The document discusses the need to shift healthcare quality measures from a focus on volume to value. It notes that physicians currently spend 15 hours per week reporting on quality measures, costing $15.4 billion annually. While a recent announcement marked progress in standardizing measures across organizations, most measures still focus on processes of care rather than outcomes. The document advocates shifting to a model used by the International Consortium for Health Outcomes Measurement (ICHOM) that prioritizes patient-reported outcomes and quality of life.