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Role Of Social Media Jan 2010

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Hardy Alexander
Hardy Alexander

Compilation of What to expect from Social Media Marketing in 2010.

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Role of Social Media – Planning for 2010 © 2006 Confidential | intelligent marketing & technology solutions Hardy Alexander, General Manager Regalix India January 18th, 2010
Presenter: Hardy Alexander ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Confidential | intelligent marketing & technology solutions
© 2006 Confidential | intelligent marketing & technology solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of Social Media
Social Media: How has it Evolved? © 2006 Confidential | intelligent marketing & technology solutions
Social Media Landscape: Explosive Growth Image Source: fredcavazza.net © 2006 Confidential | intelligent marketing & technology solutions Which Social Media Marketing channel is the best for your business & why?
© 2006 Confidential | intelligent marketing & technology solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of Social Media
Social Media: What are Companies Doing? © 2006 Confidential | intelligent marketing & technology solutions More than 60% of Fortune 1,000 companies with a website will connect to or host some form of online community to build customer relationships. – Gartner Inc Among small business owners who use social networking, the top benefits cited include generating leads (50%), keeping up with the industry (45%), and monitoring online conversations (44%) Source: eMarketer.com
Social Media: How Have Businesses used Social Media? © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
Social Media: B2B & B2C Businesses © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
© 2006 Confidential | intelligent marketing & technology solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of Social Media
Social Media in 2010: What results to Expect? © 2006 Confidential | intelligent marketing & technology solutions
Social Media in 2010: Key Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Confidential | intelligent marketing & technology solutions
© 2006 Confidential | intelligent marketing & technology solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of Social Media
Social Media in 2010: Way forward © 2006 Confidential | intelligent marketing & technology solutions
© 2006 Confidential | intelligent marketing & technology solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of Social Media
Social Media in 2010: Measuring ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Confidential | intelligent marketing & technology solutions 40% of respondents didn’t know whether the Social tools they were using had ROI measurement capabilities. Source: eMarketer.com
© 2006 Confidential | intelligent marketing & technology solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of Social Media
Case Study - 1: Dell ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Confidential | intelligent marketing & technology solutions Source: smartblogs.com/socialmedia
Case Study - 2: BreakingPoint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Confidential | intelligent marketing & technology solutions Source: smartblogs.com/socialmedia “ After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing BreakingPoint
Case Study – 3: Performing Arts Company, US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Confidential | intelligent marketing & technology solutions
© 2006 Confidential | intelligent marketing & technology solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role of Social Media
About Regalix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Confidential | intelligent marketing & technology solutions
Domain Expertise UCLA x i gnite ICICI BANK © 2006 Confidential | intelligent marketing & technology solutions
[object Object],Regalix Social Media Jump Start Plan © 2006 Confidential | intelligent marketing & technology solutions Service Contact Our marketing practitioners will analyze your current marketing program and business model, and give you a comprehensive social media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected. Please contact: Namrata Kumar [email_address]
Thank You © 2006 Confidential | intelligent marketing & technology solutions US 3000 Bridge Parkway, Suite 101, Redwood Shores CA 94065, USA Bangalore 2nd Floor, Zam Zam Centre #26, Infantry Road Bangalore 560 001 India New Delhi B-56, Sector 4 Noida 201 301 India Chandigarh 415, Sec 8 Panchkula 134109 India

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Role Of Social Media Jan 2010

  • 1. Role of Social Media – Planning for 2010 © 2006 Confidential | intelligent marketing & technology solutions Hardy Alexander, General Manager Regalix India January 18th, 2010
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  • 4. Social Media: How has it Evolved? © 2006 Confidential | intelligent marketing & technology solutions
  • 5. Social Media Landscape: Explosive Growth Image Source: fredcavazza.net © 2006 Confidential | intelligent marketing & technology solutions Which Social Media Marketing channel is the best for your business & why?
  • 6.
  • 7. Social Media: What are Companies Doing? © 2006 Confidential | intelligent marketing & technology solutions More than 60% of Fortune 1,000 companies with a website will connect to or host some form of online community to build customer relationships. – Gartner Inc Among small business owners who use social networking, the top benefits cited include generating leads (50%), keeping up with the industry (45%), and monitoring online conversations (44%) Source: eMarketer.com
  • 8. Social Media: How Have Businesses used Social Media? © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
  • 9. Social Media: B2B & B2C Businesses © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
  • 10.
  • 11. Social Media in 2010: What results to Expect? © 2006 Confidential | intelligent marketing & technology solutions
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  • 14. Social Media in 2010: Way forward © 2006 Confidential | intelligent marketing & technology solutions
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  • 23. Domain Expertise UCLA x i gnite ICICI BANK © 2006 Confidential | intelligent marketing & technology solutions
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  • 25. Thank You © 2006 Confidential | intelligent marketing & technology solutions US 3000 Bridge Parkway, Suite 101, Redwood Shores CA 94065, USA Bangalore 2nd Floor, Zam Zam Centre #26, Infantry Road Bangalore 560 001 India New Delhi B-56, Sector 4 Noida 201 301 India Chandigarh 415, Sec 8 Panchkula 134109 India