This document discusses different online advertising strategies and tactics. It notes that most people now spend time online from their phones, with the most popular social networks depending on factors like age and interests. It evaluates when different types of digital advertising like search, social, display and retargeting are most effective. It also discusses the importance of branded content and partnerships over intrusive ad formats to build an engaged audience and brand value.
26. of people click on
Facebook newsfeed ads
26
2%
http://www.wolfgangdigital.com/blog/facebook-ad-ctr-study-newsfeed-v-display-from-the-wolfgang-lab/
33 times more than display
34. 34
PEOPLE DON’T CARE
ABOUT BANNERS
61% of people don’t click on banners
because they don’t want to be distracted
http://www.bannersnack.com/blog/build-trust-display-ads/
42. 42
HOW MUCH INTRUSIVE
SHOULDYOUR BRAND BE?
100% branded
+ control
- reach
0% branded
- control
+ reach
OWNED
MEDIA
ADV SPONSORSHIP VIRAL
BRANDED
CONTENT
EARNED
MEDIA
Make my logo bigger!
CONTENT
PRODUCT
PLACEMENT
43. people look for something, every day,
on Subtle Dildo’s page 43
27.000