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HOW MUCH MONEY
CANYOU PAY 

FORATWEET?
G U M M Y I N D U S T R I E S
1
If you are a user,
Twitter is free
But there is no such thing 

as a “free lunch”
If you didn’t pay for it, somebody else did
Who’s paying forTwitter?
Advertising, obviously.
That is Promoted Tweets, Promoted Trends and Promoted accounts, plus Data Licensing

2014 revenue ...
But tweets have a value
Look at this
How much would you pay,
for having Justin Bieber
tweeting your brand?
Turns out that you can actually
buy a celebrity tweet, 

or a RT, or just an hashtag
You can negotiate directly with
theVIP user, or ask a company
that works with celebrities
HOW MUCH DOES
ATWEET COST?
Snoop Dogg makes about
$8.000 per tweet.
“With my mind on the money,
and money on my mind”
He has more than 12 million fol...
Khloé Kardashian costs
roughly the same as Snoop
($8.000)
She has more than 15 million followers
co.uk/news/article-205726...
PaulaAbdul asks for $5.000
Withney Port for $2.500
That’s cheap!
http://www.adweek.com/socialtimes/celebs-are-paid-2500-80...
The average range for a
sponsored tweet seems to be
between $2.500 and $8.000
http://www.adweek.com/socialtimes/celebs-are...
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
Name Price per tweet Source
Charlie...
Fashion blogger Danielle
Bernstein gets paid up to
$15.000 for a single image
on Instagram
http://www.harpersbazaar.com/fa...
The problem: how can you
tell when social media
content is “sponsored”?
U.S. FederalTrade Commission
suggests to use hashtags

#ad or #sponsored to disclose
paid content.
Nobody’s doing it #LOL
...
Here’s a game for you.
Try to spot product placement
on your favouriteVIP channels.
It could be your favourite rapper
posing with frozen food
http://spesarap.tumblr.com/
And remember:
there is no such thing 

as a free lunch
GUMMY INDUSTRIESwww.gummyindustries.com
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How much does a tweet cost?

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How much does a tweet cost?

  1. HOW MUCH MONEY CANYOU PAY 
 FORATWEET? G U M M Y I N D U S T R I E S 1
  2. If you are a user, Twitter is free
  3. But there is no such thing 
 as a “free lunch” If you didn’t pay for it, somebody else did
  4. Who’s paying forTwitter?
  5. Advertising, obviously. That is Promoted Tweets, Promoted Trends and Promoted accounts, plus Data Licensing
 2014 revenue was 1.403$ millions https://investor.twitterinc.com/releasedetail.cfm?releaseid=894844
  6. But tweets have a value
  7. Look at this
  8. How much would you pay, for having Justin Bieber tweeting your brand?
  9. Turns out that you can actually buy a celebrity tweet, 
 or a RT, or just an hashtag
  10. You can negotiate directly with theVIP user, or ask a company that works with celebrities
  11. HOW MUCH DOES ATWEET COST?
  12. Snoop Dogg makes about $8.000 per tweet. “With my mind on the money, and money on my mind” He has more than 12 million followers http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
  13. Khloé Kardashian costs roughly the same as Snoop ($8.000) She has more than 15 million followers co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lin
  14. PaulaAbdul asks for $5.000 Withney Port for $2.500 That’s cheap! http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
  15. The average range for a sponsored tweet seems to be between $2.500 and $8.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
  16. http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 Name Price per tweet Source Charlie Sheen $9.500 - $50.000 http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-for- tweeting.html http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Snoop Dogg $8.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per- sponsored-tweet/459606 Kim Kardashian $10.000 - $20.000 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to- tweet-663232/ http://www.businessinsider.com/celebrities-ignoring-ftc-rules-for- Khloe Kardashian $8.000 - $13.000 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html http://www.huffingtonpost.com/2013/05/30/celebrity-sponsored- Snooki (Jersey Shore) $7.800 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to- tweet-663232/ Paula Abdul $5.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per- sponsored-tweet/459606 Withney Port $2.500 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per- sponsored-tweet/459606 LiLo $3.500 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html Ray J $2.300 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html Mike Tyson $3.200 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to- tweet-663232/ Chuck D $650 http://www.ustation.it/articoli/4135-pubblicita-su-twitter-migliaia-di- dollari-per-un-cinguettio-dei-vip Farrah Abraham (MTV) $390 http://zacjohnson.com/celebrity-sponsored-tweets/
  17. Fashion blogger Danielle Bernstein gets paid up to $15.000 for a single image on Instagram http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/ Bernstein has ore than 1 Million followers on her Instagram @weworewhat
  18. The problem: how can you tell when social media content is “sponsored”?
  19. U.S. FederalTrade Commission suggests to use hashtags
 #ad or #sponsored to disclose paid content. Nobody’s doing it #LOL default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130
  20. Here’s a game for you. Try to spot product placement on your favouriteVIP channels.
  21. It could be your favourite rapper posing with frozen food http://spesarap.tumblr.com/
  22. And remember: there is no such thing 
 as a free lunch
  23. GUMMY INDUSTRIESwww.gummyindustries.com
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We know that Twitter is free, for user. But how much could you pay for a celebrity tweet?

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