UX組織文化的推廣，要由在乎它的在乎來「拉動」。 主題包括UX在台灣水土不服的原因，以及建立 Agile UX 團隊的一些重要的小事

1. UX
(David Liu)
104
2014 / 8 / 23

2. UX,

3. UXers ( )

4. UXers ( )

5. UXers ( )

6. UXers UXers ( )

7. UXers

11. ... ... ... ...

12. UXers ( )

13. UX
(David Liu)
104
2014 / 8 / 23

14. Leading Question: UX ,
UX
A.
B.
C.
UX ( )

15. UX
• >
• >
• BCD > UCD
• Push > Pull*
• >
•
•

16. UX Maturity Model
104 JB (2010~Now)
Yahoo! TW (2003~2008)
Team + Lab
Projects
Product Road
mapping
Strategy
Portfolio
TCSI

17. ,
(product Revamp)
(Product Roadmap)
(Product Portfolio)
Design options
Design Assumptions
Behavior Assumptions

18. 10 , ... UX

19. •
• ( )
• BUT, ( ),
( )
•
•
• ( )
• BUT,

20. …
PM Usability Testing UXers: ,
( Lab )

21. 1: Agile + Lean + UX

23. 2:
(101 )

24. Empower
Enable
Engage
Enable for
Design Professions
Engage for
Team Participation Empower for
Self-Organization

25. Rolling Study by Teammates
enable engage

26. Rolling Study by Teammates
• ,
• ,
•
•
,
• ,
,
Source: Michael Kronthal, Y!
enable engage

27. Topline findings
• 15 debriefing,
( 24 only
• , 1
• ,
• ,
empower engage

28. Proto-Persona
使用者的需求、動機以及行為特徵
empower engage

29. •
• &
• &
•
empower engageenable

30. Storymap Kanban
•
,
• Backlog:
• :
• : X-mind
• GTD:
empower engageenable

31. Walk How it
•
•
•
empower engageenable

32. Walk it
• (task flow)
• problem space
• Tips:
–
– or
empower engageenable

33. 3
•
(If only can do one thing)
• :
– Review: 3
points
– Next step: 3 Action item
– Concept diagraming:
(1) What,
(2) So what,
(3) Now what
• UXers
empower engageenable

34. • : ? ? ?
?
•
• , Uxer
• Tip:
– ( )
–
– (
empower engage

35. ... !
• ,
• ,
,
,
•
empower engageenable

36. ,
engageenable

37. Takeaways x 3
1. UX
2. enable + engage + empower
3.

39. Source: Agile42

40. ~ Further reading ~

42. Backups
• Game Modeling
• 5 why: Focus on Problems, not solutions*
• Mental Modeling*
• Pattern*
• Prototype-Driven
• Kano Modeling