Social TV: making TV a social & participative experience
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Talking about Social TV: - Where is Social TV today? - What are the main trends? - Return on experience from the Orange Social TV program. Keynote presented during TV Connect 2016.
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Social TV: making TV a social & participative experience
- 1. 1 Yann Ruello #Marketing #Innovation #Technology #Orange Twitter: @yannruello Social TV: making TV a social and participative experience
- 2. 2 1. Social TV today 2. Major trends 3. Orange Social TV program: return on experience
- 3. 3 1. Where is social TV today?
- 4. 4
- 5. 5
- 6. 6 CTA, Report, 2015 Video Consumption Trends “Social TV use is the favorite second screen activity for millennials*”
- 7. 7 Deloitte’s 10th annual “Digital Democracy Survey” 2105 “Social-media recommendations surpass TV ads in influencing buying decisions for millennials”
- 8. 8
- 9. 9 2. What are the major trends around social TV?
- 10. 10 Trend 1: Live video streaming Video will account for 80 % of global internet traffic by 2019* * Report by Cisco
- 11. 11 TPMP, D8, France: “This first TV show with more Facebook fans than viewers” Trend 2: The importance of Fandom
- 12. 12 Trend 3: The data gold mine
- 13. 13 Takeways Social TV Golden Age LIVE FANDOM DATA
- 14. 14 3. What is the return on experience with Social TV at Orange?
- 15. 15 About Orange
- 16. 16 Orange Social TV Program
- 17. 17 Our goal “A perfect combination of TV & Social Networks for a genuine multi- screen experience”
- 18. 18 Orange + Twitter: discover trending shows
- 19. 19 Watch with Twitter Bringing emotion to content
- 20. 20 Watch it Choose it Share it TV Clipping - Share a video clip from TV in real time
- 21. 21 Orange TV’s new feature: TV Clipping
- 22. 22 This is just the beginning!
- 23. 23 Thanks To download this presentation: http://bit.ly/21hvvUH Follow me on Twitter! @yannruello
Notas del editor
- My name is Yann Ruello. I am head of TV innovation at Orange. I am here today to talk about social TV. Let me start with a quote from Tim Cook, Apple CEO: “TV should be interactive (...) we have a device on our lap and we’re sitting there with the TV running (...), these two things should be connected." We are living in a golden age of television and, at the same time, are living more and more interconnected lives through social networks. As Tim Cook says, these two parts of our lives must be connected through Social TV. My talk will be divided in three parts. In the first part we will see where social TV is today (the state of social TV today). Then in the second part, we will talk about trends -- what are the major trends around social TV (there are very interesting things happening and we’ll see why this is important for channels and to improve the user experience). And in the third part I willl give a return on experience from our Social TV experience at Orange and will demonstrate the value for an operator to have a Social TV strategy.
- Okay, let’s move to the first part. I have something for you. Fact: Social TV dead. Do you believe in this?