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VBG.SI / @GREGORZAKELJ
Oblikovanje/naročniki/inspiracija
SPRIJAZNITE SE S
PRETEKLOSTJO, DA
NE BO TA V NAPOTO V
PRIHODNOSTI.
GET OK WITH THE PAST SO IT’S NOT ON THE WAY OF THE FUTURE.
Ne pozabite, od kod izhajate. Vašo zgodovino.
Imejte radi svoje stare projekte, da se spomnite kako težko je bilo.
VBG
Majhen, prilagodljiv in neodvisen studio.
Ustanovila sva ga “the Žakelj brothers”.
Težko pa bi brez Nine, sosedov in zunanjih sodelavcev:
FMa, Tadeja, Bojana in Ota ...

www.vbg.si
VISUAL BRAIN
GRAVITY.
Estetika z okusom.
Domišljena in zabavna.
Drugačna in realna.
DOBRO OBLIKOVANJE JE ZA
DOBRE NAROČNIKE
Lekcije, ki sem se jih naučil, in zakaj jih tako rad kršim ...
1. DOBRO OBLIKOVANJE JE
ZA DOBRE NAROČNIKE.
GOOD DESIGN IS FOR GOOD CLIENTS.
Vsak dober naročnik nima dobrega oblikovanja.
Ni vse, kar je oblikovano, dobro.
To ni povezano z denarjem.
Da, če delate z dobrim naročnikom, so rezultati boljši.

Kdo je dober naročnik? Tisti, ki vam zaupa.
KAJ SPLOH JE DOBRO?
Prilagodljivo
Ne samo do različnih medijev, temveč tudi do tega, kako se bo blagovna znamka
razvijala v prihodnje. Ideja mora biti prilagojena več produktom ali storitvam,
preprosta in praktična.

Drugačno
Nihče noče biti podoben drugemu. Ni nujno, da odkrijemo nekaj povsem novega,
dovolj je, da je oblikovanje prepoznavno.

Osredotočeno
Treba je upoštevati konsistentnost. Tega ne delamo zaradi nas, temveč zaradi
blagovne znamke. Blagovna znamka ni samo logotip, saj ima svoje prepoznavne
elemente, ki jim moramo ostati zvesti.

Estetsko
Je zelo pomembna, saj je tako končna rešitev uporabna, preprosta in ima dolgi rok
trajanja.
ENOSTAVNO:
ZABAVAMO SE OB DELU,
IN SICER TAKO ZELO, DA
BI TO LAHKO POČELI V
NEDOGLED ...
KAJ JE OBLIKOVANJE IN KDO
SO OBLIKOVALCI?
Oblikovalci iz besed, slike in sporočil, ustvarjamo zgodbe.
Imamo veliko zmožnost prilagajanja.
ČE TO NE BI
BILO RES, BI
ZA POTREBE
OBLIKOVANJA
MORAL:
EKSTREMNO SMUČATI,
BORDATI,
USTVARJATI GLASBO,
BOLJE KUHATI,...
KAKO?
PROCES DELA
• RAZUMETI
• OPAZOVATI {     ANALIZA
• INSPIRACIJA
• KONCEPT
• OBLIKOVATI
• DVOMITI V VSE
RAZUMETI
Posvetite se blagovni znamki oz. produktu.
Spoznajte njeno zgodovino in vedenje:
Nike = tek
Ferrari = hitrost
Playstation = igranje
Fisher price = otroci
Durex = ...
OPAZOVANJE
Uporabniki navadno ne vedo, kaj želijo.
Postavite se v kožo uporabnika.
Spoznajte blagovno znamko.
INSPIRACIJA
Obstajata dve vrsti oblikovalcev:
          − tisti, ki vedno uporabljajo podobne elemente/prepoznavnost
          − in tisti, ki odkrivajo nove elemente/multidisiplinarnost

Dobro je delati več projektov hkrati. Če pri enem izgubimo fokus, se osredotočimo
na drugega.
INSPIRACIJA
IN ORODJA
Orodja so samo orodja in ne ustvarjajo sama.
Poskrbeti je treba le, da delujejo brezhibno.
Spoznajte čimveč različnih orodjij, da bo delo lažje.
KJE NAJDEMO
INSPIRACIJO?
Nikoli tam, kjer piše “inspiracija” ali “trendi v oblikovanju”.
Raje preberite intervju, kot glejte slike.
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
DIETER RAMS/
JONATHAN IVE
BROWN/APPLE
Good design is for good clients
Good design is for good clients
KONCEPT JE NEKAJ, OB
ČEMER DOBIMO KURJO
POLT.
KONCEPT = ZGODBA.
DESIGN
Vse, kar naredim, ima mojo noto.

Večina govori o profesionalizmu, vendar sam jemljem vse osebno. To je
moje delo, torej je del mene.

Ne precenite moč dedlajnov – zadnji trenutek.
3. POSKUSI IN NAPAKE.
ZAKAJ JE NEUSPEH OK.
TRY AND ERROR. WHY FAILING IS OK.
Umek
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
4. BODITE DRZNI IN
DRUGAČNI. TVEGAJTE.
BE BOLD AND DIFFERENT. TAKE THAT RISK.
1605.
Moj prvi kreativni spomin.
Art.
Zagovarjajte svoje delo.
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
VSE, KAR SI LAHKO
ZAMISLITE, NEKJE OBSTAJA.
EVERYTHING YOU CAN THINK OF, EXIST SOMEWHERE.
5. VSAK PROJEKT MORA BITI
BOLJŠI/DRUGAČEN OD
PREJŠNJEGA.
EVERY NEXT PROJECT MUST BE BETTER THAN ONE BEFORE.
Elan snowboards.
Preoblikovanje.
Zgodovina blagovne znamke, ki jo razumevamo sezonsko.
• Screen 05
• Screen 06
• Screen 07
• Screen 08
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
6. PREVEČ SMO
OSREDOTOČENI NA
DIGITALNO … OBČUTEK
ANALOGNEGA PA JE ŠE
VEDNO VELIKO BOLJŠI.
WE ARE ALL SO DIGITAL, BUT ANALOG STILL FEELS SO MUCH BETTER.
Elan freeski.
Koncept pojavnosti blagovne znamke.
Art.
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
7. TEŽKO JE ZMAGATI,
ČE NIMAŠ ŽOGE.
IT IS HARD TO WIN, IF YOU DON’T HAVE THE BALL (COLLINA).
TOP TALK
Pomembno je, da znamo predstavljati. Najdite svoj način.
Design prodaja, vendar ne naročniku.
Projekt navadno dobi tisti z boljšim nastopom.
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
8. NIKOGAR NE ZANIMAJO
TEŽAVE, KI STE JIH IMELI
MED OBLIKOVANJEM.
NO ONE CARES ABOUT PROBLEMS YOU HAD. WHEN IT IS OUT IT IS OUT.
Ko je projekt končan, je končan.
9. NE DELAJTE SAMI.
POGOVOR JE ZELO
POMEMBEN.
DON’T DO IT ALONE. TALK TO SOMEONE.
FF
Nekatere forme presegajo pogled samo enega.
Ustvarjamo mnenja. Na temeljih znanja.
Dvojnost. Tipografija. Fotografije. Vzorci
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
10. OBLIKOVANJE NI VSE.
DESIGN IS NOT EVERYTHING.
VIA
Good design is for good clients
74%74%
Good design is for good clients
Good design is for good clients
Good design is for good clients
11. OBLIKOVANJE LAHKO
DOSEŽEMO Z OSEBNM
EKSPERIMENTOM,
IZVEDENIM V ENI SAMI
POTEZI.
DESIGN CAN ONLY BE ACHIEVED THROUGH SELF EXPLORATION AND EXECUTED IN ONE
CONTINUOUS TAKE.
Music Emotion
Good design is for good clients
Good design is for good clients
Good design is for good clients
12. DELAJTE VELIKE
STVARI.
MAKE BIG THINGS.
ŽŽR.
Ste že kdaj videli desetmetrski print?
Good design is for good clients
Good design is for good clients
Good design is for good clients
13. OBLIKOVANJE JE V
DETAJLIH.
DESIGN IS IN THE DEATAILS.
TOPDEEJAYS.
Najljubši projekti so tisti, pri katerih lahko ustvarite celotno blagovno znamko.
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
14. ČE NE BOSTE USTVARILI
SVOJIH PRODUKTOV, BOSTE
VEDNO ODVISNI OD
NAROČNIKOV.
CREATE CONSUMER PRODUCT, OR YOU WILL BE STUCK TO CLIENTS.
RADDDAR
THETOPSHIT
NOODLE
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
15. DELAJTE NEUMNOSTI.
NASMEJALI SE BOSTE.
DO STUPID THINGS. THEY WILL MAKE YOU LAUGH.

DRINKSHIRT
RULLER
Good design is for good clients
Good design is for good clients
16. OBLIKOVANJE SE NE
VRTI OKROG NAS, TEMVEČ
OKROG PROJEKTA,
KATEREGA DEL SMO.
DESIGN IS NOT ABOUT YOU IT’S ABOUT THE PROJECT WITH YOU IN IT.
HVALA.

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Good design is for good clients

  • 3. SPRIJAZNITE SE S PRETEKLOSTJO, DA NE BO TA V NAPOTO V PRIHODNOSTI. GET OK WITH THE PAST SO IT’S NOT ON THE WAY OF THE FUTURE. Ne pozabite, od kod izhajate. Vašo zgodovino. Imejte radi svoje stare projekte, da se spomnite kako težko je bilo.
  • 4. VBG Majhen, prilagodljiv in neodvisen studio. Ustanovila sva ga “the Žakelj brothers”. Težko pa bi brez Nine, sosedov in zunanjih sodelavcev: FMa, Tadeja, Bojana in Ota ... www.vbg.si
  • 5. VISUAL BRAIN GRAVITY. Estetika z okusom. Domišljena in zabavna. Drugačna in realna.
  • 6. DOBRO OBLIKOVANJE JE ZA DOBRE NAROČNIKE Lekcije, ki sem se jih naučil, in zakaj jih tako rad kršim ...
  • 7. 1. DOBRO OBLIKOVANJE JE ZA DOBRE NAROČNIKE. GOOD DESIGN IS FOR GOOD CLIENTS. Vsak dober naročnik nima dobrega oblikovanja. Ni vse, kar je oblikovano, dobro. To ni povezano z denarjem. Da, če delate z dobrim naročnikom, so rezultati boljši. Kdo je dober naročnik? Tisti, ki vam zaupa.
  • 8. KAJ SPLOH JE DOBRO? Prilagodljivo Ne samo do različnih medijev, temveč tudi do tega, kako se bo blagovna znamka razvijala v prihodnje. Ideja mora biti prilagojena več produktom ali storitvam, preprosta in praktična. Drugačno Nihče noče biti podoben drugemu. Ni nujno, da odkrijemo nekaj povsem novega, dovolj je, da je oblikovanje prepoznavno. Osredotočeno Treba je upoštevati konsistentnost. Tega ne delamo zaradi nas, temveč zaradi blagovne znamke. Blagovna znamka ni samo logotip, saj ima svoje prepoznavne elemente, ki jim moramo ostati zvesti. Estetsko Je zelo pomembna, saj je tako končna rešitev uporabna, preprosta in ima dolgi rok trajanja.
  • 9. ENOSTAVNO: ZABAVAMO SE OB DELU, IN SICER TAKO ZELO, DA BI TO LAHKO POČELI V NEDOGLED ...
  • 10. KAJ JE OBLIKOVANJE IN KDO SO OBLIKOVALCI? Oblikovalci iz besed, slike in sporočil, ustvarjamo zgodbe. Imamo veliko zmožnost prilagajanja.
  • 11. ČE TO NE BI BILO RES, BI ZA POTREBE OBLIKOVANJA MORAL: EKSTREMNO SMUČATI, BORDATI, USTVARJATI GLASBO, BOLJE KUHATI,...
  • 12. KAKO? PROCES DELA • RAZUMETI • OPAZOVATI { ANALIZA • INSPIRACIJA • KONCEPT • OBLIKOVATI • DVOMITI V VSE
  • 13. RAZUMETI Posvetite se blagovni znamki oz. produktu. Spoznajte njeno zgodovino in vedenje: Nike = tek Ferrari = hitrost Playstation = igranje Fisher price = otroci Durex = ...
  • 14. OPAZOVANJE Uporabniki navadno ne vedo, kaj želijo. Postavite se v kožo uporabnika. Spoznajte blagovno znamko.
  • 15. INSPIRACIJA Obstajata dve vrsti oblikovalcev: − tisti, ki vedno uporabljajo podobne elemente/prepoznavnost − in tisti, ki odkrivajo nove elemente/multidisiplinarnost Dobro je delati več projektov hkrati. Če pri enem izgubimo fokus, se osredotočimo na drugega.
  • 16. INSPIRACIJA IN ORODJA Orodja so samo orodja in ne ustvarjajo sama. Poskrbeti je treba le, da delujejo brezhibno. Spoznajte čimveč različnih orodjij, da bo delo lažje.
  • 17. KJE NAJDEMO INSPIRACIJO? Nikoli tam, kjer piše “inspiracija” ali “trendi v oblikovanju”. Raje preberite intervju, kot glejte slike.
  • 26. KONCEPT JE NEKAJ, OB ČEMER DOBIMO KURJO POLT. KONCEPT = ZGODBA.
  • 27. DESIGN Vse, kar naredim, ima mojo noto. Večina govori o profesionalizmu, vendar sam jemljem vse osebno. To je moje delo, torej je del mene. Ne precenite moč dedlajnov – zadnji trenutek.
  • 28. 3. POSKUSI IN NAPAKE. ZAKAJ JE NEUSPEH OK. TRY AND ERROR. WHY FAILING IS OK. Umek
  • 50. 4. BODITE DRZNI IN DRUGAČNI. TVEGAJTE. BE BOLD AND DIFFERENT. TAKE THAT RISK. 1605. Moj prvi kreativni spomin. Art. Zagovarjajte svoje delo.
  • 58. VSE, KAR SI LAHKO ZAMISLITE, NEKJE OBSTAJA. EVERYTHING YOU CAN THINK OF, EXIST SOMEWHERE.
  • 59. 5. VSAK PROJEKT MORA BITI BOLJŠI/DRUGAČEN OD PREJŠNJEGA. EVERY NEXT PROJECT MUST BE BETTER THAN ONE BEFORE. Elan snowboards. Preoblikovanje. Zgodovina blagovne znamke, ki jo razumevamo sezonsko.
  • 75. 6. PREVEČ SMO OSREDOTOČENI NA DIGITALNO … OBČUTEK ANALOGNEGA PA JE ŠE VEDNO VELIKO BOLJŠI. WE ARE ALL SO DIGITAL, BUT ANALOG STILL FEELS SO MUCH BETTER. Elan freeski. Koncept pojavnosti blagovne znamke. Art.
  • 83. 7. TEŽKO JE ZMAGATI, ČE NIMAŠ ŽOGE. IT IS HARD TO WIN, IF YOU DON’T HAVE THE BALL (COLLINA). TOP TALK Pomembno je, da znamo predstavljati. Najdite svoj način. Design prodaja, vendar ne naročniku. Projekt navadno dobi tisti z boljšim nastopom.
  • 95. 8. NIKOGAR NE ZANIMAJO TEŽAVE, KI STE JIH IMELI MED OBLIKOVANJEM. NO ONE CARES ABOUT PROBLEMS YOU HAD. WHEN IT IS OUT IT IS OUT. Ko je projekt končan, je končan.
  • 96. 9. NE DELAJTE SAMI. POGOVOR JE ZELO POMEMBEN. DON’T DO IT ALONE. TALK TO SOMEONE. FF Nekatere forme presegajo pogled samo enega. Ustvarjamo mnenja. Na temeljih znanja. Dvojnost. Tipografija. Fotografije. Vzorci
  • 110. 10. OBLIKOVANJE NI VSE. DESIGN IS NOT EVERYTHING. VIA
  • 112. 74%74%
  • 116. 11. OBLIKOVANJE LAHKO DOSEŽEMO Z OSEBNM EKSPERIMENTOM, IZVEDENIM V ENI SAMI POTEZI. DESIGN CAN ONLY BE ACHIEVED THROUGH SELF EXPLORATION AND EXECUTED IN ONE CONTINUOUS TAKE. Music Emotion
  • 120. 12. DELAJTE VELIKE STVARI. MAKE BIG THINGS. ŽŽR. Ste že kdaj videli desetmetrski print?
  • 124. 13. OBLIKOVANJE JE V DETAJLIH. DESIGN IS IN THE DEATAILS. TOPDEEJAYS. Najljubši projekti so tisti, pri katerih lahko ustvarite celotno blagovno znamko.
  • 132. 14. ČE NE BOSTE USTVARILI SVOJIH PRODUKTOV, BOSTE VEDNO ODVISNI OD NAROČNIKOV. CREATE CONSUMER PRODUCT, OR YOU WILL BE STUCK TO CLIENTS. RADDDAR THETOPSHIT NOODLE
  • 140. 15. DELAJTE NEUMNOSTI. NASMEJALI SE BOSTE. DO STUPID THINGS. THEY WILL MAKE YOU LAUGH. DRINKSHIRT RULLER
  • 143. 16. OBLIKOVANJE SE NE VRTI OKROG NAS, TEMVEČ OKROG PROJEKTA, KATEREGA DEL SMO. DESIGN IS NOT ABOUT YOU IT’S ABOUT THE PROJECT WITH YOU IN IT. HVALA.