If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
7. Then came IA
• User-centered design (what a concept!)
• Organized content into buckets
• Considered how people would travel through
an online experience to accomplish their goals
• Created and tested experiences
8. • How does content get to the site?
• How long should content stay live?
• How can we make sure that people create
content so it can be found and used?
• How much content is there in each section and
how often it gets added to?
• How can we bring together similar content
from different parts of an organization?
What about the content?
9. • How good is the content that currently
exists – how relevant is it to the audience,
does it help the organization meet its
goals?
• What’s missing?
• Who is posting the content, vs who’s
creating it?
• Is the system working to help make
publishing and finding content easier, or
is it making things more difficult?
What about the content?
10. • How can we make sure people can get
what they’re looking for on any device?
• How can we proactively share information
with our audience most effectively
through ever-increasing digital channels?
What about the content?
13. Definition
• Who, what, when, where, why, and
how of publishing content online
• A strategic statement tying
content to business goals
• The people, processes, and power
to execute that statement
21. Governance
• Who is in charge of your content?
• Who reviews and approves it?
• Who makes sure it is tagged correctly?
• Who can say “no”?
• What processes do (or should) exist to
ensure that the right content is
published?
• How will content be archived, and what
does “archived” mean?