Strategy formulation

1. Strategy Formulation
Capstone Project
Govindarajan Dorairajan India

2. Let us analyze e-types resources & Capabilities

3. E-Types has a competitive advantage which can be sustainable
due to its unique resources and capabilities
successful strategies are often simple, consistence and had long-
term goals. So differently strategies that overly complex and are
inconsistent and are only concerned with what the firm should do
tomorrow are less likely to be successful.
Secondly, successfully formulated strategies often display a
profound understanding of the competitive environment
Look at Nat-Square Logo designed by e-types and building design
for Lundbeck..down on either side of this slide..
They are radical outstanding and highly creative..
Applying this in next pages of VRIO..

5. E-Types scores “Excellent” scores here..
The strategy is “Embrace, Extend & Extinguish”
Remain a Global company offering services
adopting to Local needs of adopted country

6. What is the global strategy (Green field)
• Setting up a wholly owned subsidiary in countries which
is found attractive ( Industry attractiveness theory)
• Low equity control and high resource control
• Scale of economies of global strategy on design and
development but localization
• No franchise and no joint ventures so that quality is
maintained

7. E-type strategic decision making Model
for internationalization..

8. While taking strategic decisions….
Chronologically followed the three phases to
over come cognitive biases..
1. Problem Identification
2.Development of Strategic Alternatives
3.Selection of the Most Appropriate Solution to
Deal with the Problem.

9. E-type Strategic forecast…

10. The vision to become a multinational
Digital Designing company of highest
international standards is executed
with a very good strategic formulation