Not having a picture make you look like a spammer to followers. In fact, studies have shown having a photo boost following rate by approximately 80%. Watch for conversations about topics relevant to the business and provide solutions, ideas to help those conversations This can be done by providing interesting links, topics or even offer some incentives to followers Don’t link spam your followers. On Twitter, overly aggressive promotions can slow your progress and reduce your audience. The ratio 90-10
Recruiter can observe potential candidates while they talk about what they know and get referrals from people who know them, and introduce themselves –all in real time On the other hand, candidates can also get more information about job opportunity
By using the Twitter account @DellOutlet, Dell has given away discount to its followers and those discounts have generated over 1 M in revenue