Design Thinking and Business Model Innovation at SAP - From Efficiency to Innovation

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How Design Thinking and Business Model Innovation approaches changed the way new business models around new products and services are designed, tested and implemented at SAP including the roots in the company's DNA, Lean and Agile.

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From Efficiency to Innovation
Design Thinking & Business Model Innovation
Dr. Tobias Hildenbrand, SAP Products & Innovation
NaKoGi Workshop, Walldorf, 1 July 2015

© SAP 2015 | 2 WHERE DID WE COME FROM?
Source: SAP

© 2015 SAP SE. All rights reserved. 3
Where do we want to go?
“Back to the Roots”

© 2015 SAP SE. All rights reserved. 4
Customer-Centered Innovation
Approach:
Customer-
Centered
Goal: Innovation

© 2015 SAP SE. All rights reserved. 5
Conduct regular
Retrospectives
Split organization
into teams
Split work
Split time
Deliver more
frequently
Risk
Risk
Deliver more reliably
and predictably
Reducing Risk with Large-Scale Lean & Agile Development

© 2015 SAP SE. All rights reserved. 6
However, Agile Development starts with a Product Vision
?

© 2015 SAP SE. All rights reserved. 7
Putting ourselves into the Shoes of the End Users

© 2015 SAP SE. All rights reserved. 8
Design Thinking to Develop Empathy & Product Ideas

© 2015 SAP SE. All rights reserved. 10
Often, it‘s not about the product, but the business model

© 2015 SAP SE. All rights reserved. 12
Why should SAP worry about Business Models?
Industry Clouds
Business Networks Platform-as-a-Service
Internet of Things

© 2015 SAP SE. All rights reserved. 14
Describe your Business Model Baseline
Network & Enterprise View
http://www.youtube.com/watch?v=QoAOzMTLP5s

© 2015 SAP SE. All rights reserved. 15
SAP’s Classic Business Model – On Premise Business Suite

Business Model Development & Innovation (BMDI)

© 2015 SAP SE. All rights reserved. 17
Business Model Development & Innovation (BMDI™)
An Iterative Approach to Find the Appropriate Business Model for Products
Baseline Appropriate
Business Model
Version n Version n+1

© 2015 SAP SE. All rights reserved. 18
Analyze &
Improve
Challenge
& Change
Test & Verify
with MVPs
Evaluate
& Decide
w/ Business Case
Enterprise View = Business Model Canvas
Business Model Network View
Business Model Design with BMDI™

© 2015 SAP SE. All rights reserved. 19
How do BM Design and Design Thinking come together?

21© 2015 SAP SE or an SAP affiliate company. All rights reserved.

22© 2015 SAP SE or an SAP affiliate company. All rights reserved.

23© 2015 SAP SE or an SAP affiliate company. All rights reserved.

24© 2015 SAP SE or an SAP affiliate company. All rights reserved.

25© 2015 SAP SE or an SAP affiliate company. All rights reserved.

26© 2015 SAP SE or an SAP affiliate company. All rights reserved.

27© 2015 SAP SE or an SAP affiliate company. All rights reserved.

32© 2015 SAP SE or an SAP affiliate company. All rights reserved.

33© 2015 SAP SE or an SAP affiliate company. All rights reserved.

© 2015 SAP SE. All rights reserved. 34
Innovation Culture Mix at SAP – Framework and Examples
Framework: William E. Schneider

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5. © 2015 SAP SE. All rights reserved. 5 Conduct regular Retrospectives Split organization into teams Split work Split time Deliver more frequently Risk Risk Deliver more reliably and predictably Reducing Risk with Large-Scale Lean & Agile Development

9. Why Worry about Business Models?

12. What is a Business Model?

15. Business Model Development & Innovation (BMDI)

16. © 2015 SAP SE. All rights reserved. 17 Business Model Development & Innovation (BMDI™) An Iterative Approach to Find the Appropriate Business Model for Products Baseline Appropriate Business Model Version n Version n+1

17. © 2015 SAP SE. All rights reserved. 18 Analyze & Improve Challenge & Change Test & Verify with MVPs Evaluate & Decide w/ Business Case Enterprise View = Business Model Canvas Business Model Network View Business Model Design with BMDI™

19. Project Example: SAP Sports One

30. Thank You ! Comments or Questions?

Design Thinking and Business Model Innovation at SAP - From Efficiency to Innovation

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