What made cycling in the Netherlands reach the high levels we see now? In this presentation for the audience in Joensuu, Finland, I try to explain the necessary circumstances. -- Spoiler alert: There is no silver bullet to reach the same levels of cycling in your country.

1. Welkom - Tervetuloa - Welcome
Cycling in Joensuu
Joensuu, 24 September 2015

2. Design of the livable city
Herbert Tiemens - Province of Utrecht, Netherlands
@cycling_embassy

3. Introduction
Bicycle policy maker Province of Utrecht
International bicycle ambassador Dutch
Cycling Embassy
3

4. Participants (members)
4

5. Integral team of experts
5

6. Cycling mobility needs a
package of measures
6

7. BENEFITS
> Mobility
> Safety
> Health
> Environment
> Tourism
> Economy
> Etc…
7

8. 8

9. Communication strategy

10. 10

11. Facts - Bicycle ownership
0
0,25
0,50
0,75
1,00
1,25
1,50
the
NetherlandsDenm
ark
Germ
any
Sweden
Finland
Belgium
Italy
England
Austria
France
Spain
0,18
0,34
0,400,40
0,45
0,50
0,630,67
0,77
0,83
1,33
3

12. 12
source: European Bicycle Market 2010 Edition, COLIBI-COLIPED -
See more at: http://www.ecf.com/press-corner/cycling-facts-and-figures/#sthash.bmF3Rwaf.dpuf

13. Average 1.33 bicycles
13

14. Emotions linked to way of transport
Car
Public
Transport
Bicycle

15. Emotions linked to way of transport
Joy Fear Anger Sadness Aversion
0
10
20
30
40
50
60
70
Car
Public
Transport
Bicycle

16. Emotions linked to way of transport
Joy Fear Anger Sadness Aversion
0
10
20
30
40
50
60
70
Car
Public
Transport
Bicycle

17. Emotions linked to way of transport
Joy Fear Anger Sadness Aversion
0
10
20
30
40
50
60
70
Car
Public
Transport
Bicycle

18. Emotions linked to way of transport
Joy Fear Anger Sadness Aversion
0
10
20
30
40
50
60
70
Car
Public
Transport
Bicycle
We love cycling!

19. Cycling
before
integrated
policies
15
!1885:
First
menOon
of
cyclepath
in
the
Netherlands:
Maliebaan
Utrecht
!1899:
First
cycle
path
along
NaOonal
road:
Breda-­‐Tilburg
!1928:
Guideline
to
build
cycle
paths
along
all
NaOonal
roads
!1930-­‐1960:
bicycle
is
part
of
planning
process
(Amsterdam-­‐West,
Bijlmer)

20. Examples

21. 17

22. Cycling
was
seen
as
safety
issue

23. 19
Cycling
in
European
ciOes
in
the
20th

24. 20
Traffic
safety
•0
•200
•400
600
800
1000
1200
1400
1600
1800
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005
Bicycle
km
pppy
0
10
20
30
40
50
Cycle
fatali/es
per
billion
bicycle
km
Bicycle use
safety
1950 –1975:
- Suburbanization
- Car use
- Transport policy
1975 - now:
- Suburbanization
- Car use
+ Transport policy
+ Sustainability & Health

25. 21
What
happened
in
the
Netherlands?
•Change
of
urbanisaOon
and
transport
policies
in
1970s
‣naOonal
scale
‣provincial
scale
‣local
&
regional
scale
•Step
by
step
approach
•EvaluaOon
of
policies
and
science
of
cycling
•New
demands
of
society

26. 1965

27. “This
is
not
our
future”

28. 24
Social
protests
in
Utrecht

29. 25
1973:
Oil
crisis,
car
free
Sundays
isgeschiedenis.nl

30. 26
DemonstraHon
routes
Tilburg
&
The

31. 26
DemonstraHon
routes
Tilburg
&
The

32. 27
Network
approach
Del9
(1979-­‐1985)
6-­‐8%
growth
of
cycling
(in
kilometers)

33. Design vision
Practical, fast/skilled cyclist
Fair weather cyclist
Lifestyle cyclist (weekender, leisure)
Social idealist cyclist
Anti car cyclist
……………..
!They appear in sequence
!Latent demand for cycling
28

34. Fragile Energy consuming Balancing Social
29

35. Main requirements
>Coherence
>Directness
>Attractiveness
>Safety
>Comfort
30

36. Design vision
31
Function
Shape
Cycling
Use

37. Designing for cyclists
(30 mls/h)
(50 mls/h)
(37 mls/h)
(18 mls/h)
(75 mls/h)
(62 mls/h)
32

38. Functional Road Design (sustainable
safety)
Road functions
highway
urban highway
connector road
artery road
rural road
neighbourhood street
33

39. Designing for cyclists: networks
Car network
Delft:
Through roads
(red)
Connector roads
(blue)
Distributor roads
(green)
34

40. Designing for cyclists: networks
35

41. 36

42. 37

43. 38

44. 39

45. 30 km/h zones
40

46. Residential areas: Woonerf(15 km/h)

47. Bicycle street

48. Dare to experiment!
43
Götenborg, Sweden

49. > Roundabouts with (one way) bicycle tracks are safest
Roundabouts

50. Signalized intersections
45

51. 46

52. 47

53. 47

54. 100
75
50
30
25 25 25
48

55. Getting the details right
49

56. Weather protection Houten

57. 51
Weather protection Houten

58. Special infrastructure
52

59. 53

60. 54

61. 55
Attractive bike parking?

62. Attractive bike parking?
56
Grote Marktstraat,
The Hague

63. The Hague
Grote Markt
500 places, first day free to park
8:30 (10:30) - 1:30 / 3:00
Bike, buggy & wheelchair rental
57
http://www.biesieklette.nl/grotemarkt.html

64. The Hague
Grote Markt
500 places, first day free to park
8:30 (10:30) - 1:30 / 3:00
Bike, buggy & wheelchair rental
57
http://www.biesieklette.nl/grotemarkt.html

65. The Hague
58
Buitenhof

66. 59

67. 60

68. 61

69. 62
Alphen aan den Rijn

70. 63
Groningen

71. 64

72. 65

73. Promotion - approach
‣ Message = reality-based
‣ Message = to the point
‣ Message = to all
‣ Emphasis on benefits
‣ Joy, not doom
‣ Humor
‣ Humanizing, everyday
life, normalcy
66
Picture: Amsterdamize

74. 67
Promotion
3 806012 22

75. 68
Promotion
3 806012 22

76. 69

77. 70
Promotion
3 806012 22

78. 71
Promotion
3 806012 22

79. 71
Promotion
3 806012 22

80. http://www.youtube.com/watch?v=JIdshwZEq1w

81. http://www.youtube.com/watch?v=JIdshwZEq1w

82. A livable city
73

83. 74
Ing. Herbert Tiemens
herbert.tiemens@dutchcycling.nl
twitter: @herbert_tiemens
GSM: +31 6 2145 9189