We know that Twitter is free, for user. But how much could you pay for a celebrity tweet?

1. HOW MUCH MONEY
CANYOU PAY
FORATWEET?
G U M M Y I N D U S T R I E S
1

2. If you are a user,
Twitter is free

3. But there is no such thing
as a “free lunch”
If you didn’t pay for it, somebody else did

4. Who’s paying forTwitter?

5. Advertising, obviously.
That is Promoted Tweets, Promoted Trends and Promoted accounts, plus Data Licensing
2014 revenue was 1.403$ millions
https://investor.twitterinc.com/releasedetail.cfm?releaseid=894844

6. But tweets have a value

7. Look at this

8. How much would you pay,
for having Justin Bieber
tweeting your brand?

9. Turns out that you can actually
buy a celebrity tweet,
or a RT, or just an hashtag

10. You can negotiate directly with
theVIP user, or ask a company
that works with celebrities

11. HOW MUCH DOES
ATWEET COST?

12. Snoop Dogg makes about
$8.000 per tweet.
“With my mind on the money,
and money on my mind”
He has more than 12 million followers
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606

13. Khloé Kardashian costs
roughly the same as Snoop
($8.000)
She has more than 15 million followers
co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lin

14. PaulaAbdul asks for $5.000
Withney Port for $2.500
That’s cheap!
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606

15. The average range for a
sponsored tweet seems to be
between $2.500 and $8.000
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606

16. http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
Name Price per tweet Source
Charlie Sheen $9.500 - $50.000
http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-for-
tweeting.html
http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Snoop Dogg $8.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-
sponsored-tweet/459606
Kim Kardashian $10.000 - $20.000
http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
http://www.businessinsider.com/celebrities-ignoring-ftc-rules-for-
Khloe Kardashian $8.000 - $13.000
http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
http://www.huffingtonpost.com/2013/05/30/celebrity-sponsored-
Snooki (Jersey Shore) $7.800 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
Paula Abdul $5.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-
sponsored-tweet/459606
Withney Port $2.500 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-
sponsored-tweet/459606
LiLo $3.500 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
Ray J $2.300 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
Mike Tyson $3.200 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
Chuck D $650 http://www.ustation.it/articoli/4135-pubblicita-su-twitter-migliaia-di-
dollari-per-un-cinguettio-dei-vip
Farrah Abraham (MTV) $390 http://zacjohnson.com/celebrity-sponsored-tweets/

17. Fashion blogger Danielle
Bernstein gets paid up to
$15.000 for a single image
on Instagram
http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/
Bernstein has ore than 1 Million followers on her Instagram @weworewhat

18. The problem: how can you
tell when social media
content is “sponsored”?

19. U.S. FederalTrade Commission
suggests to use hashtags
#ad or #sponsored to disclose
paid content.
Nobody’s doing it #LOL
default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130

20. Here’s a game for you.
Try to spot product placement
on your favouriteVIP channels.

21. It could be your favourite rapper
posing with frozen food
http://spesarap.tumblr.com/

22. And remember:
there is no such thing
as a free lunch

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