within videos that can link to playlists, channels, videos or to subscribe. - See
  159. 159. Captions And Subtitles Youtube also offers a great machine service for captions which translates them automatically in to different languages. Live Youtube launched their live streaming service a few months ago and it is very much aimed at taking on the likes of Ustream, Livstream and others.
  160. 160. Watching Videos On Your TV Just visit this link from your smart TV or internet enabled television and you'll be presented with Youtube Stabilize Your Videos new stabilizer feature which helps smooth your videos out and make them look slick. Creators Corner Youtube essentially provides you with a full set of tools to help you improve your videos with tips on production
  161. 161. Tube Radio An interesting little site that is clearly trying to have an iTunes look and feel. Basically it pulls in Youtube music videos and has good search built in to the site so as you never have to leave. Check Your Youtube Speed This handy Youtube tool benchmarks you against countries and and cities within your own country.
  162. 162. You set your price strategy (based on ROI and other techniques).. RIGHT !! You decide which channel you wanna use … RIGHT !! Now it’s a good time to decide on… WEBSITE !!
  163. 163. Designing Your Website Building Your Website Test Driving Your Website and Going Live Website Considerations
  164. 164. Designing Your Website Get inspired. Look at websites with great designs and think about why they're great designs. It usually comes down to the information, resources, links, and pages To get ideas about how to design your own site, Choose a theme. Figure out your content. A store Media Images Contact information Draw a flow chart
  165. 165. Second… Building Your Website
  166. 166. Build it yourself. If you have a website-building application like Adobe Dreamweaver, it is not very difficult to create a website from scratch.
  167. 167. Hire a professional. If you are not up to designing, or learning languages and protocols—especially for more advanced sites
  168. 168. Third… Test Driving Your Website and Going Live Register your domain name Find a domain name that is easy to remember and easy to spell be creative! Look to GoDaddy, or Register.com to research and find the ideal domain name for your website.
  169. 169. Inspect your website. Before you post your site, check it out. Look for missing tags, broken links, search engine optimization, and website design flaws.
  170. 170. Be ready for competition. Be ready for responsibility Know the audience or market you want to reach (Market Research)
  171. 171. Suggestion On developing your website , Let the customer check the product he/she wants, pick the price
  172. 172. IS TRAFFIC !
  173. 173. 1. Go to www.Facebook.com/search to start your investigation. 2. Select the Pages option to filter your results by Pages. 3. Enter direct competitors or keywords in your industry to find pages that may be in your niche.
  174. 174. How often is the page posting? What times are they posting? What are they posting? What is getting the most interaction – pictures, links, videos, questions? What is working for them? (Hint: copy what is working), How many people post directly on the page?
  175. 175. You will notice that successful brands on Facebook don’t preach or sell to their fan base, they engage with them. Just like in the real world.
  176. 176. Notice how Sierra Trading post gives their Facebook community special deals but also makes it fun which is what their community expects: Zappos does a great job keeping things fun but tying their posts back to something on their website
  177. 177. Post every day. Focus on engagement. Have a call to action. Don’t oversell or undersell. Make it fun
  178. 178. Application, or “App” for short – Applications, apps, or applets are software programs tailored to interact with Facebook users. Such as Quintly, likealyze, SocialBakers
  179. 179. Friend, Friend List, Group News Feed, Tag, Timeline, Wall, Social Plugins to See what your Facebook friends have liked, shared, or commented on across the Web
  180. 180. ADD TO YOUR PAGE Your Page should be a warm inviting place for people to come. The first thing to add to your business page is a cover photo.
  181. 181. You should also … 1- Highlight a product. 2. Highlight a fan of the week. 3. Give a creative use of the product. 4. Show fans using the product or service. 5. brand your Page is the profile picture. You may want to add some additional Apps to jazz-up your Facebook Page Networked Blogs - This application will import your blog automatically into your Wall whenever you have a new post. Causes - Use this application if you are a non-profit. You can raise money for your cause within Facebook.
  182. 182. It is a road map, You can have two types of content calendars. One is a larger roadmap of promotions, and special events throughout the year to highlight. The other is a weekly calendar that can give structure to your exact daily content such as links, photos, a Fan of the Week, etc. Set up a spreadsheet with monthly worksheets, and create columns for the post date, day of the week, and actual Facebook and Twitter posts.
  183. 183. - Launching a product, streaming a press conference live -You’ll need an app or plugin for video, like http://www.facebook.com/ustream or http://www.linqto.com/
  184. 184. act as moderator and post questions directly to the Wall and have the expert answer or you can have your community post questions directly on your Wall themselves and get a direct answer and as an added bonus Hosting a live chat on your Wall with an expert in your niche
  185. 185. Create a contest, a contest requires entrants to get creative. It requires they get engaged and that engagement drives relevance Bookmark these other Facebook Contest App sites to investigate which contest design and branding solutions are right for you: • Wildfire • North Social • Strutta • Woobox • ShortStack • Votigo
  186. 186. Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone,
  187. 187. With over 150 million monthly active users and more than 5 billion photos uploaded, Instagram has quickly become “THE” social network everyone wants to be on.
  188. 188. 1) Choose a good username Many users who chose their “Nick ” without giving it much thought regret it today. Think of a name that reflects who you are in the least possible words. Whenever possible, we recommend that you use the same name as your Twitter account. 2 ) Photo and profile information When you pay attention to the smallest detail, the results always speak for themselves. Dedicate at least 15 minutes to your bio, it defines who you are to all those who visit your profile. Choose a good photo, logo or brand.
  189. 189. 3) Upload a first welcome photo Although the first photo will eventually end up lost in the depths of all the photos that will come after, it is important that the first photo you upload is a «Welcome to Instagram” photo that explains the purpose of the account and what you will bring to your followers in terms of content.
  190. 190. https://www.youtube.com/ user/Ministerofemarketing
  191. 191. https://www.youtube.com/u ser/Ministerofemarketing
  192. 192. You can use blogs for everything from updating your friends and family about your life, giving your own advice column, discussing your political views, or relating your experience in a topic of interest. You can host blogs with multiple contributors Setting Up Your Blog Setting up a Blogger account takes three easy steps. Create an account, name your blog, and choose a template.
  193. 193. Posting Once your blog is set up, Blogger has a basic WYSIWYG editor. (What you see is what you get). This is not necessarily a bad thing. Pictures Blogger will let you upload pictures from your desktop and post them to your blog.
  194. 194. WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
  195. 195. conduct live chat sessions or live webinars or teleseminars Offer live events on Facebook
  196. 196. look for opportunities to help others and give others credit Help others who aren’t necessarily famous This may seem like a lot of work in the short term,
  197. 197. Communicate with others happiness and pain to win them Don’t over- focus on marketing All too often, businesses overlook the ‘social’ part of the phrase social media marketing and jump straight into the ‘marketing’ part…
  198. 198. Seeking for customer needs and wants, cover up and make them happy Research what your customers are saying
  199. 199. Meeting people, talk to them, listen and discuss to improve yourself and product you offer as well Meet people in real life
  200. 200. We all know content is king, but make it ambiguous! Get your content read by being controversi al
  201. 201. Share opinion with experts, know what they think and how they solve problem to add value to your firm Share the knowledge of experts with your audience Go to experts and offer to interview them about their hottest new project. During the interview, be sure to ask plenty of questions your audience would like to know the answers to.
  202. 202. Explore your world through photos Now you can use simple, specific phrases like “Photos my friends took in New York City” to find anything you want
  203. 203. https://www.youtu be.com/user/Minist erofemarketing
  204. 204. The challenge 7UP (@7UPArabia) wanted to create an interactive, engaging way to introduce its latest product to consumers. The solution In collaboration with Bader Saleh (@BidzSaleh), a well-known YouTube personality in KSA, @7UPArabia gave consumers the chance to name its newest product via a variety of digital and mobile platforms. ‫صوت‬_‫وساعد‬_‫بدر‬# to maximize brand awareness and drive contest votes. Twitter users could vote for one of three name options – Lemo, Lamoon or Squeeze. Promoted Tweets included rich media to engage Twitter users and simple calls to action to vote.
  205. 205. The results When the contest ended, the product name with the most user votes was Squeeze. @7UPArabia significantly increased awareness, reach and brand conversations during the ‫صوت‬_‫وساعد‬_‫بدر‬# campaign on Twitter. The brand drove a Promoted Tweet engagement rate of 26.6% and increased mentions of the hashtag by 200%. @7UPArabia also gained 3,137 new followers.
  206. 206. Their challenge To ensure high participation levels in their online competition. Their solution @PepsiMaxUK created a virtualised queue- jump. By tweeting the Promoted Trend hashtag, #MeetBeyonce, fans could then click through to the Pepsi Max site and see where they were positioned in a virtual queue. Two days before the #MeetBeyonce Promoted Trend went live, @PepsiMaxUK used Promoted Tweets in search and in timelines to generate campaign awareness. The brand targeted relevant keywords like “Beyonce”, “love Beyonce”, “Jay Z” and “Beyonce tour.”
  207. 207. ‫مكتبة‬‫نون‬‫هي‬‫أول‬‫وأكبر‬‫مكتبة‬‫إلكترونية‬‫عربية‬‫لتقديم‬‫خدمة‬‫القراءة‬‫اإللكترونية‬‫من‬‫خالل‬‫تطبيقاتنا‬‫على‬ ‫متجر‬‫أبل‬‫و‬‫المتاحة‬‫لألجهزة‬‫والهواتف‬.‫كما‬‫أنها‬‫األكثر‬ً‫ا‬‫تنوع‬ً‫ال‬‫وشمو‬‫في‬‫موضوعاتها‬‫المتصدرة‬‫في‬ ‫مكتبتها‬‫الرقمية‬‫المميزة‬‫حيث‬‫أنها‬‫تناولت‬‫العديد‬‫من‬‫المواضيع‬‫العامة‬‫والمنهجية‬‫واألكاديمية‬‫واألساسية‬ ‫بما‬‫فيها‬،‫التاريخ‬،‫ّين‬‫د‬‫ال‬،‫الروايات‬،‫العلوم‬‫التكنولوجيا‬‫وغيرها‬.‫استطاعت‬‫نون‬‫من‬‫خالل‬‫عملها‬‫الدؤوب‬ ‫أن‬‫تتجاوز‬‫حدودها‬‫الجغرافية‬‫ولتحصد‬‫عدد‬‫من‬‫العمالء‬‫تجاوز‬ً‫ا‬‫حالي‬‫المليونين‬،‫وقد‬‫تم‬‫تحويل‬‫اصداراتهم‬ ‫الورقية‬‫والتي‬‫تجاوز‬‫عددها‬‫ثالثون‬‫ألف‬‫إلى‬‫محتوى‬‫إلكتروني‬
  208. 208. Their results The campaign achieved extremely high awareness levels with #MeetBeyonce mentioned over 153,000 times during the competition. Engagement levels were equally strong with the Promoted Trend peaking at 32%.
  209. 209. International social media channels
  210. 210. A simple question… is there any social channel rather than facebook, twitter, pinterest, Linkedin… is that TURE !!
  211. 211. YES.. There is a punch of social network (nearly 44) rather than popular ones.. And here is some examples 43 Things Goal setting and achievement 1 January 2005 Open Academia.edu Social networking site for academics/researchers September 2008 Open Advogato Free and open source software developers 1999 Open aNobii Books 2006 Open AsianAvenue A social network for the Asian American community 1997 Open aSmallWorld European jet set and social elite world-wide March 2004 Invite-only Athlinks Running, Swimming 2001 Open Audimated.com Independent music 2010 Open Bebo General July 2005 Open to people 13 and older Biip.no Norwegian community 1 June 2005 Requires Norwegian phone number BlackPlanet Black Americans 1 September 1999 Open Blauk Anyone who wants to tell something about a stranger or acquaintance. 2010 Open to people 13 and older. Blogster Blogging community 24 November 2005 Open Bolt.com General 1996 Open Busuu Language learning community (headquartered in Madrid, Spain) 16 May 2008 Open Buzznet Music and pop-culture 2005 Open
  212. 212. What does site optimization mean? site optimization refers to all of the methods a Search Engine Optimization Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.
  213. 213. 1- Update your ‘about page make sure your ‘about’ page is up to date, clear, has no spelling/grammatical errors and speaks to your audience 2- Have clear, prominent key benefit claims. Why should they choose your business over your competitors? 3- Assess the hierarchy of your page 4- Do you have a clear call to action? 5- Language 6- Reassure your customers at every step
  214. 214. The term social commerce first appeared in Yahoo!’s search blog in 2005. used the phrase to describe tools and products that make online shopping more social by means of leveraging social networks and facilitating user-driven content. Examples of social commerce: Social-sharing features on product pages such as a Face book Like button Rating and customer review systems like with Amazon’s customer review and rating system
  215. 215. Social Commerce Improves Visibility The average user of social media services spends up to 11 hours per day connected to the Internet. He follows an average of about 10 companies and brands at any given time. These social media consumers can provide you with a solid base for building up a good brand image. In addition, 42% of social media users exclusively do research of the products they want to buy, in social sites Social Commerce Can Produce Value a Facebook Page with 5,000 fans is conceivably a $870,000 asset (of course, the research study shows that the value of a Facebook fan for a particular company varies
  216. 216. Social Commerce strategy Identity Conversation Community
  217. 217. How to use social media to seed your e-mail lists
  218. 218. Consider how your database allows you to engage, build relationships and more importantly generate new business with customers. First Ensure you capture every new email address use email branding to include a subscription message in every email sent by every employee, to direct your customers straight through to your sign-up page Second, create and Understand your email database Produce a complete list of new email contacts who have corresponded with your company over a chosen period of time – from 24 hours to a whole year.
  219. 219. Email marketing with RocketMailer – create effective campaigns with ease RocketMailer is a web-based campaign email marketing and newsletter tool. RocketMailer allows you to create and manage your email newsletter campaigns from start to finish.
  220. 220. https://www.youtube.com/us er/Ministerofemarketing
  221. 221. Before you go… wait a minute!! think of you have got… what you have learn… get your paper and pencil and write down what you have learn… imagine you are marketing manager in small-medium company.. So how you going to run your social campaign, what’s the cost? Strategy? And other stuff we go through…
  222. 222. Dr.Hossam , Dr. Ahmed
  • nosa21

    Aug. 22, 2021
  • MohammedAli1016

    May. 2, 2018
  • abdelazizzeezoo

    Jan. 10, 2015
  • dauzana

    Nov. 30, 2014

Advanced Social Media - Boost your social media activity's effectiveness with practical advice and real-world examples. Saudi Arabia -Jeddah - 9-10 April 2014 Contact Dr.Hossam Today Drhossamdarwish@gmail.com

Views

Total views

1,614

On Slideshare

0

From embeds

0

Number of embeds

2

Actions

Downloads

81

Shares

0

Comments

0

Likes

4

×